• Asia pacific journal of information systems
• /
• 제29권2호
• /
• pp.248-267
• /
• 2019

As merging online and offline channels into one single platform, individuals could easily and frequently switch between online and offline channels. In order for understanding such unique behaviors, this study attempts to explore why and how consumers choose their channels to search and purchase a product. We have drawn on multiple theories that have been used to explain individuals' judgment and decision making (i.e., construal level theory and regula-tory focus theory) in order to develop and tested two-way ANOVA based models of how both regulatory focus (e.g., promotion vs. prevention) and product types (e.g., experience goods vs. searching goods) including the psychological distance cue separately and jointly affect individuals' channel selection behavior (e.g., intention to use single channel vs. intention to use cross-channels). Our results have indicated that consumers with promotion-focus are more likely to use a single channel in experience goods rather than in searching goods when there exists the psychological cue. Based on our findings, the implication for both research and practice are discussed.

• 한국의류학회지
• /
• 제40권6호
• /
• pp.967-978
• /
• 2016

This study examines consumers' multi-channel choices in the search phase and purchasing phase stage according to price sensitivity and product characteristics in order to propose a multichannel strategy. For the research, one-way ANOVA, t-test, clustering analysis, and crosstabs are used for the descriptive analysis of 317 surveys on men and women conducted in 2014. The findings are as follows. First, consumers that both experience goods and search goods rely on surrounding advice as well as a search channel regardless of price sensitivity. Second, channel selection differs by price sensitivity when it comes to purchasing phase. Consumers with high price sensitivity tend to purchase from online channels; however, consumers with low price sensitivity tend to purchase from off line channels in cases of search goods. Meanwhile, cases of experience goods have no meaningful result. Third, consumers are divided into 3 groups by the tendency of channel selection. In case of experience goods, search channel choice is aligned with purchasing channel; however, search channel choice is not aligned with purchasing channel in search goods. This study provides clear information on fashion consumers' behavior on multi-channel choices compared to ones for search goods consumers on strategic strategies for fashion companies.

• 한국콘텐츠학회:학술대회논문집
• /
• 한국콘텐츠학회 2004년도 추계 종합학술대회 논문집
• /
• pp.483-488
• /
• 2004

상품 구매 시에 상대적인 가격, 사양 등은 구매결정에 있어서 매우 중요한 정보이다. 그러나 오프라인에서 상품을 구매할 경우 최저가격, 비교사양 등 상품에 대한 정보가 거의 제공되지 않는다. 본 논문에서는 PDA, 이동전화 등 모바일기기를 통하여 소비자에게 최적화된 상품정보를 제공하는 시스템을 제안한다. 이 시스템은 탐색로봇을 포함하는 서버와 바코드를 인식하기 위한 클라이언트로 구성되며, 사용자가 모바일기기에 장착된 카메라를 통하여 바코드 정보를 서버에 보내면, 서버는 해당상품에 대한 정보를 클라이언트에 전송한다.

• 한국도서관정보학회지
• /
• 제20권
• /
• pp.455-470
• /
• 1993

In recent years, the intellectual property rights (IPR) are increasingly becoming trade goods and the subject of international trade negotiations. During the past decades, intellectual properties earned critical importance for economic development in both developed and developing countries. Developed countries, headed by the United States, that recognize the economic value of the IPR in the world market are aggressively seeking for universal protection of IPR throughout the world. Intellectual properties have unique qualities that distinguish them from other tangible goods. Most importantly, they are public goods created on the basis of knowledge and information accumulated throughout human history and shared by different cultures. However, there is a growing tendency that the quality of public goods are being etched away as the property concept in IPR expands. In this paper, I discuss how copyright and patent laws incorporated the concept of property right as natural right to one's intellectual creations in early formation of the laws in Europe. I argue that copyright law and patent law are the historical products resulting from political, economic, and ideological factors interacting in a certain society. A history of copyright and patent points to that the intellectual property rights as natural lights of authors and inventors as argued by developed countries in international disputes, are not universal, but unique historical products. Copyright and patent laws have been shaped and developed as regulatory measures by governments to promote and control industries by providing authors and inventors with monopoly incentives. Since property right was used as a regulatory device it was restricted. This is to enhance the distribution of knowledge and information rather than to ensure the property right as an absolute right.

• 한국IT서비스학회지
• /
• 제14권1호
• /
• pp.69-83
• /
• 2015

The e-commerce market has been more diversified via B2B or P2P, and the size of this market has gradually been expanded as well. A noteworthy phenomenon is the P2P market, which has shown a rapid, approximately 200-fold or more increase in size since 2005. Specifically, the online secondhand-goods market that makes transaction easier and more convenient has attained a fast growth as well, but either sellers or buyers of secondhand goods are properly protected due to a lack of legal regulations on secondhand-goods transaction. The purpose of this study was to examine problems with online secondhand-goods transaction and to suggest some reform measures. There is something wrong with the legal status of brokers for secondhand-goods sales. According to the current law, individual brokers are neither mail-order sellers nor mail-order brokers. So they don't have lots of liabilities, and it means that the burden of risk is all imposed on buyers. Therefore it's suggested that individual brokers should be defined as 'involved operator of electronic commerce' so that proper liability might be imposed on them.

• Journal of Information Technology Applications and Management
• /
• 제13권2호
• /
• pp.127-143
• /
• 2006

As the number of Internet users increases, online shopping malls are gradually flourishing and sales are continuously growing. However, since consumers are not able to check what they purchase when buying products on the Internet, they are bound to have higher risk perception than buying directly from off-line stores. Especially, sporting goods require a special attention because a preliminary test is important. Therefore, the risk perception is much higher when people purchase sporting goods online. This study first identifies the multi-dimensionality of risk perception. Then, it investigates whether online purchasing experience of sporting goods makes differences in the level of risk perception. In addition, it examines whether the risk perception by those who had an experience in purchasing sporting goods online affects the customer satisfaction. This study has identified five dimensions in the concept of risk perception, such as financial risk, performance risk, security risk, delivery risk, and psychological/physical risk. A statistical analysis shows that people without an experience in purchasing sporting goods online have perceived significantly higher performance risk, security risk, and psychological/physical risk than those with online purchasing experiences. Finally, this study has found that delivery risk, financial risk, and psychological/physical risk have significant negative influences on the customer satisfaction.

• 한국지리정보학회지
• /
• 제8권2호
• /
• pp.166-174
• /
• 2005

도시물류개선을 위해서는 물류시설정비나 화물차관리 등이 필요하다. 이를 위해서는 도시내 공간상에서 화물물동량과 화물차의 유동특성을 파악하고 특성의 도출이 필요하다. 따라서 본 연구에서는 도시물류정비를 효율적으로 수행하기위한 기초자료로서 활용하기위해 도시내의 화물물동량과 화물차 유동특성을 파악하여 특성을 이해하는 것에 그 목적이 있다. 이를 위해서 인천시의 화물물동량과 화물차 유동 파악, 영향인자 고려 등으로 물동량 및 화물차 운행특성을 심층 분석하였다. 본 연구대상인 인천시는 항만과 공항의 소재지이면서 서울과 인접지역 도시로서 다양한 도시물류활동을 내포하고 있는 지역임을 감안하여 선정하였다. 그 결과 화물물동량 및 화물차의 유통패턴에 대한 파악과 특성을 상세히 분석할 수 있었다. 이러한 결과가 인천시내 화물물동량과 화물차 운행현황의 이해하고 나아가 도시물류개선을 위한 기초자료로서 활용 될 수 있고 화물차 관리정책 등에 일부나마 기여할 수 있을 것으로 기대한다.

• 한국조리학회지
• /
• 제7권2호
• /
• pp.243-266
• /
• 2001

In order to attain the research objective which it sees with method of research the literature research which investigates an existing system with triangular position of one concept the relationship literature, a statistical data and information back from data analysis it arranged the data which is necessary in foundation, it applied. Travel ep with direct conversation investigation of the person in charge and experience of the researcher it accomplished a research with character during that time. The research result with afterwords provides a same current events point First. It is a diversification of marketing. Secondth. It is an exhibition and exhibition travel goods wool visitor concentrating. Thirdth. It attempts a travel agency merger anger. Fourthth, goods reservation it sleeps and the pro wool of the on-line travel agency against syen it is. Fifth. Advance reservation discount my execution or it is a customer objective card my introduction. Sixth. Must promote an individual travel goods development and an order travel goods development.

• 정보관리학회지
• /
• 제28권1호
• /
• pp.195-220
• /
• 2011

최근 도서관 공간과 용품에 대한 관심과 수요가 증대하면서 담당 사서는 관련 업무를 수행하여야 하는 빈도가 늘어나고, 업무 중요도도 증가하였다. 본 연구는 업무 수행을 원활히 하고, 이용자의 만족도도 증가시키기 위하여 공공도서관, 어린이도서관, 학교도서관의 공간구성에 필요한 핵심용품과 비핵심용품을 개발하였다. 공공도서관 공간구성은 장서공간, 열람공간, 문화공간 등 9개 영역으로 구분하고, 용품 80-90개(핵심용품 50-60개, 비핵심용품 20-30개)를 도출하였다. 어린이도서관은 열람공간(서가공간, 진입공간), 특별활동공간 등 4개 공간으로 구분하고, 60-70개(핵심용품 30여개, 비핵심용품 30-40개)를, 학교도서관은 장서공간, 멀티미디어공간, 열람공간, 교수학습공간 등 7개 공간으로 구분하고, 90여개(핵심용품 30-40개, 비핵심용품 50-60개)를 제시하였다. 본 결과는 사서의 구매업무에 활용할 수 있을 것이며, 추가적으로 관리지침 및 기준, 관리매뉴얼 등의 업무도구 개발이 필요하다.

• 한국정보통신학회:학술대회논문집
• /
• 한국해양정보통신학회 2007년도 추계종합학술대회
• /
• pp.441-444
• /
• 2007

현재 물류, 유통 산업분야에서 RFID를 활용하여 보다 편리한 서비스를 제공하고 있지만 아직도 개선의 여지가 많다. 그리하여 RFID로 물품을 신속하고 간편하게 관리하고, GPS로 현재의 위치정보를 얻을 수 있는 이점을 활용하여 물품의 유통과정에 대한 정보를 보다 수월하게 관리 가능한 물류 관리 시스템을 구현하였다. 차량에 RFID Reader를 설치함으로써 적재한 물품의 수량과 제품정보, 배송상태, 분실여부 등 많은 정보를 얻을 수 있고 차량이 이동하면 GPS로부터 위치정보를 수신 받아 차량에 적재한 물품의 실시간 위치정보, 유통경로, 생산지 등의 소비자가 필요로 하는 많은 정보를 얻을 수 있다. 이러한 정보를 데이터베이스 서버에 기록, 관리되어지고, Google map과 연동하여 물품의 유통정보를 웹서비스를 통해 위성지도에서 한눈에 파악할 수 있도록 하였다. 이는 텍스트가 아닌 이미지 중심의 서비스로 관리자뿐만 아니라 소비자가 요구하는 정보를 시각적으로 제공할 수 있기 때문에 기존의 서비스와는 다르다. 또한 RFID와 GPS가 산업 전반에 활용되고 있는 시점에서 이러한 서비스를 물류, 유통 산업뿐만 아니라 교통, 운송, 관광 산업 등 기타 산업과 함께 연계하여 연구 개발된다면 보다 폭 넓게 활용 가능하다.