• Journal of Fashion Business
• /
• v.21 no.2
• /
• pp.30-44
• /
• 2017

The purposes of this study were to (a) identify dimensions of relational benefits in the social commerce market, (b) predict the effects of relational benefits on satisfaction, repurchase intention, and word of mouth (WOM) intention, (c) examine the mediating effects of satisfaction, and (d) compare the differences in the effects of relational benefits on satisfaction, repurchase intention, and WOM intention between the two groups of market mavenism. For collecting data, a self-administered questionnaire was undertaken by an online research agency. A total of 490 usable responses were obtained from consumers who have used social commerce sites. The sample included a slightly higher number of females (50.8%) than males and age was ranged from 20 years to 40 years. An exploratory factor analysis generated four factors of relational benefits such as confidence, convenience, special treatment, and information. Multiple regression models showed that confidence, convenience, and special treatment benefits were significant predictors of satisfaction and repurchase intention; the confidence and convenience benefits were significant for WOM intention. Satisfaction significantly mediated the relationship between relational benefits and repurchase intention, and the relationship between relational benefits and WOM intention. The group with high level of market mavenism more highly perceived the relational benefits than the other groups. Confidence benefit had a significant effect on repurchase intention regardless of the level of market mavenism, while convenience benefit had a significant effect on repurchase intention in the non-market maven group. This study discussed the managerial implications for customer relationship management in the social commerce marketplace.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.23 no.2
• /
• pp.53-65
• /
• 2021

The study of behavioral intention in the fashion industry, until recently, focused on the variables of satisfaction and the intention of purchase, and were limited to specific individuals who were fashion consumers. It was found that variables of intention of recommendation have a greater impact on many other potential customers from a study on consumer behavioral intention. Thus, this study seeks to examine the relationship between the selection factors of collaboration fashion products and preference, and the relationship between preference and the intention of purchase. Moreover, the purpose of this research is to find the influence of relationships between selective factors of collaboration fashion products and the intention of recommendation. The 'intention of recommendation' was set as a dependent variable, that influences the relationship between preference and intention of recommendation. For empirical analysis, SPSS 25.0 software was used to conduct frequency analysis, reliability analysis, factor analysis, and multiple regression analysis based on a survey results conducted upon 217 people in their 20s. The empirical analysis results are as follows: First, collaboration fashion product selection factors consisted of 'product originality', 'designers and artists' reputation', 'product reliability', and 'products' aesthetic impression'. Second, the selection factors of fashion products had a positive influence on product preferences. Third, the preference for collaboration fashion products had an influence on intention of purchase and intention of recommendation. Fourth, collaboration fashion product selection factors affected intention of purchase. Fifth, selection factors of collaboration fashion products were found to have a significant impact on the intention recommendation.

• The Journal of Information Systems
• /
• v.19 no.3
• /
• pp.35-58
• /
• 2010

Portal sites have been providing diverse services to attract new users and retain existing customers. Recently, they also added new services and increased quality of the services they provide to secure more customers. It is, however, not clear how people actually react to such activities. We wanted to understand the mechanism associated with users' continued usage intention of current Portal site. We assumed search, e-mail, information, community, e-commerce services as key services provided by most Portal sites and considered valuable by many customers. The quality of these services may directly affect users' continued usage intention. However, we can also assume that attractive alternatives and switching cost may have some influence on users' continued usage intention. Therefore, in this study, key variables pertaining to the quality of key services provided by Portal sites, attractive alternatives, and switching cost were examined to explain the dynamics of users' continued usage intention. An empirical study based on 891 survey responses showed the importance of the quality of key services for users' continued usage intention. Switching cost also demonstrated strong association with users' continued usage intention. However, attractive alternatives did not show a significant association with users' continued usage intention. We also found that the variable attractive alternatives moderated the relationship between the quality of search service and users' continued usage intention and the relationship between the quality of information service and users' continued usage intention. On the other hand, the variable switching cost showed a moderating effect on the relationship between the quality of e-mail service and users' continued usage intention and the relationship between the quality of community service and users' continued usage intention. This study implies that Portal sites need to make efforts not only to improve the quality of key services but also to consider attractiveness of other Portal sites' services and switching cost to secure more customers.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.43 no.1
• /
• pp.125-137
• /
• 2019

This study determined the impact of 'Fashion Augmented Reality (FAR)' acceptance factors based on the model of acceptance and use of technology (UTAUT) on consumer attitudes, intention to use technology, and fashion product purchase intention. A survey asked participants to have an AR experience using a FAR app to understand FAR in advance. Data were analyzed factor analysis and stepwise regression using SPSS. The results are as follows. First, the factor analysis classified the acceptance variables of FAR technology into 'social relations', 'shopping effectiveness', and 'easy to use FAR'. Second, among the three factors of FAR acceptance, 'shopping effectiveness' is statistically more influential on positive attitudes towards FAR. However, 'easy to use' factor was more influential on 'the intention to use technology' as well as 'purchase intention'. Third, 'social relations' were identified as an important factor affecting 'consumer attitudes', 'intention to use technology' and 'purchase intention' which are not well covered in fashion technology research. In addition, 'the intention to use technology' was found to be influential on 'purchase intention' and indicated the importance of easiness of FAR to enhance purchase intention.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.18 no.6
• /
• pp.1562-1582
• /
• 2024

The prediction of pedestrian trajectory is conducive to reducing traffic accidents and protecting pedestrian safety, which is crucial to the task of intelligent driving. The existing methods mainly use the past pedestrian trajectory to predict the future deterministic pedestrian trajectory, ignoring pedestrian intention and trajectory diversity. This paper proposes a multi-modal trajectory prediction model that introduces pedestrian intention. Unlike previous work, our model makes multi-modal goal-conditioned trajectory pedestrian prediction based on the past pedestrian trajectory and pedestrian intention. At the same time, we propose a novel Gate Recurrent Unit (GRU) to process intention information dynamically. Compared with traditional GRU, our GRU adds an intention unit and an intention gate, in which the intention unit is used to dynamically process pedestrian intention, and the intention gate is used to control the intensity of intention information. The experimental results on two first-person traffic datasets (JAAD and PIE) show that our model is superior to the most advanced methods (Improved by 30.4% on MSE_0.5s and 9.8% on MSE_1.5s for the PIE dataset; Improved by 15.8% on MSE_0.5s and 13.5% on MSE_1.5s for the JAAD dataset). Our multi-modal trajectory prediction model combines pedestrian intention that varies at each prediction time step and can more comprehensively consider the diversity of pedestrian trajectories. Our method, validated through experiments, proves to be highly effective in pedestrian trajectory prediction tasks, contributing to improving traffic safety and the reliability of intelligent driving systems.

• Journal of Korean Academy of Nursing
• /
• v.39 no.6
• /
• pp.878-887
• /
• 2009

Purpose: The study was done to identify turnover intention in new nurses according to characteristics of the nurses and other factors affecting turnover and to provide data to set up a strategy to reduce the turnover. Methods: Data were collected from 1,077 new nurses who had less than 12 months employment experience and worked in one of 188 hospitals. Eight research instruments were used. Data analysis was done using SPSS WIN 15.0 program. Results: Several factors influence new nurse turnover intention. The average score for turnover intention was 2.12. The scores for subscales were self efficacy, 3.76, nursing performance, 3.90, job satisfaction, 2.09, organization commitment, 1.28, stress, 1.32, burnout, 2.82 and nursing organizational culture, 3.29. Turnover intention was related to self efficacy, nursing performance, job satisfaction, organization commitment, stress, burnout, nursing organizational culture, duration of in-class training, duration of on the job training, number of hospital beds, length of employment and duration of employment in current workplace. The predicting factors for turnover intention were burnout, stress, duration of employment in the current workplace, self efficacy and nursing performance. Those factors explained 51.6% of turnover intention. Conclusion: New nurse turnover intention can be reduced by mitigating the factors affecting this intention.

• The Research Journal of the Costume Culture
• /
• v.21 no.6
• /
• pp.810-826
• /
• 2013

The purposes of this study were to analyze the effects of the experience realms (entertainment, educational, escapist, and esthetic) of augmented fashion reality applications on consumers' pleasure, satisfaction, intention of reuse, and purchase intention. This study is based on the survey subjecting those who have an iPhone. A total of 207 questionnaires were processed in analysis. Descriptive analysis, frequency analysis, reliability analysis and regression analysis were conducted using SPSS ver. 18.0. The results are as follows. First, entertainment and esthetic experience positively influenced consumers' pleasure. Second, entertainment, educational and esthetic experience positively influenced satisfaction. Third, pleasure positively affected satisfaction. Forth, both pleasure and satisfaction positively influenced intention of reuse and purchase intention. Fifth, there were significant differences in the effects of the experience realms of augmented fashion reality applications on pleasure, satisfaction, intention of reuse, and purchase intention by gender. In conclusion, pleasure and satisfaction that influence reuse intention and purchase intention were influenced by the experience realms. When consumers feel satisfaction and pleasure in experience realms of augmented fashion reality applications, they are more likely to reuse of an augmented reality fashion application, and to purchase the products consumers were implementing an augmented reality fashion application for.

• Journal of Korean Academy of Nursing
• /
• v.32 no.3
• /
• pp.355-363
• /
• 2002

The purpose of this study was to examine the level of intention to quit smoking and to identify factors influencing intention to quit among patients with coronary heart disease. Method: The subjects consisted of 80 male patients with coronary heart disease (angina pectoris, myocardial infarction) at three hospitals in Seoul. The data were collected with self reporting in a structured questionnaire. Stepwise multiple regression was used to identify predictors of intention to quit. Included variables were attitudes toward smoking cessation, subjective norms, perceived behavioral control, usefulness of smoking cessation, and previous attempts to quit. Result: 1. The mean score for intention to quit was 11.1($\pm$6.1) which was lower than median score of the scale. 2. There were significant correlations between the all predictive variables and the intention to quit(r=.24-.48, p<.05). 3. usefulness of smoking cessation, perceived behavioral control, and previous attempts to quit explained 34.6% of the variance for intention to quit. Conclusion: usefulness of smoking cessation, perceived behavioral control, and previous attempts to quit were identified as important variables in explaining the intention to quit smoking among patients with coronary heart disease. Thus, it is necessary to try to enhance this factors for increasing intention to quit among patients with coronary heart disease.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.35 no.4
• /
• pp.476-487
• /
• 2011

This study investigates the effects of internet shopping malls attributes on purchase satisfaction, repurchase intention, and word of mouth intention of fashion consumers. Data were collected from 400 consumers who purchased fashion products through internet shopping malls for the last 3 months. The survey was conducted from August $6^{th}$ 2010 to September $20^{th}$ 2010. A factor analysis identified 7 dimensions of internet shopping mall attributes: (1) interactivity, (2) website appearance, (3) sales promotion, (4) trust, (5) transaction capability, (6) fashion products variety, and (7) information offerings. The results show that all the dimensions of the internet shopping mall attributes affect purchase satisfaction, repurchase intention, and word of mouth intention. In addition, there were significant differences in the perceived attributes among three different types of internet shopping malls; comprehensive mall, fashion specialty malls, and online market-places (open-markets). While, there was no significant impact on the purchase satisfaction, repurchase intention, and word of mouth intention by the e-tailer types.

• Korean Management Science Review
• /
• v.29 no.3
• /
• pp.135-156
• /
• 2012

Due to the rapid growth of social networking community (SNC), research into SNC user's behavior has recently emerged as an important issue in information systems. An individual makes a decision whether or not to continually use his or her own SNC and to purchase digital items to decorate it. Most previous research has focused on a user's continuance intention and has ignored the importance of purchase intention. This study develops and empirically tests an integrated model designed to predict a user's two types of behavioral intention：continuance intention and purchase intention based on the expectation-confirmation model (ECM) and a dual model of relationship maintenance mechanism.The results indicate that perceived usefulness, satisfaction, personalization, and switching cost have important influences on the formation of SNC continuance intention. The results also show that perceived usefulness and satisfaction does not have any significant impacts on purchase intention, while personalization, learning, attractiveness of alternatives, and continuance intention significantly affect it.