• Informatization Policy
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• v.20 no.1
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• pp.22-41
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• 2013

The purpose of this paper is to examine the effect of interpersonal face-to-face offline on identification-based trust and reciprocity norm in online world, and the effect of identification-based trust and reciprocity norm on the intention and behavior of sharing information in online world. To understand the moderating role, the importance of information was established as a moderating variable, and an empirical analysis was conducted, focusing on the undergraduate. The results of this study are as follows. It was found that interpersonal face-to-face in offline world affects identification-based trust and reciprocity norm in online positively. A reciprocity norm of identification-based trust and reciprocity norm in online world affected by interpersonal face-to-face in offline world has a positive effect on the intention and behavior of sharing information in online, but showed that identification-based trust does not affect them significantly. And reciprocity norm has significant relationship with information sharing behavior through the intention to share information. It was found to be a partial moderating effect of importance of information on the relationship among the reciprocity norm and the intention and behavior of sharing information.

• Journal of the Korean housing association
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• v.5 no.2
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• pp.51-63
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• 1994

The purpose of this study are to examine the types and sources of information used for housing choices and to figure out the related factors. Data are collected through self-administered questionnaires designed for this study, and the sample consists of 396 households in Pusan and Ulsan. The purposes are accomplished through descriptive statistics and multiple regression analyses. Based on the results of analysis, housing information are divided into four specific types : economic. technical, housing unit, and neighborhood information. It is found that housing unit information including housing quality and economic information such as housing prices are identified as the most important ones for current and future housing choices. The most useful sources of housing information utilized for current housing are friends, relatives and neighbors. In addition, model house, real estate office, newspaper and adverizement are the another useful sources for housing information. Among them, the model house is the most helpful one for variety of housing information. Young households and those with a head whose occupation is professional/managerial tend to have higher recognition of the importance of housing information than do the other groups. The households currently living in small apartment and with a young eldest child are likely to have higher recognition of the importance of econimic information. Tenure type, the occupation of the household head, the age of the eldest child, and length of residence are the significant explanatory variables of the recognition of the importance of housing unit information.

• The Research Journal of the Costume Culture
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• v.29 no.6
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• pp.922-931
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• 2021

Recent developments in information and communication technologies (ICT) can be applied in stores, and the number of fashion stores that have introduced and utilized ICT are increasing. By applying a literature review and empirical research, the types of ICT service factors of fashion stores were identified and categorized. The effect of their importance on consumer behavioral intentions was analyzed. Next, using factor analysis on the ICT service factors, five factors were identified and named as follows: smart space services, smart payment services, virtual image services, product information services, and smart access services. The importance of these factors was then analyzed. The importance of each factor and detailed questions was rated above average. After examining the effect of ICT service on behavior intention, issues such as purchase intention, revisit intention, and word of mouth intention were found to have significant influence. This study is meaningful in that it derives the importance factors of ICT services that can be used in fashion stores in a situation where retail techniques become important and expand, and provides marketing strategies related to consumer behavior according to detailed factors. With retail tech becoming more important and expanding, it is necessary to provide various services that consumers value by utilizing ICT in fashion stores. Considering the results of this study, ICT technology and services of various fashion stores can be effectively utilized and retail tech utilization performance can be improved.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.6
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• pp.267-273
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• 2015

For newly incoming technologies owing to the advancements in information and communications technology, the new form of information occurs due to the combination form of personal information. In turn, personal information which is combination with existing personal information is on the increase. It is difficult to equalize the method in order to analysis the degree of risk for personal information because it is qualitative method which is defined on the current Personal Information Protection Law. This dissertation presents the model to assess the degree of risk by using the IPA(Importance-Performance Analysis) after measuring the importance and the weighted value for the personal information based on the existing the method of risk assessment. Through the model suggested in this dissertation, the subjective judgement can be excluded, the combination of personal information can be assessed and the standard criteria which is used as the objective indicators from the quantitative degree of risk can be suggested.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.28 no.1
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• pp.97-119
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• 2017

This research investigated user satisfaction and importance of OPAC2.0 services in university libraries for book search result. This research analyzed OPAC2.0 services in university libraries focusing on book search result, user satisfaction with and importance in services, difference in satisfaction and importance, and grade and satisfaction. As a result of the investigation and analysis, OPAC2.0 services given the most was the service of 'portal site linkage'. Generally, the satisfaction with OPAC2.0 services was 2.07 in average, 'very dissatisfactory'. The service considered to be the most important was 'service item'. The difference between satisfaction and importance showed dissatisfactory result, compared with importance in general. The grade and the general difference in satisfaction didn't appear. On the basis of the analysis result mentioned above, with the purpose of the improvement in OPAC2.0 services focusing on book search result, it is necessary to manage users continuously by publicizing libraries concerning respective services, introducing use guide, offering a variety of services, improving quality, and offering information.

• The Research Journal of the Costume Culture
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• v.32 no.2
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• pp.232-246
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• 2024

This study examines options to revitalize a B2B textile trading platform, exploring user satisfaction and perceptions of the importance of several website features. Between June 8 and June 21, 2023, fashion studies majors and domestic fashion brand product planners were asked to use the website of an open B2B textile platform for 30 minutes and then evaluate its features by responding to a survey. The final sample for analysis wad comprised of 150 questionnaires. To analyze the key textile website features, a paired t-test, Importance-Performance Analysis (IPA), and multiple regression analysis were utilized. The analysis classified the key textile website features related to user importance and satisfaction into the following categories: convenience, appearance, product information, and uniqueness. An analysis investigation of the differences in importance and satisfaction for each website evaluation attribute found significant differences in 12 attributes. The IPA analysis revealed that attributes such as product reliability, quality, a convenient search function, and convenient page movement are highly important to users and garner high user satisfaction; these findings demonstrate the importance of maintaining these elements. Images on the main screen, the latest trend information, and product prominence attributes also garner high importance ratings, but result in low user satisfaction, which signifies extensive revision is required. Finally, user evaluation of the convenience, appearance, and product information of the website was found to affect user recommendation intention.

• Journal of Family Resource Management and Policy Review
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• v.11 no.4
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• pp.1-20
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• 2007

The purpose of this study was to identify the criteria of evaluating a price-comparison website, and to investigate the consumers' perceived importance and satisfaction of each criterion. Also, it compared both the importance and satisfaction levels based on consumers' socio-economic and Internet-usage characteristics. Data for this study came from a questionnaire completed by consumers (n=417), who had used the price-comparison website, and were analyzed through factor analysis, t-test, and ANOVA. The findings of the study were as follows: First, the evaluation criteria of the price-comparison website were categorized into five variety of information, accuracy, convenience, credibility, and the website system. Second, convenience of searching information was seen by consumers as both the most important and most satisfactory criterion. Variety of information was also considered important. For most of the evaluation criteria, the level of consumers' satisfaction was significantly lower than the level of consumers' recognized importance. Third, consumers in their 20s, students, and housewives were less likely to be satisfied by the price-comparison website overall. Older people were less likely to be satisfied with the convenience of the website, and the higher-income group was less likely to be satisfied with the variety of information on hand.

• Asia-Pacific Journal of Business
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• v.13 no.3
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• pp.209-225
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• 2022

Purpose - The domestic technology trading market is composed of a technology trading platform with the participation of technology trading institutions. The institution that operates the technology trading platform provides various support for technology transaction. The purpose of this study is to suggest improvement plans through analysis of the services provided by the technology trading platform. Design/methodology/approach - TA model was built based on existing research and the importance and satisfaction of each evaluation item of the model were identified through the hierarchical analysis process and expert opinion gathering. Then importance-satisfaction correlation analysis was applied. Findings - As a result of analyzing the importance of the technology trading platform, supply technology information, technology value evaluation, and demand technology information are in order. Technology marketing and demand technology information are areas that require focus management and there are differences according to experience and low-skilled people suggest the need to improve technology value evaluation service. Research implications or Originality - This study is significant in that it evaluated the operational performance of a technology trading platform that had not been addressed for 15 years and suggested improvement measures. Initially a series of technology transaction processes such as technology value evaluation technology matching and technology commercialization support were expanded from simple information on previous technology and this study includes these changes.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.33 no.4
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• pp.145-152
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• 2010

Under limited resources such as budgets and experts, it is necessary to make decisions for promotion strategy of standardization work items in Information and Communication Technologies (ICTs). This paper focuses on a method of setting standardization promotion strategies for each item of personal information security standardization. As a decision making tool, the Importance Performance Anaysis (IPA) is applied and analyzed to the decision processes. The results are showed and illustrated for useful inputs to practical policy making in the field of standardization activities.

• 제어로봇시스템학회:학술대회논문집
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• 2005.06a
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• pp.1765-1770
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• 2005

Recently, particle filters have attracted attentions for nonlinear state estimation. In this approaches, a posterior probability distribution of the state variable is evaluated based on observations in simulation using so-called importance sampling. We proposed a new filter, Evolution Strategies based particle (ESP) filter to circumvent degeneracy phenomena in the importance weights, which deteriorates the filter performance, and apply it to simultaneous state and parameter estimation of nonlinear state space models. Results of numerical simulation studies illustrate the applicability of this approach.