• 제목/요약/키워드: image consulting

검색결과 63건 처리시간 0.059초

기업의 CSV활동이 브랜드 이미지와 소비자행동의도에 미치는 영향 : CSV의도성과 기업 -소비자 동일시를 중심으로 (The Impact of CSV on Brand Image and Consumers' Behavioral Intentions: Focussing on CSV Intentionality and Company -Consumer Identification)

  • 황윤환;서영욱
    • 디지털융복합연구
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    • 제17권9호
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    • pp.105-114
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    • 2019
  • 융복합시대 통신기업이 디지털격차를 해소하려는 공유가치창출활동(CSV)에 대해 본 연구는 CSV가 브랜드 이미지, 소비자행동의도에 미치는 인과관계를 CSV의도성과 기업-소비자 동일시라는 심리적 변수를 통해서 구조방정식 모형으로 확인해 보고자 하였다. 이를 위해 KT CSV활동에 참여하고 있는 시니어를 대상으로 설문조사를 실시하여 얻은 198부의 설문지를 Smart PLS 2.0을 사용하여 분석하였다. 분석결과 CSV는 CSV의도성에 부(-)의 영향을 미치고, CSV의도성은 브랜드 이미지에 부(-)의 영향을 미친다는 두 가지 가설은 기각되었다. 반면 CSV는 기업-소비자동일시에 긍정적인 영향을 미치고, 기업-소비자 동일시는 브랜드 이미지와 구매의도, 지불의사에 긍정적 영향을 미치는 것으로 확인되었다. 이로써 통신기업의 CSV가 소비자행동의도에 미치는 인과관계를 실증하였고, CSV실행전략을 수립하려는 기업들에게 CSV성과를 높이기 위한 소비자 참여와 커뮤니케이션 강화의 필요성을 제시하였다. 향후에는 융복합 솔루션을 적용한 CSV연구에 기업이미지와 브랜드 이미지 비교 연구로 확대할 필요가 있겠다.

스마트폰 게임 장르별 색채 선호도 조사 연구 (A Study on the Preference of Color by Genres of Smartphone Game)

  • 박지혜;홍수봉;정출곤
    • 한국게임학회 논문지
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    • 제16권1호
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    • pp.7-22
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    • 2016
  • 스마트폰 4천만 시대가 열리며, 모바일 게임 역시 스마트폰의 대중화 속도만큼 빠르게 확산되며 진화하고 있다. 따라서 본 연구에서는 게임시장의 질적 성장을 위해 게임 개발시 그래픽 이미지를 향상하는데 도움이 되고자 작성되었으며, 게임 이용자를 대상으로 게임 장르의 이미지나 느낌을 측정하여, 장르별 색조(tone)의 가이드라인을 제시하고자 하였다. 연구결과, 게임이용자가 각 장르별로 작성한 형용사가 50%이상 일치하는 것으로 나타나 선호하는 색조가 비교적 뚜렷함을 알 수 있었다. 따라서 장르에 대한 색조의 표준화 시도가 가능함을 확인하고, 장르별 3가지 색채의 톤과 밝기를 제안하였다. 본 연구결과를 토대로 스마트폰 게임 개발시 원활한 색채계획에 도움이 되길 기대하며, 성숙기에 접어든 게임시장의 질적 성장을 위하여 보다 다양한 연구가 진행되기를 바라본다.

얼굴추출 및 인식 영상정보 시스템 상용화 성공요인 분석 (A Factor Analysis for the Success of Commercialization of the Facial Extraction and Recognition Image Information System)

  • 김신표;오세동
    • 산업융합연구
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    • 제13권2호
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    • pp.45-54
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    • 2015
  • This Study aims to analyze the factors for the success of commercialization of the facial extraction and recognition image security information system of the domestic companies in Korea. As the results of the analysis, the internal factors for the success of commercialization of the facial extraction and recognition image security information system of the company were found to include (1) Holding of technology for close range facial recognition, (2) Holding of several facial recognition related patents, (3) Preference for the facial recognition security system over the fingerprint recognition and (4) strong volition of the CEO of the corresponding company. On the other hand, the external environmental factors for the success were found to include (1) Extensiveness of the market, (2) Rapid growth of the global facial recognition market, (3) Increased demand for the image security system, (4) Competition in securing of the engine for facial extraction and recognition and (5) Selection by the government as one of the 100 major strategic products.

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"지속가능한 사회"에 있어서의 기술사의 역할 - 기술Utopia - (The Roll of Consulting Engineers in a Sustainable Society - The Utopia of Technology -)

  • M. H. INAGAIKI
    • 기술사
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    • 제36권1호
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    • pp.31-34
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    • 2003
  • We have made an effort to build an affluent society since the industrial revolution. But we have just realized that the effort is also spoiling ourselves. Because our wealth has been acquired at the sacrifice of the environment only in which we can live. The amount of carbon dioxide emitted by burning fossil fuels is representing the environment disruption problems. Fortunately our mind ts changing. Many trials are being paid against the increase of carbon dioxide to save our environment. The roll of consulting engineers is to make a keen effort tn each professional field and to appeal the importance of mindtng the environment by giving a clear image of the problems to the public. The aim of the technical development should not be at the convenience of our lives but should be at the decrease of environmental load. That Is a new utopia of technology.nology.

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Development of On-site Heat Loss Audit and Energy Consulting System for Greenhouse

  • Kwon, Jin Kyung;Kang, Geum Choon;Lee, Seong Hyun;Sung, Je Hoon;Yun, Nam Kyu;Moon, Jong Pil;Lee, Su Jang
    • Journal of Biosystems Engineering
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    • 제38권4호
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    • pp.287-294
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    • 2013
  • Purpose: Greenhouses for a protected horticulture covered with a plastic or glass are easy to have weakness in a heat loss by deterioration, damage, poor construction, and so on. To grasp the vulnerable points of heat loss of the greenhouses is important for heating energy saving. In this study, an on-site heat loss audit and energy consulting system were developed for an efficient energy usage of a greenhouse. Method: Developed system was mounted with infrared thermal and visual cameras to grasp the heat loss from the greenhouse quickly and exactly, and a trial calculation program of heating load of greenhouse to provide farmers with the information of heating energy usage. Results: Developed system could print out the reports about the locations and causes of the heat losses and improvement methods made up by an operator. The mounted trial calculation program could print out the information of the period heating load and fuel cost according to the conditions of greenhouse and cultivation. The program also mounted the databases of the information on the 13 horticultural energy saving technologies developed by the Korea Rural Development Administration and simple economic analysis sub-program to predict the payback period of the technologies. Conclusion: The developed system was expected to be used as the basic equipment for an instructors of district Agricultural Technology and Extension Centers to conduct the energy consulting service for the farmers within the jurisdiction.

20세기 후반 한국 여성 스타의 얼굴 이미지와 패션을 통해 본 이상적 여성미의 변천 (Chronological Changes of Women's Ideal Beauty through Facial Image and Fashion of Korean Actress in the Late Twentieth Century)

  • 백경진;한소원;김영인
    • 복식
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    • 제62권5호
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    • pp.44-58
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    • 2012
  • The purpose of this research is to contemplate chronological changes of Korean actress facial image and fashion from 1960s to 1990s and to identify Korean women's ideal beauty reflected through the times. Adjectives describing representative actresses of each studied decade were collected from major newspapers and magazines. Korean women's ideal beauty was divided into 4 sub-types such as youthful, pure, sophisticate, and sexy images. As a result of analyzing actress facial image and fashion, youthful and pure beauties were found consistently over the studied periods. Representative characteristics of sophisticate and sexy beauties have been changed over the studied periods which were influenced by socio-cultural environment factors. The result of this research can provide meaningful sources for historical drama, celebrity marketing strategy planning, and personal image consulting.

여중생의 체형인식 개선을 위한 영양교육 프로그램 개발(II);여중생 대상 영양교육 프로그램 개발 (The Development of Nutrition Education Program for Improvement of body Perception of Middle School Girls (II);Development of Nutrition Education Program)

  • 소혜경;이은주;최봉순
    • 한국식생활문화학회지
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    • 제23권1호
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    • pp.130-137
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    • 2008
  • If we may practice the nutrition education planned on the basis which carefully grasped the inappropriate behavioral determinants of middle-school students, it might be an effective method achieving the change in perception and behavior improving the distorted perception about the ideal body shape, so we are to suggest the 8 week program of body shape perception improvement for successful nutrition education as follows. The body shape perception improvement program is a step-by-step group consulting program. At the introduction stage, we let them understand the meaning of true beauty and body change of teenage period and forming of sexual identity. At the stage of perception conversion, we let them have the opportunity to observe the status of body perception of the teenager and self-observation. At the stage of correction, we let them criticize the distorted body image in the society with mass media at the same time with the self-reflection. At the stage of maintenance and evaluation, we suggested the behavior guidance while preparing it. Setting this as the basis, we applied the contents such as the evaluations through cultural sharing events making somethings while directly participating. As the target groups to practice education were middle school students, we considered the learning level and behavioral features of the middle school students, and composed the programs including the methods such as role play, watching real things, media production, discussions and experiences. If the program of body shape perception improvement developed at this study could be utilized at the field of schools, the teenagers can change their ways of thought naturally avoiding the view about unified appearance rightly perceiving negative self-image that the teenagers can have and if the group consulting can be practiced regularly at each school, many students may experience the change in perception, so it might solicit the improvement of health of the families and local societies as well as that of the individual student.

서울시 웨딩 업체의 입지 패턴에 관한 연구 : 강남구를 사례로 (A Study on the Locational Patterns of Wedding Shops in Seoul : A Case of Gangnam-Gu)

  • 주경식;박영숙
    • 한국지역지리학회지
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    • 제17권6호
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    • pp.698-709
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    • 2011
  • 1990년 중구, 종로구, 서대문구, 마포구 등지에 위치해 있었던 웨딩 업체들이 1995년 이후부터 입지상 급속한 변화가 나타나서, 2010년에는 대부분의 업체가 강남구에 집중되어 있다. 강남구 웨딩드레스 업체는 1990년대 초기 광림교회~압구정역 사이에 주로 분포하였다가 점차 도산공원 쪽으로, 그리고 학동사거리를 거쳐 청담동쪽으로 이동하였다. 청담동의 고급 이미지가 웨딩 업체들이 집적하게 된 주된 이유였다. 업체들의 집적은 청담사거리에서 최고를 보였다. 청담동에서 사업을 시작하게 된 동기로는 지역의 높은 인지도, 이미지, 업체 간의 협력 및 연계의 용이 등이었고, 높은 임대료와 교통 불편이 불만족한 점이었다. 업체 간 협력 및 연계는 컨설팅 업체를 통해서 대부분 이루어지고 있었고, 관련 업체의 수준 및 평판이 중요한 요소였다. 연계 및 협력 업체도 청담동에 가장 많이 위치해 있고, 이어서 논현동, 신사 압구정동 순이었다. 웨딩스튜디오, 웨딩드레스, 웨딩컨설팅, 한복 업체 등이 클러스터 관계가 가장 뚜렷했고, 수평 클러스터보다 수직 클러스터의 빈도가 더 높게 나타났다. 서울 웨딩 업체의 이용자 행태는 주로 인터넷과 웨딩컨설팅 업체를 통하여 결혼 정보를 수집하고 있었다.

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의복과 립스틱의 동일색상 톤 변화에 따른 의복착용자의 이미지 평가 (The Image Evaluation for Tone Variation in Same Color of Clothing and Lipstick of the Clothing Wearers)

  • 정수진
    • 한국의상디자인학회지
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    • 제9권2호
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    • pp.15-30
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    • 2007
  • The purpose of this study is to investigate the effect of makeup, clothing tone and clothing style on wearer's with same color coordination of lipstick and clothing. The experimental materials developed for this study were a set of stimulus and response scales (7-point scale semantic). The stimuli were 64 color pictures were manipulated by computer simulation. This experiment design was $2{\times}2{\times}4{\times}4$ factorial design. The stimuli were a set of eyeshadow color(brown), clothing style (formal style of Jacket / skirt and casual style of cardigan / pants), lipstick and clothing color (red and orange), lipstick tone(vivid, light, dull and dark), clothing tone(vivid, light, dull and dark). The subjects of this research were 384 female undergraduates living in Gyeongsangnam-do. The investigation was carried out at a lecture hall at the time between 10 a.m. and 3 p.m. in May 2006. The data were analyzed using SPSS program. Factor analysis, 4-way ANOVA, t-test, and Duncan test were used as analysis methods. Image factors according to variation of clothing style, clothing color, and makeup color are composed of 4 different dimensions (visibility, attractiveness, tenderness, and stability). In dimension of the visibility, the image was perceived to be glowing and luxurious regardless of lipstick tone and lipstick color in the case of the vivid tone clothing. According to the variation of clothing style, clothing color and tone, makeup color composed of eyeshadow color, lipstick color and tone, it was investigated that the images for a clothing wearer were expressed diversely, were shown differently in image dimensions, and could be produced to different images. The analysis data for images according to the combination of makeup and clothing color, tone, and style thus provide basic material for image consulting or color coordination.

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감성공학을 이용한 국산 승용차 이미지 분석 (Image Analysis of Korean Automobiles Using Sensory Engineering)

  • 이진춘;홍성일
    • 한국산업정보학회논문지
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    • 제11권2호
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    • pp.69-78
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    • 2006
  • 본 연구는 감성공학을 이용하여 승용차의 이미지분석을 하는데 관련된다. 본 연구에서는 감성공학적 접근법으로 제품의 이미지를 표현하는 적합한 형용사 조합을 도출한 다음 의미변별법을 이용하여 감성평가를 실시하고 그 결과를 요인분석법으로 처리하여 형용사 조합을 소수의 요인으로 축약한다. 다음으로 소수의 요인을 축으로 하여 이미지 공간을 구축하고 공간 내에서 개별 제품의 이미지 위치를 파악하는 것이다. 본 연구에서는 국산 승용차 12개 모형에 대해서 감성공학적 접근법으로 이미지 평가실험을 하였는데, 감성평가에는 127명의 패널이 참가하였으며 14개 형용사 조합에 대해서 요인분석으로 이미지 공간을 구성하는 2개의 축, 즉, 요인을 도출하고 이미지공간에서의 개별 제품의 위치를 파악하였다. 그 결과 대체로 자동차 3사가 목표하는 이미지를 달성하고 있음이 나타났다.

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