• Journal of the Korea Safety Management & Science
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• v.13 no.1
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• pp.151-160
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• 2011

Cosmetic industry is a typical industry for domestic demand and is closely connected with domestic demand growth. In 2006, domestic cosmetics market is showing high growth rate due to the recovery of domestic demand and the market reorganization of sales channels is proceeding rapidly due to the recent global economic slowdown, Due to the situation, many companies are launching low-priced brand shop. The purpose of this study was to clarify the impact of marketing strategy of cosmetic brand-shop on consumers' purchasing intention. As the result of analyses, it was found that product, place, promotion factors of cosmetic brand-shop affect brand image. Also only product factor affects corporate image, perceived quality. And using regression analysis between brand image, corporate image, perceived quality and customer behaviors. Brand image and perceived quality factors influence consumers purchasing intention. Brand image has a positive impact on corporate image. And corporate image affects the perceived quality.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.1315-1325
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• 2021

This study aimed to design a strategy in encouraging the loyalty level of priority customers of Sharia banks in Indonesia. The strategy was outlined in a series of alternative applicative programs priority. The use of ANP intended to simplify the existing problems so that the offered solution was easier to apply. Each item was scored on a 5-point Likert scale. The expected outcome was to give priority scales to the offered solutions. The findings of this study are service quality, brand image, bank image which could build customer loyalty in Sharia banks. Priority customer gathering could strengthen the bonds between customers and also between customers and their banks. The excellence of Sharia banks in terms of service quality, brand image, and bank image, when combined with priority customer gathering activities, would become a powerful formula in increasing priority customer loyalty to banks that lead to increased revenue from banks. Originality of this research was the formulation process of a new approach in search of ways to increase the customer loyalty, as well as giving concrete proposals for the banking world in designing customer loyalty improvement programs. This paper shows the updated strategy in Customer Loyalty, Bank image, Brand image, Banking service quality.

• Proceedings of the Safety Management and Science Conference
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• 2010.11a
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• pp.399-416
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• 2010

Recently, As a marketing communications strategy, many companies are involved in sports sponsorship. Companies use sports sponsorship to increase the company's image. Or sponsorship gives the company an image change. Businesses have to complement and improve the advertising effects complementary. A new form of sports sponsorship as a marketing vehicle, Companies will bring a new marketing strategy. In addition, the importance of sponsorship is even more greater. In this study, as a way of Sports marketing, Corporate image using a sponsorship affect recognize any on consumer's purchasing behavior. Study results, It proved that Corporate image using a sponsorship affect recognize on consumer's purchasing behavior. It will continue to grow the sports field. Companies is important a variety of communication channels with customers. In this competitive marketplace, To become a competitive business effectively should be communicate with customers.

• Korean Management Science Review
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• v.27 no.2
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• pp.97-108
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• 2010

Previous studies have shown that country image affects consumers' valuation of products. Based on a literature review this paper identifies five dimensions (economic, political, relational, people and cultural image) and purifies them with Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA). The data was gathered by using a structured questionnaire from 252 Korean consumers. Among the five dimensions of country image, this paper derives the three factors of country image for four countries (The United States, Japan, Australia, and China) - economic, relational, and cultural image. Then it examines the impacts of the three dimensions of country image on consumers' purchase intention of two industry types : industrial products vs. agricultural products. The result shows there is no difference between both of the two types in the impacts of country image on purchase intention. This implies that for managing the country image it not necessary to develop a communication strategy which is differentiated by industry types.

• Knowledge Management Research
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• v.12 no.4
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• pp.77-90
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• 2011

This study examined the effects of knowledge management strategy and structural capital on organizational performance. Structured capital was classified into three dimensions: organizational culture, knowledge process, and information technology. Data were collected from 251 employees in a public institution. Results indicated that organizational knowledge-based strategy was positively related to employees' job satisfaction, and that information technology-based strategy was positively related to customers' satisfaction and institutional image. Results also indicated that organizational culture and knowledge process were positively related to customers' satisfaction, employees' job satisfaction, and institutional image, whereas informational technology was negatively related to customers' satisfaction and institutional image. Finally, the theoretical and practical implications of the results were discussed.

• Journal of the Korean Physical Society
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• v.73 no.11
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• pp.1644-1649
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• 2018

Aiming at infrared thermal images with different buried depth defects, we study a variety of image segmentation algorithms based on the threshold to develop global search ability and the ability to find the defect area accurately. Firstly, the iterative thresholding method, the maximum entropy method, the minimum error method, the Ostu method and the minimum skewness method are applied to image segmentation of the same infrared thermal image. The study shows that the maximum entropy method and the minimum error method have strong global search capability and can simultaneously extract defects at different depths. However none of these five methods can accurately calculate the defect area at different depths. In order to solve this problem, we put forward a strategy of "divide and conquer". The infrared thermal image is divided into several local thermal maps, with each map containing only one defect, and the defect area is calculated after local image processing of the different buried defects one by one. The results show that, under the "divide and conquer" strategy, the iterative threshold method and the Ostu method have the advantage of high precision and can accurately extract the area of different defects at different depths, with an error of less than 5%.

• Korean journal of communication and information
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• v.29
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• pp.189-231
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• 2005

This study examined image restoration strategies of political parties regarding the Presidential impeachment In Korea. The analytic framework of this study was Benoit's rhetorical theory of image restoration strategies. Results showed that both Hanara Party and Minju Party used attack accuser as a major image restoration strategy. However, Hanara Party changed their strategies from attack accuser to future oriented. Thus, Hanara Party's image restoration strategy successfully applied Coombs theory, which future oriented strategy was good for an organization of the high responsibility in the context of crisis situation.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.2
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• pp.461-484
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• 2021

Compressed sensing in image reconstruction has attracted attention and many studies are proposed. As we know, adding prior knowledge about the distribution of the support on the original signal to CS can improve the quality of reconstruction. However, it is still difficult for a recovery framework adjusts its strategy for exploiting the prior knowledge efficiently according to the current estimated signals in serial iterations. With the theory of information geometry, we propose an adaptive strategy based on the current estimated signal in each iteration of the recovery. We also improve the performance of existing algorithms through the adaptive strategy for exploiting the prior knowledge according to the current estimated signal. Simulations are presented to validate the results. In the end, we also show the application of the model in the image.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.7
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• pp.953-963
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• 2000

This study intended to analyse the factors of brand image and brand image positioning of domestic 20’s female apparel(formal wear) among the consumer groups segmented by benefits sought in apparel and to provide marketing strategy of brand image. The subject of this study were 605 working women in their 20’s living in seoul, and the model sampling was done by convenienced sampling method based on the subjects age and occupation. Survey based on references and former studies was used. and statistical methods such as frequency, percentage, mean, factor analysis, preference regression were applied. The results of this study were as follows. 1. The factor structures of brand image were classified into symbolism/aesthetics, and practicality. 2. Perception, ideal preference vector, and brand preference of brand image were proven to be significantly different among the four segmented consumer groups.

• Management & Information Systems Review
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• v.15
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• pp.51-69
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• 2004

Local universities are faced with rapid environmental changes in 2000's. Therefore local universities are required to research for more specialized marketing strategy such as positioning strategy. The objectives of this study are to examine what are the most important university images and image position of 7 universities'. In order to this study, 276 questionnaires collected from university in Busan area are analyzed by t-test, anova. The results of this study are summarized as follows (1) the most important university images are ranked in the order 1) prospect of getting employment(4.78), 2) possibility of development (4.35), 3) confidence(4.31), 4) research ability(3.97). It is true that practical images get high grade, traditional image such as research ability remains yet as a very import image. (2) Except (A, F) & (B, E) university, common position is not found among the 7 universities, therefore each university cultivate important image as G university dose. (3) Private university are underestimated by student of national university. There is a necessity for cultivating and promoting private university images. (4) Students of private university, particularly students of F university, overestimated their university images seriously.