• 한국의류산업학회지
• /
• 제12권5호
• /
• pp.626-632
• /
• 2010

The results of the image evaluations by various shapes of skirts which are typical female's lower garment were as follows; 1. The composition factors of images by the shapes of skirts were classified into five factors. The 1st factor is lovely image factor, the 2nd is attractive image factor, the 3rd is practical image factor, the 4th is slim-looking image factor and the 5th is long-looking image factor. 2. In the 1st factor- lovely image factor, tiered skirt, $360^{\circ}$ flared skirt and $180^{\circ}$ flared skirt were evaluated to express lovely images. In the 2nd factor- attractive image factor, $180^{\circ}$ flared skirt was evaluated to express refine and attractive images. In the 3rd factor- practical image factor, $360^{\circ}$ flared skirt and gathered skirt were evaluated to express easy and practical images. In the 4th factor- slim looking image factor, males evaluated 8gored skirt and females evaluated gathered skirt to express fat images. In the 5th factor- long looking image, $180^{\circ}$ flared skirt was evaluated to express long looking images by both sexes. 3. In the lovely image factor, gathered skirt was evaluated most differently between the sexes. Both in the attractive and practical image factor, tiered skirt was evaluated most differently between the sexes. 4. In the preference of male and female university students according to the shapes of skirts, both the sexes prefered flared skirt. But the low prefered shapes of skirts were differently evaluated between the sexes; the male students' was A-lined skirt and the female's was pleated skirt and wrap skirt.

• 복식문화연구
• /
• 제24권3호
• /
• pp.324-335
• /
• 2016

The fashion product image preference changes depending on one's lifestyle and personal inclination. Women want to show the fashion product image preference, often through their clothing and makeup choices. Brand image includes those elements related to the brand. Advertising is the primary method for introducing brands. This study was conducted to investigate the effects of fashion product image preference on emphasis of brand image and advertising factor evaluation targeting working women in their 20s and 30s. The fashion product image preference was s sophisticated image. Preference for a sophisticated image has a significant effect on emphasis of brand image when selecting fashion products. Emphasis of brand image has a notable effect on the brand direct advertising factor evaluation. Fashion product image preference has a significant effect on both brand's direct and indirect advertising factor evaluation. When selecting a fashion product (clothing and cosmetics), brand image importance was found to have a positive effect on a brand's direct advertising factor evaluation. Therefore, fashion companies should take advantage of their brand logo. Companies should also pay attention to clothing and product containers used in advertising to show the brand. In addition, every company should create an advertising image that represents their overall brand, by using a combination of detailed advertising factor evaluation.

• 복식
• /
• 제54권7호
• /
• pp.91-106
• /
• 2004

The purpose of this study was to review the previous researches, analyze the clothing image, the make-up image and compare the analyses of clothing image and make-up image. The previous researches of clothing image and make-up image were reviewed in 6 kinds of Journal. The results of previous research review and analysis were followed as : Measuring mean of image are used to similarly that semantic differential technique and summated rating technique. Attention to proposed researcher abstraction image in make-up image, but there is problem that this hard to explain objectivity of image abstraction. There are a lot of occasions that 4 or 5 image factors were extracted by factor analysis. The make-up image researches that presented image stimulus were more than study that do not present. Image words were classified which were compiled words have similar sub image. Grace, activeness, lively. unique, modernity attractive, feminine. sexy and ripeness clothing images were classified factors. which were representative clothing image. Elegance, Sophisticate. romantic, natural, modern and youthfulness make-up image for factor were representative make-up image factors. However the problems were found that some representative image factor included the sub images which were different from some factor image. Compared with representation image words, same image words were used to not agree what clothing image and make-up image. Standardization of word should be made that show that clothing image and make-up image.

• 한국조리학회지
• /
• 제11권4호
• /
• pp.30-45
• /
• 2005

This study is to explore the effects of business environment upon corporate image. Customers of foodservice establishments are selected as a population and six famous family restaurants located in Seoul were selected to evaluate the population. Accordingly, the purpose of the study is to survey satisfaction with corporate image of foodservice establishments and six famous family restaurants, to evaluate the satisfaction with corporate image, and to find a plan of raising corporate image. 240 samples were distributed and 194 samples were collected among them. 182 valid samples were selected for the research. As a result of factor analysis for business environment, internal environment factor, external environment factor, addition environment factor were extracted. There was no significant difference by sen, age, schooling, occupation, average income by month, and number of visiting foodservice establishments after examining the difference of establishment business environment by demographic characteristics. Analysing the effects of business environment upon corporate image revealed that the effects of business environment had effects upon corporate image in order of internal environment factor(.531), external environment factor(.360), and addition environment factor(.285).

• 복식
• /
• 제52권1호
• /
• pp.103-115
• /
• 2002

The purpose of this study is understanding modern woman's various aesthetic values and aesthetic sense through observing expression aspects of gender images in the 1990s military fashion and analyzing their aesthetic characteristics and formative factors. Gender images in military fashion have expressed the masculine image of authoritative image and offensive image and offensive image, and the feminine image of conservative image and ostentatious image, sensual image. The authoritative image showed authority and dignity of military uniform by using the classic military uniform's image. This spoke for desire of women to rise their position. Heroism and androcentrism affected as its formation factor. The offensive image destroyed original dignified image of military uniform by that resistance to authoritative image and existing gender identity appeared as way-out form and deconstructive expression. Anti-establishment spirit, resistance to gender identity, and deconstructionism affected as its formation factor. The conservative image expressed military fashion only with slim and soft silhouette, curved line, color, and simple details by magnifying feminity. Fallen man's authority affected as its formation factor. The ostentatious image expressed military fashion with magnifying accessories such as gold button and belt by women who wanted to display ostentatiously their social position and charm. The aspiration for class of elite affected as its formation factor. The sensual image intended to show erotic voluptuous beauty of woman's body by indirect and direct body exposure. Narcissism, desire to show, and sexual amusement affected as its formation factor.

• 한국의류학회지
• /
• 제28권3_4호
• /
• pp.387-395
• /
• 2004

This research was designed to investigate the effect of hand and sensibility image on the preference to textiles for jacket. 85 subjects majored in fashion design were surveyed and 10 kinds of fabrics used as specimen at each season. Factor analysis, t-test, Pearson correlation, regression were used for statistical analysis by SPSS WIN 11.0. The results of this study were as follows; 1. In Spring\ulcornerFall season, 6 factors were extracted as hand factor and 2 factors as sensibility factor of textiles for jacket. 2. 6 factors were extracted as hand factor and 2 factors as sensibility image in Summer. 3. 6 factors were extracted as hand factor and 2 factors as sensibility image in Winter season. 4. There were significant differences according to sex between hand factor and sensibility image at each season. 5. There were significant correlations between hand and sensibility image in Spring\ulcornerFall and Summer. 6. Hand and sensibility image were related to the preference to textiles for jacket in Spring and Winter.

• 패션비즈니스
• /
• 제5권2호
• /
• pp.117-127
• /
• 2001

This study identified self-image of the eldery wemen by relatied to body-satisfaction, self-image, shopping-orientatons. For study, a questionnaire was used a method of mearsurement and eldery women in seoul and kyunggi were selected as a sample. Data was processed by SPSS PC+ program and analyzed by using frequency, percentage, t-test, factor analysis and Pearson's correlation. As a result, the body-satisfaction of eldery women was very low, their pursuiting self-image was gracios, younger, noble. The self-image classified grace attraction factor, intelligence factor and activity factor. Relationship between body-satisfaction and self-images was significant to gracious attractive factor and active factor. The shopping-orientatons classified brand name disply factor, personality pride factor, pratical benefit factor, prudence factor, planning purchase factor. Shopping-orientatons and self-images were significant to Pearson's correlation. The aim of this study help fashion contractors and retailers to establish effective marketing strategies.

• 한국의류산업학회지
• /
• 제10권2호
• /
• pp.220-227
• /
• 2008

The purpose of this study was to investigate the relationship between the image advertising of a college and the college image, and the behavior of choosing a college and a major. Data were collected from students of 4 colleges in Daegu. Convenienced sampling was performed, and 259 responses were used for analysis. In the statistical analysis, factor analysis and regression analysis were used for verification. The results were as following; The image advertising concept of a college constituted one factor, and the college image consist of the college's internal image factor and the external image factor. It shows that the image advertising of a college/the college image has a direct influence on the behavior of choosing a college and a major. Furthermore, through interaction with the college image, the image advertising also has an indirect influence.

• 한국인쇄학회:학술대회논문집
• /
• 한국인쇄학회 2000년도 춘계 학술발표회 논문집
• /
• pp.17-24
• /
• 2000

The Joint Photographic Experts Group (JPEG) is a standara still-image compression technique, established by the International for Standardization (ISO) and International Telecommunication Standardization Sector (ITUT). The standard is intended to be utilized in the various kinds of color still imaging systems as a standard color image coding format. Because JPEG is a lossy compression, the decompressed image pixel values are nto the same as values before compression. Image of JPEG compression is often made to JPEG recompression at saving to apply JPEG compression of color image. In general, JPEG is a lossy compression and compression image is predicted to be varied image quality according to recompressed Q-factor. Various distortions of JPEG compression and JPEG recompression has been reported in previous paper. In this paper, we compress four difference color samples (photo image, gradient image, vector drawing image, text image) according to various Q-factor, and then compressed images are recompressed according to various Q-factor once again. As the results, we inspect variation of quality and file size of recompressed color image, and ensure the optimum recompression factor.

• 한국의류산업학회지
• /
• 제4권1호
• /
• pp.11-18
• /
• 2002

The purpose of this study was to investigate the characteristic and composition factor of Japanese costume design. The stimulus were 25 contemporary costume design which represented the traditional image of Japanese. The main survey of questionary consisted of their evaluation of the Japanese costume image by 26 semantic differential bipolar scales and the subjects were 99 female students majoring in clothing and textiles. The data were analyzed by Factor analysis, Multidimensional Scaling Method and Regression Analysis. The major findings were as follows. As a result of design analysis, contemporary Japanese costume design which represented the traditional image had traditional form, color, texture, pattern, etc. Through factor analysis about Japanese costume image 7 factors were identified; Attractiveness, Attention, Cool and warm, Neatness, Activeness, Maturity, Classics. According to image positioning, Japanese costume design was classified by simple-decorative, soft-hard. As the result of regression analysis, The preference of Japanese costume image was related to attractive factor.