• Journal of the Computational Structural Engineering Institute of Korea
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• v.23 no.1
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• pp.81-94
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• 2010

This paper deals with the fracture simulation of UHPFRC girder with the interface type model. Based on the existing numerical simulation of quasi-brittle fracture in normal strength concrete, constitutive modeling for UHPFRC I-girder has been improved by including a tensile hardening at the failure surface. The finite element formulation is based on a triangular unit, constructed from constant strain triangles, with nodes along its sides and neither at the vertex nor the center of the unit. Fracture is simulated through a hardening/softening fracture constitutive law in tension, a softening fracture constitutive law in shear as well as in compression at the boundary nodes, with the material within the triangular unit remaining linear elastic. LCP is used to formulate the path-dependent hardening-softening behavior in non-holonomic rate form and a mathematical programming algorithm is employed to solve the LCP. The piece-wise linear inelastic yielding-failure/failure surface is modeled with two compressive caps, two Mohr-Coulomb failure surfaces, a tensile yielding surface and a tensile failure surface. The comparison between test results and numerical results indicates this method effectively simulates the deformation and failure of specimen.

• Structural Engineering and Mechanics
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• v.78 no.1
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• pp.41-52
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• 2021

Inelastic static pushover analysis has been used in the academic-research widely for seismic analysis of structures. Nowadays, the variety pushover analysis methods have been developed, including Modal pushover, Adaptive pushover, and Cyclic pushover, in which some weaknesses of the conventional pushover method have been rectified. In the conventional pushover analysis method, the effects of cumulative growth of cracks are not considered on the reduction of strength and stiffness of RC members that occur during earthquake or cyclic loading. Therefore, the Cyclic Pushover Analysis Method (CPA) has been proposed. This method is a powerful technique for seismic evaluation of regular reinforced concrete buildings in which the first mode of them is dominant. Since the bridges have different structures than buildings, their results cannot necessarily be attributed to bridges, and more research is needed. In this study, a cyclic pushover analysis with four loading protocols (suggested by valid references) by the Opensees software was conducted for seismic evaluation of two regular reinforce concrete bridges. The modeling method was validated with the comparison of the analytical and experimental results under both cyclic and dynamic loading. The failure mode of the piers was considered in two-mode of flexural failure and also a flexural-shear failure. Along with the cyclic analysis, conventional analysis has been studied. Also, the nonlinear incremental dynamic analysis (IDA) method has been used to examine and compare the results of pushover analyses. The time history of 20 far-field earthquake records was used to conduct IDA. After analysis, the base shear vs. displacement in the middle of the deck was drawn. The obtained results show that the cyclic pushover analysis method is able to evaluate an accurate seismic behavior of the reinforced concrete piers of the bridges. Based on the results, the cyclic pushover has proper convergence with IDA. Its accuracy was much higher than the conventional pushover, in which the bridge piers failed in flexural-shear mode. But, in the flexural failure mode, the results of each two pushover methods were close approximately. Besides, the cyclic pushover method with ACI loading protocol, and ATC-24 loading protocol, can provided more accurate results for evaluating the seismic investigation of the bridges, specially if the bridge piers are failed in flexural-shear failure mode.

• Journal of Korean Society of Steel Construction
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• v.22 no.1
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• pp.1-12
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• 2010

According to the capacity design concept which forms the basis of the current steel seismic codes, the braces in concentrically braced frames (CBFs) should dissipate seismic energy through cyclic tension yielding and cyclic compression buckling while the beams and the columns should remain elastic. Brace buckling in inverted V-braced frames induces unbalanced vertical forces which, in turn, impose the additional beam moments and column axial forces. However, due to difficulty in predicting the location of buckling stories, the most conservative approach implied in the design code is to estimate the column axial forces by adding all the unbalanced vertical forces in the upper stories. One alternative approach, less conservative and recommended by the current code, is to estimate the column axial forces based on the amplified seismic load expected at the mechanism-level response. Both are either too conservative or lacking technical foundation. In this paper, three combination rules for a rational estimation of the column axial forces were proposed. The idea central to the three methods is to detect the stories of high buckling potential based on pushover analysis and dynamic behavior. The unbalanced vertical forces in the stories detected as high buckling potential are summed in a linear manner while those in other stories are combined by following the SRSS(square root of sum of squares) rule. The accuracy and design advantage of the three methods were validated by comparing extensive inelastic dynamic analysis results. The mode-shape based method(MSBM), which is both simple and accurate, is recommended as the method of choice for practicing engineers among the three.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.6
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• pp.1-14
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• 2018

As interest and consumption of luxury goods have become more popular, luxury goods market is growing rapidly. Consumers can acquire psychological satisfaction with material abundance by purchasing and using luxury goods. Also, from the view of corporations, luxury goods have price inelastic characteristics, so they can enjoy price premium and it is good to produce good performance. That is the reason why they should pay much attention to securing luxuriousness. This study examined the establishment of brands luxuriousness in Korean SMEs. First, it examined the world market of luxury goods industry and the present condition of Korean market. Then it identified the constituents of luxuriousness by examining the prior studies and related literatures, and designed a research model based on the theoretical grounds to suggest the methods of brand luxuriousness building of Korean SMEs. Luxuriousness can be defined as the attribute of product that distinguishes luxury goods from other products by consumers' perceptions, and the factor that provides situational benefits that motivate consumers' purchasing behavior. In this study, I identified the sub-dimensions of luxuriousness according to whether there are product related attributes and consumers' benefit in consideration of the problems of existing studies. Product related luxuriousness are classified into superiority(functional benefit) and scarcity(experiential benefit), while non-product related luxuriousness are classified into differentiation(symbolic benefit) and traditionality(exclusive benefit). The following are the ways to build brand luxuriousness. First, company can use product factors. High quality, excellent design, high recognized brand with strong, favorable and unique images can enhance the luxuriousness of brand. Second, company can use price factors. Consumers tend to perceive luxury goods as high-priced items, so lowering the price of product can undermine the luxuriousness of product. Third, company can use distribution factors. It is effective for making consumers to perceive the differentiation and scarcity of luxuriousness through limited distribution channel. In addition, store atmosphere suitable for luxury brands should be created. Fourth, company can use promotion factors. The more consumers are exposed to advertisements, the more positive attitudes toward luxury brands are made, and consumers recognize luxuriousness higher. Price promotion negatively affects consumers' perception of luxuriousness. Fifth, company can use corporate factors. Consumer evaluations of products are influenced not only by the product attributes but also by the corporate association and corporate image surrounding the product. Considering the existing researches, it is possible to enhance the brand luxuriousness through high corporate competence and good corporate reputation. In order to increase the competence of the enterprise, it is useful to approach multidimensionally in relation with the knowledge creation capability. In corporate reputation, the external stakeholders' reputation is important, but the internal members' reputation is also important. Korean SMEs will be able to build brand luxuriousness by establishing marketing strategies as above and/or mix(integrate) them according to the situation.