• Journal of Intelligence and Information Systems
• /
• v.23 no.2
• /
• pp.89-105
• /
• 2017

As the advances of technology in mobile networking and the popularity of online social networks (OSNs), the mobile social networks (MSNs) provide opportunities for marketing strategy. Therefore, understanding the information diffusion in the emerging MSNs is a critical issue. The information diffusion address a problem of how to find the proper initial nodes who can effectively propagate as widely as possible in the minimum amount of time. We propose a new diffusion scheme, called Hotspot DBC, which is to find k influential nodes considering each node's mobility behavior in the hotspot zones. Our experiments were conducted in the Opportunistic Network Environment (ONE) using real GPS trace, to show that the proposed scheme results. In addition, we demonstrate that our proposed scheme outperforms other existing algorithms.

• International Commerce and Information Review
• /
• v.9 no.2
• /
• pp.19-40
• /
• 2007

In recent, T-commerce is widely dispersed as alternative type of commerce. It is forecasted that t-commerce system is used more than e-commerce system. Therefore more and more t-commerce-related industries are also recognizing that t-commerce is a critical business model. It is needed to understand the concept of t-commerce and develop the t-commerce marketing strategy. CEO analyses consumer's behaviors according to the data about buyers and applies the advantage of t-commerce to the communication with customers. This t-commerce system plays an important role in maximizing customer satisfaction and affecting their intention to reuse it. Therefore this paper attempts to identify T-commerce critical success factors and divide between use-intention group and unuse-intention group by taking out a discriminant function by the discriminant analysis. This lays a foundation in developing T-commerce strategy. According to the discriminant function extracted, convenience factor, amusement factor, system quality factor, product perception factor are significant in the sequence of influential degree. However, usefulness factor and speedy connection factor are not significant. In result, the target hitting rate is 77.9% in the first unuse-intention group and it is 95.2% in the second use-intention group. The total discriminant target hitting rate is computed to higher value, 86.55%. The statistic package, SPSS 12.0, is used to survey and analyse data and test the hypothesis. The validity and reliability of variables are verified by both reliability analysis and factor analysis. The discriminant analysis is used to tell the difference between use-intention group and unuse-intention group.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.17 no.2
• /
• pp.112-122
• /
• 2016

In line with the increase in consumer demand for mobile games, game companies face stiff competition. For a more successful marketing strategy, many game companies actively adopt Cross Promotion. The Cross Promotion marketing strategy in the mobile game is regarded as a low cost and high efficiency marketing method because the game companies provide new experiences to game users by utilizing existing game infrastructure and absorbing current users of game companies. Despite the advantages of Cross Promotion, there has been little practical study on the relationship between Cross Promotion and mobile game acceptance. Accordingly, the aim of this study was to determine the influential factors of Cross Promotion on the acceptance of mobile games. After reviewing previous research, a structural model was established, a survey was performed and the model was analyzed. The managerial implications are suggested along with the concluding remarks.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.16 no.10
• /
• pp.7006-7012
• /
• 2015

Urban regeneration can be an effective tool to promote sustainability and enhance quality of village. Urban regeneration can be considered to be the process of reversing economic, social and physical decay having reached the point where market forces alone will not suffice. For this study, 154 village activist trainees are surveyed. Using the survey results, factor analysis, multi-regression analysis is conducted to identify the factor's significance and to find improvement properties by composing the significance and the satisfaction level. The purpose of this study is to suggest strategy of urban regeneration through the effect of urban regeneration factor on recognition and satisfaction. The findings show that environmental regeneration factor is more influential than economic, social and cultural factors on recognition and satisfaction. This study provide a convenient set of indicators for strategic focus to help urban regeneration policy.

• The Journal of the Korea Contents Association
• /
• v.13 no.7
• /
• pp.361-368
• /
• 2013

This research aims to offer the information required for demand increase on marketing strategy level by investigating Mudeungsan visitors' demographic characteristics and social economical variables. To accomplish this study, the proper analyzing model needs to be applied because a grave error of parameters will be led if regression model appropriate for analyzing the data of a continuous probability variable is applied, in case that dependent variable is a discrete random variable which have a discrete probability distribution. Therefore data analysis was performed with Poisson model. However, as the data was showing an overdispersion, parameter was estimated with the Binomial Poisson model able to cover the problem. As a result, some explanatory variables turned out to be significant such as visitor's age, occupation, preferred season to visit, type of company, five days working, and preferring type of tourism. Author could offer to the national park the information about characteristics of core market revealed and marketing strategy for it, based on those influential variables.

• Journal of the Economic Geographical Society of Korea
• /
• v.16 no.4
• /
• pp.647-669
• /
• 2013

Depletion of fossil fuels and sharp rise of international oil price as well as climate worming and frequent environmental disasters have required to strengthen resource(esp. energy) and environmental policy and discourse. And hence highly influential discourses and policies such as the concept of sustainable development and strategy for carbon regulation have been developed and pursued world-widely. But these concept and strategy have seemed to be subsumed in the process of neoliberalism, so as to have little effective results. This leads us to energy transition and energy autonomy or autarky as alternative strategic and normative concepts. Daegu has shown strong interests in urban energy problems relatively earlier than other cities, and developed the so-call 'Solar City' project. But it could not properly tackled with the problems, while tending to meet with the global imperatives. This paper considers urban energy problems and energy policy of Daegu with its significance and limitations, and suggests 4 principles for urban energy transition and autonomy with some concrete alternative measures; that is, the transition from fossil and nuclear energy to renewable energy, the transition from supply-led policy to demand side focusing policy, the transition from central governing energy system to locally distributed one, and the transition from market-dependent management to citizen-participatory energy governance.

• International Journal of High-Rise Buildings
• /
• v.12 no.2
• /
• pp.129-136
• /
• 2023

Natural ventilation has proven to be an effective passive strategy in improving energy efficiency and providing healthy environments. However, such a strategy has not been commonly adopted to tall office buildings that traditionally rely on single-skin façades (SSFs), due to the high wind pressure that creates excessive air velocities and occupant discomfort at upper floors. Double-skin façades (DSFs) can provide an opportunity to facilitate natural ventilation in tall office buildings, as the fundamental components such as the additional skin and openings create a buffer to regulate the direct impact of wind pressure and the airflow around the buildings. This study investigates the impact of modified multi-story type DSFs on indoor airflow in a 60-story, 780-foot (238 m) naturally ventilated tall office building under isothermal conditions. Thus, the performance of wind effect related components was assessed based on the criteria (e.g., air velocity and airflow distribution), particularly with respect to opening size. Computational fluid dynamics (CFD) was utilized to simulate outdoor airflow around the tall office building, and indoor airflow at multiple heights in case of various DSF opening configurations. The simulation results indicate that the outer skin opening is the more influential parameter than the inner skin opening on the indoor airflow behavior. On the other hand, the variations of inner skin opening size help improve the indoor airflow with respect to the desired air velocity and airflow distribution. Despite some vortexes observed in the indoor spaces, cross ventilation can occur as positive pressure on the windward side and negative pressure on the other sides generate productive pressure differential. The results also demonstrate that DSFs with smaller openings suitably reduce not only the impact of wind pressure, but also the concentration of high air velocity near the windows on the windward side, compared to SSFs. Further insight on indoor airflow behaviors depending on DSF opening configurations leads to a better understanding of the DSF design strategies for effective natural ventilation in tall office buildings.

• Culinary science and hospitality research
• /
• v.18 no.4
• /
• pp.1-14
• /
• 2012

The focus of this study is on investigating an appropriate selling strategy for the guests of a fine dining restaurant in deluxe hotels located on seoul. As survey methods, questionnaires were prepared and distributed to the customers who visited the restaurants of five-star hotels in Seoul. The survey was carried out from July 1 to August 30, 2010. Total 223 copies of questionnaire were used for final analysis. Frequency analysis, descriptive statistics, exploration factor analysis, and reliability analysis were conducted through SPSS 18.0 for final analysis, and path analysis was conducted through AMOS 18.0 for verification of hypotheses. The hypothesized relationships among the models were tested simultaneously by using a structure equation model(SEM). The proposed model provided an adequate fit to the date, $X^2$ = 143.934(df=120, p<.001), GFI=0.935. AGFI= 0.907, RMR=0.022, CFI=0.983. The study results are as follows. First, the restaurant employee's adaptive selling strategies consist of persuasion-suggestion, kindness-rapidity. Second, in the result of analysis to understand the influences between customer satisfaction and adaptive selling strategies, customer satisfaction is shown to have an influential relationships with persuasion-suggestion strategy and kindness-rapidity strategy of employee's adaptive selling. Third, all adaptive selling strategies did not affect customer loyalty. Finally, customers who are satisfied with such services have a significant effect on customer loyalty and supports the existing previous studies.

• Korean Institute of Interior Design Journal
• /
• v.21 no.1
• /
• pp.186-194
• /
• 2012

One hand shopping center provides a public space for people, the other hand it is a place for commercial purpose. Although it gives an entertainment, eating and shopping places to people nowaday, owners and tenants aim to make profit from it. According to this demand designers should plan a shopping center for a comfortable place for eating, shopping and playing and they make shops and retails to increase sales by exposing those to more people at the same time. For successful shopping center architects are requested an approach with commercial strategy that shopping center raises exposure of retails and makes stay costumers longer and visit more frequently. Recently space is regarded as a mean of marketing, so-called "place marketing", because it can influence on brand image and improves the image of product. Therefore, it need to be approached with commercial consideration. Analyzing the armature this study will take a look at spatial strategies in shopping centers which especially the Jerde Partnership, one of influential firms on commercial space, designed. And it will examine how spatial strategies can be applied to commercial strategies in relation to customer information process(exposure-attention-interest-comprehension-memory) which marketers are using in advertisement for marketing and what kind of role spatial strategies can be. This study is to be basic considerations when a shopping center project will be planned.

• Journal of Information Technology Applications and Management
• /
• v.27 no.1
• /
• pp.15-47
• /
• 2020

The purpose of this study is to investigate the effect of prep-entrepreneurs psychological characteristics and entrepreneurial intention. For this purpose, this study established Positive psychological capital and Public self-consciousness as variables of psychological characteristics based on Social Identity Theory and, as factors affecting Positive psychological capital and Public self-consciousness, established Narcissism, Self-compassion and Career ambition as independent variables based on self-affirmation Theory. In order to verify research hypotheses, 358 questionnaires collected from prep-entrepreneurs were used for the empirical analysis. The results of the analysis are as follows. First, narcissism and self-compassion has a positive effect on positive psychological capital. Second, career ambition has a positive effect on public self-consciousness. Third, positive psychological capital and public self-consciousness has a positive effect on entrepreneurial intention. As the outcome of Mediating effect positive psychological capital and public self-consciousness has a Mediating effect on the relationship between narcissism, self-compassion, career ambition and entrepreneurial intention. This study has a meaning in that it confirmed the influential relationship between the prep-entrepreneurs' psychological characteristics and entrepreneurial intentions. In addition, this study suggested its implications, limitations, and future research directions based on the study results.