• Title/Summary/Keyword: information-oriented society

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The Effect of Presence and Flow of Augmented Reality Advertising on the Advertising toward Attitude and Recall (증강현실 광고의 프레즌스(Presence)와 플로우(Flow)가 광고 태도와 회상에 미치는 영향)

  • Han, Kwang-Seok;Choi, Junehyock
    • Journal of Digital Convergence
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    • v.18 no.8
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    • pp.29-35
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    • 2020
  • This study identified the impact of augmented reality advertising on attitude toward advertising and memory according to the type of presence and flow level. The presence (cognitive, emotional, media) and flow level (high vs. low) of the augmented reality(AR) advertising were set as independent variables and analyzed by Two-Way MANOVA. As a result of the research, first, the augmented reality advertising attitude was positive when the emotional presence and flow level were high. Second, when the flow level is high, the ARM such as product attribute information increases, but when the flow level is low, the evaluation-oriented GRM increases. Third, emotional presence increases GRM when the flow level is high, but ARM increases when the flow level is low. Fourth, the memory effect was low regardless of the flow level. In the future research, it would be desirable to produce augmented reality advertisements through virtual brands in the generalization of research.

A Study on Visitors' and Local Residents' Perception to Management of Baekdudaegan -A Case Study in Deogyusan Area, Baekdudaegan- (백두대간 관리에 대한 지역주민 및 이용객의 인식 비교 -덕유산 지역을 중심으로-)

  • 유기준
    • Korean Journal of Environment and Ecology
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    • v.18 no.2
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    • pp.184-190
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    • 2004
  • The purposes of this study were to understand and compare visitors' and residents' perception about Baekdudaegan. To accomplish the purposes of study, the questionnaire surveys in visitor and resident group were employed at Deogyusan area where is a southern part of Baekdudaegan. As for the results, the knowledge level about Baekdudaegan was low in both groups. Visitors' overall attitudes to management of baekdudaegan were more preservation-oriented as compared with resident group. In addition, both groups pointed there is need to be exceptionally managed through special land zoning approach. The Korea Forest Service, Ministry of Environment, National Parks Authority, local government were perceived as proper management agencies for Baekdudaegan. Findings of this study could be used as basic information for establishing effective management policy in Baekdudaegan. Continuous survey effort which can be aroused public opinion would be asked to produce effective decision-making for Baekdudaegan.

Decision Making Experience on Breast Reconstruction for Women with Breast Cancer (한국 유방암 여성들의 유방재건술에 관한 의사결정 경험)

  • Yi, Myungsun;Joung, Woo Joung;Park, Eun Young;Kwon, Eun Jin;Kim, Haejin;Seo, Ji Young
    • Journal of Korean Academy of Nursing
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    • v.46 no.6
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    • pp.894-904
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    • 2016
  • Purpose: The purpose of this study was to explore decision making experiences of Korean women with breast cancer who underwent breast reconstruction with/after a mastectomy. Methods: Data were collected during 2015-2016 through individual in-depth interviews with 10 women who had both mastectomy and breast reconstruction, and analyzed using phenomenological method to identify essential themes on experiences of making a decision to have breast reconstruction. Results: Five theme clusters emerged. First, "expected loss of sexuality and discovery of autonomy" illustrates various aims of breast reconstruction. Second, "holding tight to the reputation of doctors amid uncertainty" specifies the importance of a trust relationship with their physician despite a lack of information. Third, "family members to step back in position" describes support or opposition from family members in the decision making process. Fourth, "bewilderment due to the paradox of appearance-oriented views" illustrates paradoxical environment, resulting in confusion and anger. Lastly, "decision to be made quickly with limited time to oneself" describes the crazy whirling process of decision making. Conclusion: Findings highlight aims, worries, barriers, and facilitators that women with breast cancer experience when making a decision about breast reconstruction. Deciding on breast reconstruction was not only a burden for women in a state of shock with a diagnosis of breast cancer, but also an opportunity to decide to integrate their body, femininity, and self which might be wounded from a mastectomy. These findings will help oncology professionals provide effective educational counselling before the operation to promote higher satisfaction after the operation.

Quantification Methods for Software Entity Complexity with Hybrid Metrics (혼성 메트릭을 이용한 소프트웨어 개체 복잡도 정량화 기법)

  • Hong, Euii-Seok;Kim, Tae-Guun
    • The KIPS Transactions:PartD
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    • v.8D no.3
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    • pp.233-240
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    • 2001
  • As software technology is in progress and software quantification is getting more important, many metrics have been proposed to quantify a variety of system entities. These metrics can be classified into two different forms : scalar metric and metric vector. Though some recent studies pointed out the composition problem of the scalar metric form, many scalar metrics are successfully used in software development organizations due to their practical applications. In this paper, it is concluded that hybrid metric form weighting external complexity is most suitable for scalar metric form. With this concept, a general framework for hybrid metrics construction independent of the development methodologies and target system type is proposed. This framework was successfully used in two projects that quantify the analysis phase of the structured methodology and the design phase of the object oriented real-time system, respectively. Any organization can quantify system entities in a short time using this framework.

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A Design and Implementation of Course Relearning System using Multi-agent (멀티 에이전트를 이용한 코스 반복 학습 시스템의 설계 및 구현)

  • Lee, Jong-Hui;Lee, Geun-Wang
    • The KIPS Transactions:PartB
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    • v.8B no.6
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    • pp.595-600
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    • 2001
  • Recently, WBI model which is based on web has been proposed in the part of the new activity model of teaching-learning. The demand for the customized coursewares which is required from the learners is increased, the needs of the efficient and automated education agents in the web-based instruction are recognized. But many education systems that had been studied recently did not service fluently the courses which learners had been wanting and could not provide the way for the learners to study the learning weakness which is observed in the continuous feedback of the course. In this paper we propose design of multi-agent system for course scheduling of learner-oriented using weakness analysis algorithm. First, proposed system monitors learner's behaviors constantly, evaluates them, and calculates his accomplishment. From this accomplishment, the multi-agent schedules the suitable course for the learner. The learner achieves an active and complete learning from the repeated and suitable course.

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Design of a spatiotemporal object model for 2D geographic objects (2차원 지리 객체를 위한 시공간 객체 모델 설계)

  • Lee, Hyeon-Ah;Nam, Kwang-Woo;Ryu, Keun-Ho
    • The KIPS Transactions:PartD
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    • v.9D no.1
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    • pp.43-56
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    • 2002
  • Most of works have been performed on representation of spatiotemporal objects from various points of view. Most of them represent spatiotemporal objects using approaches from GIS, temporal databases, object-oriented databases or data type. Spatiotemporal objects can be classified as objects whose position and shape changes discretely over time, objects whose position changes continuously and objects whose shape changes continuously as well as position. Previous works on spatiotemporal model have focused on only one of them. In this paper, we propose a spatiotemporal model that can represent three types of objects in Euclidean plan. For this purpose, we represent both discrete and continuous moving objects by defining temporal model extended from valid time and by defining relationship between two consecutive versions of objects. The proposed spatiotemporal object model is based on open GIS specification so that it has compatibility with existing spatial data model.

Managing and Modeling Variability of UML Based FORM Architectures Through Feature-Architecture Mapping (휘처-아키텍처 대응을 통한 UML 기반 FORM 아키텍처의 가변성 모델링 및 관리)

  • Lee, Kwan-Woo
    • The KIPS Transactions:PartD
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    • v.19D no.1
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    • pp.81-94
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    • 2012
  • FORM(Feature-Oriented Reuse Method) is one of representative product line engineering methods. The essence of FORM is the FORM architecture models, which can be reused in the development of multiple products of a software product line. The FORM architecture models, however, have the following problems when applied in practice. First, they are not standardized models like UML(Unified Modeling Language) and therefore they can be constructed only through a specific modeling tool. Second, they do not represent architectural variability explicitly. Instead their variability is only managed through a mapping from a feature model. To address these two problems, we developed at first a method for representing the FORM architecture models using UML, which enables the FORM architecture models to be constructed through various available UML modeling tools. Also, we developed an effective method for representing as well as managing the variability of the FORM architecture models through a mapping from a feature model.

A Feature-Oriented Approach to Variability Management and Consistency Analysis of Multi-Viewpoint Product Line Architectures (다중 관점 제품계열아키텍처의 가변성 관리 및 일관성 검사를 위한 특성 지향 접근방법)

  • Lee, Kwan-Woo
    • The KIPS Transactions:PartD
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    • v.15D no.6
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    • pp.803-814
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    • 2008
  • Product line architectures include variable parts to be selected according to product specific requirements. In order to derive architectures that are valid for a particular product from product line architectures, variabilities of product line architectures must be systematically managed. In this paper, we adopt an approach to variability management of product line architectures through an explicit mapping between a feature model and product line architecture models. If this mapping is incorrect or there exists inconsistency among product line architectural elements, variabilities of product line architectures cannot be managed correctly. Therefore, this paper formally defines product line architectural models in terms of conceptual, process, deployment, and module views, and mapping relationships between the feature model and the architectural models. Consistency rules for correct variability management of product line architectures are defined in terms of consistency in each of product line architecture model, consistency between different architectural view models, and consistency between a feature model and product line architectural models. These consistency rules provide a theoretical foundation for deriving valid product architecture from product line architectures.

A Fusion System of WS-BPEL and OWL-S for Semi-Automatic Composition of Web Services (반자동 웹 서비스 조합을 위한 WS-BPEL과 OWL-S의 융합 시스템)

  • Lee, Yong-Ju
    • The KIPS Transactions:PartD
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    • v.15D no.4
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    • pp.569-580
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    • 2008
  • Web services are the current most promising technology for service oriented architecture(SOA) implementations. However, in spite of the large scale acceptance of web services, they have been relegated to internal integration projects, and the grand vision of virtual enterprises where partners can be integrated on demand is yet to be realized. The main reason is that the current standards of web services are not very suitable for the dynamic web service discovery and integration. In this paper, we present a novel SemanticBPEL solution that merges the benefit of WS-BPEL, with the advantage of OWL-S for building a semi-automatic web service composition system. In particular, this work proposes a multi-phase search method for solving dynamic discovery and integration problems of web services. The proposed method is compared with the existing keyword based retrieval method. These comparisons show that our approach outperforms the existing method.

User Review Selection Method using Kano Model in Application Market (어플리케이션 마켓에서 카노 모델을 이용한 사용자 리뷰 선별 방법)

  • Kim, Neunghoe
    • Journal of Industrial Convergence
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    • v.18 no.2
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    • pp.95-100
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    • 2020
  • Among the customer-oriented data used to comprehend the customer, the user review data has received much attention as it provides insights into customer opinion in a detailed and large-scale manner; many customers have come to rely upon and trust the user reviews. Many application developers are cognizant of the importance of user reviews, so they monitor and respond to these reviews. However, due to the absence of a systematic method, developers have been investing their time and money without clear correlation to the customer satisfaction. Therefore, this paper suggests a systematic method to select user reviews from the application market using the Kano Model that deals with customer satisfaction and service quality, thereby maximizing the customer satisfaction under the given time period and budget. This method is constructed in the following phases: the user review collection and requirement elicitation phase in which the developers collect user reviews from the application market and elicit requirements, the Kano Model application and selection phase in which the Kano Model is applied to the elicited requirements and selection occurs based on the quality type, and the stakeholder review and redefinition phase in which relevant personnel gather to review and redefine requirements from an internal perspective.