• 한국방송∙미디어공학회:학술대회논문집
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• 한국방송공학회 2009년도 IWAIT
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• pp.376-380
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• 2009

Peer-to-Peer content delivery technology recently begins to be used not only for file sharing applications such as eDonkey but also for every kind of content services. KBS, a broadcasting company in Korea, is aggressively driving to apply Peer-to-Peer technology to KBS's commercial internet video service but we found that there are two big huddles. First, end users may refuse to share their own resources for KBS's cost reduction using Peer-to-Peer content delivery technology. Second, it may cause that the number of free-riders increases and the efficiency of the overall system would fall. From commercial service provider's perspective, we have to avoid that end users have unfavorable impressions on the service and the usefulness of Peer-to-Peer technology decreases. In order to overcome these problems, we studied how to offer incentive to end users and how much incentive would be reasonable, and then applied the result to real service for verification.

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2006년도 정기학술발표대회 논문집
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• pp.284-288
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• 2006

건설교통부에서는 설계시공일관사업을 포함한 총공사비 100억원 이상인 모든 공사에 설계VE 적용을 의무화하고 있다. 현행 설계시공일관사업에서는 입찰을 통해 확정된 총액금액으로 설계가 진행되어 실시설계단계에서 VE의 실시 명분이 미흡한 상태이다. 그러므로 설계시공일관사업에서 설계VE을 활성화하기 위해서는 설계VE 적용 결과에 따른 절감액의 배분이 이루어져야 한다. 이에 본 연구에서는 현행 설계시공일관방식의 특성과 설계VE 적용의 문제점을 파악하고, 설계시공일관사업에서 설계VE 적용의 효과를 극대화할 수 있는 인센티브의 활용방법을 제안한다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제6권4호
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• pp.973-988
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• 2012

Delay tolerant networks (DTNs) characterized by the lack of guaranteed end-to-end paths exploit opportunistic data forwarding mechanism, which depends on the hypothesis that nodes are willing to store, carry, and forward the in-transit messages in an opportunistic way. However, this hypothesis might easily be violated by the presence of selfish nodes constrained with energy, bandwidth, and processing power. To address this problem, we propose a practical reputation-based incentive scheme, named PRI, to stimulate honest forwarding and discipline selfish behavior. A novel concept of successful forwarding credential and an observation protocol are presented to cope with the detection of nodes' behavior, and a reputation model is proposed to determine egoistic individuals. The simulation results demonstrate the effectiveness and practicality of our proposal.

• 보건행정학회지
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• 제21권1호
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• pp.132-157
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• 2011

The purpose of this article is to examine the cause of policy non-compliance in the case of pharmaceutical rebates from the perspective of rational choice institutionalism. In Korea, there have been rebates practices between pharmaceutical companies and hospitals since the introduction of the Actual Remuneration System for insured medicine in 1999. The government has chosen the policy means of punishment to eliminate pharmaceutical rebates but the illegal practices are still widespread. Institution in rational choice institutionalism usually reflects the incentives and preferences of actors, and the Actual Remuneration System has resulted in a the lack of procedures to ensure savings on drug expenditures. Pharmaceutical rebates are the product of the institutions which reflect their incentives: the Actual Remuneration System, the current pricing policy for generic drugs, the drug distribution system, and so on. In the end, the problem of the rebates is the consequence of policy non-compliance as actors' rational choice because their incentives lead to opportunistic behaviors. We should therefore understand the incentive structure of policy stakeholders, which is derived from the view of new institutionalism; also, the newly designed Korean drug pricing policy reform must be compatible with the incentive structure.

• 가정과삶의질연구
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• 제21권4호
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• pp.41-53
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• 2003

The purpose of this study is to understand and verify the incentives as an important market environment and to help consumers use them effectively, and consequently to improve the consumer welfare. This study examined the representative incentive, the sales promotions which can effect on the consumer decision making process and current issues of them. For the purpose, a coffee specialty store was hypothesized and the subjects were 20∼30 years old, since the sales promotions can be more effective toward the younger consumers making their decisions low-involvement goods and services. The conclusions can be summarized as follows; Consumers understand the advantages and disadvantages of sales promotion very well, and use them rationally and usefully to maximize their satisfaction. the sales promotions act as incentives in the all steps of decision making processes. Generally, consumers prefer to get things at a good price, so in this survey, the discount coupons and the point accumulative membership had more effect than others. Consumers pointed out controversial issues of the sales promotions as follows: the sales promotions could bring about cost rising and unnecessary and/or impulse buying, and stir up speculative motivation. These are common serious problems in the sales promotions. The sales promotions are very useful tools in promoting sales but not fundamental in the long run. Marketers and manufacturers should keep it in mind that the best way to satisfy the consumers is to keep all things in good quality and moderate price.

• 한국의류학회지
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• 제31권3호
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• pp.387-397
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• 2007

Due to the recent trend of relationship marketing and characteristics of the apparel retail industry that relys heavily on employees' performance, internal marketing toward the employees gives a critical influence on firms' overall performance. This study is aiming at the factors of internal marketing and relationship management that enhance positive attitude toward change. A survey questionnaire was developed and about two hundreds department store sales staffs working for apparel brands participated in the empirical study. Factor analysis ensured the existence of five aspects of internal marketing: educational training, internal communication, power endorsement, management capability and incentive system. Results indicated that age, marital status, years of employment, position rank, and salary types of salespersons had significant influence on internal marketing factors. Incentive system had significant influence on internal customer relationship management. Internal customer relationship management had significant impact on employees' attitude toward change. Educational training had significant influence on employees' perceived importance of change. Educational training, power endorsement and incentive system affected employees' perceived outcome of change.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2004년도 하계학술대회 논문집 A
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• pp.666-670
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• 2004

This paper presents a new approach for determining an accurate incentive levels of Direct Load Control (DLC) program using sequential Monte Carlo Simulation (MCS) techniques. The economic analysis of DLC resources needs to identify the hourly-by-hourly expected energy-not-served resulting from the random outage characteristics of generators as well as to reflect the availability and duration of DLC resources, which results the computational explosion. Therefore, the conventional methods are based on the scenario approaches to reduce the computation time as well as to avoid the complexity of economic studies. In this paper, we have developed a new technique based on the sequential MCS to evaluate the required expected load control amount in each hour and to decide the incentive level satisfying the economic constraints. And also the proposed approach has been considered multi-state as well as two-state of the generating units. In addition, we have applied the variance reduction technique to enhance the efficiency of the simulation. To show the efficiency and effectiveness of the suggested method the numerical studies have been performed for the modified IEEE reliability test system.

• International Journal of Advanced Culture Technology
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• 제7권3호
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• pp.97-102
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• 2019

This study suggests a solution of an incentive system from the viewpoint of the external effect on the renting of firefighting qualifications and on rental agencies. Currently, the Human Resources Development Service of Korea does not have a penalty for neglecting to perform a search into qualification lending and rental agencies. In the short term, the penal clause should be strengthened so that companies and qualification holders cannot borrow or lend their qualifications. In addition, the Human Resources Development Service of Korea will increase the number of personnel dedicated to investigating the loaning of qualifications. It is necessary for the government to establish a penalty for neglecting to investigate the lending of qualifications for the Human Resources Development Service of Korea. In the long term, the state needs to make only minimal regulations. Also, the state needs to make companies and qualification holders feel like they benefit more when they are not borrowing or lending qualifications. The anticipated effect of this study is that the government will intervene appropriately by applying firefighting qualifications according to market principles. It can also be used as a basis for the revision of related laws on the renting of national technical qualification certificates and the investigation of rental agencies.

• 정보처리학회논문지:컴퓨터 및 통신 시스템
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• 제8권1호
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• pp.1-8
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• 2019

본 논문에서는 모바일 크라우드소싱 환경에서 게임이론의 인센티브 매커니즘 기법과 중복 연합 형성 게임(Overlapping Coalition Formation Game)을 적용하여 시스템의 진실성을 보장하고 모바일 노드의 이득을 극대화하는 효율적인 기법을 제안한다. 제안된 매커니즘 기법은 노드가 자신의 정보를 솔직하게 드러냈을 때 가장 높은 보상을 지급함으로써 노드가 진실된 정보를 보고하도록 한다. 또한 중복 연합 형성 게임을 적용함으로써 노드들은 자신 주변의 가장 높은 보상을 지급하는 연합을 선택하고 자신의 자원이 허락하는 한 다수의 연합에 참가하여 업무를 수행함으로써 효율성을 높일 수 있었다. 컴퓨터 시뮬레이션을 통해 기존에 제안된 다른 기법에 비해 제안된 기법은 모바일 노드들이 높은 보상을 얻기 위해 자신의 정보를 솔직하게 드러냈고 자신의 성능과 남은 자원에 따라 더 높은 보상을 받을 수 있음을 확인할 수 있었다.

• 융합경영연구
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• 제9권2호
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• pp.33-43
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• 2021

Purpose: This study aims to verify sellers' economic incentives for voluntarily disclosing negative information in online markets and provide practical guidelines to online sellers in terms of whether, when, and how sharing low quality to buyers increase sales. Research design, data and methodology: Our model examines the number of bidders in Internet auctions to measure potential demand and uses count data analysis following previous studies that have also analyzed the number of bidders in auctions. After checking over-dispersion and zero-inflation in our data, we have run a Poisson regression to analyze the effect of sharing negative information on sales. Results: This study presents a counterintuitive result that low-quality sellers can increase their demand by fully disclosing negative information in an online market, if appropriate risk-reducing methods are employed. Our finding thus shows that there exists economic incentive for online sellers to voluntarily disclose negative information about their products, and that the context of transactions may affect this incentive structure as the incentive varies across product categories. Conclusions: As the positive impact of disclosing negative information has rarely been studied so far, this paper contributes to the literature by providing a unique empirical analysis on the impact of sellers' honesty on sales. By verifying economic incentives of disclosing low quality with actual online sales data, this study suggests practical implications on information disclosure strategy to many online sellers dealing with negative information.