• Journal of Distribution Science
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• v.16 no.4
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• pp.75-82
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• 2018

Purpose - As the role of salespersons in retail stores has expanded from selling products to sharing brand experiences with customers, the importance of research on the effects of salesperson-brand relationships has grown. The purpose of this research is to investigate the influences of salespersons' brand identification on conceptual fluency and customers' service and brand evaluations. It was supposed that salespersons' brand identification is affected by brand knowledge, which is a core dimension of internal branding. Research design, data, and methodology - The author developed a structural model in which salespersons' brand knowledge influences brand identification, hence customers' perception of salesperson-brand image congruence. And it is hypothesized that salesperson-brand image congruence influences conceptual fluency which affects customers' satisfaction and brand evaluation. Data were collected from five department stores in Seoul. Results - First, salespersons' brand knowledge was found to have a significant effect on brand identification. The more a salesperson knows about the affiliated brand, the higher her level of brand identification. Second, salespersons' brand identification influenced salesperson-brand image congruence. Third, salesperson-brand image congruence had a significant effect on brand conceptual fluency. Customers who perceive salesperson-brand image congruent are more likely to process information easily. Finally, conceptual fluency was found to be a significant determinant of store loyalty and brand value evaluation. Conclusions - The results of this study verify importance of salesperson's brand identification on customers' service and brand evaluations. To enhance salespersons' brand identification, retailers should emphasize the importance of internal branding and communication, especially by sharing brand vision, values, and identity with employees at customer contact points. Also, as brand conceptual fluency is a significant determinant of customer responses, retailers need to deliver consistent messages through various components of store environments, including salespersons' attitudes, appearances, and manners, as well as physical store design. With a deeper understanding of the effects of salesperson-brand relationship and brand conceptual fluency, retailers will be able to create more effective brand strategies to enhance their performances. Future studies should consider data from various retail types, such as discount stores, to generalize the findings.

• Journal of the Korean Society of Food Culture
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• v.5 no.4
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• pp.473-480
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• 1990

Three sensory evaluations were conducted to assess the effect of food color on flavor identification. Elementary students and women university students served as subjects for three evaluations of hard candies, in order to assess color preference, to examine the effect of atypical color on flavor identification and to examine the acceptability of harmony between the color and the perceived flavor. Results showed that inappropriate coloring of the three flavored hard candies induced flavor responses that are normally associated with that color and decreased the acceptability. In addition, the acceptability of colorless candies is lower than that of colored candies. It is suggested from it that when there is no color on the product, even atypical color, it`s harder to identify the flavor and to get a high grade in its preference.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.607-622
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• 2018

In this study, we investigated path that influence task performance through mediation of leader identification, regulatory focus (promotion focus and prevention focus). The results of this study are summarized as follows. First, ethical leadership has a positive effect on leader identification. Second, leader identification has played a crucial role in the relationship between ethical leadership and regulatory focus, and regulatory focus also have an important mediating effect on the relationship between leader identification and task performance. These results show that leader identification, regulatory focus play as an important mediator in relationship between ethical leadership and task performance.

• Culinary science and hospitality research
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• v.18 no.1
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• pp.120-140
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• 2012

The purpose of this study is to understand interrelationships among the congruence of brand personality of family restaurants with the self image of customers, brand identification, and loyalty. The results showed a positive relationship between congruence of brand personality of family restaurants with the self image of customers and brand identification. However, the congruence of brand personality of family restaurants with the self image of customers does not have a direct effect on brand loyalty, and congruence of self image with a pertinent brand is perceived through brand identification. In addition, it was found that the brand identification of family restaurants has a positive effect on brand loyalty. Limitations and future research directions are also discussed.

• Journal of Korean Dental Science
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• v.12 no.1
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• pp.20-28
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• 2019

Purpose: This study was performed to evaluate the effect of voxel size on the accuracy of landmark identification in cone-beam computed tomography (CBCT) images. Materials and Methods: CBCT images were obtained from 15 dry human skulls with two different voxel sizes; 0.39 mm and 0.10 mm. Three midline landmarks and eight bilateral landmarks were identified by 5 examiners and were recorded as three-dimensional coordinates. In order to compare the accuracy of landmark identification between large and small voxel size images, the difference between best estimate (average value of 5 examiners' measurements) and each examiner's value were calculated and compared between the two images. Result: Landmark identification errors showed a high variability according to the landmarks in case of large voxel size images. The small voxel size images showed small errors in all landmarks. The landmark identification errors were smaller for all landmarks in the small voxel size images than in the large voxel size images. Conclusion: The results of the present study indicate that landmark identification errors could be reduced by using smaller voxel size scan in CBCT images.

• Journal of Science Education
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• v.36 no.2
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• pp.251-262
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• 2012

In this study, we develop 15 learning programs to enhance the variable identification and control abilities for the middle school students and analyze the effect of the programs applied to the class. To increase the learning effect of the variable identification and control abilities, we design the programs so that the students can monitor their thinking processes and also they can evaluate the results from their cognitive activities objectively. We analyze the effect of the programs applied to the class and the results show that the test group, which uses the program, marks higher scores in the variable identification abilities compared to the control group. Also, the test group has the increased level of logic to control the variables. Especially, the effect is higher with the students who do not have any logic to control the variables. From the results, we know that it is possible to improve the variable identification and control abilities of the students through the meta-cognitive learning programs developed by us. Furthermore, the results show that the score of variable control abilities positively correlate with that of meta-cognitive level. It means that the meta-cognitive strategy meaningfully increases the variable control abilities of middle school students.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.11-19
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• 2016

The personal identification based on the biometrics has emerged as one of the new trend. This study attempted to explore and examine the user recognition in the use of the personal identification based on the biometrics in the respect of self-efficacy, trustiness, security, and safety alongside the effect of the recognition on the future use intention through survey. The result of this study demonstrated the effect on the use intention of the perceived trustiness and ease of the fingerprint identification, perceived ease of the iris identification and the perceived trustiness of the vein identification. The result of this study is expected to suggest direction on the application of the biometrics considering user recognition.

• Korean Journal of School Psychology
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• v.18 no.2
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• pp.221-247
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• 2021

This study was conducted to determine if the relationships between role identification confusion and burnout and between role identification confusion and job satisfaction are mediated by role conflict and whether job crafting moderates the mediating the relationships between role conflict and burnout and between role conflict and job satisfaction. A total of 150 professional school counselors completed a survey about role identification confusion, role conflict, burnout, job satisfaction, and job crafting. The results of a correlation analysis showed that the relationship between role identification confusion and burnout was statistically significantly positive, the relationship between role identification confusion and job satisfaction was statistically significantly negative, and that role conflict mediated the relationships between role identification confusion and burnout and between role identification confusion and job satisfaction. However, the moderated mediation effect of job crafting in these relationships was not statistically significant. This paper discusses this study's limitations and suggestions for further research.

• Journal of Institute of Control, Robotics and Systems
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• v.5 no.4
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• pp.394-402
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• 1999

In this paper, we present an effective RLS algorithm with forgetting factor of Erlang function for the system identification. In the proposed algorithm, the forgetting factor decreases monotonically in the first stage, and then it increases monotonically in the second stage in contrary to the conventional forgetting factor RLS algorithms. In addition, annealing effect and an asymptotically stability of the proposed algorithm is discussed based on the analysis of convergency property on. Simulation results for the system identification problem indicate the superiority of the proposed algorithm in comparison to the RLS algorithm such as NLMS and Kalman filter based algorithm.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.7 no.7
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• pp.1624-1637
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• 2013

In RFID systems, one important issue is how to effectively address tag collision, which occurs when multiple tags reply simultaneously to a reader, so that all the tags are correctly identified. However, most existing anti-collision protocols assume isotropic collisions where a reader cannot detect any of the tags from the collided signals. In practice, this assumption turns out to be too pessimistic since the capture effect may take place, in which the reader considers the strongest signal as a successful transmission and the others as interference. In this case, the reader disregards the other collided tags, and in turn, fails to read the tag(s) with weaker signal(s). In this paper, we propose a capture effect-aware anti-collision protocol, called Multi-Round Collision Tree (MRCT) protocol, which efficiently identifies the tags in real RFID environments. MRCT deals with the capture effect as well as channel error by employing a multi-round based identification algorithm. We also analyze the performance of MRCT in terms of the number of slots required for identifying all tags. The simulation results show that MRCT significantly outperforms the existing protocol especially in a practical environment where the capture effect occurs.