• 제목/요약/키워드: innovation acceptance factors

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A Study on the Resistance Factors for Mobile Easy Remittance Service Acceptance - Based on the Switching Cost and Innovation Resistance Model (모바일 간편송금서비스 수용에 대한 저항요인 연구 : 전환비용과 혁신저항모형을 중심으로)

  • Jeong, Seok Chan;Jeon, Hwa Mok
    • The Journal of Information Systems
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    • v.28 no.3
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    • pp.59-81
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    • 2019
  • Purpose The purpose of this study is to investigate the resistance factors interfering the acceptance factors of the mobile easy remittance service focusing on the switching cost and the innovation resistance model. Design/methodology/approach This study focuses on revealing the resistance factors of the mobile easy remittance service acceptance. The resistance factor is designed consisting both consumer characteristics and service characteristics in the Innovation Resistance Model. Furthermore, the effect of resistance factors on the innovation resistance and acceptance intentions were detected by moderating the switching cost. Findings According to the empirical analysis result, this study investigated the effect of resistance factors on innovation resistance and acceptance intention for the mobile easy remittance service. The results of this study as follows; (1) The consumer's inherent innovativeness did not significantly affect the innovation resistance and acceptance intention. (2) The attitude toward existing services and complexity significantly affected innovation resistance in direct manner, thus affecting the acceptance intention in indirect manner. (3) The perceived usefulness significantly affected both the innovation resistance and the acceptance intention in direct manner. (4) The perceived risk only effected the acceptance intention. (5) The switching cost had a moderating effect on the innovation resistance and acceptance intention.

A Study on the Influences of ERP System Innovation Acceptance Factors on the Innovation Diffusion using the Technology Acceptance Model (ERP시스템의 혁신수용요인이 혁신확산에 미치는 영향에 관한 연구 - 기술수용모형(TAM)을 이용하여 -)

  • Shim Joung-Tak;Lee Sang-Jin
    • Journal of Korea Society of Industrial Information Systems
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    • v.10 no.4
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    • pp.65-77
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    • 2005
  • This study aims at providing the basis for improving the applicability of ERP system in those companies which plan to introduce it or those which already introduced, but were not able to achieve the intended effect. To this end, this study focused on the empirical study to find innovation acceptance factors effecting innovation diffusion of ERP system intensively and to search the best path of innovation diffusion. Thus, it was known that innovation characteristics factors, percieved ease of use, perceived usefulnessand implementation of ERP system affected innovation diffusion directly or indirectly and there was a significant path helping companies introduce information system successfully.

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The Effect of Cognitive Absorption on the Individual Intention of Technology Acceptance: An Empirical Study on the MP3 Player (인지적 몰입이 개인의 기술 수용에 미치는 영향: MP3 플레이어에 대한 실증 연구)

  • Kim, Bo-Youn;Lee, Sang-Gun;Kang, Min-Cheol
    • Asia pacific journal of information systems
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    • v.16 no.1
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    • pp.45-69
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    • 2006
  • Technology Acceptance Model (TAM) has been widely used to predict user's behavior to accept the technology. Prior researches have been mainly focused on innovation constructs such as perceived usefulness and perceived ease of use. However, very little research has been conducted to understand individual mental beliefs in technology acceptance and imitation influence. This study integrates Technology Acceptance Model (TAM), Flow Theory (FT) and Diffusion of Innovation Theory (DIT). This paper indicates that imitation context, cognitive absorption (CA) based Flow theory and innovation context are the three important factors influencing user acceptance of information technologies. The proposed model has been tested among 232 users of MP3 players. Results showed that innovation context and cognitive absorption have positive influences on intention to use technology. Not all factors of the imitation context have direct effect on intention to use. However, we found that imitation context has positive influence on intention to use technology through cognitive absorption.

An Empirical Study on the User's Acceptance and Resistance in Adoption Stage of the uTradeHub (uTradeHub 수용단계별 사용자 저항 및 수용에 관한 연구)

  • Kim, Jung Sok;Song, Chae Hun;Song, Sun Yok
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.57
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    • pp.243-282
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    • 2013
  • This study aims to develop the research model about the factors that have impact on uTradeHub users' acceptance and resistance to innovation. The followings show the research hypotheses and the results of test. i) The result of H1 empirical analysis confirmed that relative advantage and task adaptedness of e-Trade have more impact on acceptance of innovation than on resistance to it. And also perceived risk and complicity of e-Trade have more impact on resistance of innovation than on acceptance to it. ii) The result of H2 analysis confirmed that the characteristics of foreign trading companies (support by CEO and IT infra maturity) has more impact on acceptance of innovation than on resistance to it. iii) The result of H3 analysis confirmed that characteristics of uTradeHub user' resistance has more impact on resistance of innovation than on acceptance to it. And also, it was confirmed that acceptance of innovation has more impact on the diffusion of e-Trade than resistance to innovation. iv) The result of H4 analysis confirmed that the difference of the degree and factors that has impact on the user's resistance and acceptance by adoption stage of e-Trade. This study has significance in that it arranges the concept and stages of e-Trade systematically and, unlike other studies, it goes beyond the acceptance and diffusion of e-Trade to the inclusion of resistance together in the model.

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Perceived Innovation Attributes and Acceptance of Chatbots as Determined by Consumer Characteristics (소비자 특성에 따른 챗봇의 인지된 혁신속성과 혁신수용)

  • JUNG, Jaehwan;BYUN, Sangwoon;KIM, Mi-Sook
    • The Journal of Industrial Distribution & Business
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    • v.10 no.7
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    • pp.39-48
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    • 2019
  • Purpose - The purpose of this study was to explore the impact of chatbots' innovation attributes on the innovation acceptance for consumers who have used chatbots to purchase fashion products that account for a large share of transactions in mobile shopping. Research design, data, and methodology - Data were collected from Korean consumers aged 20 to 49 who had experience using chatbots when purchasing fashion-related products via mobile circumstances. After a pilot survey of 31 customers, pre-questionnaire was revised for the final test, and the final questionnaire was distributed to 1,500 subjects. Out of these, 244 were retrieved. After excluding 48 inappropriate responses, 196 were used for statistical analysis. Frequency analysis, exploratory factor analysis, one-way ANOVA, regression analysis and independent t-test using SPSS 23.0 were employed for data analyses. Results - First, four factors of chatbots' attributes were extracted: relative advantages and compatibility, complexity, sensibility, and diversity. Second, two factors were extracted for fashion leadership: fashion opinion leadership and fashion innovativeness. Two groups based on the fashion leadership were identified: active innovation adopters and passive innovation adopters. Third, relative advantages and compatibility, diversity, sensibility of innovation attributes were found to have effects on the innovation acceptance in order. Fourth, significant differences were found in sensibility of innovation attributes and innovation acceptance in groups by marital status and age. The married in their 30s and 40s perceived sensibility as a more important attribute of chatbots than the unmarried in their twenties. Among the groups of different income levels, meaningful differences were found in diversity of innovation attributes and innovation acceptance. Fifth, there were significant differences found in relative advantages and compatibility, sensibility of innovation attributes, and acceptance of Innovation among the groups by fashion leadership. Active innovation adopters were found to be more aware of the importance of relative advantages and compatibility, and sensibility of innovation attributes, and innovation acceptance. Conclusions - The present study provides chatbots' marketing strategies for fashion items need to be modified by demographic characteristics and fashion leadership. Particularly, fashion leadership was found to be an important factor in determining the perception of innovation attribute as well as innovation acceptance.

An Analysis of the Impact of the Characteristics of Corporate Information Security Systems upon Technology Acceptance Intention based on UTAUT - Focusing on the Moderating Effect of Innovation Resistance among Semiconductors Production Workers - (통합기술수용이론(UTAUT)을 기반으로 기업정보보호시스템의 특성요인이 사용자 기술수용의도에 미치는 영향 분석 - 반도체 제조 구성원의 혁신저항 조절효과를 중심으로 -)

  • Woogwang Jeon;Seungwoo Son
    • Journal of the Semiconductor & Display Technology
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    • v.23 no.1
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    • pp.36-47
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    • 2024
  • The purpose of this study is to identify the factors that impact the user's intention to accept technology when Introducing new information security systems for the workers of a semiconductor company. The findings of this study were as follows. First, the factors of a company's information security systems, namely reliability, expertise, availability, security, and economic efficiency, all significantly and positively impacted performance expectations. Second, the performance expectation of introducing information security systems for a company significantly and positively impacted the intention to accept technology. Third, the social impact of introducing information security systems for a company had a significant and positive impact on technology acceptance intention. Fourth, the facilitating conditions for introducing a company's information security systems significantly and positively impacted technology acceptance intention. Fifth, as for the moderating effect of innovation resistance, the moderating effect was significant in the paths of [performance expectation -> technology acceptance intention], [social impact -> technology acceptance intention], and [facilitating conditions -> technology acceptance intention]. The implication of this study is that the factors to be considered when introducing information security systems were provided to companies that are the actors of their proliferation, providing the base data to lay the foundation for introducing security technologies and their proliferation.

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A Study on Factors Affecting Users' Utilization of Unified Modeling Language (UML 활용 영향요인에 관한 탐색적 연구)

  • Han, Kwang-Hyun;Kim, Tae-Ung
    • Journal of Technology Innovation
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    • v.15 no.1
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    • pp.115-144
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    • 2007
  • This paper is concerned with figuring out a scheme to facilitate UML utilization through examining the factors which affect the intention to use UML. For this, we conducted a survey of those factors among software engineers in IT service companies. In order to examine the factors affecting the intention to use UML, we developed a model by combining the Technology Acceptance Model and the Innovation Attributes Theory, which have been proved to explain well about the acceptance of new technologies and services. Statistical analysis shows that the subjective norm which is one of social factors has significant influence on the career consequences, and also on the compatibility when the result of UML utilization is demonstrable. The career consequences, the compatibility and the ease of use are found to have significant influence on the usefulness perception of UML utilization, implying that the recognition that one's future career can be affected in the long term by UML utilization is important in shaping how one perceives the usefulness along with the compatibility with one's current task type and the ease of use. The usefulness and the compatibility are evaluated to be the factors that have significant influences on the intention to use UML.

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Influencing Factors for the Acceptance of Open Access Institutional Repository Using the Integrated Technology Diffusion Model (기술확산 통합모델을 통한 개방형 기관 리포지터리 수용의 영향요인 분석)

  • Jung, Youngmi;Bae, Junghee
    • Journal of Korean Library and Information Science Society
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    • v.46 no.4
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    • pp.529-549
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    • 2015
  • For the spread of the open access institutional repository in Korea, this study aims to analyze the factors affecting the acceptance of the repository. To gather the research data, a questionnaire survey was conducted for acceptance and non-acceptance institutions of the open access repositories. The questionnaire consisted of questions based on the revised R-TDM. Integrated Technology Diffusion Model is a theory that seeks to explain how, why, and at what rate new technology and innovations spread through specific factors and cultures. According to the data analyzing, technology acceptance level of social factors was turned out the most effective factors to make a decision to accept the repository to their institutions. And institution factors, innovation resistance factors, and system factors were arranged in order of strong influence. This study will provides the basis for developing policies for dissemination and spread of repositories in Korea.

A Study on Acceptance and Resistance of Smart TVs

  • Lee, Sung-Joon
    • International Journal of Contents
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    • v.8 no.3
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    • pp.12-19
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    • 2012
  • This study investigated what factors affect consumers' decision making concerning the adoption of smart TVs. For this purpose, the integrated adoption model that consists of six major constructs from the diffusion of innovation theory (DIT), the technology acceptance model (TAM), and the model of innovation resistance(MIR) was employed. To collect data, an online survey was used. Data collected were analyzed with the structural equation model (SEM). Findings showed that the innovativeness has a positive influence on the both of perceived usefulness and perceived ease of use. It was also shown that both of perceived usefulness and perceived ease of use affect the intention to use smart TVs in a positive way. The innovation resistance has a negative influence on the intention to use. The mediating role of the innovation resistance was also found. The implications of these results are discussed.

A Study on the Influence of Omni Channel's Shopping Value on Users' Innovative Tendency and Service Attitudes

  • MIN, So-Ra;LEE, Sun-Mi
    • Journal of Distribution Science
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    • v.21 no.1
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    • pp.119-128
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    • 2023
  • Purpose: Due to COVID-19, the rapidly changing untact culture from offline to online has spread rapidly, increasing the utilization of omni-channel. However, among the studies on consumers in the online market, there are not many studies that analyze Shopping Values and attitudes toward omnichannel Acceptance. Research design, data, and methodology: This study investigated through empirical analysis how Shopping Values and innovation propensity of consumers using omni channels affect omni channel Acceptance attitudes. The analysis results based on a total of 268 questionnaires using SPSS v.23 and AMOS v.23 statistical programs are as follows. Results: First, it was found that the perceived Value of omnichannel use had a positive effect on the innovation tendency, and the pleasure Value had a greater effect than the actual Value. Second, it was found that the practical and hedonic Value of the omnichannel had a positive effect on the attitude of service Acceptance. Third, it was found that Omni Channel's consumer innovation tendency had a positive effect on service Acceptance attitude. Conclusion: This study proved that Shopping Value perception and individual innovation propensity for omnichannel services have a positive effect on Acceptance attitude, and it is of academic significance in that it expanded understanding of what factors are needed to increase Acceptance attitude of Omni Channel services.