• Journal of the Korea Society of Computer and Information
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• v.19 no.10
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• pp.55-62
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• 2014

In the intelligent video surveillance system, moving objects generally are detected by calculating difference between background and input image. However formation of reliable background is known to be still challenging task because it is hard to cope with the complicated background. In this paper we propose an adaptive background formation algorithm considering stationary object. At first, the initial background is formed by averaging the initial N frames. Object detection is performed by comparing the current input image and background. If the object is at a stop for a long time, we consider the object as stationary object and background is replaced with the stationary object. On the other hand, if the object is a moving object, the pixels in the object are not reflected for background modification. Because the proposed algorithm considers gradual illuminance change, slow moving object and stationary object, we can form background adaptively and robustly which has been shown by experimental results.

• Journal of Global Scholars of Marketing Science
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• v.11
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• pp.59-78
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• 2003

Thus the purpose of this study is to determine how the brand equity is formed in the psychological process of customers by reviewing previous studies of relations between marketing factors influencing the formation and elements for the formation. Results of the study and their suggestions can be summarized as follows. First, among precedent factors required for the formation of the brand equity, advertisement was found having positive effects on both brand awareness and brand image irrespective of the two groups, or high and low involvement groups. Sales promotion did not have any effects on both brand awareness and brand image in the low involvement group while positively affecting brand awareness in the high involvement group. Distribution intensity was found having effects on both brand awareness and brand image in all of the two groups. Second, relations between brand awareness and brand image showed that the former has effects on the latter in both high and low involvement groups. This suggests that brand awareness plays a role in associating brand image. Third, relations among brand awareness, brand image and brand preference showed that both of the former twos influence the other in the high involvement group and that brand awareness cannot influence brand preference in the low involvement group. Fourth, relations between brand preference and brand loyalty showed that the former has effects on the former in both high and low involvement groups. This suggests that there is little possibility for consumers preferring specific brands to turn to other brands which have advantages such as price discount and gift presentation.

• Journal of Digital Policy
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• v.3 no.2
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• pp.1-14
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• 2024

The purpose of this study was to analyze the effect of SNS marketing characteristics on hair shop image formation and visit intention in the hair beauty industry. SNS marketing is a strategy to carry out marketing activities through interaction with customers, information provision, information trust, and playfulness using modern social media platforms. It was intended to analyze how these characteristics of SNS marketing affect the formation of hair shop images and visit intention to customers in the hair beauty industry. For the study, a total of 307 customers with experience using hair-related SNS were surveyed. The questionnaire included items related to SNS marketing characteristics, hair shop images, and visit intention, and the collected data was statistically analyzed using SPSS 26.0. The results of the research problem were derived by applying analysis methods such as frequency analysis, factor analysis, reliability analysis, correlation analysis, simple regression analysis, multiple regression analysis, and mediated regression analysis. As a result of the study, it was found that information provision, information reliability, playfulness, and interaction, which are characteristics of SNS marketing, have a positive effect on the formation of hair shop images. In addition, it was confirmed that the hair shop image had a positive effect on the intention to visit. In addition, it was found that the hair shop image plays a mediating role between the SNS marketing characteristics and the intention to visit. This provides important insights that can improve image formation and customer visit intention in the hair beauty industry through SNS marketing.

• Knowledge Management Research
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• v.12 no.3
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• pp.27-37
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• 2011

It is not uncommon to witness brand image transference which is a development of corporate image from a collection of individual brand images. The brand image transfer process is the influence of consumer attitudes toward certain brands on overall evaluation of the company. To understand the image transfer process, we examine the influence of brand level evaluation on overall company evaluation through food and beverage consumer products in China, where active competitions among global brands exist.

• Journal of Fashion Business
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• v.5 no.3
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• pp.73-84
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• 2001

The purpose of this study is to apply fundamental data of impression formation research by analysing and observing the various facial image that can be effected from hair style as well as be helpful for choosing suitable hair style for T.P.O in modern society. This study targeted 305 college women in Daegu and Gyung-book area. Hair Style Image Scale(HSIS)was used the scale of seven point modified the S-D(Semantic Differential) method. The analysis of impression formation effect of hair style using SPSS WIN package have completed from the principal component analysis by Varimax perpendicular rotation method and ANOVA was used to recognize the difference in impression formation according to hair style change. In the case of statistical difference was appeared, LSD post-verification was applied for that. The conclusions of this study is as followed ; 1. The factors of impression formation effected by hair style were classified as goodwill factor, refinement factor, elegance factor and individuality factor. 2. In terms of goodwill factor, long hair style showed highest level and short cut hair, bobbed hair in an order. In refinement factor, there was no difference between short cut hair and bobbed hair and both of them was higher than long hair. In elegance factor, long hair was highest and bobbed hair was lowest. In individuality factor, short cut hair and bobbed hair higher than long hair and no difference between short cut hair and bobbed hair.

• Journal of Korean society of Dental Hygiene
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• v.23 no.4
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• pp.227-234
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• 2023

Objectives: Cetylpyridinium chloride CPC-based mouthwashes are well known to have no harmful ingredients in the mouth and can be used for a long time. The purpose of this study was to evaluate the effect of using CPC-based mouthwashes to suppress the biofilm formation and antibiotics for handling orthodontic appliances. Methods: To measure the antibacterial effect, Streptococcus mutans (S. mutans) cultured orthodontic appliances were precipitated in Gargreen and Polident for 5 minutes, incubated at 37℃ for 24 hours(h). In order to measure the biofilm removal effect, the degree of biofilm formation on the orthodontic appliances was stained with a methylene blue and the difference before and after was compared using image J software program (NIH Image J; NIH, Bethesda, MD). Results: The viability of S. mutans according to the concentration showed that Gargreen and Polident inhibited colony formation compared to the control, respectively (p<0.01). The degree of biofilm formation was significantly higher in the control, however both Gargreen and Polident significantly reduced it compared to the before and after condition on removable orthodontic appliances (p<0.01). Conclusions: This study suggests that the use of Gargreen, a cetylpyridinium chloride based oral cleaning cleanser, could be replaced by Polident for antibacterial effect and biofilm formation on removable orthodontic appliances.

• Journal of Information Processing Systems
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• v.19 no.4
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• pp.465-473
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• 2023

An image enhancement algorithm and image defogging method are studied in this paper. The formation of fog and the characteristics of fog image are analyzed, and the fog image is preprocessed by histogram equalization method; then the additive white noise is removed by foggy image attenuation model, the atmospheric scattering physical model is constructed, the image detail characteristics are enhanced by image enhancement method, and the visual effect of defogging image is enhanced by guided filtering method. The proposed method has a good defogging effect on the image. When the number of training iterations is 3,000, the peak signal-to-noise ratio of the proposed method is 43.29 dB and the image structure similarity is 0.9616, indicating excellent image defogging effect.

• Journal of Korean Neurosurgical Society
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• v.39 no.4
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• pp.310-313
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• 2006

Although lipomyelomeningocele and dermoid cyst are formed during a similar embryologic developmental stage of 'neural tube formation', they are caused by entirely different embryologic mechanisms. We encountered a case, which has not been previously reported, that had a lumbar subcutaneous dermoid cyst associated with lipomyelomeningocele. A 52-year-old man presented with a slowly growing lumbar mass of 3 years duration, which had been present since birth. Lumbosacral magnetic resonance imaging[MRI] showed lipomyelomeningocele at the L3, 4 and 5 levels and a subcutaneous cystic mass of high signal intensity on the T2 weighted image and iso or low signal intensity on the T1 weighted image. He underwent total resection of the lumbar subcutaneous mass. Intraoperative findings and histological examination were consistent with the preoperative diagnosis of a 'dermoid cyst'. We demonstrate that the formation of a dermoid cyst might coexist with lipomyelomeningocele during the embryologic developmental stage.

• Journal of Korea Multimedia Society
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• v.17 no.9
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• pp.1134-1140
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• 2014

The history of mankind has been together with the history of image because image provides with excellent information as a communication means. However, this study argues that there is more underlying cause for it. A subject is the subject of unconscious and the role of image is huge in the process toward the subject. Of course, image has been dealt in-depth in psychoanalysis. Film study also applied psychoanalysis on it. However, they were not the approach from the viewpoint with image in the center. Accordingly, this study will verify the image toward the subject and the absoluteness of image. The result of this study is that image intervened deeply in the formation of the subject much higher than the level of simple communication. Since image communicates with the subject on more underlying level, the subject have been always entangled with image and men have delved in image and been attracted to it.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.10-18
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• 2009

Color rendition method is necessary for improving the low contrast images which are achieved by PDA, mobile phone camera or PC camera. There are some methods for color rendition. However, after correcting the color, image quality degradations, such as graying-out, halo-artifact and color noise, may occur. In order to overcome these problems, this paper proposes a retinex-based color rendition method. The proposed method uses the HSV color coordinate system to avoid the graying-out, and the advanced image formation model to reduce the halo-artifact in which the image is divided into three components as the global illumination, the local illumination, and reflectance. The experiment results show that the proposed method yields better performance of color correction over the conveniently method.