• International journal of advanced smart convergence
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• 제9권1호
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• pp.141-153
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• 2020

This study aims to understand the antecedents and consequences of flow experience in online movie information sharing behavior of young Chinese moviegoers residing in Korea to explore a potential market. We followed the Stimulus-Organism-Response (S-O-R) theory and flow theory approaches for developing measures of constructs and investigated previous related studies. This study collected 186 data from Chinses students who attend Korean university. Statistical analysis revealed that information seeking behavior and telepresence are related to online flow experience. In addition, the online flow experience affected consumer satisfaction and information sharing behavior. Flow experience also has been predicted the mediation effect between stimulus information seeking behavior, telepresence and satisfaction and information sharing behavior. Our research findings offer insights for marketers in the movie distribution business who are interested in a better understanding of the behaviors of Chinese moviegoers residing in Korea

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2004년도 춘계공동학술대회 논문집
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• pp.143-146
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• 2004

With the rapid growth of e-commerce, marketers are able to observe not only purchasing behavior on what and when customers purchased, but also the individual Web usage behavior that affect purchasing. The richness of this information has the potential to provide marketers with an in-depth understanding of customer. Using commonly available Web log data, this paper examines Web usage behaviors at the individual level. By decomposing the buying process into a pattern of visits and purchase conversion at each visit, we can better understand the relationship between Web usage behavior and purchase decision. This allows us to more accurately forecast a shopper's future purchase decision at the site and hence determine the value of individual customers to the siteAccording to our research, not only information seeking behavior but also visiting duration of a customer and participative behavior such as participation in event should be considered as important predicators of purchase decision of customer in a cosmetic internet shopping mall.

• Asia pacific journal of information systems
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• 제31권3호
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• pp.392-414
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• 2021

Social networking services (SNS) is an indispensable method in order to obtain information of the Internet participants. The study identified three variables of social media communication, sharing culture, and online trust in terms of social capital theory (SCT) and reviewed intention& behavior variables in terms of theory of planned behavior (TPB). The data were collected from 330 samples of SNS user, and were involved, and the research model uses AMOS to make confirmatory factor analysis. The findings confirmed our hypothesis that social media communication, sharing culture, and online trust affect individuals' behaviors to sharing information. This study emphasizes that not only social media communication but also sharing culture to SNS can stimulate information sharing. while previous research has predominately focused on personal cognition or social network, the study examines the integrated influence of communication, culture and trust on information sharing in SNS. In sum, by explicating the unique role of social capital, this paper aims at contributing to the continued development and success of SNS in general.

• Journal of Information Science Theory and Practice
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• 제4권2호
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• pp.6-20
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• 2016

In the last few years, a new type of synchronous social networking services (SNSs) has emerged—social live streaming services (SLSSs). Studying SLSSs is a new and exciting research field in information science. What information behaviors do users of live streaming platforms exhibit? In our empirical study we analyzed information production behavior (i.e., broadcasting) as well as information reception behavior (watching streams and commenting on them). We conducted two quantitative investigations, namely an online survey with YouNow users (N = 123) and observations of live streams on YouNow (N = 434). YouNow is a service with video streams mostly made by adolescents for adolescents. YouNow users like to watch streams, to chat while watching, and to reward performers by using emoticons. While broadcasting, there is no anonymity (as in nearly all other WWW services). Synchronous SNSs remind us of the film The Truman Show, as anyone has the chance to consciously broadcast his or her own life real-time.

• 정보관리학회지
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• 제40권2호
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• pp.33-57
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• 2023

본 연구는 과학영재학교 재학생을 대상으로 심층면담을 실시하여 정보요구와 정보이용행태를 분석하는데 목적이 있다. 선행연구를 바탕으로 연구를 설계하고, 전국 8개의 과학영재학교 중 6개 학교에 재학 중인 10명의 학생들을 대상으로 반구조화된 면담을 진행하여 정보요구와 정보이용행태 전반을 탐색하였다. 과학영재학교 학생들의 정보요구를 교과 활동과 교과 외 활동 영역으로 확인할 수 있었고, 학생들의 주요 관심 주제인 수업 및 학습, 연구 활동에서의 정보이용행태를 ISP 모형 기반으로 살펴보았다. 정보 이용의 전 과정에서 선호정보원을 파악하고, 이를 종합하여 과학영재학교 학생들의 정보이용행태의 특이점과 시사점을 논의하였다. 본 연구는 영재학교 도서관 연구를 위한 기초자료로 사용되며, 과학 주제 분야에 심화적인 관심과 재능이 있는 학생들을 위한 서비스를 제공하기 위한 자료로도 활용할 수 있는 점에서 그 의의를 찾을 수 있다.

• 한국의류산업학회지
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• 제12권6호
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• pp.745-754
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• 2010

This study is to find return factors when modern consumers purchase goods from an internet shopping mall and then to analyze the characteristics of complaints act and information search behavior. Subjects of research are 245 men and women, who have experience with more than one return in internet fashion shopping mall, in their twenties. The data were analyzed by using Factor analysis, Cronbach's analysis, one-way ANOVA, Duncan test as a post identification, Pearson's correlation analysis and multiple regression analysis. The results of this study are that male and female consumers in their 20s are mainly aware of the return factors: impulse buying, product status, deliver service, service after purchase, hype and comfortableness. And complains behavior often conduct public action, private action, nonaction. Information search behaviors for risk reduction when they purchase are product comparison, oral information search, neutral marketing information search, and service information search. The return factor from the internet fashion shopping had the greatest impact on public action and deliver services factor was a big complaint. In addition, impulse buying & Hype affect private action and non-action is influenced by impulse purchase. The consumer types by the return factors in internet fashion shopping mall are classified into the return group by deliver service, the return group by complex factors, and the return group by product status. Furthermore, there are significant differences in complaining behavior among these groups. In the information search behavior for reduction of risk factors, the return group by complex factors did more active information search behavior than the other groups. The return group by deliver service searched oral information and the return group by product status explored the neutral marketing information.

• 한국도서관정보학회지
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• 제40권2호
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• pp.161-182
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• 2009

이 연구의 목적은 대학 신입생을 사례로 하여 집단적 관점에서 드러나는 성격적 특성과 정보행태 사이의 관계를 밝혀내는데 있다. 이처럼 '성격적 특성'과 '정보행태'는 이 연구를 구성하는 핵심 변인이다. 이 연구에서는 성격적 특성 중에서 감성도과 의존도에 주목하고 있으며, 정보행태와 관련하여서는 정보요구, 정보추구, 정보소스, 정보탐색에서 나타나는 행태적 특징에 주목하고 있다. 연구에 필요한 데이터는 P대학교 2009년도 신입생 162명을 대상으로 하여 설문조사를 통해 수집하였다. 수집한 데이터는 성격과 정보행태에서 나타나는 전반적인 특징을 살펴보기위해서 빈도분석을 하였으며, 이들 두 변인 사이의 관계를 검증하기 위해서 Chi-square 검증을 실시하였다. 검증결과, 성격적 특성과 정보행태 사이에는 부분적이지만 통계적으로 의미있는 관계가 존재하며, 감성보다 의존성이 정보행태에 보다 밀접한 관계를 갖는 것으로 드러났다. 한편, 연구의 결론에서는 후속연구를 위한 방법론적 검증과 제언을 포함하고 있다.

• 한국재난정보학회 논문집
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• 제13권1호
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• pp.89-95
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• 2017

대형재해 발생 전 동물 이상행동 목격사례가 심심치 않게 보도되고 있다. 동물 이상행동이 대형재해 발생과 연관이 있을까, 그렇다면 재해발생을 예지할 수 있을까? 본 연구의 목적은 동물 이상행동과 지진전조 관련 선행연구 고찰을 통해 이에 대한 해답을 탐구(探求)해 봄에 있다. 본 연구에서는 분석방법론에 따라 사례조사, 실험분석, 관찰 분석을 통한 가설검증 연구와 그 한계점을 고찰하였다. 선행연구는 결과적으로 '동물 이상행동을 전조현상으로 볼 수도 있다'와 '보기 어렵다'로 이분되며, 양쪽 모두 다수의 연구가 수행되었다. 그러나 관련연구에서는 데이터의 신뢰성 검증이 어렵고, 우연하게 계측된 데이터의 적은 샘플 수, 적합한 데이터 확보의 어려움 등 공통된 한계점을 지적하고 있다. 이에 지진예지에의 활용 가능성 검토단계에 이르기 위해서는 동물 이상행동과 지진발생과의 인과관계에 대한 과학적 검증이 선행되어야 한다.

• 정보관리학회지
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• 제21권2호
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• pp.211-233
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• 2004

웹은 지금까지 연구되어온 전통적인 정보검색 시스템과는 차별되는 새로운 정보환경이므로 웹상에서 발생하는 이용자와 정보검색 시스템 간의 상호작용에 대한 이해를 위해 새로운 관점에서의 연구가 충분히 이루어져야 하며 이러한 연구를 뒷받침해줄 웹 기반 정보탐색 패러다임이 정착될 필요가 있다. 이러한 맥락에서 본 연구는 웹 정보탐색행위를 연구한 문헌에서 제시된 이론적 모형들을 검토하고 비교 분석하였다. Wang, Hawk, Tenopir, Hsieh-Yee, Choo, Detlor, Turnbul, Chun과 Cooper, Rieh, Spink의 연구에서 제시된 모형들이 논의되었다. 분석 결과, 웹 정보탐색 모형은 크게 상호작용 모형, 정보탐색행위 모형, 평가 모형으로 구분되며, 전통적인 정보탐색과정 모형에 비해 복합요인들의 상호작용과 정보탐색행위의 비선형적 관점이 강조되었다는 특징을 갖는다.

• Nutrition Research and Practice
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• 제8권3호
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• pp.327-335
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• 2014

BACKGROUND/OBJECTIVES: The purpose of this study is to identify how level of information affected intention, using the Theory of Planned Behavior. SUBJECTS/METHODS: The study was conducted survey in diverse community centers and shopping malls in Seoul, which yielded N = 209 datasets. To compare processed foods consumption behavior, we divided samples into two groups based on level of information about food additives (whether respondents felt that information on food additives was sufficient or not). We analyzed differences in attitudes toward food additives and toward purchasing processed foods, subjective norms, perceived behavioral control, and behavioral intentions to processed foods between sufficient information group and lack information group. RESULTS: The results confirmed that more than 78% of respondents thought information on food additives was insufficient. However, the group who felt information was sufficient had more positive attitudes about consuming processed foods and behavioral intentions than the group who thought information was inadequate. This study found people who consider that they have sufficient information on food additives tend to have more positive attitudes toward processed foods and intention to consume processed foods. CONCLUSIONS: This study suggests increasing needs for nutrition education on the appropriate use of processed foods. Designing useful nutrition education requires a good understanding of factors which influence on processed foods consumption.