• Title/Summary/Keyword: hotel wedding convention

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How Does Perceived Wedding Banquet Service Quality Affect on Customer Satisfaction and Loyalty in Korea? (한국의 결혼연회 서비스의 품질이 고객 만족도와 충성도에 어떤 영향을 미치는가?)

  • Hwang, Joo-Young
    • Asia-Pacific Journal of Business
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    • v.11 no.4
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    • pp.135-148
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    • 2020
  • Purpose - The purpose of this study was to find out the relation between wedding banquet service quality, customer satisfaction and loyalty focusing on upscale hotels in Korea. Design/methodology/approach - The primary data was collected through an online questionnaire to test hypotheses and investigate the objectives of the study. 89 questionnaires were collected as valid data to be analyzed. In order to test hypotheses, reliability, validity, correlations and regression analysis were accomplished. Findings - The findings of this study can be summarized as followed. Firstly, as a result of examining the relationship between perceived hotel wedding banquet quality and customer emotional satisfaction. Through this study, the perceived wedding banquet quality does not affect customer satisfaction. Secondly, emotional satisfaction on wedding banquets affects customer loyalty. Thirdly, it is found that the perceived service quality on wedding banquets can affect customer loyalty. Research implications or Originality - With the rise in selecting wedding venues, establishing an effective marketing strategy by practitioners is demanded in order to survive in competitive situations. However, research conducted on wedding banquets is insufficient so far. Therefore, this study was needed to conduct to widen the scope of the study.

The Effect of Dining Space Design, Food Styling, and Table Decoration of Hotel Wedding Conventions on Customer Satisfaction and Customer Loyalty (호텔 웨딩 컨벤션의 식 공간 연출, 푸드 스타일링, 테이블 데코레이션이 고객 만족과 고객 충성도에 미치는 영향)

  • Cho, Sung-Ho;Lee, Sung-Man
    • Culinary science and hospitality research
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    • v.16 no.1
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    • pp.239-253
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    • 2010
  • This study was designed to investigate the performance analysis of dining space design, food styling, and table decoration of hotel wedding conventions. For this purpose, it investigated relevant literatures, set up hypotheses to solve main questionable considerations and made a corresponding empirical analysis. For the empirical analysis, a questionnaire survey was conducted to total 316 customers of deluxe hotels in the Seoul area. The model was tested using SPSS 12.0 and AMOS 5.0 on a sample of 321 surveys received with 96% of usable response rate. The results of the empirical analysis are as follows. Dining space design has a significant effect on customer satisfaction. Food styling has significant influence on customer satisfaction. Customer satisfaction has significant influence on revisit intention. Customer satisfaction has a significant effect on word of mouth. Revisit intention has significant influence on word of mouth.

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