• 서비스연구
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• 제13권4호
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• pp.173-190
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• 2023

최근 가상융합기술이 발전하면서 가상과 현실을 융합한 디지털 가상공간인 메타버스(Metaverse) 시장이 크게 성장하고 있다. 이러한 메타버스는 다양한 서비스와 콘텐츠 구축을 통해 현실과 가상공간에서 새로운 가치를 구현하고 있다. 그러나 메타버스에 관한 기존 연구들은 메타버스의 개념 및 유형화에 관한 연구가 대부분이며 메타버스에서의 소비자 경험이 사용의도에 미치는 연구는 아직 미미한 실정이다. 이에 따라 본 연구는 선행연구로부터 메타버스 서비스 특성요인(실재감, 정보성, 상호작용성, 유희성)을 도출하고 메타버스 플랫폼의 신뢰와 사용의도에 미치는 영향에 대하여 살펴보았다. 본 연구를 위해 메타버스 이용경험이 있는 수도권 성인남녀를 대상으로 총 284부의 설문지를 수집하였으며, 가설 검증을 위해 구조방정식 모형을 활용하였다. 본 연구의 결과는 다음과 같다. 첫째, 메타버스 서비스 특성요인 중 실재감, 상호작용성, 유희성은 메타버스 신뢰에 긍정적인 영향을 미치는 것으로 나타났다. 반면 정보성은 메타버스의 신뢰에 유의한 영향을 미치지 않는 것으로 나타났다. 둘째, 메타버스 신뢰는 메타버스의 사용의도에 긍정적인 영향을 미치는 것으로 나타났다. 이를 통해 본 연구는 메타버스 플랫폼 운영에 있어 메타버스 활성화 및 서비스 개발에 관한 효과적인 커뮤니케이션 전략 수립 방안을 제시하고자 한다.

• 대한가정학회지
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• 제46권6호
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• pp.1-11
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• 2008

The purpose of this study is to find the component factors and attributes of visual store environment and to suggest visual merchandising strategies which fit for fashion retail store in Korean traditional market. For the study, observation and in-depth interview were executed for consumers who had purchase experiences at Korean traditional market in city area. The results were as follows. First, the component factors of visual store environment for Korean traditional market were external factor, internal factor, and structural factor. Second, the attributes of visual store environment in Korean traditional market were approach convenience, cleanness, attractiveness, publicity, efficiency, and informativeness. On the basis of these six attributes, real states of fashion retail store in Korean traditional market were analyzed. This study has a meaning in confirming the possibility of differential approach method on the basis of the attributes of visual store environment in Korean traditional market.

• 한국실내디자인학회논문집
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• 제24권3호
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• pp.137-145
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• 2015

Ubiquitous technology is currently being introduced to libraries at the fastest speed as compared to other spaces. However, the introduction of ubiquitous technology to the existing analog space is causing problems despite such intelligence of libraries as the design standards for ubiquitous spaces have not been arranged yet. This researcher analyzed and evaluated the characteristics of design from the ubiquitous aspect of the ubiquitous environment-oriented libraries that are still at their initial stage. The subjects for this study were the National Library of Korea, Myongji University Bangmok Library, and Yonsei University Library. The definition and characteristics of the ubiquitous environment libraries were examined through literature review and the standards for design analysis were derived by analyzing previous studies. Case analyses were conducted to evaluate the design elements in the ubiquitous environment libraries based on the field observation, photographing, and interviews with managers. As a result, functionality, safety, cognition and convenience were derived based on the investigation and analysis of previous studies; informativeness, playfulness, security, and simplicity which are the design characteristics were found. As a result of the case studies, while functionality and safety are met in most of the standards for design analysis, universality was very low. Care for minorities is need in a library as it is a space used by many unspecified individuals.

• 한국의류학회지
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• 제38권4호
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• pp.467-481
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• 2014

This study examined consumer responses of photos used in Internet shopping malls. The content analysis conducted a preliminary study of the top 100 online shopping malls to investigate current website practices. Stimuli based on the preliminary study. The present study was a $2{\times}2$ factorial design that evaluated two independent variables of product presentation and background. We analyzed 410 responses derived from the descriptive analysis, factor analysis, and covariance analysis through SPSS 20.0. The results showed that a product presentation was significantly different in attractiveness, informativeness, satisfaction, and repurchase intention after controlling apparel items and model. This product presentation in everyday life had greater mean values than product presentation with the posing model. The background had a significant mean difference in all consumer responses expect for attractiveness. Overall product presentation in everyday life and indoor cases were evaluated as most positive by the respondents. The findings provide practical implications for online shopping malls integrating product presentation.

• 유통과학연구
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• 제15권2호
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• pp.27-36
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• 2017

Purpose - This study was intended to find the selection attribution factors and service satisfaction determinants of third party logistics suppliers in Dongdaemun wholesale market. Research design, data, and methodology - A questionnaire survey was performed, and the retailers and wholesalers in Dongdaemun wholesale market were asked to fill in it. Company employees using third party logistics service were selected by a random sampling method. Results - It is easy for both retailers and wholesalers to use third party logistics service. The logistics companies in Dongdaemun wholesale market have paid more heed to the security of freight and the operability. That is, the freight safety and operating service are the most important factors in selecting third party logistics suppliers, and they both have a close relationship with user satisfaction. There is no relation between service level and recognition in selection factors of third party logistics suppliers. All the responsiveness, operability and informativeness of third-party logistics providers has a significant relationship with user satisfaction. Conclusions - Third party logistics service is entirely different from the existing delivery or transport service. The most market vendors' wish for third party logistics suppliers is the stability of freight and robust operating service. They also demand the responsiveness for special or emergency situation with having information strength.

• Asian-Australasian Journal of Animal Sciences
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• 제25권1호
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• pp.28-32
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• 2012

In the present study, we evaluated the informativeness of SNPs genotyped by the Illumina Bovine SNP50K assay in different cattle breeds. To investigate these on a genome-wide scale, we considered 52,678 SNPs spanning the whole autosomal and X chromosomes in cattle. Our study samples consists of six different cattle breeds. Across the breeds approximately 72 and 6% SNPs were found polymorphic and fixed or close to fix in all the breeds, respectively. The variations in the average minor allele frequency (MAF) were significantly different between the breeds studied. The level of average MAF observed in Hanwoo was significantly lower than the other breeds. Hanwoo breed also displayed the lowest number of polymorphic SNPs across all the chromosomes. More importantly, this study indicated that the Bovine SNP50K assay will have reduced power for genome-wide association studies in Hanwoo as compared to other cattle breeds. Overall, the Bovine SNP50K assay described in this study offer a useful genotyping platform for mapping quantitative trait loci (QTLs) in the cattle breeds. The assay data represent a vast and generally untapped resource to assist the investigation of the complex production traits and the development of marker-assisted selection programs.

• Journal of Information Technology Applications and Management
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• 제23권2호
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• pp.207-224
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• 2016

Investments in information and communication technologies (ICT) around the world have grown at an enormous rate over the past two decades, which reflects a new emphasis on consumer mobile devices. A social network service (SNS) is an online service that aims to build social relations among people who share interests and activities. The role of SNS is enormous for communicating ideas and opinions among social participants. The use of SNS has recently become one of the most popular social activities worldwide. This research investigated relation between personal characteristics, social characteristics and user satisfaction on SNS then, analyzed how these factors affecting continuance usage intention on SNS users. The conclusion is summarized as below. The study results show that informativeness, pleasure, innovativeness, relationship and empathy of SNS are having positive impact to some degree on the user satisfaction. Further, the user satisfaction of SNS users and quality of life have a positive impact on the continuance usage intention of SNS users. This results show that various SNS qualities are necessary to actively explore and obtain further information that users intend to find, while they are insufficient in function to provide the information other users require or exchange information with other users through the SNS.

• 한국의류학회지
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• 제40권3호
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• pp.574-589
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• 2016

This research investigates the characteristics of the mobile social commerce and explores the moderating effects of perceived risk and price sensitivity. This survey targeted consumers in their 20s to 30s who use mobile social commerce applications. We used 261 questionnaires for the final statistical analysis. Descriptive analysis, factor analysis, reliability analysis, and hierarchical regression analysis were applied in the data analysis. The results are summarized as follows. First, characteristics of mobile social commerce are composed of economics, informativeness, entertainment and promotion. Second, perceived risk (which had a negative effect on purchase intention) had moderating effects between perceived risk and economics or entertainment. Third, price sensitivity (which had a positive effect on purchase intention) had a moderating effect between price sensitivity and promotion. This study contributes to the disclosure of the role of perceived risk and price sensitivity as moderating factors between the characteristics of mobile social commerce and purchase intention. Finally, useful implications (both academic and practical) are provided for fashion retail managers.

• 컴퓨터교육학회논문지
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• 제10권3호
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• pp.1-8
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• 2007

본 논문은 연관규칙 마이닝을 이용하여 성취도 평가 결과인 문항 응답 데이터를 대상으로 의미있는 문항간 관련성을 찾아낼 수 있는 도구를 개발하는데 연구의 목적이 있다. 제안된 도구는 의미없는 데이터들을 제거하여 보다 더 흥미(interestingness)있는 연관규칙을 생성하도록 하며, 이러한 결과는 교수-학습 방법이나 문제은행의 질을 향상시키는데 필요한 많은 정보를 제공할 수 있을 것이다. 이를 위하여 임의의 문항 응답 실험 데이터 집합을 생성하고 정보이론(Information Theory) 기반의 surprisal 이라는 도구를 개발하여 의미 없는 데이트를 제거한 후, 연관규칙을 추출하였다. 실험 데이터는 특정 문항간 관계가 의도적으로 빈발 생성되도록 만들어지며, 추출된 연관규칙이 그러한 문항간 관계를 적절히 반영하고 있는지의 여부를 평가하고, 원본 데이터와 지지도(support) 기반으로 추출된 연관규칙과 비교함으로써 surprisal 도구의 타당성을 증명하였다.

• 대한가정학회지
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• 제39권10호
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• pp.55-67
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• 2001

The purpose of this study were 1) to find out the benefits sought factors and segment the customers of internet shopping mall, 2) to find out the store image factors of internet shopping mall, and 3) to analyze the internet shopping mall market using perceptual map of segmented groups. The questionnaires dealing with attribute dimension of internet shopping mall image, benefits sought, and demographic variables were selected from the previous studies or were developed for this study. The data from 319 respondents which were collected through the internet survey site was analyzed by factor analysis, cluster analysis, one-way ANOVA, and $X^2$-test. The results of this study were as follows: 1. Benefit sought by consumer in internet shopping malls was found to include six different factors: assortments of products, search efficiency, brand/fashionability, delivery convenience, promotion service and informativeness. 2. As a result of subdividing the consumers, four distinctive groups were formed on the basis of benefit factors: multi-benefit oriented group, convenience oriented group, brand oriented group and low-benefit oriented group. Demographic traits such as education and income level were proven to significantly differentiate the benefit segments. 3. In the structural components of internet shopping-malls image, product/information, service/convenience and economy were drawn from attribute dimensions. 4. 12 perceptual maps of internet shopping mall image were constructed and each ideal vector were drawn.