• Journal of the Korean Society of Clothing and Textiles
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• v.11 no.3 s.25
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• pp.15-24
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• 1987

The purpose of this study was to investigate the relationships among fasion leadership, Social character, clothing conformity and fashion information source. For this purpose, a causal model was to be constructed and empirically tested. Fashion leadership is divided into fashion opinion leadership and fashion innovativeness and is appropriated to the model. The following conclusions were derived from the data analysis. 1. Social character has direct effects on clothing conformity, but indirect effects on fashion information source. 2. Significant interaction between clothing conformity and fashion information source was found. 3. In a fashion opinion leadership model, social character, clothing conformity, and fashion information source have significant direct effects on fashion opinion leadership 4. In a fashion innovativeness model, social character and fashion information source have significant direct effects on fashion innovativeness, and clothing conformity indirect effects through the fashion information source. 5. The explanatory power ($R^2$) was higher for the fashion opinion leadership model than for the fashion innovativeness model.

• Korean Journal of Child Studies
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• v.31 no.4
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• pp.179-197
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• 2010

The present study investigated how mothers with infants and toddlers obtain information about parenting and examined the nature of maternal parenting knowledge in order to evaluate the quality of the information. The mothers' age and educational level were included in the analysis as a influential factor on parenting knowledge. Four hundred and twenty-nine mothers with infants and toddlers completed the questionnaires issued regarding the source and content of parenting information and parenting knowledge. The results indicated that the mothers with only one child preferred to utilize their friends and relatives as their primary source of information and the mothers with more than one child acquired parenting information from their own previous experience. Second, the subjects were most interested in acquiring information related to physical development and medical problems. Third, the main effects of all independent variables were found. In addition, the interactional effects between the educational level and source of parenting information for the mother with only one child and the interactional effects between age and source of parenting information for the mother with more than one child were determined as a result of this study. These results indicate that there are some high-risk groups when it comes to the acquisition of parenting knowledge and we suggest providing valid and reliable information to these most vulnerable groups.

• Journal of Technology Innovation
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• v.13 no.3
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• pp.27-49
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• 2005

In this Paper, we analyzed the relative importance of multiple sources and their effects on innovative activities. Through factor analysis, we found 5 sources of innovative activities; university/laboratory source, within firm source, general information source, vertical/competitive relation source, and horizontal relation source. Through regression analysis, we found that (1) 'within firm source' is the most important source on innovative activities, (2) from inputs' point of view, the more 'vertical/competitive relation source' is, the less innovative activities we, (3) from outputs' point of view, innovations are more activated when 'university/laboratory source' is abundant. but, they are less activated when 'general information source' and 'vertical/competitive relation source' is abundant, and (4) according to firm size and innovation stages(newproduct innovation, upgraded product innovation, and process innovation), the effect of sources on innovative activities is different.

• The Research Journal of the Costume Culture
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• v.29 no.4
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• pp.554-571
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• 2021

The purpose of this study is to investigate the mediating effect of trust when a media broadcaster (such as a disc jockey [DJ]) acting as an information source and the content they provide during live commerce streaming affect acceptance intention. Live commerce is increasing rapidly, offering a new fashion distribution channel by supplementing possible shortcomings of existing online shopping. Data was collected for the empirical study from female consumers in their 20s who actively accepted fashion technology. Statistical analysis of the data was conducted using IBM SPSS Macro Process 3.5. First, the reliability and validity of the variables for information source characteristics, content informativeness, trust, and acceptance intention were verified, and each variable was confirmed as a single factor. Bootstrap analysis was performed using Macro Process Model 4 to reveal the effects of information source characteristics and content informativeness on acceptance intention. As a result of analyzing the mediating effect for each path model with trust as a parameter, it was found that both the direct and indirect effects of the mediating path were significant. This result means that the characteristics of information sources and content informativeness are partially mediated by trust. Therefore, to promote consumer behavior in a live commerce shopping environment, it is necessary to enhance trust. This can be achieved by a media broadcaster with fashion expertise to increase the perception of the attractiveness of the information source and to improve the usefulness of the fashion information being delivered.

• JSTS:Journal of Semiconductor Technology and Science
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• v.8 no.2
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• pp.170-177
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• 2008

In the present work a methodology to minimize short channel effects (SCEs) by modulating the effective channel length is proposed to design 25 nm single and double gate-source/drain underlap MOSFETs. The analysis is based on the evaluation of the ratio of effective channel length to natural/ characteristic length. Our results show that for this ratio to be greater than 2, steeper source/drain doping gradients along with wider source/drain roll-off widths will be required for both devices. In order to enhance short channel immunity, the ratio of source/drain roll-off width to lateral straggle should be greater than 2 for a wide range of source/drain doping gradients.

• Journal of Fashion Business
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• v.26 no.4
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• pp.52-63
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• 2022

As live commerce, mobile sales platforms based on real-time content and text are drawing attention as a new marketing channel. In particular, the fashion industry also using live commerce as a new fashion distribution channel, requiring marketing strategies to utilize it efficiently. This study attempted to verify the effect of information source, sales promotion, and impulse buying tendency characteristics on fashion live commerce purchase intention. The experimental design of this study was 2(characteristics of information source: expertise vs attractiveness) × 2(sales promotion type: value-added vs price discount) × 2(impulse buying tendency: high vs low) three-way mixed analysis of variance(ANOVA). A convenience sampling of 264 women in their 20s and 50s living in Seoul and the Gyeonggi area who had purchased products through Live Commerce was conducted. For the final analysis, 240 questionnaires were used. Data were analyzed by the SPSS 26 program and three-way ANOVA. Simple main effects analysis was conducted. The results of this study follow. First, there were statistically significant differences in purchase intention according to consumers' impulse buying tendencies and sales promotions. Second, information source and sales promotion showed statistically significant interaction effects on purchase intention. Lastly, information source, sales promotion, and impulse buying tendency showed significant three-way interaction effects on fashion live commerce purchase intention. Therefore, conducting appropriate marketing analysis can result in positive attitudes regarding live commerce products and substantive increases in sales.

• Nuclear Engineering and Technology
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• v.31 no.3
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• pp.294-302
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• 1999

The influence of source term release parameters on offsite health effects was examined for the YGN 3&4 nuclear power plants. The release parameters considered in this study are release height, heat content, and release time. The effects of core inventory change as a function of fuel burnup was also examined. The health effects by the change of release parameters are early fatalities, cancer fatalities, and early fatality distance. The results showed that early fatalities and early fatality distance decrease as release height increases, although it does not have significant influence on cancer fatalities. The values of both early and late health effects decrease as heat content increases. As release time increases, health consequence shows maximum value in 2 hours of release time and then decreases rapidly. As fuel burnup increases, early fatalities decrease rapidly, while cancer fatalities increase rapidly. Both cases show little variation afterward. Early fatality distance is almost same in all fuel turnup history. The information obtained through this research is very useful in developing strategies for reducing offsite consequences when combined with the influence of weather conditions on offsite risks.

• Journal of Families and Better Life
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• v.14 no.4
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• pp.107-128
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• 1996

This study is conducted to examine elderly consumers' information needs according to information sources. And the relation with related variables purchasing problems of the elderly consumers and their needs according to information sources is investigated. The data was collected from 782 elderly consumers ages range from 55 to 74 and major findings are as follows: (1) Their needs according to information sources are relatively high and followed by neutral information source department store personnels and advertisements (2) The more esperiences they have and the more seriously they perceive their purchasing problems in a relatively poor conditon of a market the more information they want from department store personnels. (3) How many experiences they have and how much they perceive seriously in purchasing problems are the major intervening variables which have strong positve effects on the needs. The experiences show the strongest effects on the needs. The level of the percept on is strongly related to the needs and neutral information source is the major effect among the information sources.

• Journal of Distribution Science
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• v.9 no.2
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• pp.73-81
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• 2011

This study is designed to examine the effects of information source effects of the word mouth have on the formed expectations for the private institution and to explore the formed expectations' effects on the actual sales of the educational service. Moreover, its purpose is in analyzing what medication effects the pre-conceived expectation has on selecting the educational service. After testing hypothesis, the results showed that the source effects of the information from word of mouth had a significant effect on the expectation factors, in terms of expertise, similarity, likability and familiarity expectation factors. However, it was found that effect was not significant for the truthfulness. The significant result was found on the expectation factors before visiting the private institution on selecting educational service, indicating a positive effect. As for the influence of source of the word of mouth information on selecting educational service, the results from the mediation effects of the expectation factors on selecting the educational service showed that for expectation factors, expertise had the partial mediation effect, truthfulness, perfect mediating effect, similarity, partial mediation effect, likability, perfect mediating effect, and familiarity, perfect mediating effect. A test of the mediating role of attribute expectations in the influence of WOM message source attributes on educational services choices showed the following: 1) It was proven that attribute expectations played a partial mediating role in the influence of expertise and similarity, respectively, on educational services choices. 2) On the influence of trustworthiness, likability, and familiarity on educational services choices, respectively, attribute expectations had a full mediation effect. This research differs from the previous ones, which focused only on consumer satisfaction with educational services offered by private educational institutions in that it covers not only the influences of both WOM source attributes and key component factors of educational services on both educational services choices and satisfaction with such services but also the influence of WOM source attributes on attribute expectations prior to the first visit to a particular private educational institutions, and in turn the influence of such attribute expectations on educational services choices. Most particularly, the significance of this study lies in the fact that in an effort to more clearly explain the causal relationship between WOM source effects and educational services choices a test of the mediating role of attribute expectations was conducted. Although the research seems simple, some theoretical implications can be drawn as follows: WOM message source effects on educational services choices were positive and moreover these positive impacts are likely to be reinforced by means of the mediating variable of attribute expectations.

• Proceedings of the KSRS Conference
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• 2002.10a
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• pp.249-249
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• 2002

As Asian Dust's damage and negative effects increase, the need to investigate the weather and surroundings of the source of Asian Dust has been raised. I tried to indicate the source origin and watch changing process of the plants, weather elements in those areas by the means of NOAA AVHRR NOVI and NCEP data.