• Journal of Information Technology Services
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• v.16 no.4
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• pp.99-120
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• 2017

As smartphones and tablets are drastically spreading, mobile IPTV service becomes very important emerging issue in addition to existing DMB broadcasting, and the consumption of personalized multimedia services is increasing in the mobile Internet environment. While the previous research focuses on influencing factors of the initial acceptance intention of the mobile IPTV Service, this study intends to find the factors that affect continuous use intention of the mobile IPTV service which has become one of core services in the mobile environment. The research model and the hypotheses of this study could be derived on the basis of four referent theories (that is, mobile service quality model (MOBISQUAL), post acceptance model (PAM), expectation confirmation theory (ECT) and extended technology acceptance model (ETAM)). In order to empirically test the hypotheses, the field survey was conducted for 278 respondents. Twelve ones of fifteen hypotheses were found to be statistically significantly adopted from the results of structural equation model analyses using Smart PLS 3.0. The theoretical contribution of this study is to empirically investigate the factors that affect the continuous use intention of mobile IPTV service. And the practical contribution is to provide the implementation guidelines of managing the service quality to enhance the competitive power of mobile IPTV business.

• Journal of Distribution Science
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• v.16 no.9
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• pp.5-11
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• 2018

Purpose - In recent, Japanese retailers have expanded their business into Korea, although Korean customers have anti-Japan sentiment in their mind, It is, thus, necessary to investigate how Korean customers react to Japanese retailers, when selecting a shopping place. Research design, data, and methodology - The authors have developed a research model with five hypotheses, based on the literature review process, and used confirmative factor analysis(CFA) as well as a structural equation model(SEM) as a research technique, in order to verify hypotheses. Results - All of hypotheses are accepted. Anti-Japan sentiment significantly influences consumer ethnocentrism and animosity. Interestingly, consumer ethnocentricity affects the formation process of animosity. Rather than ethnocentrism, animosity relatively influences customer attitudes towards Japanese retailers, when Korean customers choose a retailer. Conclusions - The authors found that anti-Japan sentiment has significantly affected Korean customer attitudes. In order for Japanese retailers to increase their market shares in the Korean market, they have to make a significant effort to alleviate the degree of anti-Japan sentiment, together with Japanese government. In contrast with research findings, Japanese retailers have done their business very well in Korea. Considering that Japanese retailers target younger customers in Korea, demographic elements should be involved in the future research.

• Journal of Environmental Science International
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• v.13 no.10
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• pp.955-963
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• 2004

This study was conducted to find and explain characteristics of diverse social groups' attitudes toward nuclear power plant. 7 hypotheses were constructed and statistically tested. In order to test 7 hypotheses, both Nuclear Energy Attitude Scale and Environmental Attitude Scale were distributed and field surveyed on 839 respondents representing a diverse range of subject groups. The results showed that 6 hypotheses were statistically accepted while 1 hypothesis statistically rejected. Contrary to the first hypothesis, this test found that people in close proximity to the nuclear power plant had more positive attitudes toward nuclear power than those living in distance from the nuclear power plant. Males had more positive nuclear energy attitudes than females. Academic backgrounds were not related to nuclear energy attitudes. Environmental attitudes showed negative relationship with nuclear energy attitudes. While anti-nuclear citizen action groups had the most negative attitudes, nuclear power plant workers had the most positive attitudes among responding groups. Finally, university students majoring in nuclear engineering had more positive attitudes than those of religious studies.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.25 no.3
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• pp.16-27
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• 2002

This paper is mainly interested in customer's(fan's) royalty to professional sports in sports industry. The royalty is studied with the royalty to several products and a service, so that we can obtain the comparison between both the former and the latter royalty. Interested professional sports, products and service are baseball, basketball, soccer, beer, cu, cola/cider, etc, and we will call each of them 'item'. The seven related hypotheses are considered. In hypotheses the dependent variable is royalty to nine items, and the independent variables are rune items, and customer's sex and major. For testing hypotheses, a questionaire is used, and reliability is checked with Cronbach's Alpha and correlation coefficients. For some items the royalty is significantly strong. Rather, even if some item has bad quality, it is found that customers can be royal to that item. We can identify some of those items through the results of this study. The strong significant results will be useful for the customer management. Additional studies are required for nonsignificant results which seems to be useful, and they are noted in the final part of the paper.

• PNF and Movement
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• v.6 no.1
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• pp.21-25
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• 2008

Purpose : The purpose of this study was conducted to find out observation at gait analysis of the stroke patient with proprioceptive neuromuscular facilitation(PNF) concept. Methods : This is a literature study with books, seminar note and international PNF course book. Results : Stroke patient gait was poor initial contact by weakness of tibialis anterior or weakness of contralateral plantar flexor, poor loading response by loss of deep sensation, poor mid stance by loss of deep sensation, weakness of tibialis anterior and weakness of plantar flexors eccentric control, poor terminal stance, pre-swing, initial swing by loss of deep sensation and stiffness fo deep toe flexors. Conclusion : Stroke patient gait determine on loss of mobility, pain, fear, trunk muscle weakness, loss of coordination, loss of deep sensation, neglect and apraxia. Therefore observational gait analysis of the stroke patient focus on gait cycle and take out hypotheses from the gait cycle. These hypotheses have to define accept or not by parameters. Treatment plan made with the hypotheses.

• The Journal of Information Systems
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• v.29 no.2
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• pp.111-130
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• 2020

Purpose SNS (Social Network Service) is one of new promising marketing tools which allow marketer to do two-way communication and social interaction. Three characteristics of SNS marketing including informativeness, interactivity, and playfulness are distinguished from traditional marketing. The purpose of this study is to examine the relationships between three characteristics of SNS marketing, brand image, and purchase intention. Design/methodology/approach The present study proposed a research model integrating SNS marketing characteristics, brand image, and purchase intention represented by structural equation modelling and four hypotheses. A total of 20 questionnaire items for five variables were developed and measured by using five point Likert scale. 199 valid data were collected and used to test four hypotheses using SmartPLS. Findings Three hypotheses that the characteristics of SNS marketing such as informativeness, interactivity, and playfulness have a positive influence on brand image were supported at the significance level of 0.05 and 0.001 respectively. The hypothesis regarding the relationship between brand image and purchase intention was also supported at the significance level of 0.001. Brand image plays a significant mediating role in the relationship between SNS marketing and purchase intention. In particular, the result of research that playfulness of SNS marketing affects brand image significantly suggests a new future research theme regarding spiritual marketing. Implications for academics and practitioners were suggested.

• Management & Information Systems Review
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• v.4
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• pp.469-500
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• 2000

Over the past decades the concept of Third-Party Logistics(TPL) has generated considerable interest in American and European industries. It involves outsourcing logistics activities that have traditionally been performed within an organization. The functions performed by the third-party logistics can encompass the entire logistics process or, more commonly, selected activities with that process. Increasing corporate emphasis on such concepts as reengineering and supply chain management has led many companies to consider the use of such third-party logistics. This study examines the possibility of applying existing American research of the third-party logistics to Korean companies and investigates the criteria for the use of third-party logistics in Korea. To design the model and generate the hypotheses, this study conducted a comprehensive literature survey on the third-party logistics. To test the hypotheses, this study collected data from 229 companies from the public companies in Korea through a questionnaire survey and conducted descriptive analysis, correlation analysis, factor analysis, and multiple regression analysis using the SPSS for Windows Ver. 7.5 package. This study is hoped that it may contribute to the understanding and introducing of the third-party logistics in the fields of the firms. But there were some restrictions that the respondents were not covered all kinds of firms. These and other major findings from this study imply that existing American studies may be applicable the Korean companies and that this study may complement the deficiencies of the existing studies. Thus, the summary of the literature review, the research model and hypotheses, and empirical findings in this study will provide useful ideas for future research and deep insights for successful logistics management.

• Smart Media Journal
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• v.7 no.2
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• pp.23-33
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• 2018

A musical sheet is read by optical music recognition (OMR) systems that automatically recognize and reconstruct the read data to convert them into a machine-readable format such as XML so that the music can be played. This process, however, is very challenging due to the large variety of musical styles, symbol notation, and other distortions. In this paper, we present a model for the recognition of musical symbols through the use of a mobile application, whereby a camera is used to capture the input image; therefore, additional difficulties arise due to variations of the illumination and distortions. For our proposed model, we first generate a line adjacency graph (LAG) to remove the staff lines and to perform primitive detection. After symbol segmentation using the primitive information, we use a covariance-matching method to estimate the similarity between every symbol and pre-defined templates. This method generates the three hypotheses with the highest scores for likelihood measurement. We also add a global consistency (time measurements) to verify the three hypotheses in accordance with the structure of the musical sheets; one of the three hypotheses is chosen through a final decision. The results of the experiment show that our proposed method leads to promising results.

• Nuclear Engineering and Technology
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• v.50 no.5
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• pp.767-772
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• 2018

Public acceptance is a major issue that will determine the future of nuclear energy. In this article, we review relevant studies and identify several common patterns of nuclear public acceptance. Based on these patterns and four categories of factors, we propose hypotheses on the impact of different socioeconomic factors on the public opinion of nuclear energy. These factors were demographic and social influences, politico-economic, energy conditions, and nuclear accidents and natural risks. We tested these hypotheses using a data set including survey results on public opinion of nuclear energy in 59 countries from 1987 to 2014. Results of the regression analysis generally verified the proposed hypotheses, especially regarding the positive impact of education or geological suitability and the negative effect of improved living standards and democracy on nuclear acceptance. We propose policy recommendations, including a better focus on education and communication and a thorough consideration of the social and geological conditions a country needs to make before deciding to go nuclear. Potential weaknesses of this study are also discussed, including the possible causal relation between independent variables and the binary nature of the dependent variable.

• Health Policy and Management
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• v.11 no.2
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• pp.123-140
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• 2001

Hypotheses In health services research are becoming increasingly more complex and specific. As a result, health services research studies often include multiple independent, intervening, and dependent variables in a single hypothesis. Nevertheless, the statistical models adopted by health services researchers have failed to keep pace with the increasing complexity and specificity of hypotheses and research designs. This article introduces a statistical model well suited for complex and specific hypotheses tests in health services research studies. The covariance structure modeling(CSM) methodology is especially applied to regional relevance indices(RIs) to assess the impact of health resources and healthcare utilization. Data on secondary statistics and health insurance claims were collected by each catchment area. The model for RI was justified by direct and indirect effects of three latent variables measured by seven observed variables, using ten structural equations. The resulting structural model revealed significant direct effects of the structure of health resources but indirect effects of the quantity on RIs, and explained 82% of correlation matrix of measurement variables. Two variables, the number of beds and the portion of specialists among medical doctors, became to have significant effects on RIs by being analyzed using the CSM methodology, while they were insignificant in the regression model. Recommendations for the CSM methodology on health service research data are provided.