• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.1
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• pp.167-181
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• 2018

In modern society, men are selecting dress based on physical features as well as individual taste. Through this concern with appearance, new descriptive words have appeared from time to time. Therefore this study aimed to analyze the type of image style expressed in the Paris Men's Fashion Collection during the period of 2001 S/S collections~2010 F/W collections. This study used Frequency and Chi-square tests through SPSS 12.0 program for the analysis of a total of the 1,357 materials shown from nine designers. The results were as follows. As a result of examining the image style according to chronology and season by frequency and the tendency of design works by chi-square test, in the tendency of the image style by chronology, the style emphasizing a sexy and manly appearance is preferred through the tendency that Homme Fataleism has been continually released in foreign men's fashion collections for about ten years. In the tendency of the image style by season, the image style of the Homme Fataleism was highly published in SS and FW season except for SS in 2004 and 2008. In the tendency of design works by chronology and season, the H-silhouette was highly preferred for about a decade. In color, the light brown group was frequently used until 2008 while gray has mainly been of use since 2009.

• Korea Journal of Hospital Management
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• v.23 no.1
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• pp.65-77
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• 2018

The purpose of this study is to examine the structural causal relationships between service image, service satisfaction, affective commitment, and customer loyalty to customers who have experienced hospital medical services, and to identifies the mediating effect of relationship proneness in explaining the effects of service image, service satisfaction, and affectivel commitment on customer loyalty. For this study, 250 respondents were surveyed and data were analyzed using SPSS 21.0 and AMOS 20.0 statistical package. Statistical analysis tools, such as SPSS 21.0 and AMOS 20.0 were utilized for ensuring the validity and the reliability, whereas the SEM method was used for testing the research hypothesis. The results of study are as follows. Service image had significant influence on service satisfaction and emotional commitment. First, Service satisfaction was significant for emotional commitment and customer loyalty, and emotional commitment had a significant effect on customer loyalty. Therefore, the path relations between variables were all statistically significant. Second, there was differences the moderating effect of the relationship proneness in the effects of service satisfaction, service image and affective commitment on customer loyalty. In other words, the moderating effect of the relationship tendency was consistent with the research hypothesis and the adjustment effect was significant in the relationship between service satisfaction and customer loyalty. However, there was no control effect in relation to service image and customer loyalty and affective commitment and customer loyalty. Therefore, In order to secure long-term and stable profits by establishing a relationship with their customers, the medical service marketing strategies of hospitals should be promoted to enhance customer loyalty by raising the level of service satisfaction to high relationship proneness group and by raising the the level of affective commitment to low relationship proneness group.

• Journal of the Korean Society of Costume
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• v.53 no.4
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• pp.1-16
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• 2003

The purpose of this study is to investigate the sensibility images of Korean Traditional Chumoni. The detailed methodology of this study is as follows. Selections of stimuli to analyse the sensibility images of Korean Traditional Chumoni were made up of 15 stimuli. The survey has been done for the 15 slide stimuli with semantic differential hi-polar scales which are consist of 23 couples of sensibility words. The subjects were 150 female students majoring in clothing and textile. 150 male students majoring in other department and 150 female students majoring in other department in the twenties between 2001. 3. 30 and 2001. 4. 4. The obtained data were analyzed by factor analysis, cluster analysis. ANOVA. The major finds were as follows. 1. To explain the hierarchy of the sensibility of Korean Traditional Chumoni, two image groups were classified, one is noble and characteristic image the other is splendid and intensive image. Finally it represented noble and splendid image. 2. As result of the factor analysis. 3 factors which are Attraction, Decorativeness, Gravity were found to be constructing factors for the sensibility images of Korean Traditional Chumoni. 3. By cluster analysis, 4 clusters were determined according to Korean Traditional Chumoni. Cluster 1 is splendid. multi-colored and realistic in patteren. Cluster 2 is consist of 'true chumonis' and one-colored. Cluster 3 is modal in pattern. Cluster 4 is simple without any decorations. As to the difference of image of Korean Traditional Chumoni, there were significant differences amang 3 factors by cluster Cluster 1 was found most attractive and grave. Cluster 2 was found most decorative. 4. As to the difference of image of Korean Traditional Chumoni, there were significant differences amang 3 factors by decoration. Gold foil was found most attractive and grave. Embroidery was found most decorative. 5. As to the difference of image of Korean traditional chumoni, there were differences in Decorativeness and Gravity by sex and there were differences in Attraction by major.

• Journal of Fashion Business
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• v.15 no.4
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• pp.67-86
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• 2011

This study intended to understand overall history of make-up in Korea in an integrated and diachronic context by interpreting women's will and desire to express themselves reflected in the cosmetics culture in each period centering on women's magazine cover, cosmetics advertisement, and articles from 1950 to 1999 and examining women's make-up image and characteristics in each period. A total of 919 women's magazines (Yeonwon (Women's Garden), Woman Sense, Yeoseong Donga (Women's Donga), Jubusaenghwal (Homemaker's Living), Yeoseong Jungang (Women's Jungang)) issued between 1950 and 1999 were examined for the study. Key words of each period were extracted through fashion and beauty related articles and advertisement titles to examine the make-up culture of Korean women and set the standard for the make-up image of Korean women. A total 1,252 pictures were shot for each period and categorized based on the standard for the make-up image of Korean women. Then, the changes in the make-up image of Korean women were examined and identified the characteristics of images along with the change of images in each period. Next, the meaning of each make-up image was examined. This can be interpreted as the expression of values and desire by modern Korean women, especially Korean women in the late 20th century, as well as the consciousness for coping with the changing society.

• Archives of design research
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• v.12 no.1
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• pp.121-130
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• 1999

The eyeS of human beings are the very interesting objects of research, which were believed to do deliver any meanings without direct words and also to represent best description of key characteristics of humans than any other parts in the body. With respect to this hypothesis on eyes, the study of various expressions of eyes is the fascinating research topic in the area of optical design which is deeply connected to the figurative images. Traditionally, physiognomy was settled by many Koreans to become one of the branches of discourses. Physiognomy has been developed through the statistical summaries of life patterns of various kinds 'of science based on the results of systematical analysis. This research was focused on elucidating the relationship between the consumers' perception and the image of eyes which were thought to be the most important sign emitted from the body of human beings. Furthermore, study was conducted to derive a practical usage from the research results if above relationship was showed to be true. It was unveiled that the considerable close relationship was established with small errors and that eye's image was compensated and enhanced with the help of lip's image to obtain more perfect image. As a result, it was concluded that the rationales of phtsiognomy could assist to choose figures as a figurative image. (Keyword)

• Journal of the Korea Society of Computer and Information
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• v.17 no.6
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• pp.49-55
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• 2012

Pacman is one of the world-famous and have been chosen game in the game room at the arcade. In this paper, pacman game gives you the ability to perform by simple hand movement alone. First, we obtain binary RGB image to extract skin color, and convert into binary image YCbCr by minus the luminance in this image. Next, we extract the hand region by the product of an binary RGB image and binary YCbCr image. Finally, the hand region, we obtain the center of gravity by the minimum bounding rectangle and the center of the hand pixel area, and we used to obtain the center of the hand area with an average of two center of gravity. In other words, we presented the game of motion that can take the place of arrow key by using the center coordinates of hand. In addition, these experiments showed the average movement and error rate, and cause of the error type was also investigated.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.2
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• pp.11-25
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• 2008

John William Waterhouse (1849-1917) is a painter renown for his romantic beautiful femme fatale images in the late 19th century in England. The purpose of this study is to examine the fashion in Waterhouse's femme fatale images. Waterhouse displays the devilism of femme fatale by the symbols of a wicked woman. He emphasized how wicked she is by means of water such as lake, river, and sea as well as symbols associated with demons such as forest, cave, naked woman, long hair, a monster-headed woman looking like an animal, water lily, and garden. On the other hand, he illustrates the woman's style as an image of a typical feminine beauty. Expressing naturally a fine-curved, immature girl's body with marvel-like white and clear skin in a kneeling down or crouching passive rose and depicting it as an innocent and fragile feminine image, he created a passive and lovely image of a young girl. With her eminent beauty and sex appeals, she lured men into danger. Words such as evil, women, and death had been used in describing her as femme fatale to emphasize her wickedness as well as to deliver the meaning across from the inside and to the outside. They also described her as a type of woman with body posture and fashion corresponding to the sexual ideology during the Victorian Age. His description of this fashion image was to show that femme fatale's fashion, which represents attraction and fatality, does not necessarily translate to an active fashion style that emphasizes sensuality. It also tends to minimize resistance and feelings of being threatened. Therefore, it allons us to acknowledge that even girlish body with innocent and frail-looking fashion can be a form of femme fatale, and that fashion styles is essential in forming the image of femininity.

• Korean Business Review
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• v.17
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• pp.83-110
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• 2004

In modern society, there exists a growing tendency that the product image, rather than the substance of the product, is given more and more emphasis. In other words, consumers tend to purchase a product whose brand image coincides with their self image. Today, it is one of the essential factors for marketing strategy of a modern enterprise to have brand image perceived by consumer self-image. The image, by affecting the perception of consumers, explains the reason why some consumers choose one brand out of many brands that are available to them. Furthermore, brand-image perceived by consumers becomes more important factor in improving the company's market share. For this research, we investigated the theoretical background based on previous studies and collected statistical data through a market survey. The results of the actual research indicate that the attributes of the images differ notably depending upon demographic attributes; that the brand image judged by a customer is positively correlated to the customer's self image; and that the regression analysis of the purchase intention in accordance with coincidence of independent variables proved to be insignificant. But the correlation analysis of the variables shows that the sensuous image of a perceived brand image product notable differences in the purchase intention. Most of Consumers tend to prefer certain brand of causal wears in accordance with their cognized brand-image and self-image: social self-image and actual self-image. Corporate must not spare any effort to establish differential advantage. through better image or changing image. Also marketers have to identify the strengths and weakness of their brand in relation to the competition in setting up their brand management strategy. In conclusion, the outcomes of the study suggest that the consumers purchase the images of the brands, rather than the products themselves. Accordingly, in the clothes markets with similar quality levels, the emphasis should be put on differentiation of the brand images in order to further increase sales and maximize profits.

• Fashion & Textile Research Journal
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• v.14 no.5
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• pp.713-719
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• 2012

The purpose of this study is to analyze the style of the windsurfing suits and to extract main expressional words for the development of semantic differential scales of visual images according to the change in the style of windsurfing suits. The results of this study are as follows: 1) By a period of activity and its functions of windsurfing suits, they were classified into dry suit, wet suit, semi-dry suit and warm water. 2) Windsurfing suits were assorted into 4 kinds of designs: the design #1 on a suit with long sleeves and long pants, the design #2 on a suit with half sleeves and long pants, the design #3 on a suit with half sleeves and half pants, and the design #4 on sleeveless and half pants. 3) Main expressional words of visual images for windsurfing suits differ greatly depending on the design of windsurfing suits. The visual images for the design #1 are ranked in the order of 'sporty', 'looking like arms that are slim', 'looking like thighs that are slim', 'looking slim', 'neatbbb, 'practical', 'difficult to wear'. The visual images for the design #2 are placed in the order of 'sporty', 'dynamic', 'practical', 'cheerful', 'light'. The visual images for the design #3 are ranked in the order of 'sporty', 'dynamic', 'light', 'cheerful', 'masculine', 'practical'. The visual images for the design #4 are placed in the order of 'sporty', 'dynamic', 'simple', 'light', 'uncomfortable', 'easy to wear', 'looking like arms that are fat'.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.103-112
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• 2009

With technological development of product designs, products of various concepts have been developed and products by customized design concepts have been actively launched. For successful development, it is necessary to convey the target concept to the product development process exactly in order to create the targeting design. The study found the design concept of mobile phones with a boom box through emotional verbal expression, and defined the concept target by using visual images in accordance with the relative target with a view to looking for the design concept suitable to product development target. Regarding the visual image, the test for coordination among participants was conducted to select the image on which the interest groups participating in the development reach an agreement. As a result of the test, it aimed to propose the method to select concepts and images for rational choice by means of clustering algorithms. This method is considered to contribute to building the design concept and actualizing GUI design.