• Title/Summary/Keyword: influence strategies

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Customer Intangible Value in a Social Network (사회적 네트워크에서의 고객무형가치에 대한 연구)

  • Han, Sangman;Lee, Jieun
    • Asia Marketing Journal
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    • v.10 no.4
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    • pp.99-121
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    • 2009
  • Social networks can be a powerful force in marketing because they provide new ways to market to young generation. Though many studies on evaluation of customer lifetime value have been conducted, it is not clear how to assess the value of members within social networks. The purpose of this study is to evaluate members based on customer intangible value as well as customer lifetime value. Customer network value in terms of the power and influence within a network is analyzed through network structure analysis. Using Cyworld log file data, this study have shown that high percentage of members are very influential in terms of spreading or withholding information even though their CLV is low. It is expected that the findings of this research contribute to understand the interactive behaviors of members within networks and to provide valuable implications on new product launching and customer management strategies to marketers.

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A Study on the Structural Relationship between Employee Services and Store Loyalty (종업원 서비스와 점포충성도간의 구조적 관계에 관한 연구)

  • Yoon, Sung-Wook;Suh, Geun-Ha
    • Asia Marketing Journal
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    • v.6 no.3
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    • pp.59-81
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    • 2004
  • Store loyalty is increasingly being recognized as a path to long-term business profitability. Customer contact employees deliver a service firm's promises and create an important image for the firm. A major purpose of this study is to investigate the effects of customer service and product value on store loyalty. In order to test research hypotheses, data were collected through surveys administered to 300 apparel store customers. Two hundred thirty nine usable data were used for the analysis. The findings of this research are as follows: First, a employee's voluntary service(EVS) has a positive impact on interpersonal r elationship, which then affects switching barrier and store loyalty. Second, a employee's regular service(ERS) has an influence on store satisfaction, which in turn affect store loyalty. Third, product value is shown to be a significant antecedent to store satisfaction, which have a direct effect on store loyalty. The study concludes with implications, contributions, and limitations of the research and the empirical findings of this research should be beneficial to marketing practitioners and retailing businessmen in developing effective marketing strategies.

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An Exploratory Study on Work Conflict Experience (직장 내 갈등경험의 과정에 대한 탐색적 연구)

  • Dawon Rhee;Sunhee Lee;Min Han
    • Korean Journal of Culture and Social Issue
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    • v.20 no.3
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    • pp.205-233
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    • 2014
  • This study aims to identify work conflicts in Korean socio-cultural context by applying grounded theory. Survey has been conducted through in-depth interviews with 11 different employees from various occupational categories. Data collected from the survey were then analyzed based on the grounded theory of Strauss and Corbin (1998), thus resulted in a paradigm model consisting of 31 categories, 63 subcategories, and 100 concepts by open coding. Axial coding was then conducted and the results were as follows. The causal condition was the 'character of an opponent'. Contextual conditions which affect the causal condition were 'situational characteristics', 'character of an opponent', 'character of oneself', and their 'mutuality'. 'Negative feeling' was the central phenomena of work conflict and action/interaction strategies were verified to be 'avoidance', 'expression', 'effort toward solving problems' and 'increasing conflict'. Intervening conditions were 'interrelation', 'intervention', and 'group/task characteristics'. The consequences were organized as 'conflict continuance', 'personnel change' and 'positive effect'. Through selective coding, 'managing with the conflict' was derived as core-category and three different types of management were classified. Ultimately, this study shows how employees work in Korea experience the work conflicts and what kinds of socio-cultural factors have influence on the work conflicts, which can supplement previous inadequate empirical research. Also, this study can provide implications and suggestions as a fundamental integrated model for the future empirical research on work conflicts.

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The Influence of Growth Mindset and Professor Support on School Life Adjustment of Nursing College Freshman in the Era of COVID-19 (코로나19 시대 간호대학 신입생의 성장마인드셋과 교수지지가 학교생활적응에 미치는 영향)

  • Woo-Young Chae
    • Journal of the Korean Applied Science and Technology
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    • v.39 no.6
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    • pp.802-811
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    • 2022
  • The purpose of this study is to confirm the relationship between growth mindset, professor support and school life adjustment of nursing college freshman in the era of COVID-19, and to understand the effect on school life adjustment. The subjects of this study were 248 nursing college freshman located in G Metropolitan City, and data collection was conducted from October 4 to October 31, 2022. The collected data were analyzed by descriptive statistics, t-test, ANOVA, Pearson's correlation coefficients and multiple regression analysis using the SPSS/WIN 28.0 program. As a result of the study, school life adjustment had a significant positive correlation with growth mindset(r=.51, p<.000) and professor support(r=.54, p<.000). Factors affectiong school life adjustment of nursing college freshman were professor support(β=.38, p<.001), subjects who answered very satisfied in major satisfaction(β=.31, p<.001), growth mindset(β=.26, p<.001), subjects who answered satisfied in major satisfaction(β=.16, p=.015), and female students(β=.14, p=.005), which explained 44.0% of variance. The results of this study will be usefully used to develop strategies to improve the school life adjustment of nursing college freshman. In the future, a follow-up study that can expand the subjects and explain the school life adjustment of nursing college freshman is suggested.

A Study on the Financial Performance for Nonprofit Performing Arts Organizations: Focusing on American Symphony Orchestras (비영리 공연조직의 재정성과에 관한 연구 - 미국오케스트라를 중심으로 -)

  • Park, Sunmi;Choi, Young-Jun
    • Korean Association of Arts Management
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    • no.50
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    • pp.33-63
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    • 2019
  • This study examines financial performance of nonprofit performing arts organizations to provide concrete suggestions and improve their financial performance so that they can build strategies to continue organizational activities. This study investigates empirical data of IRS 990 tax form of top 73 US orchestras and analyzed GLS pannel. Dependent variables are measured as contributions and ticket sales, and independent variables are measured as economic environment, cultural capital, orchestra characters, government grants, and social capital. Based on the finding from the research, determination of contribution outcomes is positively affected by state employment and orchestra's internal characteristics including age, size and conductor's US nationality, government grants, and volunteer. Ticket sales are affected by employment, education level, orchestra's resources, government grants, and volunteer. However, a size of cultural market negatively influences on financial outcomes and cultural capital doesn't influence on results. Interesting finding is a relationship between volunteers and organizations is vital of their fiscal achievement. This is significant in empirical analysis on nonprofit performing arts organizations from an economic view point, and will contribute on organizations to improve their strategic plan to sustain a business.

Comparative assessment of the effective population size and linkage disequilibrium of Karan Fries cattle revealed viable population dynamics

  • Shivam Bhardwaj;Oshin Togla;Shabahat Mumtaz;Nistha Yadav;Jigyasha Tiwari;Lal Muansangi;Satish Kumar Illa;Yaser Mushtaq Wani;Sabyasachi Mukherjee;Anupama Mukherjee
    • Animal Bioscience
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    • v.37 no.5
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    • pp.795-806
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    • 2024
  • Objective: Karan Fries (KF), a high-producing composite cattle was developed through crossing indicine Tharparkar cows with taurine bulls (Holstein Friesian, Brown Swiss, and Jersey), to increase the milk yield across India. This composite cattle population must maintain sufficient genetic diversity for long-term development and breed improvement in the coming years. The level of linkage disequilibrium (LD) measures the influence of population genetic forces on the genomic structure and provides insights into the evolutionary history of populations, while the decay of LD is important in understanding the limits of genome-wide association studies for a population. Effective population size (Ne) which is genomically based on LD accumulated over the course of previous generations, is a valuable tool for e valuation of the genetic diversity and level of inbreeding. The present study was undertaken to understand KF population dynamics through the estimation of Ne and LD for the long-term sustainability of these breeds. Methods: The present study included 96 KF samples genotyped using Illumina HDBovine array to estimate the effective population and examine the LD pattern. The genotype data were also obtained for other crossbreds (Santa Gertrudis, Brangus, and Beefmaster) and Holstein Friesian cattle for comparison purposes. Results: The average LD between single nucleotide polymorphisms (SNPs) was r2 = 0.13 in the present study. LD decay (r2 = 0.2) was observed at 40 kb inter-marker distance, indicating a panel with 62,765 SNPs was sufficient for genomic breeding value estimation in KF cattle. The pedigree-based Ne of KF was determined to be 78, while the Ne estimates obtained using LD-based methods were 52 (SNeP) and 219 (genetic optimization for Ne estimation), respectively. Conclusion: KF cattle have an Ne exceeding the FAO's minimum recommended level of 50, which was desirable. The study also revealed significant population dynamics of KF cattle and increased our understanding of devising suitable breeding strategies for long-term sustainable development.

Two Case Studies of the Development of Beginning Science Teachers' Pedagogical Content Knowledge (신임 과학교사의 교과교육학 지식(PCK)의 발달에 관한 사례 연구)

  • Ko, Mi-Re;Nam, Jeong-Hee;Lim, Jai-Hang
    • Journal of The Korean Association For Science Education
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    • v.29 no.1
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    • pp.54-67
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    • 2009
  • This study dealt with two case studies of the development of beginning science teachers' pedagogical content knowledge (PCK). This study was grounded on the idea that teacher thinking and classroom behavior are related to each other in a reciprocal way. Teachers' PCK influences teaching practices, while in a reverse way teaching activities influence teachers' practical knowledge. Two beginning science teachers participated in this study. Data collection consisted of classroom observation, interviews, reflective journals and lesson plans. For data analysis, we conceptualize pedagogical content knowledge for science teaching as consisting of four components: (a) knowledge about science matter, (b) knowledge about students' understanding of science topics, (c) knowledge about instructional strategies for teaching science, (d) knowledge about assessment in science. The outcomes of this study revealed that there was a large gap between beginning science teachers' intentions for teaching science and their practice. To give beginning teachers more opportunities to incorporate their knowledge base for teaching, we propose that they need to be involved in a real teaching situation at schools rather than in the university.

Pre-service Science Teachers' Areas of Practice Concern and Reflections on the Science Classes in Student-Teaching (교육실습에 참여한 예비 과학교사의 과학수업 실행에 대한 관심 영역과 반성적 사고)

  • Chung, Ae-Ran;Maeng, Seunq-Ho;Lee, Sun-Kyung;Kim, Chan-Jong
    • Journal of The Korean Association For Science Education
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    • v.27 no.9
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    • pp.893-906
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    • 2007
  • The purposes of this study are to understand pre-service science teachers' areas of practice concern and reflections on the science classes during student-teaching, and to grasp the factors affecting their concerns and reflections. Four pre-service science teachers participated in this study. Data were collected from four pre-service science teachers' practice journals, instructional materials, and semi-structured individual interviews after their student-teaching. The results are as follows: firstly, the pre-service teachers' concern is focused on the teaching environment and strategies, particularly classroom atmosphere and class management. On the other hand, they pay little attention to science content. Secondly, pre-service teachers' reflections are confined within the limited areas such as classroom management, the proper role as science teachers, or various teaching materials. The level of their reflections is low, mostly concentrated on 'routine' or 'technical' level. Higher levels of reflections, such as 'dialogic' or 'transformative' are not revealed at all. Thirdly, the mentor teachers have the biggest influence upon the concerns and reflections of pre-service teachers during student-teaching.

Evaluating the Influence of Post-Earthquake Rainfall on Landslide Susceptibility through Soil Physical Properties Changes (지진이후 강우의 산사태 발생 영향성 평가를 위한 토양물성값 변화 분석)

  • Junpyo Seo;Song Eu;KiHwan Lee;Giha Lee;Sewook Oh
    • Journal of the Society of Disaster Information
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    • v.20 no.2
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    • pp.270-283
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    • 2024
  • Purpose: Considering the rising frequency of earthquakes in Korea, it is crucial to revise the rainfall thresholds for landslide triggering following earthquake events. This study was conducted to provide scientific justification and preliminary data for adjusting rainfall thresholds for landslide early warnings after earthquakes through soil physical experiments. Method: The study analyzed the change in soil shear strength by direct shear tests on disturbed and undisturbed samples collected from cut slopes. Also, The study analyzed the soil strength parameters of remolded soil samples subjected to drying and wetting conditions, focusing on the relationship between the degree of saturation after submergence and the strength parameters. Result: Compaction water content variation in direct shear tests showed that higher water content and saturation in disturbed samples led to a significant decrease in cohesion (over 50%) and a reduction in shear resistance angle (1~2°). Additionally, during the ring shear tests, the shear strength was observed to gradually decrease once water was supplied to the shear plane. The maximum shear strength decreased by approximately 65-75%, while the residual shear strength decreased by approximately 53-60%. Conclusion: Seismic activity amplifies landslide risk during subsequent rainfall, necessitating proactive mitigation strategies in earthquake-prone areas. This research is anticipated to provide scientific justification and preliminary data for reducing the rainfall threshold for landslide initiation in earthquake-susceptible regions.

Examining the Role of ZO Protein in the Cancer Microenvironment (암 미세환경에서 ZO 단백질의 역할 고찰)

  • Min-Hye Kim;Hee-Jae Cha
    • Journal of Life Science
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    • v.34 no.4
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    • pp.279-285
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    • 2024
  • The zonula occludens (ZO) protein serves as a scaffolding protein, providing structural support at the junctions between cells and the cytoplasmic surface. It acts as a bridge between integral membrane proteins and the cytoskeleton. Besides its structural role, it also participates in regulating cell growth and proliferation. Recent studies have highlighted the involvement of ZO protein in various diseases, including cancer. Specifically, research has indicated that ZO protein influences the cancer microenvironment surrounding cancer cells, thereby facilitating their growth and development. ZO proteins exert diverse functions in the cancer microenvironment, impacting processes such as angiogenesis, inflammatory responses, the epithelial-mesenchymal transition, and interactions with mesenchymal stem cells. The specific mechanisms vary depending on the type of cancer and environmental conditions. Recent research unveiled several signaling pathways involving ZO protein, which could potentially impede cancer progression in the tumor microenvironment. Consequently, these insights open avenues for novel treatment strategies. While the numerous physiological, structural, and morphological roles of ZO protein have been observed at the cellular and in vivo levels, understanding the signaling mechanisms it operates in vivo and how these mechanisms influence the cancer microenvironment remains a challenge. In this review, we delineate the characteristics and regulatory mechanisms of ZO protein in the context of the cancer microenvironment. Additionally, we propose leveraging the properties of ZO protein to devise defense mechanisms within the cancer cell environment and provide an overview of its in vivo role.