• 제목/요약/키워드: hotel service quality

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The Effects of Education Service Quality on Learning Outcome in the Culinary Education Facility: Application of IPA

  • Lee, Ka-Hi;Lee, Sun-Lyung;Namkung, Young
    • 한국조리학회지
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    • 제20권5호
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    • pp.76-83
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    • 2014
  • This article examines the effects of education service quality of culinary education facility on the learning outcome. For this, items for figuring out the relation between education service quality and the learning outcomes has been deducted through IPA regarding education service quality. Further, the factors of education service, which is for verifying the effects of relevant experiences (culinary certificate) have been examined according to advanced studies. Self administered questionnaires have been prepared by 231 samples in total and the collected data have been analyzed through frequency, factor, reliability and regression analyzing methods by using SPSS 18.0. The results from paired t-test performed on the importance and performance of culinary education service quality indicate that expertise, level of knowledge, education method of instructor and additional convenience facilities (locker and lounge etc) are the most important factors respectively. The results from IPA analysis show that the quadrant 1 includes knowledge level, education method, kindness of instructor. The quadrant 2 contains awareness of instructor while the third one includes culinary facility, tool structure and convenience facility. In addition the quadrant 4 includes hygiene of learning place. According to the results from hypothesis test, education service quality affects learning outcome and the experience (certificate) of learner from culinary education facility results in difference in education service quality and awareness of learning outcome therefore the hypothesis is partially verified.

Resort Hotel 경영전략 평가에 관한 소고 (A Study on Evaluation Process of Hotel Management Strategy)

  • 한승엽
    • 산학경영연구
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    • 제3권
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    • pp.155-182
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    • 1990
  • The objective of this study is on evaluation process of resort hotel management strategy. Therefore, in this study, we find try to a successful implemantation of resort hotel feasibility study and management strategy by systematizing and materialinzing the theory of resort hotel. And we have also investigated and analyzed the real status of resort hotel and then worked out the problem, and estabilished a plan for feasibility determination of resort hotel, he results of this study are as follow: 1) We need to characterize, matenance, develop the benefits of resort hotel. 2) We need to know how to establish model and facilities of resort hotel. 3) We have to inclease quality and quantity of employee's service. 4) We need to effort to satisfy customer's needs and wants through improvising and enlarging facilities of resort hotel. 5) We need to specialize the quality of F & B division. 6) We need to improve the hotel image, promote sales through promotion tools like avertisement, publicity, personel selling, sales promotion.

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Features of State Regulation of the Hotel and Restaurant Business in the Digital Economy

  • Davydova, Olena;Tomalia, Tetiana;Prylepa, Nataliia;Hryzovska, Liliia;Borutska, Yuliia
    • International Journal of Computer Science & Network Security
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    • 제22권9호
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    • pp.69-74
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    • 2022
  • The main purpose of the study is to determine the features of state regulation of the hotel and restaurant business in the digital economy. Particularly relevant are the processes of digitalization of the service sector. Trade and transport companies, enterprises in the hotel and restaurant industry, catering got the opportunity to expand the target audience, improve the quality of service, develop at an accelerated pace, take into account that in the global digital economy, victory will go to those whose arsenal will involve a large number of high-quality digital platforms. As a result of the study, key aspects of state regulation of the hotel and restaurant business in the digital economy were identified.

관광호텔 아웃소싱 전략에 관한 개념적 고찰 (A Conceptual Study on Outsourcing Strategy in Betel Industry)

  • 정연홍;하용규
    • 한국조리학회지
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    • 제8권3호
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    • pp.123-146
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    • 2002
  • Outsourcing is procuring of outside resources, other than core resources for core competence, by a contract, from which a corporate can focus its core resources on core business. The outsourcing strategies of Korea tourist hotel business are in a rudimentary stage, which has been limited in simple work areas such as housekeeping services, room maid services, parking control services, security services, janitor services, laundry services, facility management, shuttle bus services, and sterilization services and their purposes are mainly to retrench a burden of employment or firm-fixed expenses. Therefore, the outsourcing strategies of Korea tourist hotel business have the following problems. First, their outsourcing has introduced only for the purpose of retrenching expenses. Second, it tends to deteriorate service quality, due to lack of pre-training. Third, it tends to concentrate their attentions only on simple repetition works. Fourth, their outsourcing is slow adjusted to the needs of business cultures. Outsourcing services in Korea tourist hotel business have never contributed to their basic concepts such as 1) maintenance or enhancement of core competences, 2) promotion of business efficiency through service quality improvement and expense retrenchment, and 3) achievement or enhancement of competitive advantage through enlarging their specialties, cultivating their market, learning new knowledge, and developing their asset. Therefore, this study is to insist on fife necessity of overcoming simple repetitive service outsourcing in tourist hotel business. In order to build a core competence and/or achieve a competitive advantage, the scopes of outsourcing services should be enlarged in Korea tourist hotel business.

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외식기업의 서비스 품질이 긍정적 감정, 브랜드 애정, 그리고 브랜드 충성도에 미치는 영향 (The Effects of Service Quality on Positive Emotion, Brand Affection, and Brand Loyalty in Restaurant Sector)

  • 김은정;김성훈
    • 한국프랜차이즈경영연구
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    • 제15권2호
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    • pp.1-15
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    • 2024
  • Purpose: Service quality plays an important role in the credibility of consumer behavior as it enhances brand loyality in hospitality business. The objective of this study is to determine the effects of service quality, positive emotion, brand affection, and brand loyalty in restaurant sector by applying the S-O-R model. The study also introduces a new integrated structural model that combines service quality's dimensions of physical quality, interaction quality, and outcome quality. Research design, data, and methodology: This study was analyzed in a quantitative way using the survey results of 395 customers who had experience of visiting restaurants. All constructs were measured with multiple items developed and validated in prior studies. In this study, SmartPLS 4.0 was used to evaluate the research model. The reliability, convergent validity, and discriminant validity of the measurement tool were verified. Result: Result was found that service quality(physical quality, interaction quality, outcome quality) had a positive effect on positive emotion and brand affection. Also both of positive emotion and brand affection had a positive effect on brand loyalty. This study contributes to the service quality literature and has practical managerial implications.

SERVQUAL을 이용한 서울 특1급 호텔 서비스 평가 및 비교에 관한 연구 (A Comparative Study on Evaluating the Premier Executive Hotel Services of Seoul with SERVQUAL)

  • 장대성;신충섭
    • 품질경영학회지
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    • 제27권4호
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    • pp.191-215
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    • 1999
  • This research was conducted to indentify the differences In the quality of services between the Premier Executive hotels of Kangbuk area and those of Kangnam area in Seoul utilzing "SERVQUAL" a tool designed to evaluate service quality by Parasuraman, Zeithaml and Berry research team. Based on the review of the related literature, eight variables concerning hotel services were identified. The eight variables are hotel facilities, an employee′s neatness, parking facilities, facilities of guest rooms, trust, response, assurance, location and geographic environment of hotels. And then three hypotheses were developed using eight variabies and tested to find which Premier Executive hotels provide foreign customers better services, in Seoul. Conclusively, it is identified that the Premier Executive hotels in Kangnam area provide better service quality than those of Kangbuk area.

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차세대 호텔 멀티미디어 서비스를 위한 시스템 구현 (Implementation of System for Next Generation Hotel Multimedia Services)

  • Chun-Kwan, Park;Byung-Chun, Jeon
    • 대한전자공학회논문지TC
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    • 제41권10호
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    • pp.87-96
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    • 2004
  • 최근 비즈니스 클래스 호텔은 고객들에게 인터넷 서비스를 제공하는 것이 필수적이다. 따라서 대부분의 호텔은 인터넷 서비스를 위한 설비를 적극적으로 설치하고 있다. 비즈니스맨 또한 호텔 룸에서 자기집 또는 사무실과 같은 수준의 인터넷 서비스를 사용하길 원한다. 그러나 현재 호텔에서 CATV 기반의 TV와 VoD (일부분)가 공급되고 있으며, 인터넷 서비스를 위하여 별도의 장비가 설치되어야 한다. 또한 기존의 TV는 2~3년내에 HDTV로 대체될 것이 틀림없다. 주 논문의 목적은 xDSL 기술, VLA 매핑 기술 및 QoS 기술을 이용하여 차세대 호텔 멀티미디어 서비스 시스템을 구현하는 것이다. 이 시스템은 호텔의 각 룸에 고 품질 비디오 서비스와 인터넷 서비스를 동시에 제공할 수 있으며, 또한 호텔 로비, 회의실, 그리고 커피 샵과 같은 장소에 대하여 무선랜을 이용하여 인터넷 액세스 서비스를 재공해준다. 그러므로 이 시스템은 xDSL 기술을 과금을 위한 VLAN 매핑 기술과 비디오 스트림 전송을 위한 QoS 기술에 접목함으로써 호텔 멀티미디어 서비스 분야에 새로운 시장을 창출해 줄 것이다.

서비스품질향상을 위한 BSC적용방안에 관한 실증연구 - 호텔기업을 중심으로 - (A Empirical Study on Applying the BSC for Service Quality Development)

  • 김형욱;권혁태;오형석
    • 품질경영학회지
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    • 제37권1호
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    • pp.20-28
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    • 2009
  • This study was designed to examine the existing studies on Balanced Score Card(BSC) which is being spot-lighted as the performance system in hotel industries. In addition, this study also examines the effects of BSC on service qualities when applied in service industries. Services business have different features from other manufacturing industries and also highly value the importance of service quality as a factor which can directly affect the performance in service industries. Therefore, the performance system measuring service Qualify need to be developed in terms of BSC. This study is to prove the need of strategic approach to achieve improvements in service quality using BSC. For this study, Statistical similarities were used to prove the interrelationship between service quality and four factor in BSC. However, there was a limit on the statistical and study model. To overcome the problems, more related studies need to be followed up for a general use.

호텔종사자의 내부마케팅과 고객만족의 관계에서 서비스품질의 매개효과 (The mediating effect of service quality between internal marketing and customer satisfaction)

  • 안관영
    • 대한안전경영과학회지
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    • 제9권6호
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    • pp.97-103
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    • 2007
  • This paper reviewed the relationship among internal marketing, service quality and customer satisfaction, and the mediating effect of service quality. Based on the responses from 163 hotel employees and 489 customers who encountered them, the results of hierarchical regressional analysis showed that all internal marketing factors have positive relationships with service quality, and service quality has positive relationship with customer satisfaction. Also, service quality has mediating effect between four internal marketing factors(education, compensation, delegation of authority, and internal communication) and customer satisfaction.

혜전대학 호텔조리과 학생이 인식하는 서비스 가치에 관한 연구 (A study on perceived service value among the students of Hotel Culinary Department in Hyejeon College)

  • 강경재
    • 한국조리학회지
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    • 제7권3호
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    • pp.193-209
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    • 2001
  • The result of this study suggests that students' perception of service value is related to functional value with regard to need and satisfaction, epistemic value, image, emotional value, functional value with regard to price and quality, and social value. Specifically female students give less importance to epistemic value than their male counterparts. Students in the 2nd grade gave less favorable scores to the functional value with regard to need and satisfaction, epistemic value, image, emotional value and functional value with regard to price and quality than students in the 1st grade. Students in the night class gave less scores to epistemic value and functional value with regard to price and quality than students in the day class. It is confirmed that the difference between groups by the period in school is in functional value with regard to need and satisfaction, image, emotional value, and functional value with regard to price and quality. And it is also revealed that these results are similar to the results of analysis by the grade. In conclusion college operators should not overemphasize that the department of Hotel culinary arts occupies the leading position of the culinary academic world in Korea and the firms of food service industry positively evaluate the department of Hotel culinary arts, and in order to cope with the rapidly changing environment of the culinary education consistent investment constant changes and of efforts should not be stopped. On one hand the teaching staff of the department of Hotel culinary arts should reconsider their original role, and need behavior and practice to fill their deficiency with steady efforts in terms of students' perceived service value. In addition the students of the department of Hotel culinary arts should not be shackled by the past tradition, should not take a pessimistic view of the present situation, should not take an optimistic view of the future, and should always cultivate their ability to provide for the future.

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