• 제목/요약/키워드: interaction effect

검색결과 6,511건 처리시간 0.026초

수용자의 상호작용성과 제품관여도에 따른 양방향 TV광고 효과 (A Study on the Interactive Television Advertisement's Effect through the Involvement of and Interaction with Audience)

  • 양영종
    • 디지털융복합연구
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    • 제6권4호
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    • pp.63-71
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    • 2008
  • This study researches the effectiveness of interactive TV advertising focusing on the factors of audience involvement and interaction. The study began with the effective measurement of interactive television advertisements. Interactive television advertisements have different concepts than existing television advertisements. This study mainly focuses on the characteristics of audience interaction and experiments based on the data of 78 persons for measurement. In the experiments, the characteristics were categorized according to search time, specifically the number of searched pages about interactive television advertisement. Hypothesis 1 reveals that the interaction of the audience increases when the advertising attitude, brand attitude, and purchase intentions also increase. Hypothesis 2 finds that the involvement of the audience increases when the advertising attitude, brand attitude, and purchase intentions also increase. By studying these consumer characteristics and behavior, a new method of effective measurement for interactive television advertisement is uncovered. The new method includes not only existing measurement elements of television advertisement which include attitude about advertising and brand, and customer purpose, but also the features of interactive television advertisement like customer search time. According to this research on interactive television advertisement, the interaction with and involvement of the audience are highly influential variables.

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유치원교사의 정서지능과 교사: 유아 상호작용 간의 관계에서 놀이교수효능감과 교직전문성 인식의 순차적 매개효과 (The Sequential Mediation Effects of Efficacy Belief about Play and Professional Recognition between Kindergarten Teacher's Emotional Intelligence and Teacher-child Interaction)

  • 정미라;김세경;김민정
    • 한국보육지원학회지
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    • 제12권3호
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    • pp.137-157
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    • 2016
  • This study examines the effects of teacher's emotional intelligence on teacher-child interaction through the sequential mediation effects of efficacy belief about play and professional recognition. Participants were 268 teachers working at kindergartens in Gyeonggi area. Data were analyzed by descriptive statistic, Pearson's product-moment correlation, and the structural equation model using the SPSS 21.0 and Mplus 6.12 program. The main findings of this study are as follows: First, in regards to the relationship between emotional intelligence and teacher-child interaction, a single mediation effect of efficacy belief about play is significant. But there is no significant mediation effect of the professional recognition. Second, in regards to the pathway from emotional intelligence to teacher-child interaction, the professional recognition precedent mediation model is statistically significant, but efficacy belief about the play precedent mediation model is not significant. Based on the results, a concluding discussion was made regarding methods toward enhancing interaction between teacher and child.

Finite element analysis of vehicle-bridge interaction by an iterative method

  • Jo, Ji-Seong;Jung, Hyung-Jo;Kim, Hongjin
    • Structural Engineering and Mechanics
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    • 제30권2호
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    • pp.165-176
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    • 2008
  • In this paper, a new iterative method for solving vehicle-bridge interaction problems is proposed. Iterative methods have advantages over the non-iterative methods in that it is not necessary to update the system matrix for a given wheel location, and the method can be applied for a new type of car or bridge with few or no modifications. In the proposed method, the necessity of system matrices update is eliminated using the equivalent interaction force acting on the bridge, which is obtained iteratively. Ballast stiffness is included in the interaction forces and the geometric compatibility at the contact points are used as convergence criteria. The bridge is considered as an elastic Bernoulli-Euler beam with surface irregularity and ballast stiffness. The moving vehicle is modeled as a multi-axle mass-spring-damper system having many degrees of freedom depending on the number of axles. The pitching effect, which is the interaction effect between the rear and front wheels when a vehicle begins to enter or leave the bridge, is also considered in the formulation including extended ground boundaries having surface irregularity and ballast stiffness. The applicability of the proposed method is illustrated in the numerical studies.

팬페이지에서 심리적 주인의식의 경로와 고객로열티 (The Routes of Psychological Ownership and the Effect of Psychological Ownership on Customer Loyalty in Fanpage of Facebook)

  • 이주민;차민정
    • 한국정보시스템학회지:정보시스템연구
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    • 제27권1호
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    • pp.21-42
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    • 2018
  • Purpose This study investigates that the routes of psychological ownership in Fanpage and the effect of psycholoigical ownership on customer loyalty based on psychological ownership theory. Fans are customers who clicked 'Like' on the fan page. These fans have a lot of friends on Facebook, so the word-of-mouth is more effective than other online communities. Therefore, it is necessary for fans to have psychological ownership, actively responding to the fan pages, and recommending them to friends. However, previous social network service studies have overlooked the importance of psychological ownership. In this study, we examine what factors can increase psychological ownership and show that customer loyalty can be enhanced through psychological ownership. Design/methodology/approach This study was designed to investigate the structural relationship between Fanpage Familiarity, Interaction(Customer-Brand interaction and Customer-customer interaction), Psychological Ownerhisp, and Customer Loyalty. Structural equation modeling with SmartPLS2.0 was used to analyze the relationships in the research model. Findings The results showed that Fanpage Familiarity and Customer-customer interaction is positively related with Psychological Ownership. However, Customer-Brand interaction did not influence Psychological Ownership. Psychological Ownership has a positive impact on Intention to Continue Using Fanpage and Recommend.

Soil interaction effects on sloshing response of the elevated tanks

  • Livaoglu, Ramazan
    • Geomechanics and Engineering
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    • 제5권4호
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    • pp.283-297
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    • 2013
  • The aim of this paper is to investigate how the soil-structure interaction affects sloshing response of the elevated tanks. For this purpose, the elevated tanks with two different types of supporting systems which are built on six different soil profiles are analyzed for both embedded and surface foundation cases. Thus, considering these six different profiles described in well-known earthquake codes as supporting medium, a series of transient analysis have been performed to assess the effect of both fluid sloshing and soil-structure interaction (SSI). Fluid-Elevated Tank-Soil/Foundation systems are modeled with the finite element (FE) technique. In these models fluid-structure interaction is taken into account by implementing Lagrangian fluid FE approximation into the general purpose structural analysis computer code ANSYS. A 3-D FE model with viscous boundary is used in the analyses of elevated tanks-soil/foundation interaction. Formed models are analyzed for embedment and no embedment cases. Finally results from analyses showed that the soil-structure interaction and the structural properties of supporting system for the elevated tanks affected the sloshing response of the fluid inside the vessel.

Cognitive and Emotional Structure of a Robotic Game Player in Turn-based Interaction

  • Yang, Jeong-Yean
    • International journal of advanced smart convergence
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    • 제4권2호
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    • pp.154-162
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    • 2015
  • This paper focuses on how cognitive and emotional structures affect humans during long-term interaction. We design an interaction with a turn-based game, the Chopstick Game, in which two agents play with numbers using their fingers. While a human and a robot agent alternate turn, the human user applies herself to play the game and to learn new winning skills from the robot agent. Conventional valence and arousal space is applied to design emotional interaction. For the robotic system, we implement finger gesture recognition and emotional behaviors that are designed for three-dimensional virtual robot. In the experimental tests, the properness of the proposed schemes is verified and the effect of the emotional interaction is discussed.

Evaluate Students' Interaction and Happiness in Distance Learning Among Students with Learning-Difficulties During Covid-19 Pandemic

  • Almaleki, Deyab A.
    • International Journal of Computer Science & Network Security
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    • 제21권11호
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    • pp.119-130
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    • 2021
  • This study aimed at Evaluate Students' Interaction and Happiness in Distance Learning Among Students with Learning-Difficulties, by identifying the level of students' interaction in distance education and differences between them, as well as its impact on their happiness to learn. To achieve the aim of the study, two scales were designed for this purpose and were applied to a sample consisting of (310) individuals. The results showed that the level of students' interaction through the e-learning platform was at a high level. The results also showed that there was no statistically significant difference between the mean scores of males and females in the scale of students' interaction through the e-learning platform. There was no statistically significant difference between them in their happiness for distance learning via the online platform. There were also no statistically significant differences related to the grade variable in the level of interaction through the electronic platform and in the happiness to learn, while there was a positive statistically significant effect of interaction through the electronic platform on students' happiness to learn.

2년제 공학계열 대학생의 학습민첩성과 취업준비행동의 관계: 학습몰입과 교수-학생 간 상호작용 빈도의 조절된 조절효과 (The Relationship between Learning Agility and Job Preparation Behavior of Engineering College Students: Moderated Moderation Effect of Learning Flow and Professor-Student Interaction Frequency)

  • 위영은;우혜정;김우철
    • 실천공학교육논문지
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    • 제13권2호
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    • pp.405-419
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    • 2021
  • 본 연구는 공학계열 대학생을 대상으로 학습민첩성과 취업준비행동의 관계에서 학습몰입과 교수-학생 간 상호작용의 조절된 조절효과를 확인하는 것을 목적으로 한다. 이를 위해 2년제 P대학 2학년 재학생 206명으로부터 수집한 데이터를 바탕으로 Process v3.5.3 for SPSS를 활용하여 연구 모델의 조건부 효과(직접효과 및 조절된 조절효과) 분석을 실시하였다. 연구결과 첫째, 공학계열 대학생의 학습민첩성은 취업준비행동에 유의한 정적 영향을 미치는 것으로 나타났다. 둘째, 학습민첩성과 취업준비행동의 관계에서 학습몰입은 유의한 부적 조절효과가 존재하는 것으로 나타났다. 셋째, 학습민첩성과 취업준비행동 관계에서 학습몰입의 조절효과는 교수-학생 간 상호작용 빈도에 의해 조절되고, 그 영향은 통계적으로 유의하고 정적인 것으로 나타났다. 연구결과를 바탕으로 학문적·실무적 논의와 시사점을 제시하였다.

SLD 조건에서 착빙 해석 정확도 개선을 위한 Wall-Droplet Interaction 수치 모델링 및 Deformation 모델 비교 연구 (Wall-Droplet Interaction Modeling and Comparative Study on Deformation Models for the Improvement of Icing Analysis Under SLD Conditions)

  • 배진규;이관중
    • 한국항공우주학회지
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    • 제48권4호
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    • pp.255-267
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    • 2020
  • SLD 조건은 직경이 50㎛ 이상인 과냉각대형액적의 분포가 지배적인 결빙 환경을 뜻한다. SLD 조건에서는 액적의 큰 크기로 인해 wall-droplet interaction, deformation 등의 물리적 현상이 착빙 과정에 중요한 영향을 미친다. 그에 따라 SLD 효과를 수치적으로 모사하기 위한 다양한 연구가 수행되었고, 부착률을 수정하는 후처리 기법을 통해 wall-droplet interaction 현상을 고려하는 방법이 제안되었다. 그러나 이 방법은 액적이 충돌하는 벽면 특성을 제대로 고려하지 않는 반경험식(Wright Model)을 사용하기 때문에 착빙 영역에서 여전히 부착률과 부착 한계를 과대 예측한다. 이 문제를 해결하기 위해 본 연구에서는 착빙 영역을 세 개의 영역으로 구분하였다. 그리고 벽면 특성을 고려하는 Bai and Gosman rebound 모델을 바탕으로 개발한, 새로운 wall-droplet interaction 모델을 후처리 기법에 도입했다. 그리고 액적의 항력계수를 증가시키는 deformation 현상을 반영하기 위해 3가지 deformation 모델을 비교·분석하여 가장 적합한 모델을 선정했다. 앞의 내용을 바탕으로 개발한 SLD 결빙 예측 코드를 검증하기 위해 실험 데이터를 활용하여 해석을 수행했다. 그 결과 수정된 후처리 기법은 착빙 영역에서 rebound 현상에 의한 부착률 감소를 더욱 크게 예측하였고 부착 한계와 부착률 크기를 예측하는 데 있어 향상된 정확성을 보여줬다. 그리고 deformation에 의한 항력계수의 증가를 가장 크게 결정하는 Wiegand model이 실험과 가장 유사한 것을 확인할 수 있었다.

Effect of soil-structure interaction on the reliability of hyperbolic cooling towers

  • Liao, Wen;Lu, Wenda;Liu, Renhuai
    • Structural Engineering and Mechanics
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    • 제7권2호
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    • pp.217-224
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    • 1999
  • A semi-stochastic process model of reliability was established for hyperbolic cooling towers subjected to combined loadings of wind force, self-weight, temperature loading. Effect of the soil-structure interaction on reliability was evaluated. By involving the gust factor, an equivalent static scheme was employed to convert the dynamic model to static model. The TR combination rule was used to consider relations between load responses. An analysis example was made on the 90M cooling tower of Maoming, Guangdong of China. Numerical results show that the design not including interaction turns to be conservative.