An Integrated Framework of Customer-based Brand Equity and Theory of Planned Behavior: A Meta-analysis Approach |
WU, Wann-Yih
(College of Management, Nanhua University)
DO, Thi-Yen (Department of Business Administration, Nanhua University) NGUYEN, Phuoc-Thien (Faculty of Economics-Management, Dong Nai Technology University) ANRIDHO, Nadia (Department of Accountancy, Universitas Airlangga) VU, Minh-Quan (International School, Vietnam National University) |
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