• Archives of design research
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• v.16 no.2
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• pp.375-384
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• 2003

This study is on the strategy for establishing successful corporate brand image, by understanding the need for increasing brand value based on the level of brand recognition. In order to carry this out, the PICS (Product Image Concentration System) is suggested, which includes Brand Image Analysis on a high-level, Product Image Programming based on the result of the image analysis, and Product Image Coherency Assessment and Management, resulting in setting up a guideline for gaining competitive advantage and brand management. Brand Image Analysis is a method that utilizes image association to understand brand disposition by analyzing the association pattern among available visual materials to measure the corporate and brand image inclinations. As the next step, Product Image Programming establishes design philosophy and principles based on the analysis of brand image, and the Visual Programming is a process for visualizing the intended product image direction. Lastly, Product Image Coherency Assessment examines whether to incorporate design philosophy and principles or not to arrive at an agreed evaluation criteria for developing designs coherent with the brand image. The PICS (Product Image Concentration System) is a practical method for increasing a company' competitive advantage and managing brand. The expectation on this system is to provide a guideline for applying brand image in design process more objectively. For further study, diversification of image spectrum based on expressive keywords and comparative analysis on images as well as a product image interpretation program to understand the order of visual materials will be necessary.

• Korea Trade Review
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• v.46 no.6
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• pp.55-71
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• 2021

The purpose of this study was to establish the causal structural model among brand image and country image associated with consumers' purchase decision of products. The specific objectives were 1) to analyze the effects of brand image on consumers' purchase decision of products, 2) to analyze the effects of country image on consumers' purchase decision of products, 3) to analyze the effects of brand image on country image, 4) to analyze the mediating effects of country image between brand image and consumers' purchase decision of products. The conclusions of this study are as follows: First, companies must have an advantage strategy for brand image along with country image. To this end, a strategy to promote the brand image through various media is effective. Second, it is necessary to find new transformation through the establishment of brand identity at the corporate level so that consumers can have a good impression on the brand image. Third, it is important for companies to make efforts at the level of brand image and country image to provide consumers with information that can increase expectations and actual satisfaction and to build product reputation. In addition, it is necessary to embody brand images and country images into global marketing mix strategies. Fourth, if companies build a brand image that symbolizes a differentiated culture, the brand image can have a positive effect on consumer purchase decisions. Along with this, companies can further increase their positive effects by developing representative brand image contents. Fifth, this study confirmed that the higher the image level of the manufacturing country in a situation where consumers' preferences are diversifying, the more the brand image leads to consumers' purchasing decisions. Therefore, brand managers are required to build a country image suitable for the existing brand image when advertising at the time of product introduction.

• Journal of Digital Convergence
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• v.11 no.6
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• pp.43-55
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• 2013

This study was to examine the operation strategy of terrestrial broadcasting system on channel image and N-screen service. Nowadays, terrestrial broadcasting system provides video streaming service based on internet. In other words, terrestrial broadcasting system provides N-screen service through TV-PC-Smart phone-Tablet PC. But it is different for terrestrial broadcasting system to analysis the choice criterion of program. Only, channel image of terrestrial broadcasting system expanded into N-screen. Finally, channel image of terrestrial broadcasting system is the competition strategy. It is necessary for terrestrial broadcasting system to prepare the strategy of program choice for users, original contents, new platform and service in connection with N-screen.

• Korean Journal of Organic Agriculture
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• v.14 no.3
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• pp.287-303
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• 2006

This paper describes the market development and marketing strategy of organic products in European Union(EU), where organic products market has grown rapidly due to a variety of factors. According to several surveys environmentally friendly agricultural products widely meet consumers demand, but the corresponding market share in Korea is less than 4.0%. Missing confidence in the authenticity of organic products, high prices compared to other foods, a low density of distribution, and a lack of a uniform label are regarded as hampering factors for market growth. The influence of the image of organic products on market development, however, is analyzed insufficiently by now. This paper therefor aims at investigating the implications of the marketing strategy and image of organic foods on its acceptance by consumers and deriving hints for the development of the market. The actual study is based on a concept of morphological market research, the result refer to Germany, Swiss, Austria.

• Journal of Information Processing Systems
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• v.16 no.6
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• pp.1391-1406
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• 2020

A zero-watermarking algorithm in transform domain based on RGB channel and voting strategy is proposed. The registration and identification of ownership have achieved copyright protection for color images. In the ownership registration, discrete wavelet transform (DWT), discrete cosine transform (DCT), and singular value decomposition (SVD) are used comprehensively because they have the characteristics of multi-resolution, energy concentration and stability, which is conducive to improving the robustness of the proposed algorithm. In order to take full advantage of the characteristics of the image, we use three channels of R, G, and B of a color image to construct three master shares, instead of using data from only one channel. Then, in order to improve security, the master share is superimposed with the copyright watermark encrypted by the owner's key to generate an ownership share. When the ownership is authenticated, copyright watermarks are extracted from the three channels of the disputed image. Then using voting decisions, the final copyright information is determined by comparing the extracted three watermarks bit by bit. Experimental results show that the proposed zero watermarking scheme is robust to conventional attacks such as JPEG compression, noise addition, filtering and tampering, and has higher stability in various common color images.

• Korean Institute of Interior Design Journal
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• v.19 no.5
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• pp.95-104
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• 2010

One of 21st century's main paradigms is a 'Culture', and people started to express their 'cultural desires and demands' regarding public environments. Accordingly central and local governments are paying attention to these demands from their citizens and trying to establish the policies to meet these needs. This research is done to suggest the strategy programming model to support the executions of culture-centered public designs which are based on the local resources and identities. The entire research contains three sub-topics. First topic is setting the prototype phases of strategy programming. Second topic is analyzing the associated indices for each prototype phase. Third topic is suggesting Matrix Model in which the prototype phases and their associated indices are linked. Among three topics, this paper deals with the first one - the prototype phases of strategy programming. It studies this subject in relation with Place Marketing which emphasizes the local resources and identities. The prototype phases are comprised of 3 steps for Place Strategy and 4 steps for Marketing Strategy. Place Strategy should be considered prior to Marketing Strategy because in culture-centered public design, locality has priority over other concerns. The phases for Place Strategy includes 'Resource_analyzing of local resources', 'Mission_setting a purpose', and 'Targeting_segmenting target groups'. The phases for Marketing Strategy involves 'Organization_instituting the main body and/or partnership', 'Image Positioning_setting an unique local image', 'Point_realizing the product', and 'Channel_deciding the sales promotion tools'.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.9
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• pp.3823-3840
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• 2020

Recently, auto-encoder has emerged as the most popular method in convolutional neural network (CNN) based image compression and has achieved impressive performance. In the traditional auto-encoder based image compression model, the encoder simply sends the features of last layer to the decoder, which cannot allocate bits over different spatial regions in an efficient way. Besides, these methods do not fully exploit the contextual information under different receptive fields for better reconstruction performance. In this paper, to solve these issues, a novel auto-encoder model is designed for image compression, which can effectively transmit the hierarchical features of the encoder to the decoder. Specifically, we first propose an adaptive bit-allocation strategy, which can adaptively select an importance channel. Then, we conduct the multiply operation on the generated importance mask and the features of the last layer in our proposed encoder to achieve efficient bit allocation. Moreover, we present an additional novel perceptual loss function for more accurate image details. Extensive experiments demonstrated that the proposed model can achieve significant superiority compared with JPEG and JPEG2000 both in both subjective and objective quality. Besides, our model shows better performance than the state-of-the-art convolutional neural network (CNN)-based image compression methods in terms of PSNR.

• Annual Conference of KIPS
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• 2022.11a
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• pp.656-658
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• 2022

The purpose of infrared and visible image fusion is to integrate images of different modes with different details into a result image with rich information, which is convenient for high-level computer vision task. Considering many deep networks only work in a single scale, this paper proposes a novel image fusion based on three-scale dense network to preserve the content and key target features from the input images in the fused image. It comprises an encoder, a three-scale block, a fused strategy and a decoder, which can capture incredibly rich background details and prominent target details. The encoder is used to extract three-scale dense features from the source images for the initial image fusion. Then, a fusion strategy called l₁-norm to fuse features of different scales. Finally, the fused image is reconstructed by decoding network. Compared with the existing methods, the proposed method can achieve state-of-the-art fusion performance in subjective observation.

• Journal of Fashion Business
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• v.14 no.3
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• pp.35-51
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• 2010

This study aims at providing data for establishing a marketing strategy which can enhance the competitiveness of Korea domestic SPA(Specialty Store Retailer of Private Label Apparel) Brands by suggesting countermeasure strategy through the observation and analysis for SPA Brands, under the current circumstance in which the systematic and scholastic discussion for the matter, is lack, despite the diastrophism in fashion industry is prospected according to the rapid growth of Global SPA Brands. For this purpose, the characteristic and current status of Global SPA Brands is examined, and the main cause of growth is analyzed by approaching to their marketing characteristic, in this study. In relation with this situation, this study suggests the provisions as below, which are drawn from the analysis on Global SPA Brands' marketing strategy, so that Korea domestic SPA Brands could achieve successive performance under fierce competition. First, to be a competitive SPA Brands a business should be able to supply products with frequent product turnover by an interval level of one week or so, the existent product planning by seasons, as a business obtains various swift informations on consumers' demand with R&D center foundation. Secondly, SPA Brands should establish a strategy that a business can create high net profit by inventory management which enables lowering inventory ratio remarkably, and a strategy for innovative product supply by small quantity batch production, along with founding a high technological logistics system. Third, SPA Brands should establish a strategy for primary cost reduction by overseas dispersed outsourcing in order to enable diverse product development and rational price setting. Fourth, fashion marketers should establish also a strategy for communication by which brand image can be delivered effectively, by firming the brand identity and by informing product characteristic and customer service totally, with the method of VMD and flagship store. Additionary, fashion marketers also should establish a strategy by developing mobile application which can provide brand image and diverse other fashion related information.

• Proceedings of the Korea Database Society Conference
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• 1997.10a
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• pp.24-48
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• 1997

. Supported byㆍDARPA′s image Understanding (IU) program under "Video Retrieval Based on Language and image Analysis" project.DARPA′s Computer Assisted Education and Training Initiative program (CAETI)ㆍObjective: Develop practical systems for automatic understanding and indexing of video sequences using both audio and video tracks(omitted)