• 한국ITS학회:학술대회논문집
• /
• 2004.11a
• /
• pp.276-281
• /
• 2004

• Proceedings of the Korea Water Resources Association Conference
• /
• 2023.05a
• /
• pp.384-384
• /
• 2023

To enable the government and local authorities to anticipate the public's response to emergency measures, it is crucial to formulate theories on residents' behavioral reactions and establish appropriate evaluation models that cater to local conditions. However, prior research has primarily relied on simple surveys to assess individual disaster preparedness progress, while in the United States, the National Household Survey explores the behavior, attitudes, and motivations of citizens. Nonetheless, relying on simple survey analyses presents limitations. Therefore, our study aims to develop a social science behavioral analysis model that includes risk perception and emergency preparedness evaluation items for drought. We will achieve this by examining both domestic and foreign behavioral models. The ultimate goal is to present an effective response strategy for managing drought risk that incorporates the developed model. The drought risk perception and behavioral model employed in this study involves evaluating individual risk perception of drought disasters, individual effectiveness, and motivation analysis for drought disasters, government satisfaction with drought disaster management, and individual acceptance of drought prevention policies.

• Journal of the Korean Society for Aviation and Aeronautics
• /
• v.29 no.4
• /
• pp.134-141
• /
• 2021

As the domestic aviation industry grows, the aviation maintenance field is also growing rapidly. This change calls for more aircraft maintenance technicians, and interest in safety accidents is also increasing. Individual safety climate indicates the importance of safety in the organization. We expect that three individual factors (training effectiveness, procedure effectiveness, and work pressure) relate to safety behavior in the workplace via individual safety climate. The purpose of this research is investigating the relationship between individual factors and aircraft maintenance technician's safety behavior. Previous studies related to individual factors were examined for literature review. Based on the previous studies, research model was constructed. Hypothesis was verified by effected data from 305 samples were employed for final survey. The results show that individual factors were meaningful factors to effect perceived safety behavior, and safety knowledge & safety motivation were related to safety compliance & safety participation.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2006.05a
• /
• pp.1812-1818
• /
• 2006

일대일 마케팅을 실현하고 정보 과다 문제의 해결책으로 등장한 추천시스템의 다양한 기법을 적용하기 위해서는 고객의 관심 분야에 대한 정보인 고객 프로파일의 정의가 선행되어야 할 것으로 판단된다. 본 연구에서는 고객에게 개인화된 정보를 추천하기 위해 고객 개인의 행동과 그 고객이 속한 그룹의 행동 정보에 기반한 고객 프로파일 모델인 IGBCPM(Individual Group Behavior Customer Profile Model)을 제시한다.

• 한국경영정보학회:학술대회논문집
• /
• 2008.06a
• /
• pp.29-34
• /
• 2008

This study examines the effects of information and communication technologies on individual performance. The literature has paid a considerable amount of attention to social influence as a determinant of individual behavior. We combine task-technology fit with concepts from adaptive structuration theory to specify social influence. In our model, we suggest that individuals should receive support from proper social construction to have additional performance improvement. Empirical data from 317 individuals across 43 teams in 10 companies is used to assess the theoretical model. Our theoretical model received support from the data.

• Journal of the Korean Operations Research and Management Science Society
• /
• v.28 no.1
• /
• pp.63-77
• /
• 2003

Group buying is one of the most popular transaction patterns on the internet at least in Korea. Nevertheless, it is hard to find academic researches for it in view of consumer behavior. In this paper, we analyze factors which determine consumer's attitude toward and intention of participation in Internet group buying by comparison of Internet individual one. For this purpose, we propose “lowering price”, “decreasing risk” and “reducing transaction cost” as relative advantages and "lack of product assortment" and "delay of time" as relative disadvantages over individual buying on the Internet. For empirical test, Internet users who have some experiences of individual buying but not group ones on the Internet are surveyed and analyzed. In result, a satisfying model fitness for structural equation model is derived and most hypotheses except the relationship between "decreasing risk" and "attitude toward Internet group buying" are accepted. Our results provide not only academic contribution by suggestion of a research framework but also practical insight by discussion of diverse features in Internet group buying.verse features in Internet group buying.

• Asia Marketing Journal
• /
• v.19 no.3
• /
• pp.75-98
• /
• 2017

Our study is trying to investigate the perceived training effectiveness by applying the theory of planned behavior (TPB) and Technological Acceptance Model (TAM) and intend to examine the effects of individual differences on perceived training effectiveness and performance of individuals. The main purpose is to evaluate the perceived training effectiveness, and role of individual differences in terms of learning. The results of this study supported all the hypothesis that participants with higher level of creative self-efficacy, intrinsic motivation, creativity and emotional intelligence (EI) will have greater inclinations to learn. Results showed that perceive training effectiveness is positively related to training transfer and training transfer increase the performance of individuals. Study results significantly agree with the theory of planned behavior (TPB) which was applied to measure the perceived training effectiveness and suggest trainee's perception of usefulness, ease and benefits enhance learning dimensions of participants that make any program effective. The study has highlighted a number of issues that influence the perceived training effectiveness.

• Korean Journal of Adult Nursing
• /
• v.13 no.2
• /
• pp.277-290
• /
• 2001

This study was conducted to examine if the revised HPM was appropriate to explain smoking quitting behavior. A convenience sample of 400 college students enrolled in the universities located in Seoul and Kyunggi-Inchon province was selected. According to the study results, smoking-specific cognitions and affect included in the study could significantly explain commitment to a plan to quit smoking which was one of the behavioral outcomes in the revised HPM. The study result showed that among predictors, smoking-related affect, perceived benefit of quitting smoking, and perceived self-efficacy significantly explained commitment to a plan to quit smoking, but perceived barriers and interpersonal influences did not. The model for smoking quitting behavior formulated with smoking-specific cognitions and affect was statistically significant and the model explained 48 percent of variance in smoking quitting behavior. More specifically, it was shown that among smoking-specific cognitions and affect, only smoking-related affect, interpersonal influences, and perceived self-efficacy were the significant predictors to explain smoking quitting behavior. Smoking-related affect was the most important variable to explain smoking quitting behavior, followed by perceived self-efficacy. However, the influence of commitment to a plan to quit smoking on smoking quitting behavior was not statistically significant. Lastly, the model for smoking quitting behavior formulated with individual characteristics and experiences could explain 13 percent of the variance in behavior to quit smoking. Although the model is statistically significant, only the number of quitting attempts had significant and direct influence on behavior to quit smoking, while the remaining variables did not.

• Asia pacific journal of information systems
• /
• v.25 no.4
• /
• pp.719-745
• /
• 2015

Social networking services provide individuals with an easy approach for exchanging messages with others based on interpersonal relationships. However, why individuals spread marketer-generated content (MGC) in their online social circles remains unclear. Therefore, we develop a theoretical model to examine how social capital, intrinsic motivations, personal perceptions, past behavior, and personal traits influence MGC sharing behavior of social media users in micro-blogging context. Data collected from 319 social networking users support the proposed model. The results from partial least squares analyses show that enjoyment, perceived control, and outcome expectations are significant indicators of individual's MGC sharing intention in the social broadcasting environment. Results also suggest that social capital, users' intention, and past behavior positively influence the MGC sharing behavior of users. Moreover, individual prevention pride exhibits a significant interaction effect on the relationships between users' MGC sharing and its antecedents. Implications for research and practice are discussed.

• Journal of Digital Convergence
• /
• v.10 no.10
• /
• pp.31-46
• /
• 2012

Drawing upon Griffin and Neal's safety climate and performance model, this study developed an information security climate model. Research model is composed of three research variables that include information security climate, information security compliance attitude, and opportunistic security behavior. Results of the study strongly support the fundamental proposition that the organizational security climate has significant positive influence on the individual's opportunistic security behavior. However, the study also reveals that the organizational climate may not directly associate with the reduction of opportunistic security behavior. Rather the organizational security climate nurtures the favorable attitude of the employee towards the compliance of information security, which in turn discourages opportunistic security behavior.