A Study on the Predictable Variables of Impulse Buying by College Women′s Clothing Shopping Orientation -on Marketing Stimulus Factors and Information Source- (의복쇼핑성향에 따른 여대생의 충동구매 예측변수에 관한 연구 -마케팅 자극요인과 정보원을 중심으로-)
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- The Research Journal of the Costume Culture
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- v.6 no.4
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- pp.104-119
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- 1998