Brand Relaionship Quality(BRQ) Perceived by Fashion Product Consumers and Its Performance Variables for Fashion Product Types (패션 상품군별 소비자가 인식하는 상표관계본질(BRQ)과 성과요인 간의 인과모형 차이)
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- Korean Journal of Human Ecology
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- v.16 no.1
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- pp.159-171
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- 2007