• 제목/요약/키워드: information source effects

검색결과 504건 처리시간 0.027초

유행선도자의 특성 연구 -유행선도력, 사회적 성격, 의복동조성, 유행정보원사용간의 관계- (A Study on the Fashion Leadership -The relationships among fashion leadership, social character, clothing conformity and fashion information source-)

  • 최선형;이은영
    • 한국의류학회지
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    • 제11권3호
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    • pp.15-24
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    • 1987
  • The purpose of this study was to investigate the relationships among fasion leadership, Social character, clothing conformity and fashion information source. For this purpose, a causal model was to be constructed and empirically tested. Fashion leadership is divided into fashion opinion leadership and fashion innovativeness and is appropriated to the model. The following conclusions were derived from the data analysis. 1. Social character has direct effects on clothing conformity, but indirect effects on fashion information source. 2. Significant interaction between clothing conformity and fashion information source was found. 3. In a fashion opinion leadership model, social character, clothing conformity, and fashion information source have significant direct effects on fashion opinion leadership 4. In a fashion innovativeness model, social character and fashion information source have significant direct effects on fashion innovativeness, and clothing conformity indirect effects through the fashion information source. 5. The explanatory power ($R^2$) was higher for the fashion opinion leadership model than for the fashion innovativeness model.

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영아기 및 걸음마기 자녀를 둔 어머니의 양육정보 습득과 양육지식 (The Acquisition of Parenting Information and Knowledge Levels of Mothers with Infants and Toddlers)

  • 이주연;이석호
    • 아동학회지
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    • 제31권4호
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    • pp.179-197
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    • 2010
  • The present study investigated how mothers with infants and toddlers obtain information about parenting and examined the nature of maternal parenting knowledge in order to evaluate the quality of the information. The mothers' age and educational level were included in the analysis as a influential factor on parenting knowledge. Four hundred and twenty-nine mothers with infants and toddlers completed the questionnaires issued regarding the source and content of parenting information and parenting knowledge. The results indicated that the mothers with only one child preferred to utilize their friends and relatives as their primary source of information and the mothers with more than one child acquired parenting information from their own previous experience. Second, the subjects were most interested in acquiring information related to physical development and medical problems. Third, the main effects of all independent variables were found. In addition, the interactional effects between the educational level and source of parenting information for the mother with only one child and the interactional effects between age and source of parenting information for the mother with more than one child were determined as a result of this study. These results indicate that there are some high-risk groups when it comes to the acquisition of parenting knowledge and we suggest providing valid and reliable information to these most vulnerable groups.

기술혁신 활동에 대한 다중 원천들의 효과분석 (The Analysis of Effects of Multiple Sources on Innovative Activities)

  • 서규원;이창양
    • 기술혁신연구
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    • 제13권3호
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    • pp.27-49
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    • 2005
  • In this Paper, we analyzed the relative importance of multiple sources and their effects on innovative activities. Through factor analysis, we found 5 sources of innovative activities; university/laboratory source, within firm source, general information source, vertical/competitive relation source, and horizontal relation source. Through regression analysis, we found that (1) 'within firm source' is the most important source on innovative activities, (2) from inputs' point of view, the more 'vertical/competitive relation source' is, the less innovative activities we, (3) from outputs' point of view, innovations are more activated when 'university/laboratory source' is abundant. but, they are less activated when 'general information source' and 'vertical/competitive relation source' is abundant, and (4) according to firm size and innovation stages(newproduct innovation, upgraded product innovation, and process innovation), the effect of sources on innovative activities is different.

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라이브 커머스 쇼핑환경에서 정보원 특성과 콘텐츠 정보성이 소비자 수용의도에 미치는 효과 - 신뢰의 매개효과를 중심으로 - (The effect of information source and content informativeness on acceptance intention in a live commerce shopping environment - The mediating effects of trust -)

  • 최미영
    • 복식문화연구
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    • 제29권4호
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    • pp.554-571
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    • 2021
  • The purpose of this study is to investigate the mediating effect of trust when a media broadcaster (such as a disc jockey [DJ]) acting as an information source and the content they provide during live commerce streaming affect acceptance intention. Live commerce is increasing rapidly, offering a new fashion distribution channel by supplementing possible shortcomings of existing online shopping. Data was collected for the empirical study from female consumers in their 20s who actively accepted fashion technology. Statistical analysis of the data was conducted using IBM SPSS Macro Process 3.5. First, the reliability and validity of the variables for information source characteristics, content informativeness, trust, and acceptance intention were verified, and each variable was confirmed as a single factor. Bootstrap analysis was performed using Macro Process Model 4 to reveal the effects of information source characteristics and content informativeness on acceptance intention. As a result of analyzing the mediating effect for each path model with trust as a parameter, it was found that both the direct and indirect effects of the mediating path were significant. This result means that the characteristics of information sources and content informativeness are partially mediated by trust. Therefore, to promote consumer behavior in a live commerce shopping environment, it is necessary to enhance trust. This can be achieved by a media broadcaster with fashion expertise to increase the perception of the attractiveness of the information source and to improve the usefulness of the fashion information being delivered.

Optimizing Effective Channel Length to Minimize Short Channel Effects in Sub-50 nm Single/Double Gate SOI MOSFETs

  • Sharma, Sudhansh;Kumar, Pawan
    • JSTS:Journal of Semiconductor Technology and Science
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    • 제8권2호
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    • pp.170-177
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    • 2008
  • In the present work a methodology to minimize short channel effects (SCEs) by modulating the effective channel length is proposed to design 25 nm single and double gate-source/drain underlap MOSFETs. The analysis is based on the evaluation of the ratio of effective channel length to natural/ characteristic length. Our results show that for this ratio to be greater than 2, steeper source/drain doping gradients along with wider source/drain roll-off widths will be required for both devices. In order to enhance short channel immunity, the ratio of source/drain roll-off width to lateral straggle should be greater than 2 for a wide range of source/drain doping gradients.

정보원 특성, 판매촉진유형, 충동구매성향이 패션 라이브커머스 구매의도에 미치는 영향 (Effect of Information Source, Sales Promotion Type, and Impulse Buying Tendency Characteristics on Fashion Live Commerce Purchase Intention)

  • 최현;황선진
    • 패션비즈니스
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    • 제26권4호
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    • pp.52-63
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    • 2022
  • As live commerce, mobile sales platforms based on real-time content and text are drawing attention as a new marketing channel. In particular, the fashion industry also using live commerce as a new fashion distribution channel, requiring marketing strategies to utilize it efficiently. This study attempted to verify the effect of information source, sales promotion, and impulse buying tendency characteristics on fashion live commerce purchase intention. The experimental design of this study was 2(characteristics of information source: expertise vs attractiveness) × 2(sales promotion type: value-added vs price discount) × 2(impulse buying tendency: high vs low) three-way mixed analysis of variance(ANOVA). A convenience sampling of 264 women in their 20s and 50s living in Seoul and the Gyeonggi area who had purchased products through Live Commerce was conducted. For the final analysis, 240 questionnaires were used. Data were analyzed by the SPSS 26 program and three-way ANOVA. Simple main effects analysis was conducted. The results of this study follow. First, there were statistically significant differences in purchase intention according to consumers' impulse buying tendencies and sales promotions. Second, information source and sales promotion showed statistically significant interaction effects on purchase intention. Lastly, information source, sales promotion, and impulse buying tendency showed significant three-way interaction effects on fashion live commerce purchase intention. Therefore, conducting appropriate marketing analysis can result in positive attitudes regarding live commerce products and substantive increases in sales.

The Influence of Source Term Release Parameters on Health Effects

  • Jeong, Jongtae;Ha, Jaejoo
    • Nuclear Engineering and Technology
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    • 제31권3호
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    • pp.294-302
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    • 1999
  • The influence of source term release parameters on offsite health effects was examined for the YGN 3&4 nuclear power plants. The release parameters considered in this study are release height, heat content, and release time. The effects of core inventory change as a function of fuel burnup was also examined. The health effects by the change of release parameters are early fatalities, cancer fatalities, and early fatality distance. The results showed that early fatalities and early fatality distance decrease as release height increases, although it does not have significant influence on cancer fatalities. The values of both early and late health effects decrease as heat content increases. As release time increases, health consequence shows maximum value in 2 hours of release time and then decreases rapidly. As fuel burnup increases, early fatalities decrease rapidly, while cancer fatalities increase rapidly. Both cases show little variation afterward. Early fatality distance is almost same in all fuel turnup history. The information obtained through this research is very useful in developing strategies for reducing offsite consequences when combined with the influence of weather conditions on offsite risks.

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노인소비자의 구매문제에 따른 정보원천별 소비자정보 요구 (The Consumer Information Needs according to Information Sources Varing with Elderly Consumers' Purchasing Problems)

  • 이승신
    • 가정과삶의질연구
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    • 제14권4호
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    • pp.107-128
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    • 1996
  • This study is conducted to examine elderly consumers' information needs according to information sources. And the relation with related variables purchasing problems of the elderly consumers and their needs according to information sources is investigated. The data was collected from 782 elderly consumers ages range from 55 to 74 and major findings are as follows: (1) Their needs according to information sources are relatively high and followed by neutral information source department store personnels and advertisements (2) The more esperiences they have and the more seriously they perceive their purchasing problems in a relatively poor conditon of a market the more information they want from department store personnels. (3) How many experiences they have and how much they perceive seriously in purchasing problems are the major intervening variables which have strong positve effects on the needs. The experiences show the strongest effects on the needs. The level of the percept on is strongly related to the needs and neutral information source is the major effect among the information sources.

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구전의 정보원천이 교육서비스 판매에 미치는 영향 (An Influence of the Source Information of Word Mouth on the Sales of Educational Service)

  • 강계영;송인암;황희중
    • 유통과학연구
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    • 제9권2호
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    • pp.73-81
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    • 2011
  • 본 연구는 구전의 정보원천 효과가 학원에 대한 기대형성에 미치는 영향을 규명해 보고자 함과 동시에, 기대형성이 실제 교육서비스 판매에 미치는 영향을 알아보기 위한 것이다. 또한 교육서비스 판매에 있어 사전에 형성된 기대가 교육서비스 판매에 있어 매개효과를 분석하는 데 그 목적이 있다. 가설검증 결과 구전정보 원천효과가 기대속성에 미치는 영향에 있어서는 전문성, 유사성, 호감성, 친숙성의 요인들이 기대속성에 미치는 영향이 유의한 결과를 보이고 있다. 그러나 진실성은 유의하지 않은 것으로 나타났다. 학원 방문전 기대속성이 교육서비스 판매에 미치는 영향에 있어서는 유의한 결과를 보이고 있어, 긍정적인 영향을 미치고 있다. 구전정보의 원천이 교육서비스 판매에 있어서 미치는 영향에 있어 기대속성의 매개역할에 대한 결과는 기대속성은 전문성이 교육서비스 판매에 미치는 영향에 있어 부분매개효과, 진실성에 있어서 완전매개효과, 유사성에 있어 부분매개효과, 호감성에 있어 완전매개효과, 친숙성에 있어 완전매개 효과가 있다는 결과가 도출되었다.

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Study of Environmental analysis in Asian Bust Source Origin Using RS, GIS

  • Kim, Young-Seup;Kyung, Hye-Mee
    • 대한원격탐사학회:학술대회논문집
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    • 대한원격탐사학회 2002년도 Proceedings of International Symposium on Remote Sensing
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    • pp.249-249
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    • 2002
  • As Asian Dust's damage and negative effects increase, the need to investigate the weather and surroundings of the source of Asian Dust has been raised. I tried to indicate the source origin and watch changing process of the plants, weather elements in those areas by the means of NOAA AVHRR NOVI and NCEP data.

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