• 대한인간공학회지
• /
• 제34권5호
• /
• pp.401-410
• /
• 2015

Objective: The present study was to improve the graphic user interface (GUI) of a military computer-based training (CBT) system in terms of usability. Background: Existing studies have focused on usability evaluation of a particular GUI type such as sequence, hierarchy, or context type; however, few research has been conducted which identifies preferred GUI features based on a comparative analysis of different GUI types. Method: A comparative evaluation was conducted by 9 CBT design experts using a 7-point scale (1: very low, 4: neutral, and 7: very high) on hierarchy and context GUI types of a military CBT system in terms of 10 usability criteria. Then, preferred features of the hierarchy and context types being accommodated, a new GUI was developed and validated by 22 CBT users. Results: While the hierarchy type was found preferred by 1.6 times in terms of controllability to the context type, the opposite was found in terms of attractiveness, simplicity, and responsiveness by 0.6, 0.8, and 0.8 times, respectively. The proposed GUI was found superior to the hierarchy and context types in terms of accessibility and informativeness by more than 1.5 times, but inferior to the hierarchy and context type in terms of simplicity by 0.6 and 0.9 times, respectively. Conclusion: The new GUI developed by accommodating the preferred features of the hierarchy and context types improves usability in terms of accessibility and informativeness except simplicity. Application: The comparative analysis of various GUIs can be applied to develop an improved GUI in a systematic manner based on preferred features of the existing GUIs.

• 한국의류산업학회지
• /
• 제16권2호
• /
• pp.208-217
• /
• 2014

This study focuses on analyzing a subset of consumer activities (especially social medium) in their wedding preparation. The focus of this study is on wedding online communities and understanding the impact of communities on selective behavior for information-acceptance. Data was compiled based on female consumers in their 20s and 30s who actively participate in online community forums. It included female consumers preparing for their weddings and individuals interested in weddings. A total of 211 questionnaires were collected from January $10^{th}$ to $23^{rd}$ in 2012. The online communities were identified from Naver, Yahoo, and online search portals; subsequently, they were rank-sorted based on number of members, visitors, and forum posts. We identified four different characteristic based on the findings from the analysis of on-line wedding communities. The characteristic of these communities were divided into sharing experience, functionality of the webpage, informativeness, and interactivity; consequently, use of these online communities is based on trust and significant personal relationships between the members online. Out of the four different community characteristics, sharing experience was found to have a greater impact for the selective behavior of wedding dresses and information- acceptance than the functionality of the webpage, interactivity, and informativeness. We conclude that trust in information provided by members with marriage process experience is the foremost important factor in the behavior of individual consumers wit iexplore.exe -extoff hout marriage process experience. Therefore, the impact of these online communities catering to would-be brides is based on the trust of posters and how well it is articulated.

• 한국IT서비스학회지
• /
• 제19권2호
• /
• pp.49-67
• /
• 2020

On-Demand services have emerged as one of the core business strategies for delivering new experiential values by providing customized services in different user-needs nowadays. Based on the Stimulus-Organism-Response (S-O-R) framework, this paper focuses on the factors of environmental stimulation and emotional states of the demand-side that induce continuous intention of use from the On-Demand services. The study defines 'Informativeness', 'Fulfillment', 'Trust', and 'Convenience' as the properties of the On-Demand services and considers 'Playfulness', 'Customer Return on Investment (CROI)', and 'Service Excellence' as the aspects of the experiential values. The research shows that 'Fulfillment', 'Trust' and 'Convenience' affected the experiential value in 'Kakao Taxi (On-Demand transportation service)' while 'Informativeness', 'Fulfillment', 'Trust of platform', and 'Convenience' are represented as the related factors to the experiential value in 'Baedal Minjok (On-Demand food delivery service)'. The experiential value factors, 'CROI' and 'Service Excellence', are shown directly related to the continuous intention of use in both services. A partial mediation relationship is, furthermore, observed between the aspects of 'CROI' and 'Service Excellence' in Kakao Taxi and its 'Convenience' and 'Continuous intention of use.' In Baedal Minjok, a partial mediation relationship is found between the 'CROI' with its aspects of 'Trust of the platform', 'Convenience', and 'Continuous intention of use' as well. The results of this study may contribute a comprehensive understanding of the purpose of On-Demand services and its needs from the demand-side thus can be helpful for the supply-side.

• 한국콘텐츠학회논문지
• /
• 제14권9호
• /
• pp.188-202
• /
• 2014

본 연구의 주 목적은 페이스북 뉴스 피드 광고 태도에 영향을 주는 요인들을 실증적으로 검증하는 것이다. 이러한 연구 목적을 달성하기 위해 선행 연구들을 근거로 뉴스 피드 광고 태도 영향 요소로서 정보성, 오락성, 성가심, 신뢰성, 개인화, 인센티브, 프라이버시 염려 등의 요인들을 도출하여, 이들 요인들이 뉴스 피드 광고에 어떤 영향을 주는 지를 살펴보았다. 또한, 이들 요인과 뉴스 피드 광고 태도 속에서 관여도의 조절 효과를 검증하였다. 온라인 설문을 통해 자료를 수집하였으며, 수집된 자료를 중심으로 위계적 회귀 분석을 통해 결과를 분석하였다. 분석결과, 정보성과 오락성이 한 요인으로 구성된 인포테인먼트성, 신뢰성 및 개인화가 페이스북 뉴스 피드 광고에 유의미하게 긍정적 영향을 미치는 것으로 나타났다. 관여도는 성가심과 광고 태도 사이의 관계에서 조절 효과를 지니는 것으로 나타났다. 본 논문의 연구 결과는 소비자들에게 페이스북 뉴스 피드 광고 효과를 높이기 위해서는 광고의 인포테이먼트성, 신뢰성 및 개인화의 측면을 강화할 필요가 있음을 시사하고 있다.

• 디지털융복합연구
• /
• 제16권10호
• /
• pp.427-436
• /
• 2018

기업들이 온라인 마케팅 채널로 SNS를 이용하고 있으며 나아가 소셜을 통한 고객관계관리(소셜CRM)의 영역으로 발전시키고 있는 추세이다. 이처럼 사회 전반적으로 소셜 미디어를 통한 기업들의 마케팅이 활발한 상황이지만 국내 어학 브랜드들의 소셜 미디어 마케팅 활동은 브랜드 특성에 따라 상이한 상태이다. 본 연구는 소셜 미디어 마케팅 활동의 구성 요소 중 정보성, 콘텐츠 적합성, 최신성이 브랜드 자산과 구매의도에 미치는 영향을 분석 하였다. 연구 결과 첫째, 소셜 미디어 마케팅 활동의 구성 요소들은 브랜드 자산에 유의한 영향을 미치며 그 영향력은 최신성, 콘텐츠 적합성, 정보성 순이었다. 둘째, 브랜드 자산과 소비자 구매의도에서도 유의한 영향관계가 있으며, 자녀유무에 따라 구매의도에 영향을 미치는 것으로 확인되었다. 본 연구의 결과는 어학원 소셜 미디어 마케팅에 관한 기초 연구 자료로 활용 될 수 있을 것이며 어학원 소셜 미디어 마케팅에 관한 학술적인 자료가 충분하지 않은 현 상황에서 향후 후속 연구에 이론적인 방향성을 제시할 수 있을 것이다.

• Journal of Information Processing Systems
• /
• 제8권4호
• /
• pp.575-588
• /
• 2012

Exploiting unlabeled text data with a relatively small labeled corpus has been an active and challenging research topic in text mining, due to the recent growth of the amount of biomedical literature. Biomedical named-entity recognition is an essential prerequisite task before effective text mining of biomedical literature can begin. This paper proposes an Active Co-Training (ACT) algorithm for biomedical named-entity recognition. ACT is a semi-supervised learning method in which two classifiers based on two different feature sets iteratively learn from informative examples that have been queried from the unlabeled data. We design a new classification problem to measure the informativeness of an example in unlabeled data. In this classification problem, the examples are classified based on a joint view of a feature set to be informative/non-informative to both classifiers. To form the training data for the classification problem, we adopt a query-by-committee method. Therefore, in the ACT, both classifiers are considered to be one committee, which is used on the labeled data to give the informativeness label to each example. The ACT method outperforms the traditional co-training algorithm in terms of f-measure as well as the number of training iterations performed to build a good classification model. The proposed method tends to efficiently exploit a large amount of unlabeled data by selecting a small number of examples having not only useful information but also a comprehensive pattern.

• 융합정보논문지
• /
• 제8권4호
• /
• pp.87-97
• /
• 2018

본 연구는 PPL을 활용한 화장품 융합 광고의 광고속성이 브랜드태도 및 구매의도에 어떤 영향을 미치는지 알아봄으로써 화장품 업계의 PPL마케팅에 활용할 수 있는 기초 자료를 제공하는데 그 목적이 있다. 연구방법은 여대생을 대상으로 설문지를 배부하여 불성실한 6부를 제외한 494부를 SPSS v. 21.0 통계 프로그램을 이용하여 분석하였다. 연구결과 광고속성의 하위요인별 정보성, 오락성은 브랜드태도에 통계적으로 유의미한 정(+)의 영향을 미치는 것으로 나타났고, 불편성은 브랜드태도에 통계적으로 유의미한 부(-)의 영향을 미치는 것으로 나타났다. 또한 광고속성의 하위요인별 정보성, 오락성은 구매 의도에 통계적으로 유의미한 정(+)의 영향을 미치는 것으로 나타났다. 따라서 드라마나 영화의 내용과 흐름을 깨뜨리는 PPL은 소비자에게 불편성을 불러일으켜 광고 효과와 구매의도를 저하시킴으로, 드라마나 영화에서 제품 정보를 자연스럽게 제시하고 즐거움을 주는 PPL 광고가 이루어져야 할 것이다.

• 패션비즈니스
• /
• 제27권4호
• /
• pp.38-49
• /
• 2023

Fashion vertical platforms offer various content and events to consumers and have established a strong customer base. Especially, they cater to the sensibilities of young customers. This study analyzed the characteristics of a sensuous fashion vertical platform, which enhances expertise and provides customized services. In addition, this study aimed to find out whether consumer innovation modulates the relationship between fashion vertical platform, platform satisfaction, and continuous shopping intention. An online survey was conducted targeting consumers in their 20s and 30s who had experience using fashion vertical platforms, and 222 samples were analyzed. Factor analysis and structural equation model were analyzed using the SPSS 29.0 and Smart-PLS. Smart-PLS analysis results showed that exclusivity, convenience and informativeness did not directly affect continuous shopping intention but showed a complete mediating effect through platform satisfaction. Both the high and low innovative groups demonstrated significant effects of exclusivity on platform satisfaction, and platform satisfaction showed significant effects on continuous shopping intention. A high level of innovation among the consumers showed significant mediating effects on exclusivity, personalization, and continuous shopping intention, as reflected by information on platform satisfaction, and low level of innovation among the consumers showed significant effect on convenience. This study's findings highlight the importance of enhancing exclusivity, convenience, informativeness, and esthetics in fashion vertical platforms, and improving platform satisfaction. These findings will be used to develop marketing strategies that can lead to continuous shopping intentions and provide opportunities for the industry.

• International Journal of Human Ecology
• /
• 제13권2호
• /
• pp.101-111
• /
• 2012

Children have become the target of intense and specialized food advertising efforts. This study examines the content of TV food advertising and discussed possible concerns from the perspective of children. A total of 102 ads were collected from two cable networks aimed at children. Most of the food ads used emotional appeals and did not provide information clues such as nutrition values. Ads with high sales pressure and celebrity endorsements appeared frequently and the ads for snack foods and high-carbohydrate bakery products were dominant. Understanding food ads can be a significant indicator to establish the orientation of consumer ad education and build educational programs appropriate for children. The issue that appears conspicuous in child targeted advertising and marketing is the childhood obesity and food advertising relation; subsequently, there is a need to evolve advertising that targets children into a positive educational information source.

• 한국정보과학회 언어공학연구회:학술대회논문집(한글 및 한국어 정보처리)
• /
• 한국정보과학회언어공학연구회 1997년도 제9회 한글 및 한국어 정보처리 학술대회
• /
• pp.233-240
• /
• 1997

일반적으로 전제는 상황에 의해서 취소되지 않는 한, 투사되는 경향이 있다는 것이 관찰되어 왔다. 만족 이론 (satisfaction theory)은 이 경향을 포착하지 못하고. 지시 조응 분석(anaphora analysis)은 이 경향을 설명하려고 했지만 설명이라기 보다는 규정에 가깝다. 본 논문에서는 전제가 정보전달의 한 방법으로서 문장의 다양한 해석을 야기하고, 그 중 정보성이 높은 해석이 선호된다는 주장을 함으로써 이 경향을 설명한다. 이를 위해 어떻게 다양한 해석이 도출되는가를 보여주고, 정보성의 척도를 소개하며, 문장 해석의 정보성을 결정하는 연산자들의 정보성에 관련된 특성을 살핀다. 이로부터 관찰된 전제의 투사 현상을 설명한다. 끝으로 정보성이 높은 해석을 선호하는 것은 경제성과 합리성에 근거한다는 것을 지적한다.