• 아태비즈니스연구
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• 제10권3호
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• pp.143-151
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• 2019

Whether export-market prioritization is effective on financial performance is a controversial issue. Nevertheless, few studies have addressed this issue. The present study attempted to explicate the effects of exporters' market prioritization on their superior financial performance. Based prominently on the market-segmentation theory and the relationship-marketing theory, the current study developed propositions of whether export-market prioritization is economically reasonable. It is posited that export-market prioritization postively influences buyer satisfaction in a primary market; that export-market prioritization negatively affects on buyer satisfaction in a secondary market; that export market prioritization reduces costs in relation to export marketing and sales; that buyer satisfaction positively influences buyer loyalty for both buyers in primary markets and ones in secondary markets; that buyer loyalty positively influences share of wallet for both buyers in primary markets and ones in secondary markets; and that share of wallet positively influences sales per buyer for both buyers in primary markets and ones in secondary markets. Thus, exporters should identify suitable export-market segments and prioritize export markets. The present study suggested that exporters monitor market profitability, assess the quality of buyer information, and conduct selective organizational alignment in order to develop a prioritization strategy.

• 한국IT서비스학회지
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• 제19권5호
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• pp.49-64
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• 2020

Overseas expansion by small and medium-sized enterprises of the Korean software industry has been sluggish, with many SMEs lacking the necessary capabilities required for successful entry into the overseas markets. This study aims to identify the capabilities SMEs require to advance into overseas markets and develop a diagnosis model for evaluating overseas entry capability appropriate to the characteristics of SMEs. A basic research was first performed to gain a comprehensive understanding of the characteristics of the software industry, software exports, and SMEs. Based on this research, the study aimed to develop a model for diagnosing overseas entry capability of SMEs by dividing the required overseas entry capability into globalization capability in product area and internal competence from a resource-based perspective. In addition, This study aims to contribute to the success of SMEs in overseas markets by presenting a diagnosis model that evaluates the capabilities required to advance into overseas markets.

• 한국유기농업학회지
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• 제18권4호
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• pp.463-487
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• 2010

This work is described as an early effort to study organic products marketing. Discusses the characteristics, barriers and vitalization strategies of developing new markets in an environment of increasing consumer awareness and marketability of organic products. Barriers to developing new markets for organic products include lack of basic information or poor understanding among farmers of sustainable techniques and practices, poor access to markets, high start-up costs, lack of understanding the developing market, uncertainty in marketing and pricing, consumer habits, inadequate financing, including resistance to paying premium prices, misinformation and misapprehension concerning the production of organic products. Recommends strategies for implementing sustainable systems, e.g., involve government agencies, educating and organizing both farmers, processors, and consumers developing marketing and distribution programs. Examines business strategies that have successfully targeted markets, such as advertising, labeling, public relations and communications, gaining consumer trust, partnerships, and diversifying operations.

• 한국도서관정보학회지
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• 제38권1호
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• pp.135-156
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• 2007

본 연구에서는 상업적인 지식정보유통업체(지식거래소)들의 지식정보유통구조를 분석하고자 하였으며, 다음과 같이 크게 네 가지로 나누어 지식거래소의 지식정보유통현황을 분석하고자 하였다. 첫째, 지식거래소에서 거래되는 지식정보의 유형, 지식정보량, 그리고 사이트 이용자의 규모 등을 분석하였다. 둘째, 지식거래소들의 지식정보유통구조를 분석하였다. 넷째, 저작권 침해가 발생할 수 있는 소지를 구체적으로 발견해 내고 설문조사를 통해 저작권 해결 현황을 파악하고자 하였다. 넷째, DRM의 적용 여부는 물론 DRM 적용시 부여되는 사용권한 제어방법에 대해서도 알아보고자 하였다.

• 지능정보연구
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• 제21권4호
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• pp.17-35
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• 2015

시장 수요 예측은 일정 기간 동안 소비자에게 판매되는 동종 제품 또는 서비스의 수량 혹은 매출액의 규모를 추정하는 활동으로서, 기업경영활동에 있어 효율적인 의사결정을 내릴 수 있는 근거로 활용된다는 점에서 중요하게 인식되고 있다. 신규 시장의 수요를 예측하기 위해 다양한 시장성장모형이 개발되어 왔다. 이런 모형들은 일반적으로 시장의 크기 변화의 동인을 신기술 확산으로 보고 소비자인 개인에게 기술이 확산되는 과정을 통해 시장 크기가 변하는 과정을 확산모형으로 구현하게 된다. 그러나, 시장이 형성된 직후에는 수요 관측치의 부족으로 인해 혁신계수, 모방계수와 같은 예측모형의 모수를 정확하게 추정하는 것이 쉽지 않다. 이런 경우, 전문가의 판단 하에 예측하고자 하는 시장과 유사한 시장을 결정하고 이를 참고하여 모수를 추정하게 되는데, 어떤 시장을 유사하다고 판단하느냐에 따라 성장모형은 크게 달라지게 되므로, 정확한 예측을 위해서는 유사 시장을 찾는 것은 매우 중요하다. 그러나, 이런 방식은 직관과 경험이라는 정성적 판단에 크게 의존함으로써 일관성이 떨어질 수밖에 없으며, 결국, 만족할 만한 수준의 결과를 얻기 힘들다는 단점을 지닌다. 이런 정성적 방법은 유사도가 더 높은 시장을 누락시키고 유사도가 낮은 시장을 선택하는 오류를 일으킬 수 있다. 이런 이유로, 본 연구는 신규 시장의 모수를 추정하기 위해 필요한 유사시장을 누락 없이 효과적으로 찾아낼 수 있는 사례기반 전문가 시스템을 설계하고자 수행되었다. 제안된 모형은 데이터 마이닝의 군집분석 기법과 추천 시스템의 내용 기반 필터링 방법론을 기반으로 전문가 시스템으로 구현되었다. 본 연구에서 개발된 시스템의 유용성을 확인하고자 정보통신분야 시장의 모수를 추정하는 실험을 실시하였다. 전문가를 대상으로 실시된 실험에서, 시스템을 사용한 모수의 추정치가 시스템을 사용하지 않았을 때와 비교하여 실제 모수와 더 가까움을 보임으로써 시스템의 유용성을 증명하였다.

• Journal of the Korean Data and Information Science Society
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• 제22권6호
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• pp.1199-1215
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• 2011

Relaxing an unrealistic assumption of a representative percolation model, this paper demonstrates that herd behavior leads to a high increase in volatility but not trading volume, in contrast with information flows that give rise to increases in both volatility and trading volume. Although detecting herd behavior has posed a great challenge due to its empirical difficulty, this paper proposes a new methodology for detecting trading days with herding. Furthermore, this paper suggests a herd-behavior-stochastic-volatility model, which accounts for herding in financial markets. Strong evidence in favor of the model specification over the standard stochastic volatility model is based on empirical application with high frequency data in the Korean equity market, strongly supporting the intuition that herd behavior causes excess volatility. In addition, this research indicates that strong persistence in volatility, which is a prevalent feature in financial markets, is likely attributed to herd behavior rather than news.

• 산업경영시스템학회지
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• 제34권2호
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• pp.35-48
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• 2011

In this paper, we have studied the impact of adopting XBRL (eXtensible Business Reporting Language) on information asymmetry in capital markets with the additional research on the usefulness of XBRL data how to improve the quality of accounting information. From the Kosdaq XBRL service, the samples are selected including 38 adopted companies and the 30 non-adopted companies for the paired analysis. The daily stock return volatility (VOLA) as independent variable and other several controlling variables have been added for the regression analysis to measure the impact on information asymmetry in capital markets. he analytical result indicated that the asymmetry hypotheses that XBRL data will give a significant impact on the capital market and will reduce the volatility, which are expected in the hypotheses. This is the first analytical research on the capital market and its impacts to the capital market from adopting XBRL based accounting information. Additionally, the analysis showed the impacts on the reporting cycle of accounting information and its usefulness of accounting data itself.

• 응용통계연구
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• 제21권3호
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• pp.497-508
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• 2008

개방과 세계화 과정에서 주요 시장간에 연계가 이루어지고 한 시장의 불안이 다른 시장으로 전이될 가능성이 높아지면서 이에 관한 연구의 필요성이 증대되었다. 그간 우리 사회에서 관심의 대상이 되는 투자시장인 주식시장과 부동산시장간 장 단기 역학관계의 현실을 분석하기 위해 본 연구에서는 관련 시장들과의 연계체계 내에서 두 시장간 상호 연관성 및 이론적 대체 가능성에 대한 통계적 검정을 실시하였다. 두 시장간에 통계적으로 유의한 직접적인 연계관계는 존재하지 않는 것으로 판명되며, 추정결과는 금리의 역할에 따른 시대별 시장 역학관계의 현실을 그대로 반영하고 있다.

• 대한가정학회지
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• 제45권5호
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• pp.39-49
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• 2007

The purpose of this study was 1) to segment the middle-aged and elderly women's fashion market based on the clothing benefits sought by the buyer and 2) to compare the purchase criteria and fashion information sources among the segmented markets. The data were collected using a self-administered questionnaire in Seoul and its surrounding suburban areas. Factor analysis, ANOVA, Duncan test, and Dunnett's T3 tests were used to conduct the data analysis from 285 out of 300 questionnaires. The middle-aged and elderly women's fashion market was segmented into four groups; value-oriented, social status/trend-oriented, uniqueness-oriented, and protection/ convenience-oriented. All four groups were significantly different in terms of purchase criteria and fashion information sources. The social status/trend-oriented group used external purchase criteria, such as country of origin or brand and obtained fashion information from personal experience, advice from the salesperson, and celebrities. The protection/convenience-oriented group sourced fashion information from newspapers, the internet, and the radio. The uniqueness-oriented group put less importance on practical use/convenience criteria. Marketing strategies for these segmented markets were discussed.

• 전자공학회지
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• 제28권4호
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• pp.89-96
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• 2001

The LCD monitor market enjoyed rapid growth in 1999 but only experienced modest growth in 2000. It is now poised for rapid growth from 2001 to 2005 as prices and costs decline. Price reductions will enable LCD monitors to move beyond limited vertical markets and extend into the broader consumer markets. This article will examine the future outlook for LCD monitors and provide a growth forecast.