• Title/Summary/Keyword: individual behavior model

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The Effect of Cognitive Absorption on the Individual Intention of Technology Acceptance: An Empirical Study on the MP3 Player (인지적 몰입이 개인의 기술 수용에 미치는 영향: MP3 플레이어에 대한 실증 연구)

  • Kim, Bo-Youn;Lee, Sang-Gun;Kang, Min-Cheol
    • Asia pacific journal of information systems
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    • v.16 no.1
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    • pp.45-69
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    • 2006
  • Technology Acceptance Model (TAM) has been widely used to predict user's behavior to accept the technology. Prior researches have been mainly focused on innovation constructs such as perceived usefulness and perceived ease of use. However, very little research has been conducted to understand individual mental beliefs in technology acceptance and imitation influence. This study integrates Technology Acceptance Model (TAM), Flow Theory (FT) and Diffusion of Innovation Theory (DIT). This paper indicates that imitation context, cognitive absorption (CA) based Flow theory and innovation context are the three important factors influencing user acceptance of information technologies. The proposed model has been tested among 232 users of MP3 players. Results showed that innovation context and cognitive absorption have positive influences on intention to use technology. Not all factors of the imitation context have direct effect on intention to use. However, we found that imitation context has positive influence on intention to use technology through cognitive absorption.

DO ENTREPRENEURIAL INTENTIONS MATTER? AN EMPIRICAL INVESTIGATION THROUGH THE EYES OF GLOBAL ENTREPRENEURSHIP MONITOR

  • Yego, Canisius;Jeon, Seong-Min
    • 한국벤처창업학회:학술대회논문집
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    • 2017.11a
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    • pp.149-153
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    • 2017
  • Intentions influence behaviors and, consequently, individual and organizational outcomes. The ability to understand intentions becomes a central issue. The objective of this study was to present and test an Entrepreneurial Intentions (EI) model. Drawing on a generally utilized paradigm, the theory of planned behavior and Shapero's model of the Entrepreneurial Event (SEE), we show the impact of individual and contextual factors on the intention development. Relying on the Global Entrepreneurship Monitor data(GEM), we test a EI conceptual model. The EI conceptual model is tested using the dataset of GEM over 30 countries and 3 subgroups. All the variables of interest indicate positive and significant effect on EI. Our results indicate that EI is influenced by Perceived Opportunity(PO), Perceived Capability(PC) and Government Support & Policy(GSP).

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Influence of Individual and Job Characteristics, Professional Job Perception, and Group Cohesiveness on Organizational Citizenship Behavior of Physical Therapists in Hospitals (물리치료사의 개인 및 직무특성, 전문직업성, 집단응집성이 조직시민행동에 미치는 영향)

  • Lim, Jung-Do;Lee, Key-Hyo;Kim, Won-Joong
    • Korea Journal of Hospital Management
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    • v.8 no.2
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    • pp.70-92
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    • 2003
  • The main objective of this paper is to investigate the factors affecting organizational citizenship behavior of hospital employees, and based on the investigation, to suggest some implications for effective human resources management of hospitals. For this purpose, physical therapists were selected as the subject of the research. Using their individual characteristics, job characteristics, professionalism and group cohesiveness as the variables affecting organizational citizenship behavior, an empirical model was constructed and tested. A survey was conducted through structured and self-administered questionnaire for the physical therapists working at hospitals of Busan-Kyongnam area, and data from 240 therapists were utilized in the final analysis. Major results of the empirical analysis are as follows: First, perception on professionalism and the degree of organizational citizenship behavior were higher for male, older, relatively more-educated and higher-grade employees. It is necessary to develope some measures to educate and motivate the employees who are in lower state of professionalism and organizational citizenship behavior. Second, among the individual characteristics, need for growth was found to have significant, positive influence on professionalism and group cohesiveness, but no direct effect on organizational citizenship behavior. On the other hand, extroversion had direct, positive effect on organizational citizenship behavior, as well as on professionalism and group cohesiveness. This result suggests that personnel selection and personality education should be conducted carefully. Third, job characteristics appeared to have very large, positive effect on professionalism, but not directly on organizational citizenship behavior. Fourth, professionalism was found to have very large, positive influence on group cohesiveness and direct, positive effect on organizational citizenship behavior. This implies that enhancing professionalism of physical therapists can strengthen organizational citizenship behavior in hospitals, and hence top management should actively support the programs for job re-design, skill education and quality improvement to enhance professionalism of their employees. Fifth and last, as an intervening factor, group cohesiveness appeared to have the largest, direct, positive effect on organizational citizenship behavior. It is, therefore, important for top management to improve group cohesiveness by exploring ways toward greater harmony and solidarity among the members of physical therapy department.

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Identifying the Characteristics of Elderly Pedestrian using the Tobit Model (토빗모형을 활용한 고령 보행자의 보행 특성 연구)

  • Choi, Sung-taek;Choo, Sang-ho;Jang, Jin-young
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.15 no.1
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    • pp.16-27
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    • 2016
  • This study identified the factors which affect pedestrian behavior using the tobit model with a descriptive analysis. Individual characteristics, household characteristics, zone characteristics were selected as the independent variables. Walking frequency and walking time was adopted for the variables which represent walking behavior. The results showed that the walking time models were superior than the walking frequency models. The model for education purpose had the most lowest fitness and the model for others purpose had characteristics mixed up the various purposes. Futhermore, this research found that independent variables: individual, household and zone characteristic variables affected walking activities of elderly pedestrian by purpose. The walking activity decresed when a pedestrian grew older or had a vehicle or a driver's license. The Elderly facilities promoted the walking activity of seniors. As the floor area of neighborhood and business facilities was wide, the walking activities were animated. In addition, the compacted downtown developments decreased the elderly's walking activities, so it is needed to consider those results in terms of the urban planners.

An Analysis on the Health and the Medical Demand in Korea: Using the Grossman Model (우리나라의 건강수요 및 의료수요에 대한 분석: Grossman Model을 중심으로)

  • Hwang, Yongha;Sakong, Jin
    • Health Policy and Management
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    • v.29 no.3
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    • pp.332-341
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    • 2019
  • Background: This study analyzes the effects of the individual's health behavior on the health and the medical demand for the management of health and medical expenses. Methods: This study uses the Korea Health Panel Survey data from 2010 to 2015. We utilize the panel ordered logit model and the panel Tobit model with the subjective health status and the medical expenses as the dependent variables. Results: Chronic diseases would cause the deterioration of his or her health and the increase in medical expenses. Smoking and drinking alcohol would deteriorate one's health. The total amount of cigarettes increases medical expenses. Exercises could make people healthier, whereas excessive exercise might increase medical expenses. Private health insurance would increase medical expenses. Conclusion: Since health could reduce the medical expenses, people should promote one's health by changing one's behavior for health.

Neuro-fuzzy model of concrete exposed to various regimes combined with De-icing salts

  • Ghazy, Ahmed;Bassuoni, Mohamed. T.
    • Computers and Concrete
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    • v.21 no.6
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    • pp.649-659
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    • 2018
  • Adaptive neuro-fuzzy inference systems (ANFIS) can be efficient in modelling non-linear, complex and ambiguous behavior of cement-based materials undergoing combined damage factors of different forms (physical and chemical). The current work investigates the use of ANFIS to model the behavior (time of failure (TF)) of a wide range of concrete mixtures made with different types of cement (ordinary and portland limestone cement (PLC)) without or with supplementary cementitious materials (SCMs: fly ash and nanosilica) under various exposure regimes with the most widely used chloride-based de-icing salts (individual and combined). The results show that predictions of the ANFIS model were rational and accurate, with marginal errors not exceeding 3%. In addition, sensitivity analyses of physical penetrability (magnitude of intruding chloride) of concrete, amount of aluminate and interground limestone in cement and content of portlandite in the binder showed that the predictive trends of the model had good agreement with experimental results. Thus, this model may be reliably used to project the deterioration of customized concrete mixtures exposed to such aggressive conditions.

New Information Behavior Model: Life Paradigm Based (생명 패러다임 정보행태모델)

  • Lee, Hyuk-Jin
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.27 no.1
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    • pp.217-235
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    • 2016
  • Humanities academia and scientific community have been fused together in 21st centurty and it creates new theories and models. Among them, the embodied cognition theory has received attention in several related fields. This study reviews the major metatheories in information user behavior with their limitations. Then, "Life paradigm information behavior model" is suggested as a new theory, which communsurates with new era's request, introducing the embodied cognition theory and the entropy concept. By overcoming the limitations of individual approach to the information retrieval and user behaviors, we expect the discourse of the new integrated information retrieval paradigm.

An Integrated Framework of Customer-based Brand Equity and Theory of Planned Behavior: A Meta-analysis Approach

  • WU, Wann-Yih;DO, Thi-Yen;NGUYEN, Phuoc-Thien;ANRIDHO, Nadia;VU, Minh-Quan
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.8
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    • pp.371-381
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    • 2020
  • The objectives of this study are (1) to review previous studies in the context of brand management in consumer behaviors using costumer based brand equity (CBBE) and theory of planned behavior (TPB) as the basic foundation of the study; and (2) to develop a comprehensive research model by integrating relevant research constructs using meta-analysis. This study reviewed a total 173 studies from 58 published papers with 40 journals during 1991~2014 and developed a comprehensive framework with 16 research hypotheses. The results showed that (1) brand image, brand personality, brand association, and subjective norm are the important antecedents of brand attitudes; (2) brand awareness, brand trust, perceived quality, and perceived behavioral control are the important antecedents of brand loyalty; (3) brand attitude positively influences brand loyalty, which further influences brand equity; and (4) brand equity positively influences behavioral intention. This study fills in the research gap by integrating more research variables into CBBE model, particularly to include the influence of social context on consumer behavior through TPB. These results indicated that the integration between CBBE and TPB is meaningful and the comprehensive model can explain more variances than that of the individual model. Limitations, and recommendations for future research in this area are provided.

A Study on the Relationship between Individual Patient Behavior, Medical Care Level and Therapeutic Compliance: Community Health Survey (개인 건강행태 및 지역보건의료 수준과 치료순응의 관계: 지역사회 건강조사 바탕으로)

  • Kim, Young-Ran;Lee, Tae-Yong;Park, Chang-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.5
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    • pp.104-115
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    • 2016
  • Objective: This study was conducted in order to investigate the effects of individual patient behavior regarding the health and medical care level on their therapeutic compliance for people diagnosed with high blood pressure by a physician, in order to evaluate the impact of treatment compliance. In this study, the therapeutic compliance was defined as the hypertension drug cure rate. The current blood pressure controls were persons about 30 years of age diagnosed with high blood pressure by their doctor one month fraction of the people who take more than 20 days (30 days). Methods: The data was analyzed by using the X2-test for different comparisons of the therapeutic compliance in the individual characteristics and using a two-stage multilevel logistic regression to identify the community variance of the related index of high blood pressure therapeutic compliance using the data from 229 adults over the age of 19 in a community health survey conducted in 2010. The Spss 18.0 statistical program was used with HLM 7 (hierarchical linear model) Results: It was found that the rate of therapeutic compliance was affected by the individual health behavior and health and medical care levels. Conclusion: In this study, although the odds ratio of the variable region of the high level of health care, I was able Unlike previous studies and focuses on the personal level of variation found variations in the local health care level was a significant. More studies on multilevel analysis are needed in the future considering regional level data.

Experimental Performance Evaluation of Complex Behavior Connector by Scaled Model (축소모형에 의한 복합거동 연결체의 실험적 성능 평가)

  • Kim, Kisung;Kang, Hyounhoi;Park, Jeongjun
    • Journal of the Society of Disaster Information
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    • v.13 no.2
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    • pp.130-138
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    • 2017
  • The connector of the complex behavior is to connect the individual piles of the pile to the lower foundation of the oil sand plant where the floating foundation is used. In this study, to verify the shape of a connector of the complex behavior for applying the advantages of existing group pile and piled raft foundation to an oil sand plant, a scaled model was constructed to measure the behavior of the load.