• International Journal of Advanced Culture Technology
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• v.8 no.1
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• pp.173-181
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• 2020

This study examines whether unmanned aircraft systems (UAS) operated in the context of UAS traffic management (UTM) can be properly operated in its flight environment. In detail, this study examines the influencing navigation factors affecting UASs during flight and examines factors affecting the navigation of UASs under UTM. After deriving various factors affecting navigation, their importance are determined by applying the analytic hierarchy process technique, and the important influencing factors are examined. For low-altitude UAS navigation, errors are classified into navigation-system and flight-technical errors, and a hierarchy is constructed for their sub-factors affecting the influencers. Through this, influencing factors for precise navigation of low-altitude UAS are analyzed, and high importance items are identified.

• World Technopolis Review
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• v.6 no.1
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• pp.3.1-3.15
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• 2017

Given the diverse environmental contexts of universities worldwide there is a need for a theoretical orientation that addresses the entrepreneurial university in a range of settings. Applying the institutional perspective this research explores how universities are strongly influenced by, as well as active influencers in, their surrounding environment. To do this, we examine case narratives of two universities in each of the following countries: Norway, Sweden, Finland, the UK, and the U.S. Analysis focuses on five entrepreneurial dimensions as defined by Nelles and Vorley (2010a): Structures, Systems, Leadership, Strategies, and Culture while examining the impact of regional and national context at regulative, normative, and cognitive levels of analysis. We address two research questions: How do universities interact with their institutional context in developing entrepreneurially and what actors and forces are most important in motivating institutional change in developing a university's entrepreneurial architecture?

• Journal of Information Technology Applications and Management
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• v.21 no.3
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• pp.97-117
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• 2014

People can differently act online than in real-life. Their virtual identities may allow them to express themselves more freely. In this perspective, there is a self-discrepancy between virtual- and real-life. Due to the anonymity, people can feel free to express who actually they are online without considering social pressure. Especially, for those people who live in a repressed society, virtual-selves can play a significant role to achieve their well-being. For this reason, a self-discrepancy between actual- and virtual-self related to well-being was studied. With 183 survey responses, political freedom, extraversion and neuroticism are identified as significant influencers of subjective well-being (SWB). In addition, an increase in self-discrepancy between virtual- and real-life for 'unhappy' people leads to an increased online well-being, which is contradictory to Higgins' self-discrepancy theory.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.30 no.1
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• pp.48-58
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• 2007

For a sustainable development, the resources circulation system should be established and required alternative logistics area of enterprises. In this paper, we are to suggest a direction through analysis effects, and reduce, recycle, reuse factor of transportation, material handling, packing, information, management in logistics function, and effects of logistics organization on Firm Performance. We found significant correlations between the constructs extracted above, and between the constructs and firm's performance. This study was conducted with the subjects of manufacturing enterprises with concurrent reviews of literature and statistical analysis, and the meaning of this study would be the analysis of the influencers of the resources circulation system.

• Journal of the Korea Safety Management & Science
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• v.9 no.4
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• pp.71-82
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• 2007

For a sustainable development, the resources circulation system should be established and an environment-conscious activities are required at the same time. These activities should be also implemented in logistics area. Especially, green procurement activities in inbound logistics is recognized as a very important factors in the early phase of an environment-conscious activities. In this paper, we are to suggest the direction through statistical analysis of effects, and cause of influences of environmental procurement logistics activities on logistics performance by environmental logistics strategy and by the size of enterprises, and by Environmental Management System. This study was conducted with the subjects of manufacturing enterprises with concurrent reviews of literature and statistical analysis, and the meaning of this study would be the analysis of the influencers of environment-conscious procurement logistics activities on logistics performance different from existing logistics studies.

• International journal of advanced smart convergence
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• v.10 no.4
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• pp.149-157
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• 2021

This study aims to understand how an influencer's social and physical attractiveness, background and value homophily influences consumer's emotional attachment, which in turn causes user stickiness with regards the influencer's live commerce. We tested all proposed hypotheses among users of the online shopping platform "TaoBao". Ultimately, 297 questionnaires were collected by means of an online survey. The results revealed that social and physical attractiveness positively influence emotional attachment. Meanwhile only value homophily significantly affected emotional attachment, whereas background homophily did not significantly affect emotional attachment. Additionally, emotional attachment was found to significantly influence live commerce stickiness. We also investigated the moderation effect of perceived beauty trends of products sold on live commerce, where the results indicated that high beauty tends to have a higher effect on live commerce stickiness behavior. Lastly, theoretical and managerial implications have been offered.

• International journal of advanced smart convergence
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• v.11 no.1
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• pp.76-86
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• 2022

The purpose of this study is to provide insights into live streaming consumer purchase intention by drawing on congruence between consumer and influencer factors and live shopping contents factors during the spread of COVID-19. We surveyed 348 individuals who have watched Fresh Hema's live streaming. SPSS and AMOS were used for data analysis. We determined that only actual congruity between influencer and consumer significantly influenced the consumer social experience. On the other hand, both the informativeness and entertainment value of live shopping contents positively impacted the consumer social experience. Additionally, social experience was significantly related to consumer co-experience and purchase intention. Moreover, the significant mediation effect of social experience was found amongst congruence between consumer and influencers, live shopping contents, co-experience, and purchase intention.

• International journal of advanced smart convergence
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• v.12 no.2
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• pp.1-16
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• 2023

Influencer advertising, which has gained significant attention in academia and industry, is widely adopted as a digital marketing strategy. This study empirically analyzes the impact of perceived influencer channel attributes and ad attributes on the suitability of advertisements and their effects on consumers' positive and negative advertising behaviors. The research aims to identify various factors that can enhance the effectiveness of influencer advertising. The results reveal that among the influencer channel attributes, informativeness and intimacy have a positive impact on ad suitability, while ad clutter has a negative impact. Additionally, ad-influencer fit positively affect ad attention and negatively influences ad avoidance. Based on these findings, companies can enhance the effectiveness of influencer advertising by first selecting influencers who align well with the advertisement and emphasizing informativeness and emotional bonding to improve ad suitability. Moreover, the study suggests that influencer advertising strategies can be effective as long as they avoid excessive ad clutter, as it diminishes ad suitability. Marketing practitioners and advertising planners can utilize these insights to formulate more effective influencer advertising strategies.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.11a
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• pp.926-927
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• 2023

본 논문은 인플루언서 매칭 서비스를 위한 데이터 수집 및 분석 방법, 매칭 및 성과 모니터링 알고리즘, 웹 서비스 구현에 대해 말하고 있다. 매칭 알고리즘은 사용자가 원하는 인플루언서를 맞춤형으로 제공하며, 성과 모니터링을 이용해 유의미한 자료를 시각화하여 제공한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.11a
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• pp.898-899
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• 2023

COVID-19 가 종식되어 관광산업이 활발해짐에 따라 외래관광객 데이터를 분석하여 활용할 필요가 있다. 한국관광 데이터랩의 외래관광객 조사 보고서는 설문을 통해 수집한 데이터에 대해 각 요인별 통계를 제공하고 있지만 복합적 요인으로 분석하기 어렵다. 본 연구는 2017 년부터 2022 년까지 한국관광 데이터랩의 외래관광객 조사 데이터를 Microsoft Power BI 를 통해 분석하여 여성 20대, 서구 관광객의 방한 활동과 방한 고려 요인 등 복합적 주요 영향 요인을 도출하고 그에 따른 발전 방향을 결론에서 제시한다.