• Title/Summary/Keyword: innovative strategy

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The Influence of Learning Organization Building Factors on Psychological Capital and Innovative Behavior in Firms (기업의 학습조직 구축요인이 심리적 자본과 혁신행동에 미치는 영향)

  • Kwon, Joong-Saeng;Roh, Soo-Kun
    • Journal of Digital Convergence
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    • v.12 no.3
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    • pp.105-115
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    • 2014
  • This paper aims to examine the mediating effects of psychological capital on the relationships between learning organization and innovative behavior. 310 sheets of questionnaires were gathered from the organizational members of the companies in 5 cities, including Seoul and Pohang and analysed using structural equation modelling technique. The results show followings: First, the human factor of learning organization has a significant influence to the innovative behavior and the psychological capital. Second, structural factor of learning organization has a significant influence to the psychological capital but does not have a significant influence to the innovative behavior. Third, the mediating effect of psychological capital has a significant partial effect between human factor of learning organization and innovative behavior, and full effect between structural factor of learning organization and innovative behavior. The results of this study implies that some guideline could be used in promoting learning organization and making implementing strategy.

A Study on the Competitive Advantage Strategy of Convenience Store (CVS) in Japan: Focusing on 7-Eleven

  • LEE, Kwang-Keun
    • East Asian Journal of Business Economics (EAJBE)
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    • v.9 no.1
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    • pp.1-16
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    • 2021
  • Purpose - This study aims to analyze 7-Eleven's specific competitive advantage strategy according to changes in the Japanese convenience store industry by selecting 7-Eleven, a leading company in the Japanese convenience store industry, as a representative case study. Research design, data, and methodology - Due to the current COVID-19 situation, fact-finding such as interviews with key managers through visiting surveys was not possible, so this case study was carried out based on the literature such as official and unofficial data collected from the companies through e-mail and articles that have been published outside. Result - As a result of the analysis, the researcher found that five competing strategy factors, such as dominant strategy, innovative logistics system strategy, information system development strategy, joint product development strategy, and direct communication strategy have closely maintained the mutual relation to form a combined strategy focusing on the franchise development strategy. Conclusion - The competitive advantage of 7-Eleven is thought to have secured its competitive advantage by combining the five competitive strategies complementarily for rapid response to change, cost advantage, and differentiated advantage. The management implications specified in this study can be considered a reference for establishing a competitive strategy for sustainable growth of the convenience store industry in the fierce competition and saturated market environment of Korean convenience stores.

Organizational capability, competitive strategy and firm performance in venture businesses (벤처기업의 보유역량과 경쟁전략이 경영성과에 미치는 영향)

  • Park, Kyoungmi;Hwang, Jaewon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.2
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    • pp.272-281
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    • 2016
  • The effective exploitation of resources is critical for startup firms with insufficient resources to compete with well-resourced large firms. The direction and consistency of the resource input should be retained to utilize resources effectively, which will lead to a necessity for a fit between the strength in resources and the strategy of a firm. This study suggests hypotheses and verifies them empirically based on the logic that the attribute of resources in which a firm with a core competence decides the type of strategy and the formulated strategy presents the direction of the resource input, which enables the effective utilization of resources and facilitates high performance. According to the statistical results, the R&D capability affects the innovative differentiation strategy, marketing capability affects marketing differentiation strategy, and financial and production capability affects low cost strategy, in which the efficacy of the strategy depends on the attribute of resources. In addition, the R&D capability and marketing capability adversely affect the low cost strategy and the production capability negatively affects the innovative differentiation strategy, which implies that the exclusive choice of a strategy by the strength in resources results in improved performance. These results show that the fit between the resource and strategy is an essential cause of high performance in venture businesses.

E-Strategy between European and Korean Innovative Business Channels in Post-New Normal Era

  • Seo, Dae-Sung
    • Asian Journal of Business Environment
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    • v.5 no.4
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    • pp.59-66
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    • 2015
  • Purpose - The aim of the study is to analyze the impact of the European Union's (EU) focus on innovation and consumption, after the EU Eastern enlargement, on trade, investment, and technology cooperation patterns of Korea to formulate a pan-European marketing strategy, with a special emphasis on the mobile phone industry. Research design, data, and methodology - This study compares the intersection of the pivotal areas in the markets in the "post-new normal" era to identify outlets to commercialize development and innovation in this region. The EU would like to realize potential trade and investment opportunities with the Central European Economic Community (CEEC) from this enlargement. Results - The study analysis suggests a positive impact for innovation and consumption from the EU Eastern enlargement on trade, investment, and technology cooperation patterns of Korea to formulate a pan-European marketing strategy with a special emphasis on the mobile phone industry or motorcar e-strategy. Conclusions - Due to the evolving close interdependencies some hubs have emerged between regional, small markets and the central, larger ones such as Germany and France.

Current Status of Pediatric Liver Transplantation (소아 간이식의 현재)

  • Kim, Kyung-Mo
    • Pediatric Gastroenterology, Hepatology & Nutrition
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    • v.10 no.1
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    • pp.1-10
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    • 2007
  • Outcome of liver transplantation for children with end liver disease has been improved markedly during last two decades. Improvement of immunosuppressive agent and its strategy to use in children, development of innovative surgical technique, and better understanding of the course of liver transplantation attributed to better outcome of pediatric liver transplantation. Therefore this review article will focus on the problems which can occur during pre- and post-transplantation period, current strategy to use immunosuppressive agent for the better understanding of pediatrician who is not involved in transplantation but takes care of the children pre- and postoperatively.

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Computational methodology to determine the strength of reinforced concrete joint

  • Sasmal, Saptarshi;Vishnu Pradeesh, L.;Devi, A. Kanchana;Ramanjaneyulu, K.
    • Advances in Computational Design
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    • v.1 no.1
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    • pp.61-77
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    • 2016
  • Seismic performance of structures depends on the force flow mechanism inside the structure. Discontinuity regions, like beam-column joints, are often affected during earthquake event due to the complex and discontinuous load paths. The evaluation of shear strength and identification of failure mode of the joint region are helpful to (i) define the strength hierarchy of the beam-column sub-assemblage, (ii) quantify the influence of different parameters on the behaviour of beam-column joint and, (iii) develop suitable and adequate strengthening scheme for the joints, if required, to obtain the desired strength hierarchy. In view of this, it is very important to estimate the joint shear strength and identify the failure modes of the joint region as it is the most critical part in any beam-column sub-assemblage. One of the most effective models is softened strut and tie model which was developed by incorporating force equilibrium, strain compatibility and constitutive laws of cracked reinforced concrete. In this study, softened strut and tie model, which incorporates force equilibrium equations, compatibility conditions and material constitutive relation of the cracked concrete, are used to simulate the shear strength behaviour and to identify failure mechanisms of the beam-column joints. The observations of the present study will be helpful to arrive at the design strategy of the joints to ensure the desired failure mechanism and strength hierarchy to achieve sustainability of structural systems under seismic loading.

The Effect Factors on the Purchase Intension of Smart Car as of High Innovative Technology and Product; Consumer's Individual Attributes, Perceived Benefit and Switching Cost

  • Ahn, Yeon S.
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.9
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    • pp.113-119
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    • 2016
  • In this paper, a research model is proved empirically which includes factors related on the purchase intention of smart car as high innovative product in advance of commercialization. As one of relating to consumer's expectation benefit factors, individual attribute factor includes product knowledge, individual innovativeness, and sociality. Consumer's expectation benefit factor includes perceived ease-of-use, usefulness, and enjoyment. As of switching cost variables, there are financial, uncertainty, relational and psychological switching costs factors. Analysis were performed using data from the 257 respondents as random sampling among potential consumers. Purchase intention were affected by individual innovativeness mediated by perceived enjoyment, and individual sociality by perceived ease-of-use and enjoyment also. Relational switching costs factor was only a significant control variable between purchase intention with consumer's expectation benefit factor. This result presents some implications for making the new smart car's detail concept and marketing strategy related to targeting the consumer as high innovative product and technology firms including smart car makers.

Transformation of Sectoral Innovation Pattern : Evidence from Korea

  • PARK, Kyoo-Ho
    • East Asian Journal of Business Economics (EAJBE)
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    • v.8 no.4
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    • pp.67-77
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    • 2020
  • Purpose - This work tries to analyze the transformation of sectoral innovation pattern as time goes by to enhance the understanding on sectoral innovative activities, particularly considering the change of the nature of knowledge, and the trend of convergence. Research design, data, and methodology - This work tries to identify main factors, which determine the output of technological innovation through the econometric analysis, utilizing the result of Korean Innovation Survey and find a stylized fact on the change of the innovation pattern. Result - As a result of estimation, some major elements show different effects for two discrete years, 2002 and 2010; in chemical industry the open information source and neutral basic research become more important with the appropriation mechanism such as patents, and in machinery industry, the importance of internal information has been getting decreased with rising importance of customers. Conclusion - This work presents that some elements show different effects for two discrete years. Among three major elements, the source of information and appropriation mechanism shows different features for both industries. This means that we should explicit consider the changing nature of innovative environment, which leads to and heavily influence whether the innovative activity would be effective or not when we design innovation strategy and innovation policy.

Innovation in the Assortment of Goods: Effects on Consumer Attitude for In-Flight Duty Free Items (기내 상품 유통에서 면세품 구색의 혁신: 운항거리와 승무원 이미지 효과)

  • Kim, Kyung-Jin
    • Journal of Distribution Science
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    • v.12 no.10
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    • pp.99-108
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    • 2014
  • Purpose - The goals of this study are the following. First, this study focused on customer satisfaction of in-flight service. Specifically, in-flight duty free items were considered because of their potential value related with the differentiated strategy of airline companies. Second, this study analyzed feasible strategies that would fence off the aversive attitudes of consumers toward innovation regarding in-flight duty free items. Third, this study strived to discover implicit routes related with the reactions of of consumers to innovation. Fourth, the construal level theory was applied to the context of in-flight service. Psychological distance is expected to promote acceptance of innovation for duty free items. Research design, data, and methodology - This study consisted of three experiments. All data were collected through the participation of university students. First, the experiment employed a 2×2 between-subject design. The first independent variable was temporal distance (long vs. short of navigation time). The second independent variable was innovativeness (innovative duty free items vs. typical items). Further, experiment 2 involved a 2×2 between-subject design. The first independent variable was social distance (typical vs. atypical stewardess image). The second was innovativeness that was based on a pattern similar to that of the prior experiment. The third experiment involved a 2×2×2 design. The first and second independent variables were temporal distance and item innovation, respectively, based on the method of experiment 1. The third independent variable was cognitive depletion (depletion vs. control condition). Results - Experiment 1 demonstrated that the innovation of duty free items would need to consider the journey time of the airline. Specifically, innovative items were preferred in case of a long journey; typical items, however, were liked in a short journey. Further, experiment 2 demonstrated that, in spite of a short journey, innovative items would be preferred if an atypical stewardess was serving. An atypical stewardess was linked with social distance, and the psychological effects would activate a creative and flexible mindset that would fit with innovative duty free items. The final experiment was accomplished for the examination of cognitive processing of psychological distance on innovation-acceptance. Specifically, if the effects were related with systematic processing, then cognitive effort would be needed. In contrast, if they were related with heuristic processing, then such efforts would not be required. The same pattern appeared under both cognitive depletion and control condition; therefore, the effects of psychological distance were implied to be heuristic processing. Conclusions - Managers need to consider the navigation time, stewardess concepts, and depletion of consumers as important factors for innovative strategy regarding in-flight service. Longer journeys are more successful for innovative trials. Further, a more atypical stewardess image is more successful for atypical service. Long navigation and unfamiliar stewardesses may activate creative and flexible thinking. Further, cognitive depletion of consumers is not a dominant factor of psychological distance effects, because the effects are not related with systematic processing, but with heuristic processing.

Integrated Platform on the Basis of Heterogeneous Data to Support the Establishment of an Innovative Ecosystem for National High-Performance Computing: Focusing on Life Science & Public Health Area (국가 초고성능컴퓨팅 혁신 생태계 구축 지원을 위한 이종데이터 기반 통합 플랫폼: 생명·보건분야를 중심으로)

  • Do-Yeon Lee;Myoung-Ju Koh;Jae-Gyoon Hahm;Keun-Hwan Kim
    • Journal of the Korean Society of Industry Convergence
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    • v.26 no.1
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    • pp.1-14
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    • 2023
  • To secure national future competitiveness, the Korean government announced the 『National Ultra-High Performance Computing (HPC) Innovation Strategy (2021.5.28.)』 and set three innovation strategy goals throughout establishing an innovation ecosystem. This study presented a heterogenous data-based strategic support framework that allowed to understand both the current status of domestic & foreign R&D areas and domestic industrial economy areas in terms of strategic fields related to ultra-high performance computing, and the empirical research was conducted in the life science and public health area. The HPC innovation ecosystem platform based on the connection of heterogeneous data (domestic R&D project-technology-industry-overseas R&D project) presented in this study provided useful and essential information that allowed establishing a specific action plan for the national HPC innovation strategy and contributing to vitalizing the innovation ecosystem. Since the evidence-based policy assumes that a more reasonable consensus is reached through a non-biased decision- making process among stakeholders, the proposed platform may contribute to enhancing policy momentum by increasing legitimacy and trust of planning of the national HPC strategy.