• Title/Summary/Keyword: indirect influence area

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The Effects of Private Brand Value on Brand Trust, Brand Attitude and Brand Loyalty (유통업체 브랜드 가치가 브랜드 신뢰, 브랜드 태도, 브랜드 충성도에 미치는 영향에 관한 연구)

  • Park, Jong-Oh
    • Journal of Digital Convergence
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    • v.11 no.8
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    • pp.159-173
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    • 2013
  • The purpose of this study examines the relationship among private brand value, brand trust, brand attitude and brand loyalty. Theoretical studies and the current study indicate that private brand loyalty is influenced by brand value, brand trust, and brand attitude. Through the empirical survey undertaken for this study, it was found that emotional value, social value, functional value, and brand trust including brand attitude influence brand loyalty. The results of empirical analysis can be summarized by the following: First, private brand value had a significant direct effect on brand trust and brand attitude. Second, emotional value and functional value had a positive effect on brand trust and brand attitude. Further, social value had a significant direct effect on brand attitude. And social value had a significant indirect effect on brand attitude through brand trust. Third, brand trust had a significant direct effect on brand attitude. And brand trust had a significant indirect effect on brand loyalty through brand attitude. Fourth, brand attitude had a positive effect on brand loyalty. Therefore, These finding will spawn both academic and practitioner interest in the private brand value and serve as a foundation for further research in this important area.

The influences of the Medical Social Work Service by the Empowerment of officers and NCOs in Korean Community Military Hospital (지역사회 군병원 간부의 임파워먼트가 의료사회복지서비스에 미치는 영향)

  • Seo, Hye-Seok
    • Korea Journal of Hospital Management
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    • v.13 no.2
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    • pp.36-63
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    • 2008
  • This study carried out a covariance-structural analysis to verify formed causations between general variables and the influences of Medical Social Work Service of officers and NCOs in Korean Community Military Hospitals. The subjects were 7 hospitals, 337 military hospital executives in rear area, and the results of the survey are as below. First, about empowerment level, culture in the organization turned out to be the primary direct influential factor, and personal, organizational, and functional character were influential factor. There was no indirect influential factor present. Second, in Medical Social Work Service, empowerment level was significant on direct effect. In case of personal character indirect effect was important. It showed that the significant influence factor that affects Medical Social Work Service in total effectiveness is personal character and empowerment level. It's productive to suggest the possibility of application of furnish the outcome as a basic data for Military Medical Social Work Service revitalization plan. On the basis of the result, we propose several suggestions for Military Medical Social Work Service as follow. First, to educate empowerment increase program of officers and NCOs in Military Hospital, specific system which allows entrust education to a certain civil education institution or KAMTSW(Korean Academy of Military Social Welfare) is required. Second, need to provide the medical social work service that matches with Military Hospital and distinct from usual hospital. Last, for specific study we expect various follow-up researches on the basis of this study, which can develop concrete empowerment model by inquiring research, would come out.

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The Effect of Ethical Management and Positive Psychological Capital on Organizational Effectiveness in Hospitals (의료조직의 윤리경영과 긍정심리자본이 조직유효성에 미치는 영향)

  • Lee, Keun Hwan;Lyu, Jiyoung;Chang, Young Chul;Shin, Young-jeon
    • Health Policy and Management
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    • v.26 no.3
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    • pp.155-171
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    • 2016
  • Background: In this study, state-owned medical institutes, industrial accident hospitals, veteran hospitals, and private medical clinics including 16 university medical institutes in the Seoul metropolitan area were selected to examine the causality of ethical management, positive psychological capital, and organizational effectiveness. Methods: The study analyzed 1,056 valid questionnaires to which a total of 1,325 nurses, medical technicians, doctors, and administrative staff in 34 healthcare organizations answered over two months from June to August 2015. The study also utilized a 'structural equation model,' and a 'hierarchical linear model' to conduct the analysis. Results: It was first found that ethical leadership, ethical management systems, and organizational ethics values, which are the three factors of ethical management, had significant influence on organizational commitment, and behavior. These are the three factors of employee organizational effectiveness. Second, ethical management, ethical leadership, ethical management systems, and organizational ethics values had significant influence on positive psychological capital. Third, positive psychological capital had significant influence on organizational commitment, turnover intention, and organizational citizenship behavior. Positive psychological capital presented an indirect effect on the relationship between the ethical management and organizational effectiveness of employees. The effect of positive psychological capital consisting of self-efficacy, hope, resilience, and optimism was confirmed in the healthcare organizations. Fourth, in relations among ethical management variables, ethical leadership showed a significant impact on ethical management systems, which had significant impacts on organizational ethics values, which had significant impacts on ethical leadership.

Impact of Servant Leadership Perception on Job Satisfaction, Organizational Commitment and Turnover Intention of Dental Hygienists (치과위생사의 서번트 리더십 지각수준이 직무만족, 조직 몰입 및 이직의사에 미치는 영향)

  • Kim, Eun-Sook;Yu, Seung-Hum;Sohn, Tae-Yong;Park, Eun-Cheol
    • Korea Journal of Hospital Management
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    • v.16 no.4
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    • pp.1-16
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    • 2011
  • The purpose of this study is to examine impacts of servant leadership perception of dental hygienists on organizational commitment, job satisfaction and turnover intention as strong predictors of turnover rate. These data were collected from the structured questionnaire survey, from April 1 through April 30, 2011, to 383 people among those in the field of dental hygiene affairs, working for nine dental hospitals or twenty-four dental clinic under two dental university hospital in capital area. The principal findings of this research are as below; First, servant leadership perception had a significantly positive influence on job satisfaction and organizational commitment. Also servant leadership perception of dental hygienists had a significantly negative influence on turnover intention. Second, job satisfaction and organizational commitment of dental hygienists has a negative influence on turnover intention. Third, servant leadership perception of dental hygienists were revealed as a meaningful effects ones on job satisfaction and organizational commitment, but they didn't have meaningful effect on turnover intention. However, we can understand that servant leadership perception have indirect effect on turnover intention via job satisfaction and organizational commitment. This result indicates that the managers of dental hospital and clinic should perceive that the consistent management effort to improve servant leadership can increase job satisfaction, and finally will increase the organizational commitment that means the loyalty to organization. In short, hospital operators and managers should examine each manager's qualification, type and style of leadership in the hospital organization, and they must develop lasting programs for effective education and training for developing characteristics of leadership are in needed to have managers with appropriate managerial mind to respective post and status.

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Analysis on the Type of Damaged Land in DeMilitarized Zone(DMZ) Area and Restoration Direction (비무장지대(DMZ) 인근의 훼손지 유형 분석 및 복원방향)

  • Sung, Hyun-Chan;Kim, Su-Ryeon;Kang, Da-In;Seo, Joung-Young;Lee, Sang-Mi
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.19 no.1
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    • pp.185-193
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    • 2016
  • Purpose of this study is to classify damaged lands according to the cause of the damage and their influences based on characteristic of the damaged lands in DeMilitarized Zone(DMZ) area, and utilize this study as a fundamental study for establishment of ecosystem restoration system. Literature review and field survey have been conducted to review the damage status of DMZ area. For field survey, first year and second year have been conducted, in which type of the damage has been reviewed in this study. In the result, types of damage have been classified into 6 categories: 'alteration of initial landform', 'loss of surface layer', 'land pollution', 'alteration of soil chemical property', 'decline of vegetation', and 'invasion of foreign species'. Restoration for each damage type is as following. First, for alteration of initial landform, the land is restored to the original landform prior to the damage and connection to surrounding ecosystem is considered. Second, for loss of surface layer, lost surface layer is restored or further loss is prevented with stabilization. Third, for land pollution, source of the pollution is eradicated or self-circulation with purification of polluted land is encouraged. Fourth, for alteration of soil chemical property, soil is restored of its original property with eradication of the pollution source and improvement of soil. Fifth, for decline of vegetation, current vegetation and anticipated alteration in future are considered and number of wild species is to be increased based on structure and characteristic of nearby vegetation. Sixth, for invasion of foreign species, prevention of dominance by risky species and facilitation ecological stability with ecological management are to be considered. Influence according to the cause of damage has occurred in secondary(indirect) influence or simultaneous occurrence of several damage types. Considering all these aspects, when type of the damage is complex, restoration process for each of former mentioned 6 damage types with solitary influence should be considered in unison.

Distribution Model of the Wintering Red-crowned Crane and White-naped Crane in Cheorwon, Korea (철원지역에서 월동하는 두루미와 재두루미의 서식밀도모델)

  • Yoo, Seung-Hwa;Lee, Ki-Sup;Kim, Hwa-Jung;Hur, Wee-Haeng;Kim, Jin-Han;Park, Chong-Hwa
    • Korean Journal of Ecology and Environment
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    • v.47 no.4
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    • pp.282-291
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    • 2014
  • This study was conducted to make distribution model of the Red-crowned Crane and the White-naped Crane according to the anthropogenic and natural factors affecting distribution of crane in Cheorwon, Korea. It was investigated that the impact power and its range of the indirect anthropogenic influence to feeding flock density in cranes from the road, residential area, military facilities, civilian control zone (CCZ), greenhouse and natural influence such as roosting site and available feeding area. Available feeding area is the most important factor for the crane's feeding site selection. The feeding flock density of the cranes near the residential area was lower than that of area far from the area, and tended to increase within 2.5 km distance. The increasing tendencies of feeding flock density from military facilities and high traffic volume road were similar, but the density in military facilities increased within 800 m, and the density from high traffic volume road increased within 2 km. These results suggested that residential area, military facilities and the road with high traffic volume had significant effect on foraging densities to the certain range. As the distance from the road with low traffic volume and roosting site increased, feeding flock density tended to decrease. The density of Red-crowned crane and White-naped crane inside the CCZ were respectively higher than those of outside the CCZ, especially for the Red-crowned crane. As a result, density of Red crowned cranes inside the CCZ was 5.2 times higher than that of outside, while that of white-naped cranes was 2.2 times bigger. If the density of greenhouse is lower than $40km^{-2}$, crane's feeding flock density in the low greenhouses density area was higher than that of high greenhouses density area. However, there was no difference in the feeding flock density if the density of the green houses is higher than $40km^{-2}$. The model for the Red-crowned Crane was related with available feeding area, distance from residential area, civilian control zone and distance from high traffic road. The model of the White-naped Crane was related with available feeding area, distance from roosting site and distance from lake. Finally, the estimated feeding flock density of cranes significantly correlated with density model according to the natural and anthropogenic factors.

A Prediction Model Development on Quality of Life in Kidney Transplant Recipients (신장이식 수혜자의 삶의 질 예측모형 구축)

  • Kim, Hye-Sook;So, Hyang-Sook
    • Journal of Korean Academy of Nursing
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    • v.39 no.4
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    • pp.518-527
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    • 2009
  • Purpose: The purpose of this study was to identify factors influencing quality of life in kidney transplant recipients and to understand the concrete pathway of influence and the power of each variable, so that integrated prediction model to promote the quality of life of kidney transplant recipients could be developed. Methods: The sample was composed of 218 patients in follow-up care after a kidney transplant in one of 4 university hospitals in the Honam area. A structured questionnaire was used and the collected data were analyzed for fitness, using the LISREL program. Results: This model was concise and extensive in predicting the quality of life of kidney transplant recipients. Conclusion: The research verified the factors influencing quality of life for kidney transplant recipients and it verified that direct factors such as perception of health state, compliance, self-efficacy, stress and indirect factors such as self-efficacy and social support can be important factors to predict the quality of life for recipients. Moreover, those variables represent 87% of variance in explaining quality of life in a prediction model so that the variables can be utilized to predict quality of life for kidney transplant recipients.

The Effects of Customer's Perceived Value and Satisfaction with Restaurant's Foodservice on Loyalty Intention in Namhaean Tourist Area (남해안 관광 지역 레스토랑의 음식서비스에 대한 고객의 지각된 가치와 만족이 충성도에 미치는 영향)

  • Kang, Jong-Heon;Ko, Beom-Seok
    • Korean Journal of Human Ecology
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    • v.16 no.3
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    • pp.643-650
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    • 2007
  • The purpose of this study was to assess the effects of perceived value and satisfaction with employees' foodservice on loyalty intention. A total of 273 questionnaires were completed. Structural equation model was used to measure the mediating role of satisfaction in the causal relationships among perceived sacrifice, service quality, value, satisfaction, and loyalty intention. Results of the study demonstrated that the structural analysis result for the data also indicated excellent model fit. The direct effects of perceived sacrifice and service quality on value were statistically significant. The direct effects of service quality and value on satisfaction were statistically significant. The direct effects of value and satisfaction on loyalty intention were statistically significant. The service quality had a significant indirect influence on loyalty intention through value and satisfaction. In addition, the value played a mediating role in the relationship between service quality and satisfaction. The satisfaction played a mediating role in the relationship between value and loyalty intention.

A Path Analysis among the Internal Marketing Activities, Motivation, and Nursing Organizational Effectiveness (내부마케팅과 동기부여, 간호조직유효성간의 경로모형구축)

  • Lim, Ji-Young
    • Journal of Korean Academy of Nursing Administration
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    • v.11 no.4
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    • pp.371-384
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    • 2005
  • Purpose: The aim of this study was to analysis path model of the research variables. Methods: The subjects of this study were 647 nurses who were working in the 8 general hospitals located in Seoul and Incheon area. The data were collected by self-reporting questionnaires. The data were analyzed using descriptive statistics and path analysis. Results: In the modified path model, overall fitness indexes were $X^2$= 223.27, goodness of fit index=0.90, root mean square residual=0.039, root mean square error of approximation=0.12, non-normed fit index=0.96, and normed fit index=0.90. From the model, among research variables that influence organizational effectiveness motivator, job satisfaction and organizational identification affected directly work performance. In internal marketing factors, paid-leave, communication and reward affected directly motivator. Motivator and hygiene factors affected directly job satisfaction, organizational commitment and organizational identification. Conclusion: With these findings, paid-leave, communication, reward, motivator, job satisfaction and organizational identification were direct or indirect predictors of the work performance. Therefore nursing managers ought to develop internal marketing strategies and motivation enhancing system for nurses based on this path model in order to improve the nursing organizational effectiveness.

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An Analysis of Structural Relationship Among Positive Parenting Attitudes, Attitudes Toward Science, Science Inquiry Skills, and Science Achievements perceived by Middle School Students (중학생이 지각한 부모의 긍정적 양육 태도·과학 태도 및 과학 탐구 능력과 과학 학업 성취도의 구조적 관계 분석)

  • Park, Kirak;Choi, Hyosik;Yeon, Eun Mo
    • Journal of The Korean Association For Science Education
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    • v.37 no.4
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    • pp.669-677
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    • 2017
  • The purpose of this study is to estimate the direct and indirect effects of relevant variables on students' science achievements. Path analysis was conducted with data from middle school to examine the effects of perceived positive parenting attitudes, attitudes toward science, science inquiry skills on the science achievements of middle school students. A total of 502 middle school students from the metropolitan area participated in this study. Results suggest that students' perceptions of positive parenting attitudes had no direct influence on their science inquiry skills. However, the students' attitudes toward science and science inquiry skills were found to have meaningful direct effects on their achievements. Students' perception of positive parenting attitudes also presented a significant direct effect on their attitude toward science. In addition, the students' perceived positive parenting attitude revealed an indirect effect on science achievement, through their own attitudes toward science and science inquiry skills. Research findings called for more educational programs and teaching methods considering students' attitudes toward science and science inquiry skills to improve their science achievements. At home, parents need to have positive parenting attitudes to influence their children's attitudes regarding science.