• Science of Emotion and Sensibility
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• v.22 no.4
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• pp.57-64
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• 2019

Anger is the most common emotional trigger causing relapses in individuals with alcohol use disorders (AUDs). The present study intended to investigate the autonomic nervous system (ANS) responses induced by anger in individuals with AUDs. The participants in this study included twelve individuals with AUDs and 14 non-frequent drinkers. Anger was induced in the participants via a 120-second film clip. Before the presentation of this audio-visual stimulus, the ANS responses of the participants were measured for 60 seconds to ascertain their resting state. Subsequently, the participants' ANS responses were measured again for 120 seconds when they were in an emotional state during the presentation of the clip. After the ANS measurements were taken, participants were asked to rate the type of emotion they had experienced as they viewed the film and to report its intensity. The results indicated that the levels of anger experienced by the AUD group were not significantly different from the emotion registered by the control group. However, the ANS responses induced in AUD participants when they were in an emotional state showed blunted skin conductance levels (SCL) and skin conductance responses (SCR) compared to the control group participants. Individuals with AUDs evinced lower emotional arousal than the participants of the control group. These results can help clinicians understand the psychological and physiological responses of individuals with AUDs to anger in order to design effective interventions that would reduce chances of anger and relapse.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.5 no.4
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• pp.415-426
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• 2015

This study is intended to learn about the factors appearing in parenting stress and the copying strategies by targeting marriage immigrant women who are raising middle and high school student. To this end, in-depth interviews were conducted on seven participants of Marriage Migrant Women who are living in Seoul and Gyeongi area. Generally to say, first of results showed that the personal factors, family factors, social factors and enculturative factors were found out as the factors of parenting stress of them. Secondly, problem-centered and emotion-focused coping strategies for the factors of stress were the main ways. Specifically, as the individual factors, the self-efficiency was coped with problem-focused ways and the parenting roles were coped with emotion-focused ways. As the family factors, child's activity and sociality impact their school adjustment and their mother's parenting stress and, various copying strategies were used depending on the different situation. For the social factors, looking for family supporting as the active problem-focused coping ways were used in husband's family and looking for emotional comfort as the emotion-focused coping ways were used in parents' home. In the case of enculturative factors, the emotion-focused coping strategies were used for the Public gaze and the prejudice around them that caused overwhelming sense of helplessness.

• Science of Emotion and Sensibility
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• v.13 no.1
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• pp.163-178
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• 2010

Emotional associations formed in the relationships between the consumer and luxury brands can be approached via examining the roles these associations play when they account for the brand equity of the luxury brands. The present study is an exploratory examination on the effects a battery of emotional relationships exert upon the consumers' intention to participate in promotional activities and in communities built around the brand, which is a crucial part of the luxury brand's equity, in regards to Korea's burgeoning import auto market. Participants who completed the survey are professionals such as medical doctors, lawyers, accountants, and university professors. Included in the analyses are the top six automobile brands in sales(i.e., BMW, Lexus, Mercedes-Benz, Honda, Audi, and Volkswagen), and the scores that the respondents provided regarding the way they relate themselves to particular foreign car brands are analyzed and yield six different groups of emotional associations(i.e., affection, identification, indispensability, reliability, intimacy, and awe). The brand equity is measured with three variables that show the levels of the consumer's participatory intentions toward each brand are analyzed in order to elicit the antecedent variables and their impact on the participation variables in the regression models. When the respondents are divided into two groups by the levels of brand knowledge(i.e., scores drawn from the respondent's capability of correctly linking specific automobile brands with the corresponding corporate brands), consumers with higher brand knowledge show distinct patterns of influential variables, as they differentiate themselves from less knowledgeable consumers in terms of the influential antecedent variables accounting for the consumer's intended participation.

• Science of Emotion and Sensibility
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• v.7 no.4
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• pp.7-17
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• 2004

Recently, design has emerged as a key factor of successful product development. This study reviewed the elements of form with a view point of addressing and defining the elements of aesthetics and how they influence consumer aesthetic response. Though past researches related to form aesthetics reported that form aesthetics exist as a single element with other sub-elements, this research made further investigations into form aesthetics and reported that form aesthetics in product design can be broadly divided into form aesthetics and content aesthetics. Empirical studies on each category was undertaken and from the results obtained, it was concluded that typicality is a dominant element in content aesthetics while balance is a dominant element in form aesthetics. Also, the study investigated the effect of conditional variables such as price and people on each category and it was observed that both content and form aesthetics elements are affected by conditional variables such as price, people. Furthermore, the study reports that both content and form aesthetics elements are mutually correlated and both categories affect user's aesthetics response. It is intended that the results obtained from this work will contribute to theoretical knowledge of aesthetic elements and can be put to use by product design and manufacturing companies.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.15-25
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• 2000

Cardiac, respiratory, electrodermal and frontal (F3, F4) EEG responses were analyzed and compared during to slides of International Affective Picture System (IAPS) in the study on 42 students. Physiological responses during 20s of exposure to slides intended to elicit happiness (nurturant and erotic), sadness, disgust, surprise, fear or anger emotions were quite similar and were expressed in heart rate (HR) deceleration, decreased HR variability (HRV), specific SCR, increased non-specific SCR frequency (N-SCR), and EEG changes exhibited in theta increase, alpha-blocking and increased beta activity, and frontal asymmetry. However, some emotions demonstrated variations of the response magnitudes, enabling to differentiate some paris of emotions by several physiological parameters. The profiles showed higher magnitudes of HRV and EEG responses in exciting (i.e., erotic) and higher cardiac and respiratory responses in surprise. The most different pairs were exciting-surprise (by HR, HRV, theta, and alpha asymmetry), exciting-sadness (by theta, alpha, and alpha asymmetry), and exciting-fear (by HRV, theta, F3 alpha, and alpha asymmetry). Nurturant happiness yielded the least differentiation. Differences were found as well within negative emotions, e.g., anger-sadness were differentiated by HRV and theta asymmetry, while disgust-fear by N-SCR and beta asymmetry. Obtained results suggest that magnitudes of profiles of physiological variables differentiate emotions evoked by affective pictures, despite that the patterns of most responses were featured by qualitative similarity in given passive viewing context.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.21-34
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• 2016

In the design and develop a virtual character, it is important to correctly deliver target emotions generated by the combination of facial expression and gesture. The purpose of this study is to examine the effect of congruent/incongruent between gesture and facial expression on target emotion. In this study four emotions, joy, sadness, fear, and anger, are applied. The results of study showed that sadness emotion were incorrectly perceived. Moreover, it was perceived as anger instead of sadness. Sadness can be easily confused when facial expression and gestures were simultaneously presented. However, in the other emotional status, the intended emotional expressions were correctly perceived. The overall evaluation of virtual character's emotional expression was significantly low when joy gesture was combined with sad facial expression. The results of this study suggested that emotional gesture is more influential correctly to deliver target emotions to users. This study suggested that social cues like gender or age of virtual character should be further studied.

• Journal of Korean Society for Quality Management
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• v.40 no.3
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• pp.359-371
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• 2012

Purpose: Due to the explosive growth and widespread use of smartphones, new business opportunities are emerging. Despite the importance of creating customer value in using smartphone applications, past studies on have mainly focused on functions or factors and specifications that influence users to use the device. Methods: This study is intended to identify how customer dissatisfaction from the use of smartphone application services affects customer sentiment and behavior. The research model is tested via a survey of 290 smartphone application users. Results: The result of this empirical study indicates that customer dissatisfaction significantly affects the user's disappointment and regret in using a service, which are subordinate values of customer emotion. The user's anger is positively associated with 'Negative word of mouth' and 'Complaint', which are subordinate values of customer behavior, but not with an intention to switch to another service. 'Regret' and 'Disappointment' are positively associated with 'Negative word of mouth' and 'Switching intention', but not with 'Making direct complaints'. Finally, customer's negative sentiments are a significant intermediary in the relationship between customer dissatisfaction and behavioral response. Conclusion: Finally, the study offers a more systematic understanding on the phasal response process of customer dissatisfaction in relation to the provision of smartphone application services.

• Korean Institute of Interior Design Journal
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• v.22 no.5
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• pp.11-21
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• 2013

The development of modern industry and the production of new materials of architecture have recognized as an important aspect. This study intended to discuss about the meaning of main elements of the architecture materials, its implications for properties, and, highlighted meaning of the properties of modern interior design. The purpose of this study is to analyze the case studies of Place and Physical materials of synaesthesia of modern architecture as well as modern architecture is not only concentrated in the visual aspect but also the larger ramifications of sensory. Synesthesia in architectural space can be called experiential existence that built in the space of human perception and based on the human emotion that targeted by physical architectural space. Accordingly, these case studies are to consider about how the materials being passed by any effect in a modern interior space presented, In order to find the essential meaning in modern interior space, this studies focused on Swiss architect Peter Zumthor's cases. Following analyze of Peter Zumthor's place of architectural space and materials, this study structured by the six kinds of synesthesia characters. First, time and remember to infer changes, Second, traditional and regional ingredients involve the substitution of one empirical space, Third, non-materiality through the neutralization, Fourth, auditory memory through the embodiment of everydayness, Fifth, trail through the sense of smell for the presence, Sixth, the relationship of natural and industrial products. Peter Zumthor's characteristics of these works are result of factors on the synesthetic relationship with the human response to architecture, the five senses, memories, experiences, and temperature. Also it is a synesthetic result of all human emotion to clarify of the architecture materials and non-material mediums by which light by a compound.

• The Journal of Bigdata
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• v.5 no.1
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• pp.197-208
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• 2020

Lexical ambiguity means that a word can be interpreted as two or more meanings, such as homonym and polysemy, and there are many cases of word sense ambiguation in words expressing emotions. In terms of projecting human psychology, these words convey specific and rich contexts, resulting in lexical ambiguity. In this study, we propose an emotional classification model that disambiguate word sense using bidirectional LSTM. It is based on the assumption that if the information of the surrounding context is fully reflected, the problem of lexical ambiguity can be solved and the emotions that the sentence wants to express can be expressed as one. Bidirectional LSTM is an algorithm that is frequently used in the field of natural language processing research requiring contextual information and is also intended to be used in this study to learn context. GloVe embedding is used as the embedding layer of this research model, and the performance of this model was verified compared to the model applied with LSTM and RNN algorithms. Such a framework could contribute to various fields, including marketing, which could connect the emotions of SNS users to their desire for consumption.

• Journal of Convergence for Information Technology
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• v.9 no.8
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• pp.9-19
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• 2019

The effects of artificial intelligence technology is social science research as research on the impact on industry and changes in daily life, etc. This means that developing 'emotion AI' will prepare 'next-generation 3D-vector-sensitive AI'. This suggests the main keywords of the tertiary AI decision-making power. Particularly important results will be achieved because of the importance of current unethical learning and the implementation of decision-making systems that reflect ethical value judgments. This is a data based simulation, and required (1)Available data, (2)the technology for the goal of simulation. This takes into account the general content of the intended simulation based research. Currently, existing researches focus on meaningful research motivation, but this study presents the direction of technology. So, empirical analysis is consistent with the decision-making power of each country vs. new technology firms for AI on ehtic responsibility. As a result, there is a need for a concrete contribution and interpretation that can be achieved for the ethic Responsibility, on the technical side of AI / ML. In AI decision making, analytic power of human empathy should be included tech own trust.