• 복식문화연구
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• 제24권4호
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• pp.483-497
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• 2016

The importance of marketing on mobile platforms as well as mobile commerce is increasing dramatically in fashion industry. The purpose of this study was to categorize mobile fashion marketing strategies and to examine application usage motivations that influence brand attitude, purchase decisions, and post-purchase evaluation. Qualitative research methods, in particular focus-groups and in-depth interviews, were conducted to examine the typology of mobile marketing and fashion application usage motivations. Then, a modified survey was used to quantitatively examine what content consumers expect from fashion applications. Results of the qualitative study indicated that consumers perceive sensory (visual, tactile, auditory), relationship, information and practical marketing strategies through motives. Survey result from 229 consumers revealed four fashion application usage motives: sensory, relationship, information and practical. Based on these motives consumers were segmented into three groups: the experience/relationship-conscious, the product information-conscious, and the lifestyle information-conscious. The product information-conscious group showed higher level of monthly income and clothing expenses but lower level of mobile device usages. Lifestyle information-conscious group and experience/relationship-conscious group had higher level of attitude, and post-purchase evaluation. It was experience-relationship conscious consumers who spent more time in mobile use. This study shows a better understanding of mobile marketing environment of fashion applications.

• 디지털산업정보학회논문지
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• 제18권1호
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• pp.37-45
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• 2022

With the development of the 4th industry, big data using AI is being used in many areas of our lives, and the importance of data is increasing accordingly. In particular, as various services using personal information appear and hacking attacks that exploit them appear in various ways, the importance of personal information management is increasing. Personal information must be managed safely even when collecting, retaining, using, providing, and destroying personal information, and the rights of information subjects must be protected. In this paper, an analysis was performed on the notification of usage history during the protection of the rights of information subjects using the MyData model. According to the Personal Information Protection Act, users must be periodically notified of the use of personal information, so we notify each individual of the use of personal information through e-mail or SNS once a year. It is difficult to understand and manage which company use my personal information. Therefore, in this paper, a personal information usage history notification system model was proposed, and as a result of performance analysis, it is possible to provide the controllability, availability, integrity, source authentication, and personal information self-determination rights.

• Journal of information and communication convergence engineering
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• 제18권2호
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• pp.75-81
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• 2020

Approximately 1.3 million people die from traffic accidents each year, and smartphone usage while driving is one of the main causes of such accidents. Therefore, detection of smartphone usage by drivers has become an important part of distracted driving detection. Previous studies have used single camera-based methods to collect the driver images. However, smartphone usage detection by employing a single camera can be unsuccessful if the driver occludes the phone. In this paper, we present a driver smartphone usage detection system that uses multiple cameras to collect driver images from different perspectives, and then processes these images with ensemble convolutional neural networks. The ensemble method comprises three individual convolutional neural networks with a simple voting system. Each network provides a distinct image perspective and the voting mechanism selects the final classification. Experimental results verified that the proposed method avoided the limitations observed in single camera-based methods, and achieved 98.96% accuracy on our dataset.

• 한국정보시스템학회지:정보시스템연구
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• 제11권1호
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• pp.105-127
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• 2002

The objective of this study is to analyze factors affecting usage of b2b e-marketplace. For this purpose, we suggest a research framework where the factors are e-business infrastructure, expectation of competitive advantages and perceived barriers with current and future usages as result variables. For empirical test, 219 companies are surveyed and 177 valid ones among them are analyzed. In result, e-business infrastructure and competitive advantage affect to both current and future usage positively and perceived barriers affect to future usage negatively. The results shows the following two: First, many companies expect improvement of competitive advantages such as bargaining power and efficiency by usage of e-marketplace. Second, for more aggressive usage of e-marketplace, it is important not only to build e-business infrastructure but also to resolve perceived barriers.

• 디지털산업정보학회논문지
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• 제12권4호
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• pp.135-143
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• 2016

The purpose of this study is to investigate the user's attitude and usage of smart banking application in terms of user's benefits and personalization. While the prior researches on mobile banking adoption focus on the characteristics of service itself, this paper intends to investigate the smart banking application in terms of user's benefits, which are personal value consumers attach to the product or service attributes. Based on prior studies functional benefits, social benefits, experiential benefits, and personalization are identified as affecting factors of the user's attitude and usage of smart banking application. According to the results of multiple regression analysis, all benefit factors(functional benefit, experimental benefit, social benefit) and personalization were found to be significantly related to the user's attitude. Users' attitude on smart banking was found to be significantly related to the real usage as well. This paper has value in that it investigates the attitude and usage of smart banking in terms of benefits.

• 정보와 통신
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• 제10권8호
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• pp.77-87
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• 1993

There has been increasing attention paid to the influence of fascimile type of technologies on transportation costs. This attention is noticeable in large business companies, as fascimile become widely available in Korea. The importance of the fascimile usage is that it might effectively substitute for transportation, thereby reducing transportation costs. This paper presents an analysis of cost saving resulting from fascimile usage for substitutable trips. Data were collected from business companies on various aspects of the fascimile usage patterns, with particular emphasis on usage behavior substitutable for trips. Although by no means comprehensive, the analysis revealed that significant benefits can be derived from the usage of fascimile for substitutable trips in business settings. The results of benefit estimation show that net benefits turn out to be 7,608 won and 5,055 won per one usage for large and small companies respectively. If traffic congestion were to be considered, total social benefits would be higher.

• 산경연구논집
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• 제9권1호
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• pp.99-110
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• 2018

Purpose - The purpose of this study is to investigate the relationship among narcissism, usage motives, usage behaviors, satisfaction with and continuance intention to use fashion social media. Research design, data, methodology - A questionnaire survey was used to collect data after conducting a pilot test. Based on the reliability test of the preliminary questionnaire used for the pilot test, the questionnaire was revised. The final questionnaires were administered to 238 fashion social media users and 216 were used for the data analysis. To assess the validity of these measures, exploratory factor analysis and the confirmatory factor analysis were performed. Structural equation modeling analysis were employed for data analysis. Results - Five factors of the usage motivation of fashion social media were extracted: information-seeking, relationship-seeking, practicality-seeking, enjoyment-seeking and self-expression motives. The statistical analysis confirmed the influence of the narcissism tendency on all of the usage motives of fashion social media, three of the fashion social media usage motives influencing information diffusion behavior, and the influence of the information diffusion behavior on users' satisfaction and continuance intention to use fashion social media. Narcissism exerted the highest influences on self-expression motive followed by information-seeking, enjoyment-seeking, relationship-seeking and practicality-seeking motives in order. Factors affecting fashion information diffusion behaviors are practicality-seeking motive, self-expression motive, and relationship-seeking motive. The greater the diffusion of information, the higher the satisfaction with using fashion social media. The consumers with higher satisfaction intended to use fashion social media and share information more frequently. Conclusions - The results indicate that narcissism is an important factor in fashion social media usage motivation. The main motives for narcissistic people to spread information is for the practical purpose at the most, and then to express their personality and style, and to build relationship with others. The satisfaction through active information sharing behaviors seems to play a key role to lead high continuance intention of fashion social media. These implies that marketing strategies to satisfy consumers' narcissism and motives to use social media, and to stimulate the information diffusion behaviors can be used to meet their needs for higher satisfaction with fashion social media.

• 복식문화연구
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• 제24권6호
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• pp.803-816
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• 2016

The purposes of this study were to investigate the influences of channel assessments on the usage of multi-channels by product types, and the differences in the usage of multi-channels among product types in buying decision making process for fashion products. Data were collected from 510 consumers in their 20s to 50s with purchasing experiences through multi-channel distribution system and living in Seoul and Kyunggi province; 491 were analyzed after deleting incomplete questionnaires. Factor analysis, multiple regression analysis and one-way ANOVA were used for statistical analysis by using SPSS 18.0. The results were as follows: 5 factors were extracted for channel assessment: utility, accuracy, risk, price benefit and sharing information. Price benefits, utility and sharing information for online channel tended to influence positively on the usage of online channel and online+offline channels. Accuracy and low perceived risk of offline influenced positively on offline and on+offline channel usages. The usage levels of on-line and off-line channels for cosmetics were significantly lower than the usage levels for clothes and accessories on information search, evaluation of alternatives, and purchase stages. Significant differences were also found in the usage levels of multi-channels (on+off-line) on information search and evaluation of alternatives stages. The usage levels of the multi-channels for clothes were the highest followed by those of accessories and cosmetics in order.

• Journal of Information Technology Applications and Management
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• 제18권4호
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• pp.1-20
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• 2011

The recent development of mobile devices, including smartphones has maximized the user's convenience. This phenomenon has triggered the specification and activation of mobile cloud service and transformed the user's information usage and communication means. Despite such development of new technology, there is little understanding of mobile cloud. Therefor, in order to help the understanding of the usage of mobile cloud computing technology, this study developed the research model based on the UTAUT (the Unified Theory of Acceptance and Usage of Technology) model. The proposed research model included five external determinants, such as Interoperability, Information Organization, Adequacy, Information Security and Context Awareness, along with the moderating effects of Job Relevance, and empirically proved their influence on the user's job performance. This study proved the research model by analyzing the data collected from 287 copies of survey with the structural equation modeling approach. The result showed that all determinants, except Information Security have positive impact on the usage of mobile cloud computing technology. Thus, this study can compliment the limitations of previous research, suggest a new direction to analyze the user's perspective in the related research on mobile cloud and build a theoretical foundation for the further development of mobile cloud.

• Asia pacific journal of information systems
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• 제20권2호
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• pp.103-124
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• 2010

Social communications using information and communication technologies (ICT) for social interactions have been making a significant impact on task performance in organizations. However, most of the existing studies on ICT (e.g., telephone and email) have only focused on technical improvement of communication efficiencies (e.g., information exchange and storage). In this paper, we claim that ICT may be another alternative source of knowledge creation that enables employees to work, find solutions, and achieve their goals faster and better. We investigate the impact of ICT in terms of both tasks and social aspects with knowledge creation as task performance. Also, we investigate the moderating effect of media synchronicity on these relationships. This study contributes to the understanding of contemporary communications media usage and its performance in organizations. We collected and analyzed survey data of 248 company employees, using PLS. The results indicate that task urgency and social influence directly affect ICT usage, and even knowledge creation. Also the media synchronicity moderates the relationship between the characteristics of a given task and ICT usage and the relationship between ICT usage and knowledge creation. Theoretical and practical implications of these findings are also discussed in the paper.