• Journal of the Korean Society of Clothing and Textiles
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• v.13 no.3 s.31
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• pp.197-206
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• 1989

This study was to investigate brand images of ladies wear and the effects of fashion advertisements, and to determine the difference of brand image preference and the effects of fashion advertising by clothing life style. 421 subjects were gathered through stratified sampling method and, for data analysis, frequency distribution, $x^2-test$, Cronbach'$\alpha$, ANOVA, Duncan's multiple Range test, Multiple Dimentional Scaling (M.D.S.), Factor analysis, Cluster analysis, were conducted. The results are as follows; 1. In image formation process, feminine as formal image, manish as casual image, were recognized. 2. Four factors were determined for analysis of clothing life styles and with these factors five different clothing life style groups were classified. 3. There was a meaningful difference between clothing life style and brand image preference, and also between clothing life style and the effects of fashion advertisement. From these findings, general and specific fashion advertising strategies are proposed.

• The Research Journal of the Costume Culture
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• v.15 no.1 s.66
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• pp.169-178
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• 2007

The purpose of this study was to compare consumers' post acquisition behavior by analyzing the influence of familiarity of jeans, and pursued image. The data was collected by using survey, three stages of pre-tests, and main survey conducted in the U.S and Korea. A total of 520 participants from each country(260 males and 260 females) was used. The results of this study is as follows. Familiarity of jeans and pursued image of jeans wear were compared between Korean and American students. As a result, there was difference between the countries on familiarity that the U.S showed higher familiarity, frequence of wearing and owned quantity. Pursued image was consisted of unique factor and activity factor and Korean students showed higher score on pursuing individualistic image. The results of this study would provide marketing strategy for fashion marketers of global jean brands.

• The Research Journal of the Costume Culture
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• v.14 no.6
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• pp.1015-1026
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• 2006

The purpose of the study were to find out (1) the effect of motives on perceiver's image perception on ramie fabrics, and perceiver's trait, age and gender on sensory image evaluation of ramie fabrics. The research was a quasi experiment and experimental materials developed for the study were a set of material stimuli and semantic differential scales to measure sensory image of the stimuli, an aesthetic value scale. the independent design was motif design techniques(Plain Weave, burnt-out, embroidery, stripe, check). The subjects were 421 adults in Daejeon and Seachun. The results was as follows: The factor analysis of semantic differential scales for the ramie materials emerged 4 different image dimensions: attractiveness, hand, elegance, weight). The five design techniques showed significantly different image affects on some selective dimensions. The burn-out design gave the most attractive image, the embroidery design gave the softest image and plain weaved fabric presented the lightest hand image. Consumer's aesthetic values, gender and age tended to affect sensory image evaluation of ramie materials. On conclusion the result revealed that design strategy for the ramie material, design development though motives will be an essential process. and for material design pursued design image and target consumer's trait should be carefully considered.

• International Journal of Advanced Culture Technology
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• v.8 no.3
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• pp.38-44
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• 2020

Storytelling plays a very important role in emotional marketing recently. Storytelling marketing emphasizes a unique story and mythical meaning of the product, rather than its practical function. This is a faithful reflection of what the Dream Society has proposed. In this article, we are researching the consumption value system, and analyze various cases focusing on a coffee advertisement. In particular, by delivering a story, we will concentrate on advertising that appeals to utopian values and discusses the actual impact that it brings. If we communicate utopian values to consumers through various stories, business effects will be maximized, which will strengthen the brand image. The originality of this paper is to discuss the theory of consumption value system positively with the concept of storytelling. Therefore, we will draw conclusions as to which orientation is most ideal for storytelling in advertising. Understanding these business models will help you build an effective marketing strategy for the Dream Society.

• Journal of Fashion Business
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• v.6 no.3
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• pp.69-83
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• 2002

The purpose of this study was to offer basic resource for effective advertising strategy of men's apparel by analysing the characteristics of the appeal types in the men's apparel ads. 272 photographs were collected the following magazines ; fashion magazine, men's magazine, luxury magazine, woman's general magazine, and fashion professional magazine. It was related to the men's apparel ads of magazines above from January to December of 2001. The results of this study was as follows; Appeal types of apparel advertising in men's apparel were divided into style appeal, informercial appeal, sexual appeal, lifestyle appeal, image appeal, and masculinity appeal and appeared other appeal types according to men's fashion style, brand types, and magazine types. It also was closely connected with the men's market positioning. Consequently, the study will be helpful to plan the effective and economic strategy of men's apparel ads.

• Journal of Information Processing Systems
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• v.15 no.5
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• pp.1218-1230
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• 2019

This study proposes a novel video traffic flow detection method based on machine vision technology. The three-frame difference method, which is one kind of a motion evaluation method, is used to establish initial background image, and then a statistical scoring strategy is chosen to update background image in real time. Finally, the background difference method is used for detecting the moving objects. Meanwhile, a simple but effective shadow elimination method is introduced to improve the accuracy of the detection for moving objects. Furthermore, the study also proposes a vehicle matching and tracking strategy by combining characteristics, such as vehicle's location information, color information and fractal dimension information. Experimental results show that this detection method could quickly and effectively detect various traffic flow parameters, laying a solid foundation for enhancing the degree of automation for traffic management.

• 중국학논총
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• no.66
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• pp.227-264
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• 2020

In Sanyue, the identity of the state and the individual is discussed in terms of the class, ideology, system, moral ethics, tactical strategy, national view, Talent image, etc. and It pursues a historical approach in the world history and an attempt to self-realize in the history of mankind. This literature expresses the strength of military theory and discusses the main core points of the country as a military political and tactical strategy as follows: "Shangyue, zhongyue, and Xiayue. In the Shangyue in Sanyue, it describes how to distinguish the heroes who have been appointed through the ceremony, and it shows the accomplishment of the reason. In zhongyue, we discuss how to distinguish the contingency plan the meaning of change. In Xiayue, we discuss practical thinking of moral ethics and explain the possibility of All the officials and sages angry by considering the safety of the country."

• International journal of advanced smart convergence
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• v.13 no.2
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• pp.88-93
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• 2024

The main problem with existing edge detection techniques is that they have many limitations in detecting edges for complex and diverse images that exist in the real world. This is because only edges of a defined shape are discovered based on an accurate definition of the edge. One of the methods to solve this problem is the cost minimization method. In the cost minimization method, cost elements and cost functions are defined and used. The cost function calculates the cost for the candidate edge model generated according to the candidate edge generation strategy, and if the cost is found to be satisfactory, the candidate edge model becomes the edge for the image. In this study, we proposed an enhanced candidate edge generation strategy to discover edges for more diverse types of images in order to improve the shortcoming of the cost minimization method, which is that it only discovers edges of a defined type. As a result, improved edge detection results were confirmed.

• Journal of the Korean housing association
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• v.20 no.2
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• pp.87-99
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• 2009

The brand is getting more important purchase factor in apartment market, so domestic construction companies have tried to differentiate it from others by creating the unique brand image. The purpose of this study was to investigate consistency of apartment brand image as a process which includes publicity, design and customer service and to analyze how using intergrated brand image affects brand preference and purchasing intention. To examine hypotheses, an empirical study using a survey questionnaire for residents living in 4 different brand apartments in Dongtan, Hwasung city was conducted. The collected data were treated with the SPSS Win Program 14.0. The study indicates that residents living in brand apartment generally preferred natural friendly image, high-class image and modern image to the others. And at first apartment brand images were created with image advertising on TV, catalog for sale and model house tour, but residents have most needs for customer service reflected in brand images. The study also has found that brand images in each process including publicity, design and customer service were not intergrated. However brand image intergration had positive effects on residential satisfaction and customer loyalty. The results of the study are expected to become the useful data in developing sustainable apartment brands and building effective marketing strategy of construction companies.

• International Journal of Computer Science & Network Security
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• v.21 no.12
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• pp.65-74
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• 2021

Digital image processing and retrieving have increasingly become very popular on the Internet and getting more attention from various multimedia fields. That results in additional privacy requirements placed on efficient image matching techniques in various applications. Hence, several searching methods have been developed when confidential images are used in image matching between pairs of security agencies, most of these search methods either limited by its cost or precision. This study proposes a secure and efficient method that preserves image privacy and confidentially between two communicating parties. To retrieve an image, feature vector is extracted from the given query image, and then the similarities with the stored database images features vector are calculated to retrieve the matched images based on an indexing scheme and matching strategy. We used a secure content-based image retrieval features detector algorithm called Speeded-Up Robust Features (SURF) algorithm over public cloud to extract the features and the Honey Encryption algorithm. The purpose of using the encrypted images database is to provide an accurate searching through encrypted documents without needing decryption. Progress in this area helps protect the privacy of sensitive data stored on the cloud. The experimental results (conducted on a well-known image-set) show that the performance of the proposed methodology achieved a noticeable enhancement level in terms of precision, recall, F-Measure, and execution time.