• Journal of Fashion Business
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• v.1 no.2
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• pp.55-64
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• 1997

This study adapted OSL (Optimum Stimulation Level) to induce the customer's behavior, especially customer's fashion behavior. The purpose of the fashion advertisement was to accelerate the purchasing desire for the clothes by catching the customer's attention. OSL is one of the methods. OSL can satisfy customers' desires using the new stimulation that reveals a customer's individual characters. In general, women are more concern about fashion and sensitive to the clothes of new fashion than men. But nowadays, many of the men are also concern about their appearance and fashion. The differences between men and women in fashion behavior and in each factor, of OSL, especially a relationship between OSL factor and fashion behavior are researched in this study. Such differences analyzed to find the sources that can satisfy their various desires. This study was expected to provide good information to plan advertising strategy in unpredictable market situation. The subjects for this study were 308 male and female university students. Mehrabian and Russell (1974),s ASTS(Arousal Seeking Tendency Scale) was adapted to measure the OSL, and twenty questions regarding fashion leadership and clothing importance released by Kwon, Shin, Lee, are adapted to measure the fashion behavior. An ANOVA was used as statistical analyzing method to find out the difference between men and women in fashion behavior. The relationship between fashion behavior and difference between men and women in OSL factors were measured by MANOVA. Conclusions were as follows; 1. In consciousness degree of fashion leadership and clothing importance in the fashion behavior, women were higher than men. 2. There was a difference between men and women in OSL's each factors in "unusual stimuli" and "sensuality", but there is no significant statistical difference in factors of "change", "risk", "new environment". Therefore women are higher than men in the stimulation level of "unusual stimuli" and" sensuality". 3. Low element of OSL relating to fashion behavior is from "change" and "unusual stimuli". 4. For the relationship between OSL and fashion behavior, fashion leadership and clothing importance were recognized better in the group of higher level of "change" and "unusual stimuli" irrespective of sex. In the case of "change" which is one of OSL factors, High OSL groups were higher than low OSL groups in the consciousness level of the fashion leadership and clothing importance. In men's case, High OSL-Change groups were higher than Low OSL-Change groups in the fashion leadership, but there was no difference between two groups in the consciousness of the clothing importance. In the case of "Unusual Stimuli", High OSL groups were superior to Low OSL groups in the fashion leadership, but there was no significant difference between two groups in the clothing importance. In women's case, High OSL-Change groups were superior to Low OSL-Change groups. In the case of "Unusual Stimuli", High OSL groups were superior to Low OSL groups in the fashion leadership, but there was no difference between two groups in the clothing importance.

• Journal of the Korean Home Economics Association
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• v.35 no.4
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• pp.243-256
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• 1997

The purpose is to measure the level of quality of life and find the degree of importance of various elements of life domains taking into the area of residence and sex account. this paper is assuming that quality of life is a function of not only of the level of satisfaction but also of the relative importance of the elements. An instrument based on previous research was applied to 686 respondents living in Kyungsan area. Regression analysis indicates that the relative importance of the elements differes between the area of residence as well as the sex of the respondents. Similarities and differences between those factors are discussed and policy implications are porvided.

• 한국신재생에너지학회:학술대회논문집
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• 2005.06a
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• pp.17-20
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• 2005

This paper presents an overview analysis on the observed wind shear at Pohang Steel Works, focusing on diurnal patterns and the frequency of high nighttime shear at the site in case of land breeze. In addition, this paper discusses the importance of accurate shear estimates for reliable evaluation of wind energy density. In order for a long-term correlation of the site, three Measure-Correlate-Predict methods were tested with Pohang wind data and it was shown that the linear MCP gives poor estimation due to the geographic characteristics of complex terrain where the severe transformation of wind direction was accompanied.

• Journal of Korean Public Health Nursing
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• v.6 no.2
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• pp.11-20
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• 1992

The major goal of caring the elderly is not to cure the patient, but rather to improve or maintain the individual functional ability. With the aged population increases, there is increasing consensus among health care workers about the importance of developing a tool to measure and evaluate the health status of the elderly. As many writers is pointing out, care of the elderly embraces the spectrum of physical-social-psychological problems and an enormous number of variables could be introudeced into the health worker's routine measurement. But such an expansive approach to measurement could have disadvantages. The purpose of this study is to introduce the measurement tools of physical functioning, perhaps the most important measure required in long-term care, which are separated into three categories of measures; general physical health, ADL, IADL. It is important that all health workers who provide care to the elderly incorporate the concepts of functional health status into the routine assessments. And continuous study about reliability and validity is needed to apply those foreign tools to Korea.

• New & Renewable Energy
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• v.1 no.2 s.2
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• pp.26-33
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• 2005

This paper presents and overview analysis on the observed wind shear at Pohang Steel Works. focusing on diurnal patterns and the frequency of high nighttime shear at the site in case of land breeze. In addition, this paper discusses the importance of accurate shear estimation for reliable evaluation of wind energy density. In order for long-term correlation of the site, three Measure-Correlate-Predict methods were tested with Pohang wind data and it was shown that the linear MCP gives poor estimation due to the topological characteristics of complex terrain where the severe transformation of wind direction was accompanied.

• Journal of the military operations research society of Korea
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• v.16 no.1
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• pp.130-141
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• 1990

This paper presents an allocation model of test times of software modules. An evaluation measure of modules which is based on the data flow path between modules is used at test phase. An evaluation measure is expressed by the possible path number of data flow for each module, which can be interpreted as an importance of individual module. Three criteria : module test time, module reliability, and system reliability is considered in this model. Multi-objective programming, hence, is used to solve this model.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.3
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• pp.67-76
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• 2013

In this study we surveyed service satisfaction for the start-up support program and measured the relative importance of the factors that influence service satisfaction. The five service factors(physical facilities, finance and accounting, human resources, marketing, product development) were used to measure service satisfaction. Typically, the relative importance of predictors is assessed by simply comparing their standardized regression coefficients. However, when the predictors are correlated, regression coefficients cannot be used to explain variance shared by two or more predictors. The dominance analysis used by many researchers in recent years to measure the relative importance of predictor variables. In this article, we applied it in satisfaction research for the start-up support program. The results obtained by the dominance analysis are compared with the results obtained by multiple regression analysis. And satisfaction and relative importance of the five factors are analyzed by entrepreneurship motivation. These findings will contribute to the marketing research field relating to service satisfaction. Service satisfaction for the start-up support program can improve based on this study.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.10
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• pp.1673-1682
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• 2009

The purpose of the study was to investigate differences in: 1) importance of buying motives including external stimuli and sales promotional stimuli among groups according to levels of diversity orientation; 2) importance of buying motives including external stimuli and sales promotional stimuli among their subordinate factors. Questionnaires were distributed 340 women who aged between 20 and 30. A sample of 317 women responded to the questionnaire. Using SPSS/PC version 12.0, factor analysis reliability analysis, Analysis of Variance (ANOVA), and Repeated measure ANOVA were used for the data analysis. As results, there were significant differences in importance of buying motives including external stimuli and sales promotional stimuli among groups according to levels of diversity orientation. Also, there were significant differences in importance of external stimuli and sales promotional stimuli among their subordinate factors.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.3
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• pp.654-659
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• 2009

In the early stage of electronic commerce the technical aspects were regarded as the most important factor for its success, but the economic and managerial aspects gain currently more and more its importance. In this paper some issues are researched which are emerging as essential factor with the development of electronic commerce. Especially this survey was carried out from four managerial aspects which are management strategy, marketing, procurement/logistics and service. The result of this research shows us that the importance level of management strategy and procurement/logistics are low, but that of marketing and service are very high. AHP-Analysis as the result of this paper shows the importance list in rank of service, marketing, procurement/logistics and management strategy.

• Journal of Distribution Science
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• v.14 no.11
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• pp.75-82
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• 2016

Purpose - In order for actively pursuing medium and long term policies of Gangwon region to be effectively and efficiently driven, efficacious and practical development strategies are needed. In terms of regional revitalization in most regions that are dependent on the primary industry like Gangwon-do Province, the maintaining of local community becomes difficult and there are limitations on the support from the central government and local governments. Therefore, local communities need to implement measures not only to be financially independent but also maintain and activate themselves. And community business can be adopted to be a proper strategy to cope with this change. This study drew importance of a community business model appropriate for Gangwon-do region to figure out success factors. Research design, data, and methodology - This study aimed to come up with importance of community business model for Gangwon-do region by using AHP Method. AHP Method, which was developed by Professor Saaty in 1970', is a methodology to simplify complex problems for a rational decision making. A survey targeting related public officials and expert group was carried out and a total of 30 questionnaires were collected for the analysis. Results - Analysis model used in this study was to prioritize community business models of Gangwon-do region. The second hierarchy was divided according to local restoration type, local resource utilization type, environment improvement type, and life support type. The third hierarchy consisted of 5 items such as network, the middle structure, program, government support, and human resources to measure each importance. As a result, in the second hierarchy, local resource utilization type had the highest importance. In the third hierarchy, the middle structure had the highest importance, followed by government support, program, network, and human resources. Collectively, the results suggested that important critical factors of community business model of Gangwon-do region was the importance of local resource utilization model and the middle structure. Conclusions - Not only should projects that are already operating in the region but next community business projects that are planning in the Gangwon-do region should be practically operated in view of the importance and the models derived from this study.