• Journal of the Korean Society of Costume
• /
• v.57 no.4 s.113
• /
• pp.45-60
• /
• 2007

Characteristics of Hanbok's traditional coloration have been carried on, based on social/cultural background of the past. Today, Hanbok is classified as traditional Hanbok, improved Hanbok, living Hanbok. Their designs, materials and colorations show significant differences. In this study, first, we have categorized and arranged the coloration trend of the women's Hanbok according to the types of coloration since 2000s. Secondly, Hanbok is classified as traditional Hanbok, improved Hanbok, and living Hanbok. And then examining their coloration trend and coloration characteristics of different types of Hanbok, so we can find the purpose far increasing understanding of various color beauty and coloration of today's Hanbok. The findings of this research are summarized as follows; 1. Traditional Hanbok coloration is influenced by the modern rotor and tone, and is apt to show the trend of emphasizing individuality. 2. Hanbok coloration of middle period in 2000's has become to use high value and chroma, giving more bright and luxurious impression then the early period. 3. For this study, we have categorized the total of 277 women's Hanboks by their coloration trends, through studying traditional Hanbok catalogues that enclosed vividly colored pure silk samples. As a result, it shows the order of contrary coloration(149), tone on tone coloration(56), similar coloration(23), monochrome coloration(20), tone in tone coloration(17), and 화학섬유chrome coloration(12). 4. Traditional, improved and living Hanbok show differences not only in their designs or materials but also in colorations. Using of traditional coloration is applied to traditional Hanbok and improved Hanbok in that order, and mostly the value and chroma of living Hanbok colorations are low, which emphasizes easiness to move and practicality.

• International Journal of Costume and Fashion
• /
• v.11 no.2
• /
• pp.13-24
• /
• 2011

This study explores the opportunities for new market of traditional Korean costumes, Hanbok, following not only the consumer's needs and wants, but marketing trends of fashion industry. This paper is the exploratory consumer research of fusion Hanbok, it aims at examining how consumers wear fusion Hanbok. Study participants were limited to mothers who wore Korean-fusion Hanbok to their baby's first birthday party once or more. A total of 221 respondents completed online questionnaires. The results of this study are as follows. First, regarding the reasons of wearing fusion Hanbok is a beautiful and traditional dress although traditional Hanbok is uncomfortable and inconvenient. Second, the most satisfactory aspect of fusion Hanbok was found to be its design. Satisfaction with the color, size and length was also high. Third, most female consumers in their 20s and 30s have stronger preferences for and intentions of purchasing fusion Hanbok. Some people criticize that as fusion Hanbok is westernized in its designs and materials, it has lost the classical beauty and impression of traditional Hanbok. However, if no one routinely wears Hanbok, Hanbok will never be popularized or globalized. This study suggest that traditional Hanbok should be improved by developing effective merchandising strategies based on consumer needs for traditional Hanbok such as various product assortment and promotion strategies using traditional Korean beauty. So, traditional Hanbok could be retained and succeeded in the future by improving consumers' dissatisfactions of traditional Hanbok and creating the new market of traditional Hanbok in which fusion Hanbok are produced focused on consumers' needs and market environments.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.47 no.6
• /
• pp.1012-1026
• /
• 2023

This study used the Q-methodology to identify and categorize the types of subjective perceptions of Korean hanbok among foreigners currently living in Korea, and to explore the characteristics of each type. We used the QUANL PC program to analyze the data. We categorized foreigners' perceptions of hanbok into three types. The first type comprised the "hanbok experience novice tradition affirming" individuals who thought hanbok was beautiful, affirming Korean culture and traditional clothing. They encountered hanbok for the first time upon arriving in Korea. The second type was the "design preference positive change". These individuals thought hanbok's design was beautiful and belived Korea's image improved because of hanbok. The third type was the "change-seeking tradition negative". This group believed that hanbok was not traditional Korean clothing and required modernizing. The first category comprised mostly individuals from Nepal, the second category was Myanmar, and the third category was China. Thus, different nationalities have different perceptions of hanbok. Future research should explore how foreigners from diverse nationalities perceive hanbok and coduct a comparative analysis based on nationality.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.22 no.1
• /
• pp.45-59
• /
• 2020

In the 1950s, Korea was forced to rely on foreign aid, relief supplies, and contraband because of the Korean War. At the same time, Western culture also flowed into the country rapidly, which is believed to have had a great impact on the Korean clothing culture of the time. It is thought that this trend could be found in magazines and newspapers of the time. In the 1950s, newspapers served as the main channel for information acquisition and dissemination. I would like to analyze this tendency focusing on a newspaper article in the Dong-A Ilbo in the 1950s. According to the article, the hanbok was viewed as an old custom that needed to be improved or old clothes that had to be changed to Western clothes. As a result, the doubles system of both hanbok and Western clothes collapsed, and hanbok changed to an evening or ceremonial dress. From the 1960s, Korean fashion quickly changed to a more western style.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.18 no.1
• /
• pp.183-190
• /
• 2016

A mourning dress is the formal costume that the mourners wear to show civility during the mourning. Traditional funeral rites are the Confucianism's funeral proceeding where the mourners wear according to the National Mourning Dresses System. However, nowadays, the funeral proceedings and mourning dresses are simplified. In result of current design analysis of the mourning dresses for women, the types of the mourning dresses for women are classified by traditional styles and modern styles. Traditional styles include skits and Jeogori make of hemp fabrics, and modern styles include skits and Joegori style, modernized Hanbok style, and Western style, which consist of cardigan, waist skits, jackets, and pants. The modern styles mostly use polyester and the color consists mainly of black and white. The followings propose new designs of mourning dress for women that reflect practicality, flexibility, and diversity. First, transmit the meaning that traditional mourning dress entails Second, change the length and the width of Jeogori and skirt by reflecting the trend of the time and change the designs of the mourning dresses by using the details of the modern styles so that they are equipped with practicality, flexibility, and affordability. Third, pursue diversity by changing the uniformed fabrics and colors used on the existing mourning dresses. This study addresses the drawbacks and the points that need be improved to suggest the designs of the modern mourning dress for women, which reflect the characteristics of Hanbok and cultural traits.

• Journal of the Korean Home Economics Association
• /
• v.48 no.4
• /
• pp.71-81
• /
• 2010

For a pattern to be a scientific and reasonable drafting method. it should be based on the human body, have fewer measuring items, be easy to learn, and be able to make good-looking clothing that fits many people. Therefore, the height, foot length and circle radius in the Durumagi drafted in this study examined to improved the drafting method for Korean Durumagi. As a result, a pattern drafting method was developed in which Moo, Gutsup, Ansup and length of clothing were naturally derived according to the size of individuals.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.30 no.5 s.153
• /
• pp.772-778
• /
• 2006

Silk organza can make the silhouette of clothes bulky and rich, owing to its stiffness. And silk organza in the gum has better dyeability so can be dyed more bright and deeper color than scoured silk because silk organza has sericin gum that has better dyeability than fibroin. So, silk organza came into the most broad use as the material for Hanbok, especially in summer. But the silk organza has poor color fastness. Sericin is removed from organza when silk organza go through scouring. The purpose of this research is to find out the optimum conditions that the scoured silk fabrics can get stiffness by persimmon juice treatment. For experiments, non scoured, partially scoured and fully scoured silk fabrics were prepared by alkali treatments. Then 3 kinds of silk fabrics were treated with the concentration of 1, 5, 10, 50 and 100% of persimmon Juice. The change of fiber surface of the various silk fabrics were observed By SEM. The hand values of those fabric samples also were measured hand values by Kawabata Evaluation System and stiffness by Cantilaver method. By scouring, the silk organza got more flexibility and less cohesiveness between their fibers. And it can be a little more bulky by removing gum. Namely, silk organza lost its unique stiff and crisp handle. By the persimmon juice treatment, tannin component could be coated on the fiber surface. so that the stiffness of the fabrics were improved.