• 패션비즈니스
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• 제18권6호
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• pp.188-207
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• 2014

The purpose of this research was to examine the extent of deontological (values) and teleological evaluation (considering consequences) used in arriving at an ethical judgment concerning intention to purchase a fashion counterfeit. In addition, the effect of psychographic (attitudes toward counterfeiting, risk taking, self-image, value consciousness, public self-consciousness, and materialism) and product attributes (perceived fashion content, physical appearance, and image) on intention to purchase a counterfeit product were investigated. Two alternatives and possible consequences as well as the scenario were given to the participants. The first alternative is persuading a friend not to buy a counterfeit and the second alternative is purchasing a counterfeit product with a friend. Participants (n = 245) were undergraduate volunteers enrolled in courses at a Midwestern university. Data were analyzed using confirmatory factory analysis and structural equation modeling. The proposed structural models fit the data adequately in both alternatives, and all paths were significant. Participants followed the decision making steps outlined by Hunt and Vitell (1986) in both alternatives. Personal characteristics exerted no influence on behavioral intentions concerning counterfeits. Two product-related characteristics (i.e., physical appearance of a counterfeit and projected image of a counterfeit) had direct effects on the behavioral intentions. The conclusions of this research are helpful in improving our understanding of variables that influence consumers' purchasing counterfeit luxury products.

• 가족자원경영과 정책
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• 제16권1호
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• pp.85-101
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• 2012

This study aims to identify the propensity to consume and housing characteristics according to life cycle as the main independent variable. It also tries to understand the consumption power and housing style of each cycle and analyze whether there are differences between each life cycle, ultimately aiming to match the propensity to consume and housing style with each cycle. For empirical analysis, on and off-line surveys of 488 people were collected and analyzed by cross analysis, factor analysis and analysis of variance. The prime research findings are as follows: First of all, factor analysis on propensity to consume showed four main sub-factors as rational consumption, conspicuous consumption, trend consumption, and status consumption. Secondly, current and preferred housing styles ranked from modern, natural, casual, classic and romantic, which proved that people are currently housed in preferred housing styles. Thirdly, in case of housing-related characteristics of life cycles, the size of the house increased as the levels progressed, and then decreased at level 6 when the children grew into adulthood. The majority of the population was paying a monthly rent, a few were leasing, and a very few owned their housing. 58% were living in apartments, but in levels 1-2, more were living in row houses and high-rise residential buildings, while in level 6 it was detached houses. Fourthly, the propensity to consume according to life cycle tended to shift from conspicuous and trend-based consumption to rational consumption as the cycles progressed. Fifthly, the preferred housing styles were modern and natural styles, regardless of life cycle. These study results can be applied to product development and marketing activities based on their accurate analysis of customers' needs, which can thus bring further customer satisfaction.

• 한국주거학회논문집
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• 제14권3호
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• pp.147-156
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• 2003

A small apartment housings in Korea, which is built mass-product from 1980s, are dissatisfied, in spite of good condition, due to the growing living areas and changing lifestyle of the residents. Many of them confronted with slum areas and the kinds of housing stock accumulated much more in Korean contexts. For the existing small houses, it could be discuss an adaptation model to the increasing requirement standards of the house residents; wider living area, new facilities and a style of new residence. A social policy for elderly people who are handicap in physical and economical aspects, is home stay system rather than national support. But it is not easy to find the three generation family house in Korea context, specially apartment house. This paper deals with the vertical unification typology of two dwelling units to one, in order to supply three generation houses by remodel existing small apartment houses constructed by Korea National Housing Corporation. The use of convert houses into vertical expansion are expected to be a house of three generation family, it can also enhance privacy against conflictive activities in a house. And also the merging types of two dwelling units into one can be used as a device to get rid of the monotonous characteristics and gain diversity in the declining stock housing.

• 국제학술발표논문집
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• The 2th International Conference on Construction Engineering and Project Management
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• pp.311-317
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• 2007

"Environmentally Sound and Sustainable Development (ESSD)" is a key word in recent years. The construction industry, have put a great influence on ergonomic and sustainable environment. Recently, "green building certifications", such as Indoor Air Quality (IAQ) and eco-friendly material regulation have been established. With this regard, new construction and aged-housing remodeling projects are required to meet these certification criteria. Multi-housing residents have great concern on eco-product, since many cases are reported that Sick Building Syndrome is caused by toxic substance from building materials. Aged-housing remodeling project is very unique in that building residents are selected prior to design phase. Therefore, the analysis of resident's need for building materials in aged-housing remodeling is relatively easy compared to new building construction. As such, it is very important to analyze their preferences for eco-friendly materials prior to project execution. The purpose of this study is to find the needs of residents and priority of their needs. Based on their needs and priority, this paper provides a new strategy in using environment-friendly materials and maximizing their satisfaction level when aged housing remodeling is constructed. In addition, this paper provide new criteria in selecting new developed environmental materials in remodeling projects for the purpose of improving the safety and health level in construction industry.

• 유통과학연구
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• 제13권11호
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• pp.39-46
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• 2015

Purpose - In Korea, there has been a recent trend that shows housing prices have risen rapidly following the International Monetary Fund crisis. The rapid rise in housing prices is spreading recognition of this as a factor in housing price volatility. In addition, this raises the expectations of housing prices in the future. These expectations are based on the assumption that a relationship exists between the current housing prices and expected housing prices in the real estate industry. By performing an empirical analysis on the validity of the claim that an increase in current housing prices can be correlated with expected housing prices, this study examines whether a long-term equilibrium relationship exists between expected housing prices and existing housing prices. If such a relationship exists, the recovery of equilibrium from disequilibrium is analyzed to derive related implications. Research design, data, and methodology - The relationship between current housing prices and expected housing prices was analyzed empirically using the Vector Error Correction Model. This model was applied to the co-integration test, the long-term equilibrium equation among variables, and the causality test. The housing prices used in the analysis were based on the National Housing Price Trend Survey released by Kookmin Bank. Additionally, the Index of Industrial Product and the Consumer Price Index were also used and were obtained from the Bank of Korea ECOS. The monthly data analyzed were from January 1987 to May 2015. Results - First, a long-term equilibrium relationship was established as one co-integration between current housing price distribution and expected housing prices. Second, the sign of the long-term equilibrium relationship variable was consistent with the theoretical sign, with the elasticity of housing price distribution to expected housing price, the industrial production, and the consumer price volatility revealed as 1.600, 0.104,and 0.092, respectively. This implies that the long-term effect of expected housing price volatility on housing price distribution is more significant than that of the industrial production and consumer price volatility. Third, the sign of the coefficient of the error correction term coincided with the theoretical sign. The absolute value of the coefficient of the correction term in the industrial production equation was 0.006, significantly larger than the coefficients for the expected housing price and the consumer price equation. In case of divergence from the long-term equilibrium relationship, the state of equilibrium will be restored through changes in the interest rate. Fourth, housing-price volatility was found to be causal to expected housing price, and was shown to be bi-directionally causal to industrial production. Conclusions - Based on the finding of this study, it is required to relieve the association between current housing price distribution and expected housing price by using property taxes and the loan-to-value policy to stabilize the housing market. Further, the relationship between housing price distribution and expected housing price can be examined and tested using a sophisticated methodology and policy variables.

• 한국엔터테인먼트산업학회논문지
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• 제14권4호
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• pp.77-89
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• 2020

최근 주택시장의 경향을 반영하여 도시형 타운하우스의 개발이 지역에 따라 다양한 형태로 이루어지고 있는 실정이다. 그러나 생활주택으로서의 특성과 소비자들의 니즈를 잘못 판단하여 도시생활에 적합하지 않거나 무분별한 지역개발의 산물로 전락하는 등 많은 시행착오를 거듭하고 있다는 점은 매우 안타까운 일이 아닐 수 없다. 도시형 타운하우스의 장점은 사생활 침해나 가구 간 소음문제가 없으며, 개별정원과 주차공간의 확충, 접지성 확보, 개성 있는 내·외부 계획을 할 수 있다는 점이다. 또한 방범, 방재, 보안 등 공동관리 효율성, 출입문 분리를 통한 연속벽 건축, 중앙광장, 공원 등 공용공간 계획 등의 공동주택 측면의 장점도 갖추고 있어서 도시형 주거유형으로 발전할 수 있는 가능성은 매우 높다고 본다. 따라서, 본 연구에서는 도시 생활공간에 적합한 주택상품개발을 위한 기본 방향을 구축하여 도시형 타운하우스의 역할을 극대화하는데 그 목적이 있으며, 생활주택으로서의 공간적 요소와 기능적 요소 및 재료활용을 파악하여 소비자의 니즈에 부합하는 도시형 타운하우스의 주택상품개발을 위한 가이드라인을 제시하고자 한다.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2019년도 추계 학술논문 발표대회
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• pp.182-183
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• 2019

The amount of multi-aged housing more than 15 years since the completion has increased, and the real estate market caused by apartment remodeling has also increased. The domestic mortgage loan regulation on relocation expense caused by remodeling apply to same limit as that for mortgage loan newly-built apartment. The excessive government housing regulation could be an obstacle for the occupants residential stability of remodeling apartment. To suggest methods for government housing regulation of residential mortgage loan related to remodeling, examples for mortgage loan regulation and mortgage products were studied and compared. It is pointed out that regulation on occupants relocation expense caused by remodeling has to be relaxed and mortgage product development are needed to boost remodeling project.

• 동아시아경상학회지
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• 제8권1호
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• pp.57-69
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• 2020

Purpose - This study examines what are the asset market fluctuations in Europe and how each economic variable affects major variables, and explore the dynamics of housing and stock market through Greece. The variables under consideration are balance on current account (BCA), index of stock (STOCK), gross domestic product (GDP), housing price indices (HOUSING), M3, real rate of interest (IR_REAL) and household credits (LOAN). We investigate the functional and causal relationships between housing and stock market. Research design, data, and methodology - Vector error correction model (VECM) is used to figure out the dynamic relationships among variables. This study also contains the augmented Dickey-Fuller unit root, cointegration, Granger causality test, and impulse response function and variance decomposition analysis by EViews 11.0. Results - The statistical tests show that all variables under consideration have one unit root and there is a longterm equilibrium relationship among variables for Greece. GDP, IR_REAL, M3, STOCK and LOAN can be considered as causal factors to affect real estate market, while GDP, LOAN, M3, BCA and HOUSING can bring direct effects to stock market in Greece. Conclusions - It can be judged that the policy that affects the lending policy of financial institutions may be more effective than the indirect variable such as monetary interest rate.

• 한국주거학회논문집
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• 제25권2호
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• pp.71-78
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• 2014

In recent years, Korean government has focused on improving the environmental impact of products in order to reduce greenhouse gas emissions and to achieve their energy goals. The government has been conducting the following polices such as green procurement inducement and certification system. After carbon labeling was conducted in 2009, among a total of 1,065 items, 97 building materials have been given a certification: finishing materials items have the highest weight (56%). The increase in the certification numbers shows that there has been considerable technical efforts in the building material industry. At the awareness of carbon label and purchase of low carbon product, however, customers are aware of carbon labeling but the purchasing rate of carbon product is low. In this paper, we suggest that low carbon activities must also be considered in order to create client value by adding the concept of ecological efficiency. The objective of this study to measurer the eco-efficiency of carbon labeled building materials on the basis of environmental aspects of the product with the perspective of economy for purchasing the excellent products.

• 한국농촌건축학회논문집
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• 제14권3호
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• pp.101-108
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• 2012

The purpose of this study was to set and analyze the feasibility and survey of the Hanok(The traditional Korean style house) housing complex project within Seoul metropolitan area. The results of this study were as follows. First of all, a survey was carried out to find out the optimum Hanok style. The survey showed that many people chose a frond and back yard garden as a merit of Hanok and pointed out the weak crime prevention as a weakness of Hanok. The optimum size for a Hanok was from $264m^2$ to $330m^2$ and living space was from $100m^2$ to $132m^2$. And people considered about 120% of what the apartment sells for as the reasonable price of a Hanok. Based on the survey, this study planned a Hanok housing complex on a lot that has competitive price and analysed the feasibility of the housing plan. The result was that Hanok's construction cost per $3.3m^2$ to be a marketable product has to be below about 6 million Won. As a result, the construction cost-saving through the advanced technology and planning to meet the changing customers' needs are needed to vitalize Hanok's supply.