• 디지털융복합연구
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• 제18권4호
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• pp.411-417
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• 2020

본 연구는 옥외 Interactive Digital Signage 의 Interactive 광고를 연구 대상으로 하고, 옥외 Interactive Digital Signage 의 광고를 전통적인 형태의 광고와 비교하여 소비하는 경향에 미치는 영향을 연구한다. 문헌 자료와 실 사례 분석의 연구방법으로 선행 연구는 아울러 인터넷 및 인공지능의 발전이 Interactive Digital Signage 광고 생산에 미치는 영향을 분석하였다. 소비 추세와 습관을 결합하여 Interactive Digital Signage 광고의 특징과 199IT Interactive Digital Signage 인터넷 자원 데이터 창고의 데이터를 근거로 하여 실례 분석 방법으로 Interactive의 광고에 소비자의 소비 경향 영향의 3가지 요인이 있다는 것을 제출한다. 목적은 이후 기업이 Interactive Digital Signage를 사용하여 광고 투자에 대한 참고를 진행한다. 기업을 도와 생산품의 판매량을 높이고, 상품 가치와 거래처에게 브랜드에 대한 신뢰도를 높인다.

• 디자인융복합연구
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• 제14권5호
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• pp.31-45
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• 2015

근래 들어, 인터랙티브한 매체의 활성화로 인해, 사용자의 인풋과 인터랙션을 타이포그래피에 직접적으로 반영하는 인터랙티브 타이포그래피가 발전하고 있다. 기존의 고정(fixed) 되어 있던 매체에서의 타이포그래피 디자인과 달리, 유동적으로 변화하는 인터랙티브 타이포그래피는 인터랙티브 시스템(Interactive system)을 바탕으로, 다양한 디자인 결과물을 즉각적으로 양산해 낸다. 이 연구에서는 기초 연구를 통해 작품을 구현했다. 기초 연구 단계에서는 문헌 연구를 통해, 인터랙티브 타이포그래피에 대해 고찰해 보면서, 함수의 개념을 빌려 인터랙티브 시스템을 이해하고자 했다. 작품 구현 단계에서는 플래시 액션스크립 (Flash action script)을 이용해 인터랙티브 타이포그래피 작품 '인터랙티브 프로럴 타입(Interactive Floral Type)'을 디자인하고 구현했고, 사용자의 마우스와 키보드의 인풋에 따라 타입의 크기, 색상, 레이아웃, 모션이 변화함으로써, 타이포그래피의 기본 조형 요소인 '개별 글자'가 '꽃'의 모양으로 실시간 변화하는 실험적 타이포그래피 작품을 구현했다.

• 한국컴퓨터정보학회논문지
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• 제23권4호
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• pp.71-80
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• 2018

In this paper, we developed an interactive animation authoring tool and developed the Android based interactive edutainment contents. The authoring tool for creating interactive animations developed in this paper is based on a graphical user interface, so users can easily create interactive animations. Interactive animation contents created by this authoring tool can be created as images and xml files so that they can be used directly on mobile devices. In order to increase learning efficiency for children, Android-based interactive edutainment electronic storybooks, which is implemented using this authoring tool, provided a recording function to listen to the parents' voice as well as an interactive action in which the characters move in accordance with the story line. We also provided a STEAM game that combines creativity and imagination with creative science and technology. Therefore, by creating the edutainment contents through the proposed authoring tool for interactive animation, various interactive animation contents could be produced more easily than the code implementation method. Through this study, I hope that it will be helpful for the development of various interactive edutainment contents to provide educational contents considering the quantity and quality to infants.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2004년도 ICCAS
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• pp.794-799
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• 2004

Recent paradigm in technology shifts from object-based technology to environment-based technology. Issue here is interaction among humans and the world around humans, which is natural and artificial "space." Holistic interactions based on "Mom (embodiment)" suggest a good starting point for exploring this issue. Soft engineering, "Mom," holistic interactions, tangible space, ubiquitous computing, science of emotion, and interactive media are key concepts in interactive technology. Interactive tangible media "iT_Media" is proposed to explore and synthesize these ideas. Interactive technology initiative (ITI) is an interdisciplinary research group to search for the proper technology and the proper way of implementing technology: "interactive technology" or "soft engineering." Some experimental activities conducted by ITI are presented in this session, "Interactive Technology."

• International Journal of Internet, Broadcasting and Communication
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• 제12권1호
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• pp.45-54
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• 2020

One of the typical characteristics of smart media is that it is interactive, which shows a different form and property from the existing mass media, and also changes the way users use it. This change requires a different system from the existing method in the advertising process strategic model for effective interactive advertising in smart media. We attempted to derive an effective smart media interactive advertising process strategic model by understanding the interactive advertising processin smart media that is expected to continue to grow asthe main market of the advertising market and identifying the constituent factors. To this end, We analyzed the preminiary research results of interactive advertising and organized expert panels for the Delphi method and reflected their opinions and evaluations. The components and factors of interactive advertising were found and the effective interactive advertising process strategy model in smart media was derived from this study.

• 통상정보연구
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• 제9권4호
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• pp.3-19
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• 2007

The purpose of this paper is to study the pattern of interactive learning in strategic networks. Interactive learning is defined as the exchange and sharing of knowledge resources conducive to innovation between an innovator firm, its suppliers, and/or its customers. The strength of internal knowledge resources can either hamper or facilitate levels of interactive learning. We assume that more complex innovative activities urge firms to co-ordinate and exchange information between users and producers, which implies a higher level of interactive learning. To test our theoretical claims, we estimated the level of interactive learning of firms in strategic networks with: (1) their customers, (2) their suppliers. Theses analyses allow a comparison of the antecedents of interactive learning of firms participating in strategic networks. Our findings suggest that interactive learning with customers is positively affected by company's capabilities and value-created activities, and with supplies is positively affected by value-created activities and technology innovation centers.

• International Journal of Fuzzy Logic and Intelligent Systems
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• 제4권2호
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• pp.241-248
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• 2004

Recent paradigm in technology shifts from object-based technology to environment-based technology. Issue here is interaction among humans and the world around humans. The world we consider includes natural and artificial "space." Interactive technology, which explore holistic interactions based on "Mom (embodiment)," suggests a good starting point for exploring this issue. Soft engineering, "Mom," holistic interactions, tangible space, ubiquitous computing, science of emotion, and interactive media are key concepts in interactive technology. Interactive tangible media "iT_Media" is proposed to explore and synthesize these ideas. Interactive technology initiative (ITI) is an interdisciplinary research group to search for the proper technology and the proper way of implementing technology: "interactive technology" or "soft engineering." Some experimental activities conducted by ITI are presented in this paper.tal activities conducted by ITI are presented in this paper.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 2008년도 추계 공동 국제학술대회
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• pp.235-245
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• 2008

The interactive advertisement is already on satellite and cable broadcasting hereafter the introduction of this system is concerned on terrestrial programs. This study is to research the effectiveness of interactive TV advertising focusing on factors of involvement and interaction. Study started for the effect measurement of interactive television advertisement. Interactive television advertisement has different concept than existing television advertisement. Thus, the effect also needs to examine in other methods. Study is mainly focusing on the characteristics of interactive and the experiments, which was based on existing data, for measurement of effect. In the experiments, the characteristics were categorized in a search time, a number of searched pages about interactive television advertisement. The research finds that the involvement of the audience increases when the interaction of advertising attitude, brand attitude, and purchase intentions also increases. And so, a successful interactive TV advertisement results in longer searching hours and greater it visits by the audience when the interaction factors are considered and increased. By study of consumer's characteristics and behavior, a new method of the effect measurement for interactive television advertisement is provided. The new method includes not only existing measurement elements of television advertisement which are attitude on advertising and brand, and customers' purpose, but also the features of interactive television advertisement, which are search time, a number of searched pages. Recently added features provides data of the effect on high/low groups and it contributes to the process of interactive television advertisement. Study on interactive television advertisement will be helpful to plan an effective strategy by suggesting the theoretical evidence of its effect.

• 한국콘텐츠학회논문지
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• 제12권3호
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• pp.84-94
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• 2012

2011년 현재, 선진국을 포함하여 많은 중진국 이상의 나라에서는 인터넷과 정보통신기술이 발달하고 쌍방향성을 지원하는 통신매체와 디지털기기가 점차 대중화되고 있다. 쌍방향성 매체와 기술의 발달은 디지털콘텐츠의 성장뿐만이 아니라 인터랙티브미디어(쌍방향성 매체)를 이용한 다양한 예술분야의 발전에 큰 공헌을 하였다. 본 연구는 인터랙티브미디어를 이용한 인터랙티브미디어 영상의 연출에 관해 기술하고 작품의 주제 및 제작 의도를 효과적으로 표현할 수 있는 인터랙션(쌍방향성) 연출모형을 세 개로 분리하여 제시하였다. 제시된 인터랙션 연출구조의 이해를 돕기 위해 인터랙티브미디어 영상, 작품명 '두개의 방(미술관 속 혼합실험실, 부제: Interactive media art & Experimental mixing, 예술의 전당)'의 작품과 RPG(Role-playing game)스타일 게임 등을 사례로 일부 사용하였다. 이를 통해 아직은 충분치 못한 인터랙티브미디어아트 분야의 지적 자료를 보강하고, 인터랙티브미디어를 활용한 인터랙티브미디어 영상 제작을 시도하는 예술가들의 작품 활동을 돕고자 한다.

• 디자인학연구
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• 제16권4호
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• pp.375-384
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• 2003

Interactive storytelling is a scenario created "on the fly" with digital content through user interaction. Every time interaction occurs between the user and content, a brand new story is created. Interaction intrigues people because it provides different story from same content. Through conventional media, people shared same content and experience. However through interactive media, people encounter unique experience, over same content possibly everytime they use it. People we, by their nature, very interactive being. However, interacting with media is not an activity that people are accustomed to. Hence, designing content has been all migrating experience from existing media to an unfamiliar ground. Unique and adoptive ways of designing content for digital interactive media is being sought out from the need as the result of the evolution of integrated society and emerging information technology. People are already used to some of interactive storytelling through hyper text in CD-ROM and web sites. More complicated and different structured models were born through games that offered graphics, virtual spaces and interactivity. When drawn onto a structural graph, few attributes and similarities seem to occur. This paper will try to outline and discuss structural graphs of interactive storytelling methods and suggest some ways for better storytelling design.