• 한국실내디자인학회논문집
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• 제21권2호
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• pp.123-132
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• 2012

In the trend of concentrating on the consumer driven experience market as a new marketing concept according to the improvement of life standard and the change of consummation pattern, SPA brand has applied experience marketing strategies to the market successfully to be grown constantly with consumer secure and production of business benefit through brand image and positive consumer attraction. Therefore, this study aims to research the experiential representation element and attribute in the competitive Global SPA brand space due to the sustainable growth from the recent domestic fashion market based on the strategy type of the experiential marketing. Thus, the experiential marketing strategy type was drawn based on the experiential marketing and the theoretical reflections of Global SPA brand, and the SPA brand space was classified depending on the attribute of the commercial space for making the framework of case analysis, so it was progressed as the method of analysis through the experiential representation attribute in the SPA brand space. The marketing strategy and representation for advertising the image of company and product message by the SPA brand should be planned, so successful application of the experiential marketing to the shop is connected to the corporate interests, and forming the meaning more than space by impressing on the consumers the brand and arousing the emotional experience of the consumers and meeting the consumers' a variety of needs had effects on forming a lasting relationship between the brand and consumers. Therefore, this study is expected to be an opportunity to vitalize the domestic SPA brand behind the competition with the Global SPA brand.

• 디지털콘텐츠학회 논문지
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• 제18권7호
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• pp.1303-1312
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• 2017

이데올로기들은 영화를 구성하는 다양한 요소들에 의해 표출된다. 그 중 하나가 의상이다. 본 연구는 웨스 앤더슨의 영화 작품속 의상에 표출된 유니폼의 조형적 특징과 이미지의 분석에 연구의 목적을 두고 있다. 이를 위해 논자는 2010년 이후에 제작된 웨스 앤더슨의 작품들 중 <문라이즈 킹덤>(2012), <그랜드 부다페스트 호텔>(2014)의 두 편을 연구 대상으로 선정하였다. 본 연구를 통해 유니폼과 이데올로기 양자간의 인과성과 그것이 갖는 상징적 의미를 파악할 수 있었다. 영화에 등장한 유니폼은 인물들의 직업이나 역할을 드러내기 위한 목적에서 나아가 소속감, 독립성, 권위, 사명감, 정체성과 동일체성, 자부심 등을 표출하고 있는데, 이 중 두 영화에 공통적으로 나타난 가치는 소속감, 독립성과 권위, 사명감 등이다.

• 정보처리학회논문지B
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• 제10B권7호
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• pp.777-784
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• 2003

본 논문에서는 다중 신경망을 이용한 인식단위 결합 기반의 인쇄체 문자인식 방법을 제안한다. 입력 문자영상은 한글 문자 형식 6가지와 한글 이외의 기타 문자 형식의 전체 7가지 형식으로 분류되어 인식된다. 한글 문자는 2단계의 MLP 신경망 인식기에 의해 인식된다. 첫째 단계에서는 한글 문자를 자소의 조합 형태에 따라 2개 또는 3개의 인식단위로 나누고, 각 인식단위에서 추출된 방향각도 특징 벡터를 입력으로 하는 MLP 신경망으로 1차 인식한다. 둘째 단계에서는 첫째 단계의 인식단위별 MLP 신경망 인식기의 인식양상 특징을 추출하고 다른 MLP 신경망에 입력하여 최종 한글 문자인식을 한다. 한글 이외의 기타 문자의 인식을 위해서는 단일 MLP 신경망을 사용한다. 인식 실험에서는 실제 우편물 50,000통 영상으로부터 추출한 문자영상 데이터베이스를 이용하였는데, 실험 결과 본 논문에서 제안한 방법이 매우 우수함을 알 수 있었다.

• 한국안광학회지
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• 제15권2호
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• pp.131-136
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• 2010

목적: 민화의 한국적 이미지를 활용한 안경 소품디자인의 연구개발. 방법: 전통민화에 나타나는 생동감 있는 색채와 독특한 조형미를 분석하고 그러한 미의식을 안경클리너와 안경케이스에 적용하여 현대적 미감을 가진 디자인으로 재해석한다. 특히 안경클리너와 안경케이스의 넓은 평면은 시각적으로 한국적 특징을 표현하기에 적합한 공간을 가지고 있다. 결과: 현재 민화는 세계적으로 주목받는 문화콘텐츠이다. 그러므로 민화를 활용하여 제품의 이미지를 문화적 이미지로 변화시킴으로써 '문화적 소비'를 촉진할 수 있다. 결론: 민화의 예술성을 접목한 안경소품 디자인은 안경 제품의 이미지에 긍정적인 영향을 줌으로써 세계시장에 안경소품디자인 시장이 확대될 것을 기원한다.

• 복식문화연구
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• 제18권6호
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• pp.1291-1304
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• 2010

This study examined that the black dress is the one of having aesthetic value as well as symbolism while delivering specific image, from the perspective of color, which is essential element in forming design of the Stage Costume. This study carried out the theoretical research of centering on the literature consideration and the empirical research of centering on a case side by side. It analyzed the works and design based on the clothing, which had been performed in Korea with a revival version of Musical 'Chicago'. Aesthetic characteristics in more than two are being shown in one dress. If so, the following are the results that considered on aesthetics characteristics in black, which were shown in Stage Costume of Musical 'Chicago', which is increasing the theme consciousness through Stage Costume, which is simple and sexy black. First, as emotion of coming to stay in agony and sadness on the basic fact called death, the Stage Costume in black led to being shown sorrow of implying death, fear and murder. Second, the dignity, which corresponds to noble beauty in the aesthetic category, expresses dignity and elegance with flat material in black, and is revealed the aspect of expressing fashion, which emphasized spirit rather than body. Third, as the aesthetic characteristic of causing sexual desire, the sensuality was shown, which has the aspect of being expressed through exposure, concealment and emphasis. Fourth, it was expressed with androgyny, which evokes androgynous image. Fifth, black in Musical 'Chicago' formed the whole mood with a sense of weight by arranging the whole feeling with color in similar tone, thereby having been indicated the harmony of being formed with theme, which is aimed to be indicated in drama.

• 한국의류학회지
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• 제8권3호
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• pp.19-30
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• 1984

There is a symbolic term which has realized custom of an era and has eome into fashion since the middle of 1920's. That is Garconne. This paper studied the image and costume of Garconne expressed in literary works, the form of art made it to come into being, and costume of a group of women played a role of pioneers of Garconne. Garconne attempted simple, casual, and mannish costume instead of usual elegance. It was the boiysh style($\`{a}$, la Garconne) which did not stress on the bust and waist like chanel suits used wool jersey by a designer, Chanel ana short skirts of low waist line. They got short haircut and wore low heel shoes. Garconne meant women who were free of convention, were familiar with love a d profession, and lived for themselves in the same manner of young men. They yieled new mode of 1920's. Though their lives were only a period, they manifested the symbol of the period though their figure and designation was not disappeared at the age but was settled as a mark of fixed image. There were several reasons why the Garconne was born. Rapid changes in politics, economics, and society in Europe were occurred from the First World War to 1920 and the trend of custom and art was a turning point. Especially, the entry of women into the society and the mode of Art Deco influenced it directly. The role of a pioneer of Garconne was appeared from the French Revolution. As Merveilleuse, Lionne, and Bloomers wore peculiar clothings ana had life style being irrelevant to tradition, they were talked about. They informed in advance the appearance of new women who were different from romantic ladies and were more modern and active. The pioneer design of Paul Poiret which were over whelming throughout a period and functional design of Chanel were increasingly accelerated.

• 감성과학
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• 제19권1호
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• pp.49-60
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• 2016

본 연구는 유방 보존술(68명)과 유방 전절제술(45명)을 받은 대상자의 수술 후 심신의 변화에 따른 의생활의 공통점과 차이점에 대하여 조사하였다. 공통점으로는 유방 절제 수술로 변형된 체형을 노출시키고 싶어 하지 않았고, 타인에게 본인이 유방암 환자인 것을 알아채주어 배려 해 주기를 바라지 않는 것으로 확인되었다. 그러므로 유방 절제 범위가 큰 유방 전절제술의 대상자는 신체 이미지의 고양을 위하여 절제된 유방의 보완이 가능한 의복 및 보조물(인조 유방)을 선호하였다. 그러나, 유방 전절제술을 받은 대상자를 위한 브래지어나 인조유방은 고가임은 물론, 낮은 감성 만족도를 나타내었고, 특히 유방암 수술을 받은 대상자들을 위한 전문 의복이 필요하다고 응답하였다. 향후, 유방 절제 수술을 받은 한국 여성 대상자를 위한 치유 복장, 브래지어나 인조유방 등의 개발에 있어, 이와 같은 감성 조사가 효과적인 정보 자료로 사용 되어 신체이미지 증진은 물론 삶의 질 향상에 도움이 될 것을 기대한다.

• 복식
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• 제63권4호
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• pp.30-43
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• 2013

This study provides suggestions of cultural product design contents by using the cloud-shaped gong in traditional temple culture in order to find a high value-added approach. The research herein is part of cultural design contents projects embedded with the spiritual value and symbolic connotation of temple culture. This would be meaningful to enhance its degree of utilization. This can also be a way to find a strategic alternative to a high value addition of temple stay and dissemination of temple culture. For the research methodology, literature was reviewed over temple stay and Bulgeonsamul. For motive design and development of cultural product design, both Adobe Illustrator CS3 and Adobe Photoshop CS3 were used as computer design program. The template image of cloud-shaped gong for basic motive design was selected from those available at the domestic temples for accurate depiction of its head and body. Finally, samples were adopted from those temples of Gounsa, Songgwangsa, Guinsa, Hwaeomsa, and Naesosa. For each motive, different colors were applied and ten basic motives were practiced in total. By repeating the process for these motives, three types of textile design were prepared. T-shirt designs used a round neckline as basic form, and it was designed for sleeved and sleeveless styles. Apron designs stressed V-neckline and two types were processed: one for the back seam line and the other for side seam line. Pendants were designed with modern and luxurious image so that so that it could be used in various types of accessories. Designs for the bedding applied pattern design of the motives and this was done in a way that gave the images a sense of stability and splendor.

• 복식문화연구
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• 제15권1호
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• pp.113-126
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• 2007

Since the ancient times, black has been the most valuable color. Also, it has played a more important role in a history of fashion than other colors. In general, black was regarded as a color of negative images. However, as people have recognized the aesthetic value of black color, they have expressed unique and various images of black through the medium of clothes. This studies on images of black dress for woman was based on reference to literatures and valid investigations. The images toward black clothing are categorized by study participants' perceptions according to age, marital status and education. The result was as followed. Dignity and modernity were the most frequently cited image of black dress among women followed by feminine, sorrow, sensuality, and abstinence. Age significantly affected the recognition of black dress images. Woman showed significant difference in recognizing dignity, modernity, sensuality, and sorrow in black dress according to their age. Woman more strongly recognize dignity and modernity in black dress when they are younger, while increasingly recognizing abstinence and sensuality in black dress as they become older. Marital status significantly affected woman's recognition of black dress. They showed meaningful difference in recognizing dignity, modernity, and abstinence in black color. In sum, single women recognized more easily dignity and modernity in black dress and less easily abstinence than married women. Women also showed the trend with relation to education level. In general, as women got higher education, they also increasingly recognized dignity and modernity in black dress.

• 복식
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• 제66권1호
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• pp.135-154
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• 2016

The purpose of this study is to research the characteristics and types applied to Korean and foreign luggage brands, and then develop pattern designs for the luggage by applying Korean cultural contents that meet the various fashion needs of travel goods. To select the Korean and foreign luggage brands, a web search was utilized by inputting the keyword, 'luggage brand'. The results, which were extracted from 200 web documents, produced 27 Korean brands and 29 foreign brands that met the requirements. For the data analysis, images and contents were collected through luggage brand websites, and then 927 pattern designs were extracted. The results were as follows. First, characters, figures, animals, and plants were commonly used for the pattern design motifs applied to Korean and foreign luggage. A notable trend was that these motifs were expressed in a stylistic way with a graphic touch. Also, a singular point was formed from the luggage overall, and regularly repeated patterns were very common as well. Secondly, pattern designs for luggage were developed through the application of 'Hangul', 'Hanbok', and 'Hanok'. Nine kinds of patterns were designed via the phases of change into a vector image and color adjustments, and were simulated in luggage design. Adobe Photoshop CS 7.0, and Adobe Illustrator CS 5.0 programs were used for the pattern designs and simulations. This study is meaningful in that it suggested pattern designs for different kinds of luggage in the motifs of Korean cultural contents. It can be used as a useful reference, as we are in a time period where travel goods have become individualized, advanced, and fashionable, as well as laying stress on original design based on cultural interpretation.