• Korean Journal of Culture and Social Issue
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• v.19 no.3
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• pp.367-388
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• 2013

This study examined how drivers of different cultural orientations(individualism vs. collectivism) attribute the cause(dispositional vs. situational) of four simulated driving situations which were varied in types(cutting-in and sudden-stop by the other driver) and differential emphasis on other the other driver's driving attitude or situational factor. The results showed the followings. First, the drivers generally showed higher attribution scores on the dispositional factor than the situational factor, except for the 'sudden-stop: situation emphasis' scenario condition. Second, when drivers' cultural orientation and attribution styles were considered together, it was found that, except for the 'cutting-in: disposition emphasis' scenario condition. the drivers of collectivism tended to attribute more to situational factor than the drivers of individualism, In contrast, the drivers of individualism showed higher attribution scores on dispositional factor than situational factor in all driving scenario conditions. Implication and suggestion were discussed.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.9 no.1
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• pp.15-30
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• 2001

The purpose of this study was to classify the cultural traits of Korean pilots who worked in two airlines in Korea. This study measured the typology of preferring value(horizontal-collectivism, horizontal-individualism, vertical-collectivism, vertical-individualism) with thirty two items developed by Triandis(1995), and analysis based on the target of 135 samples using SPSS 8.0. The result of this study shows that horizontal-collectivism were to predominant overall. It was also founding the captain had the collectivism oriented behavior, and the first officer had the individualism oriented behavior. Another finding of this study is that vertical oriented behavior were majority among the former military trained pilots, and horizontal oriented behavior were majority among the civilian trained pilots.

• Knowledge Management Research
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• v.19 no.2
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• pp.133-150
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• 2018

To cope with the rapid changes in the corporate environment, the creation of innovative output through various forms of collaboration have been discussed. For open collaborations, contributors who distribute to various countries and cultures are able to share knowledge via the internet without physical rewards or responsibilities. In this study, we focused on the open source software project, which is a representative open collaboration. We investigated the factors that affect the knowledge contribution of developers of various countries within the open collaboration platform. Specifically, we investigated the open collaborative nature of multi-culture developers by dividing cultures according to collectivism and individualism. We collected data on 26,604 developers using a python based web crawler for GitHub which is an open source software development platform, and conducted cross-cultural study. This paper contributes to the field of knowledge management by suggesting various impacts of antecedents such as hireability, and information exposure on knowledge sharing according to culture.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.9
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• pp.5968-5981
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• 2015

In Korean companies, traditional collectivism have been merged into individualism caused by meritocracy. In order to better understanding about change of cultural characteristics, we examine the relationship between collectivism / individualism and person-environment fit. The data was obtained from 203 employees working in 5 Korean company and 173 employees in 4 companies in China. Results confirmed that collectivism increases employee's person-environment fit (person-organization, person-supervisor, person-coworker) and further leads to high levels of affective organizational commitment. The moderating roles that individualism play upon the relationships between collectivism and person-environment fit (person-organization, person-supervisor, person-coworker) were also investigated. Results confirmed that individualism enhance the impact collectivism has upon person-environment fit. In addition, this study found the significantly difference between Korea and China in effect of collectivism on person-environment fit. Lastly, the study also has explored theoretical and practical implications and the limitations of this research as well as the future directions of research.

• Korean Journal of Culture and Social Issue
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• v.17 no.4
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• pp.395-413
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• 2011

The purpose of this study is to identify the relationship between the employees' perception of organizational justice and their prosocial behaviors, focusing on the moderating effect of employees' individualism and collectivism. The survey has been conducted for 200 participants working in Korean companies. The results show that the perception of organizational justice is positively related with their prosocial behaviors. Also, employees' individualism and collectivism is significantly related with their prosocial behaviors. Specifically, individuals who are more collectivistic or less individualistic performed more prosocial behaviors than those who are less collectivistic or more individualistic. Finally, employees' individualism/collectivism has moderated the relationship between the perception of organizational justice and prosocial behaviors. When employees have strong sense of collectivism, they performed prosocial behaviors consistently regardless of the perception of organizational justice. That is, even though they perceive organizational justice as low, they perform prosocial behaviors in some degree. However, when employees have strong sense of individualism, their prosocial behaviors have been significantly determined by the perception of organizational justice. That is, when they perceive organizational justice as low, they rarely performed prosocial behaviors. But, as they perceive more organizational justice, their prosocial behaviors have been dramatically increased. The implication of those results and future research questions have been discussed.

• Korean Journal of Culture and Social Issue
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• v.21 no.1
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• pp.67-96
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• 2015

Do cultural differences affect moral decisions? Two studies were conducted to investigate whether attitudes of individualism vs. collectivism have an impact on ethical decision making. Study 1 (N=92) showed that utilitarianism was preferred in a situation, in which an intervention resulted in the best outcome (i.e., saving more people's lives), while deontology was preferred in a situation, in which the focus was on negative consequences of the intervention (i.e. personal sacrifices). Additionally, there were differences between the idiocentrics and the allocentrics groups regarding morality aspects. In the idiocentrics group, harm and fairness were regarded as more important than other moral aspects, while in the allocentrics group, not only harm and fairness, but also ingroup and authority were perceived as critical moral aspects. In Study 2 (N=30), after lexical decision tasks were conducted for culture priming, the mouse tracking method was used to explore response dynamics of moral decision processes, while judging appropriateness of interventions in moral dilemmas. In Study 2, in a condition, in which the small number of victims were focused upon, there were more maximal deviations and higher X_flips in the individualism priming group than in the collectivism priming group, which showed that the participants in the individualism condition had more deliberative processes before choosing their answers between utilitarianism and deontology. In addition, the participants in the individualism priming condition showed more maximal deviations in the mouse trajectories regarding ingroup related interventions in moral dilemmas than those in the collectivism priming condition. These results implicated the possibilities that the automatic emotional process and the controlled deliberative process in moral decision making might interact with cultural dispositions of the individuals and the focus of situations.

• Proceedings of the Korean Society for Information Management Conference
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• 1994.12a
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• pp.165-168
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• 1994

It is hard to achieve the purpose of modeling after American public library without considering philosophical backgroud. The reason that American public library was developed in the 19th century was the influence of individualism. The intention of this study is to sugest to make plan of developing Korean public library in concordance with the common philosophy of Korean people.

• Journal of the Korean Society for information Management
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• v.30 no.2
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• pp.61-81
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• 2013

The purpose of this study is to investigate the effect of cultural and demographic factors (age and gender) on the perception of product information. The theoretical frameworks of interest in the current study are two cultural models: Hofstede's individualism (IND) and Hall's context. In examining the research questions, this research discovers that the cultural changes are occurring for the Korean young generation, even though Korean students are still within collectivistic culture. The correlation results suggest that the younger students have the higher individualism values compared to the older students. Using two multiple regression analyses (one set for high-context condition and one set for low-context condition), the study finds that cultural value and age significantly predicts the perception of product information in high-context (visual) condition. However, there is no significant difference in the perception of product information between male and female.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.23-36
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• 2014

This paper analyzes the effects of national culture on an individual's ethical decision-making in the context of the Internet. An ethical decision-making model which posits that five moral philosophy variables-justice, relativism, egoism, utilitarianism, and deontology-affect ethical judgment; ethical judgment, in turn, affects behavioral intention was proposed and Hofstede's five cultural dimensions of power distance, individualism, masculinity, uncertainty avoidance, and long-term orientation were used to analyze the effects of national culture on the model. The results showed that power distance, individualism, and masculinity had significant effects on the relationship between the deontology variable and ethical judgment, individualism, masculinity, and uncertainty avoidance had significant effects on the relationship between the justice variable and ethical judgment, and individualism and long-term orientation had significant effects on the relationship between ethical judgment and behavioral intention in the Internet context.

• Science of Emotion and Sensibility
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• v.13 no.1
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• pp.79-90
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• 2010

This study is aimed to compare cross-cultural individualism, and consider an influence of nationality, gender and age on individualistic propensity. The survey data include 271 Chinese, 251 Japanese, 262 Netherlander and 267 Korean. The result of factor analysis, four factors named independent action, profit and opinion, indifference on other and will, were found out. The result of comparison on nationality, Netherlander and Japanese has a strong individualistic propensity, and Korean has a remarkable collective propensity. Chinese were middle grade among 4 countries. It can be said that certain factors correlated with a certain country, because Netherlander's answer on questions belonged to profit and opinion factor were highest, and Japanese's one belonged to indifference on other were highest. On gender, Man was more individualistic better than woman. On age, twenties has strong collective propensity better than other age groups. The number of significant difference on comparison among countries is 21 in 21 questions, but the number on gender or age is 6 or 7. Therefore, it can be said that nationality (or culture) is most useful variable to grasp individualism.