• 한국의류학회지
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• 제30권9_10호
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• pp.1434-1444
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• 2006

The purpose of this study was to identify the influence of reference group on the adolescents' behavior of fashion brand conformity. As for the method of the research, questionnaires were given to 672 students of middle school and high school. The results of this study were as follows: First, the differences between disposition of general conformity and behavior of fashion brand conformity were found to be meaningful in the dimensions of reference groups and their influences. Second, the classification between stage of brand consideration and stage of brand choice was found to be significant in the two-stage model of brand choice. Finally, the subjective individualism and the behavior of brand conformity were significantly correlated and the mass media stars & the identificational influence were the most powerful factors to explain the behavior of fashion brand conformity for the adolescents.

• 한국의류학회지
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• 제34권4호
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• pp.575-587
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• 2010

This study identifies the effects of the perceived risk by adolescents on fashion brand conformity for peer groups. Perceived risk, self-esteem, and gender were adopted as variables in order to analyze conformable fashion brand behavior with peer group consideration. A quantitative survey used 672 questionnaires from male and female students between the ages of 14 and 18. The data were analyzed using factor analysis and regression analysis. The results are as follows. First, the dimensions of the brand conformity and perceived risk were revealed. The brand conformity dimensions were normative, informational, and identificational conformity. The perceived risk dimensions were socio-psychological, economic, exchange-refund, performance, management, and fashion risks. Second, fashion (+) and performance (-) risk significantly affected three types of brand conformity. In addition, socio-psychological and economic risk positively affected informational brand conformity. Third, there were more factors of perceived risk that affected brand conformity in the highly self-esteemed group and in the female adolescent group.

• 복식
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• 제55권3호
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• pp.136-149
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• 2005

The purpose of this study was to analyze how the purchase of BURBERRY prestigious fashion brand, accomplishing the most successful luxury brand in Korea, correlated to the demographic and psychological characteristics of the BURBERRY purchasers, especially, conformity and individuality. The responses of 304 female living in Seoul and the metropolitan area between 20sover 50s who had ever bought BURBERRY were used in the study. The following results were found: 1) BURBERRY consumer's psychological characteristics were classified into 2 types of conformity (normative conformity and identificational conformity) and 2 types of individuality (anticonformity and independence) 2) 3 factors of the attributes of BURBERRY products were identified: functionality (color, multipurpose, easy-care, pattern), symbolic(brand renown & trust, history & heritage, scarcity) and aesthetic(quality, design) 3) Women conforming to higher clothing conformity attached great importance to the symbolic attributes of BURBERRY 4) The importance factors of decision on purchasing of BURBERRY were design, brand renown & trust and product quality among which the design was the highest in degree and order.

• 한국의류학회지
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• 제16권2호
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• pp.227-235
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• 1992

The purpose of this study was to identify the variables influential on Normative Clothing Conformity, Identificational Clothing Conformity, Clothing Anticonformity, and Clothing Independence. Four clothing-related variables (importance of clothing, confidence of clothing, recognition of clothing norm, and perceived risk of clothing), two personality variables (confer-mistic character and self-esteem) and six demographic variable (sex, age, years of education, job, income, and length of career) were included in the analysis. The responses of 714 fulltime employeed subjects from four different cities were analyzed. Business wear was used as the situational stimulus. As the results, career people conformed more identificationally when they felt clothing was important, had conformistic character, had low self-esteem, and felt psychological risk of clothing. They conformed more normatively when they felt social risk of clothing, recognized the clothing norms of the fim, had confoirnistic character, and recognized the clothing norms of the society. They anticonformed more when they felt clothing was important, were female, did not have conformistic character, had confidence of clothing, and felt less performance risk of clothing. And they acted more independently in clothing behavior when they had confidence of clothing, did not have conformistic character, felt peformance risk of clothing, and felt less social risk of clothing.

• 한국콘텐츠학회논문지
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• 제5권6호
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• pp.146-151
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• 2005

산호는 아름다운 적색의 귀한 유기질 보석으로, 오래전부터 우리나라를 비롯한 아시아에서 선호되어온 전통적인 장신구에 많이 애용되었다. 천연산호와 모조산호에 대한 보석학적 특징을 비교 연구하여 보석으로 사용되는 산호를 감별할 수 있는 기초적인 자료를 만드는 것이 중요하다. 천연산호와 모조산호를 감별하기 위하여 산호의 색, 광택, 투명도, 조흔색, 굴절률, 경도, 염산 반응, 형광 반응, 비중, 편광 현미경 관찰, 전자 현미경 관찰, 화학 분석 및 X선 회절 분석 등의 감별 방법을 실시하였다. 그 결과, 천연 산호의 주성분은 $CaCO_3$이고, 방해석 결정구조를 가지고 있으며 모조 산호들은 탄산염 또는 기타 물질에 색소를 넣어 제조하였음을 알 수 있었다. 그리고 천연 산호와 모조 산호는 X선 회절 분석에 의하여도 구별 되지만 비중, 굴절율, 염산 반응 등과 같은 몇몇 간단한 일반적인 실험을 통해서도 서로 비교되어 감정이 가능하다. 천연산호는 모조 산호에 비해 경도가 높아서 광택이 더 뛰어나다. 파괴검사인 조흔색 확인 작업으로 활용한다.