• 제목/요약/키워드: hospitality industry

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Development of the Instructional Design Guideline utilizing Goal-based Scenario for Culinary Practice Education

  • Ko, Beom-Seok;Na, Tae-Kyun
    • 한국조리학회지
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    • 제22권1호
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    • pp.141-152
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    • 2016
  • Recently, not only development of curriculum associated directly with job, the development of new education model is in great need. So, the purpose of this study is to develop the instructional design guideline utilizing goal-based scenario(GBS) for college students who major in culinary arts. First, to achieve this goal, we recognized the 7 core elements(learning goal, mission, cover story, role activity, scenario operating, resource, feedback) composing GBS through literature review and case study. Second, we drew a conclusion about the problem and guideline for traditional culinary practice course by conducting inspection about culinary practice environment and needs with professors who are teaching culinary arts. Third, we applied the instructional design guideline for culinary practice to regular classes according to GBS's factors, and then we did formative evaluation with content experts and educational technology expert. Finally, we designed the final instructional design guideline for culinary practice by modifying early model reflected the result of formative evaluation. The results of this study are as following. First, when we applied GBS to culinary practice, professors have to focus on process of materialization by developing easy scenario to students. Also, they have to prepare the class circumstance to feel about sense of realism in advance. Second, to give a conjugally new skill at working, professors's effort is important. culinary practice education at college has responsibility to carry out the vocational training that has competitiveness and difference with labor market's needs. Therefore, it is necessary for us to develop the teaching and learning model for culinary practice which is suitable for major based on the manpower demand for industry without causing job mismatch from demand for industry.

호텔.외식 조리 종사원의 직무 만족이 이직 의도에 미치는 영향 - 대구 지역 조리 종사원을 대상으로 - (A Study on Job Satisfaction and Turnover Intention of Cuisine Employees in the Hotel and Food Service Industry - Focusing on the Cuisine Employees in the Daegu City -)

  • 권용우;유영진
    • 한국조리학회지
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    • 제15권4호
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    • pp.245-258
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    • 2009
  • 본 연구는 선행 연구의 고찰을 통하여 호텔과 외식업체에 종사하는 조리 종사원의 직무 만족과 이직 의도의 구성차원과 측정방법을 이론적으로 정립하고 실증적으로 연구하여, 조리 종사원의 직무 만족과 이직 의도의 관계규명을 통하여 조리 종사원의 합리적이고 효율적인 인사 관리에 관한 시사점을 제시하고자 한다. 실증분석은 대구 지역 호텔과 레스토랑에 근무하는 조리 종사원을 대상으로 하였으며, SPSS/WIN 12.0을 이용하여 254부의 설문 중 239부를 분석에 사용되었다. 그 결과, 호텔과 외식업체 조리직 종사원의 직무 만족은 이직 의도를 감소시키는 것으로 나타났다. 이러한 결과를 바탕으로 경영자는 비용을 감소시키고 경영 성과를 제고하기 위하여 직무 만족을 향상시킬 수 있는 방안을 모색하여야 하며, 종사원의 직무 만족이 경영 성과에 직 간접적으로 영향을 미치며 이직 의도를 감소시킴으로 인하여 양호한 팀웍을 형성할 수 있음을 인식하여야 할 것이다.

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외식산업 창업 성공 요인이 경영 성과에 미치는 영향 (The Effects of Success Factors for Starting Business in the Food Service Industry on Management Performance)

  • 김상호;박진환
    • 한국조리학회지
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    • 제16권2호
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    • pp.215-231
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    • 2010
  • 본 연구는 현재 운영 중인 외식업체의 창업 경영자들을 대상으로 창업 성공 요인을 파악하여 신규 창업자들에게 실무적 시사점을 제공하고자 하는 목적에서 수행되었다. 본 조사는 대구시내에 소재하는 270개의 일반음식점 창업 경영자들을 대상으로 설문조사가 수행되었으며, 회수한 설문지 중 총 237부를 최종 분석에 이용하였다. 연구결과 첫째, 창업자의 진취적 성향은 외식 창업의 경영 성과에 유의한 영향을 미치는 것으로 나타났다. 진취적 성향을 가진 창업가들은 자신의 사업을 성장, 발전시키기 위해 의사 결정 상황에서 빠른 판단과 결단력을 보이며 도전적으로 업체 경영 환경의 변화에 대처 하는 것으로 밝혀졌다. 둘째, 음식점의 점포 환경 요인, 서비스 요인, 마케팅 요인, 상품 요인은 외식 창업의 경영 성과에 유의한 영향을 미치는 것으로 나타났으나, 그 중에서도 서비스 요인이 가장 큰 영향을 미침을 알 수 있었다. 이는 소비자들의 외식업체 선택기준 중 기본적으로 음식의 맛이 좋아야 한다는 전제를 제외하고는 서비스 요인이 외식 창업에서 매우 중요한 성공 요인임을 알 수 있었다. 셋째, 상품 요인에 있어서 음식의 품질과 건강지향성 또한 외식 창업의 성공에 영향을 미치는 것으로 나타났다. 외식업체의 선택에 있어서도 건강과 관련된 부분이 중요한 고려요인이 되고 있다. 따라서 외식업체는 무엇보다도 타 경쟁업체와 차별화되는 음식의 맛과 질뿐만 아니라 맛과 품질의 일관성, 건강을 지향하는 식자재의 구매 및 메뉴 개발을 하여 기존 업체들과 차별화하는 것이 중요하다.

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주류 선택 유형에 따른 주류 소비 행태에 관한 연구 (A Study on the Liquor Market Segmentation by Patterns of Choosing Liquor)

  • 김영아;김동진;변광인
    • 한국조리학회지
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    • 제16권2호
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    • pp.232-242
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    • 2010
  • 현대의 점점 다양해지는 소비자의 욕구와 이러한 소비자의 욕구를 충족시키려는 주류산업의 흐름에 따라 새로운 술들이 속속 개발 및 출시되고 있다. 이에 본 연구의 목적은 주류의 선택 유형에 따른 소비자들의 특징을 알아봄으로써 소비자들의 주류 소비 패턴과 성향을 파악하여, 앞으로의 주류 개발 및 시장세분화 마케팅 전략에 기초적 자료가 되고자 하는 것이다. 군집분석을 통하여 주류 선택 시 고려사항을 합리적 선택형, 맛 지향형, 광고 지향형, 주관적 선택형 등의 4가지 유형의 소비자 군집으로 구분하였고, 대응일치분석을 통해 각 군집의 특징을 밝혔다. 합리적 선택유형은 유행에 민감한 젊은 층과 관련이 있고, 50대 이상의 대졸 학력자로 이루어진 맛 지향형은 일주일에 3~4회 술을 마시고 업무적인 이유로 인한 음주량이 많은 유형, 광고 지향형은 대부분 여성인 전업주부로 광고에 민감한 유형, 30대 대학원 이상의 학력, 전문직과 관련성이 높은 주관적 선택형은 주류의 여러 가지 장점과 단점을 골고루 고려하여 음주하는 유형으로 나타났다.

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호텔 직원의 경력개발이 개인직무적합성 및 직무만족도에 미치는 영향에 관한 연구 (The Effects of Employees' Career Development upon Person-Job Fit and Job Satisfaction in the Hotel Industry)

  • 정효선;윤혜현
    • 한국조리학회지
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    • 제17권4호
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    • pp.25-38
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    • 2011
  • 본 연구에서는 특급 호텔 직원을 대상으로 경력개발이 개인직무적합성 및 직무만족도에 미치는 영향력을 고찰하였다. 총 353부의 표본을 가지고, 3개의 가설을 구조방정식 모형을 통하여 검증하였으며, 최종 모형의 적합도지수는 ${\chi}^2$=563.417 (p<.001), df=236, CMIN/DF=2.387, RMR=.070, GFI=.881, AGFI=.848, NFI=.921, CFI=.952, RMSEA=.065로 조사되었다. 가설 검증 결과, 호텔 직원의 경력개발 중 경력동질성(${\beta}$=.437), 경력 계획(${\beta}$=.284), 경력관리(${\beta}$=.138)는 직원의 개인직 무적합성에 유의한 영향을 미쳤으며, 직무만족도에 유의한 영향을 미치는 경력개발 요인으로는 경력관리(${\beta}$=.238)인 것으로 나타났다. 더불어 직원의 개인직무적합성(${\beta}$=.637)은 직무만족도에 유의한 영향을 미치는 것으로 조사되었다.

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외식업 종사원의 조직정치지각이 조직침묵 및 이직의도에 미치는 영향: 식음·조리부서의 조절적 역할 탐색 (The Effects of Employees' Perceptions of Organizational Politics on Organizational Silence and Turnover Intention in the Food-Service Industry: The Moderating Role of Food & Beverage and Kitchen Departments)

  • 권영국;김영중
    • 한국조리학회지
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    • 제23권3호
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    • pp.123-136
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    • 2017
  • This study aims to understand the influence of employees' perceptions of organizational politics (POP) on organizational silence (OS) and turnover intention (TI) in the foodservice industry and to verify the moderating effects of departments (food & beverage and kitchen) in the relationship among the POP, OS, and TI. Based on a total of 313 useful samples obtained for the empirical research, this study reviewed the reliability and fitness of the research model and verified a total of 2 hypotheses using the AMOS program. The hypothesized relationships in the model were tested simultaneously by using a structural equation model(SEM). The proposed model provided an adequate fit for the data, $x^2=349.889$ (p<0.001), df=100, CMIN/DF=3.499, GFI=0.882, NFI=0.880, CFI=0.911, RMSEA=0.089. The model's fit, as indicated by these indexes, was deemed satisfactory, thus providing a good basis for testing the hypothesized paths. The results of SEM showed that foodservice employees' POP had positive impacts on the defensive silence (DS) and acquiescent silence (AS). In addition, DS and AS had a positive influence on TI. The department (food & beverage and kitchen) was found to have a partial moderating effect in the relationship between POP, OS, and TI. Based on the research findings, we discussed the practical implications and suggestions for the future research.

일본인 관광객의 숙박 후기 평점에 대한 관리자 응답의 조절효과 (Moderate Effects of Managerial Response on Hotel Ratings of Japanese Tourists)

  • 장주혁
    • 산경연구논집
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    • 제10권7호
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    • pp.83-89
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    • 2019
  • Purpose - It is a very important issue for the Korean tourism industry to increase tourism revenue by attracting foreign tourists. Although Japanese tourists have been an important part of the Korean tourism industry for a long time, the level of tourist satisfaction including accommodation has been at the worst compared to other foreign visitors, which strongly requires concrete solutions. Therefore, this study focuses on improving the satisfaction level of Japanese visitors in the use of accommodation, and find out the influence of the managerial response. Research design, data, and methodology - In this study, customer review and managerial response of hotels in Seoul were collected from "Rakuten Travel" which is the most representative online travel agency in Japan. As a result of collecting data from 2016 to 2018, 6,190 customer reviews and 1,241 managerial responses from 120 hotels were used for analysis. In addition, information on the properties of 120 hotels, such as the number of rooms, classification, types of hotel facilities, types of room facilities, accessibility and prices, were collected. To test the hypotheses, moderated multiple regression analysis was conducted with SPSS 22.0. Results - It was found that only 25 sites, 20.8% of the total 120 sites, were implementing managerial response and average response rate was 66.42% among them. As a result of examining the main effects of the hotel attributes on the ratings, accessibility and price are confirmed as effective variables. We also found that the response rate has a significant moderate effect in both the accessibility and price. In other words, there was a significant difference in the influence of accessibility and price on the ratings depending on the response rate. Also, it was confirmed that the response rate is not a pure moderator variable but a quasi moderator variable. Overall, the evidences partially supported the hypothesis. Conclusion - It was possible to provide important suggestions to the hotel managers who were concerned about managing tourist satisfaction with accessibility problems. It was found that the accessibility problem could be overcome by increasing the response rate. It was also confirmed that high ratings can be more effectively achieved for high priced hotels by increasing the response rate.

외식기업의 문화마케팅이 기업이미지와 구매의도에 미치는 영향 (The Effect of Cultural Marketing on a Corporate Image and Purchase Intention in the Foodservice Industry)

  • 진양호;한인경
    • 한국조리학회지
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    • 제18권3호
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    • pp.58-71
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    • 2012
  • 본 연구는 외식기업 문화마케팅이 기업이미지와 구매의도에 미치는 영향을 밝히는데 목적을 갖고, 서울 지역에 소재한 패밀리레스토랑 이용 유경험자 20대~60대 남 여 총 300명을 편의표본추출 하여 2011년 6월 1일~8월 30일 간 설문조사를 실시하였다. 분석결과 첫째, 외식기업 문화마케팅이 기업이미지에 미치는 영향을 검증한 결과 문화판촉, 문화기업이 기업이미지에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다(p<.05). 둘째, 기업이미지가 구매의도에 미치는 영향을 검증한 결과 기업이미지는 구매의도에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다(p<.001). 셋째, 외식기업의 문화마케팅과 구매의도의 관계에서 기업이미지의 매개효과를 분석한 결과 기업이미지는 문화지원, 문화연출, 문화기업, 문화판촉과 구매의도간의 관계에 있어 부분 매개하는 것으로 나타났다. 이상의 결과를 볼 때 외식기업에서의 문화마케팅 중 문화판촉과 문화기업 요인이 기업이미지에 긍정적인 정(+)의 영향을 미치고, 문화판촉, 문화연출, 문화기업 또한 외식기업의 구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 이는 문화마케팅에 의한 결과로 기업이미지의 긍정적인 향상과 함께 구매의도에도 영향을 미쳐 외식기업의 매출향상에 기여할 수 있음을 시사한 것으로 볼 수 있다.

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병원서비스코디네이터 교육과정이 교육만족과 의료서비스 품질에 미치는 영향 (The Effect of Hospital Service Coordinator Education Curriculum on the Education Satisfaction and the Quality of Medical Service)

  • 최은경;박창식;서종범
    • 보건의료산업학회지
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    • 제2권1호
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    • pp.137-154
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    • 2008
  • The increase of the supply of medical service and the increase of hospitals have intensified the competition of hospitals, and the advancement towards internationalization in the opening of medical industry has triggered the infinite competition of medical profession. In addition, the high expectation of customers and quality improvement in the medical care in accordance with the improvement of overall income, and the change of active role of medical consumers according to the popularization and the improvement of rights awareness reflect the customer needs and choice in the medical service. Customers wanted to receive the kind and pleasant service under the up-to-date medical service. Therefore, as a solution, hospital coordinators were emerged for the purpose of smooth treatment and customer satisfaction by generalizing all service of hospital. Accordingly, this thesis attempted to investigate the effect of hospital coordinator education curriculum on the education satisfaction and the quality of medical service. In order to solve the purpose of this study, I, author reviewed the existing literatures, established hypothesis, and verified hypothesis by using the variety of statistics techniques such as reliability, validity, frequency analysis, and regression analysis. The verification of hypothesis is as followings: First, among education training factors of hospital coordinators, the quality of instructor significantly affects the satisfaction of hospital coordinator education training. Second, among training factors of hospital coordinator, the attitude of trainee significantly affects the training satisfaction of hospital coordinator. Third, among education training factors of hospital coordinator, education course significantly affects the training satisfaction of hospital coordinator education. As the qualities of instructor are better equipped, the satisfaction of education becomes higher. It indicates that the education method of instructors is important as an index to represent the qualities of instructor such as the appropriateness of education method, preparation, passion, visual materials, the adequacy of education procession, and specialized knowledge, and it has important effect on the satisfaction of education. In order to enhance the satisfaction of hospital coordinator education, the creation of education environment, making trainee concentrate on the education, is required by appropriately allocating programs, arousing interest in education, based on the attitude of trainee, discussion, and preliminary programs, preparation, ahead of enforcement of education. Fourth, the satisfaction of hospital coordinator education training significantly affects the reliability among the qualities of medical service. Fifth, satisfaction of hospital coordinator education training significantly affects hospitality I kindness among the qualities of medical service. If the education satisfaction of trainee is high, it is effective in the practical application such as dealing with complaints, the duty performance for the patients, and so on in offering the medical service, related to reliability and furthermore, we can find the positive change in the attitude change of medical professions related to the reliability of hospital coordinator. In addition, in the process of offering medical services such as the kind explanation on the duty, rapid response to the customers inquiry, and tidy uniform, practical effect was verified. Sixth, the education training factor of hospital coordinator significantly affects the reliability among the quality of medical service. Seventh, the education training factors of hospital coordinator significantly affect hospitality/kindness. In the education of hospital coordinator, the methods to attract the interest of trainee by emphasizing reliability should be sought and for gaining the practical effect of hospital coordinator education, the sufficient preparation and investigation on the education curriculum should be prerequisite and under this condition, intensified discussion on the instructor and education course is needed. In the design of education course, more education hours and subjects should be allocated in the part of hospitality in order to improve the practical application of hospitality. Therefore, it is meaningful in a sense that this study newly approached the components of hospital coordinator education and the need to modify the quality components of medical service in accordance with the study subjects was raised. This study also finds its meaning in that it provides basic materials for the study of future hospital coordinator education by suggesting the system development model of hospital coordinator education through preliminary study of education training. In addition, this study is meaningful in the aspect that it suggested the direction of education training by showing how the hospital coordinator education training would applied to the hospital coordinator course of the Continuing Education Center at Pusan and Kyungnam National University to some extent. Since all investigation of this study was approached from the side of hospital coordinator, the thoughts of patients who are beneficiaries of medical service, and care givers cannot be identified. Therefore, the satisfaction of patients and care givers through the experience of medical service, which is the essential prerequisite of medical service, should be importantly considered and investigated. Accordingly, The study of comparing and analyzing the views of both patients and care givers should be carried out in the future.

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밀싹분말을 첨가한 식빵의 최적화 연구 (A Study of the Optimization of White Pan Bread added with Wheat Sprout Powder)

  • 주신윤;박종대;최윤상;성정민
    • 한국조리학회지
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    • 제24권3호
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    • pp.1-14
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    • 2018
  • The purpose of this study was to determine the optimization mixing ratio of wheat sprout powder (WSP) and hemicellulase for the preparation of white pan bread. Using a response surface methodology, independent variables were WSP and hemicellulase. Dependent variables were physicochemical properties, antioxidant properties and sensory evaluation. Water binding capacity of dough increased with increasing WSP. Color value showed positive correlations with WSP. L value decreased and a, b values increased as WSP increased. The adjusted determination coefficient of texture analysis was calculated to be 0.7230~0.9446 having the p-value less than 0.1. Specific volume of bread showed a positive correlation with hemicellulase and a negative correlation with WSP. DPPH radical scavenging activity and total polyphenol were represented by a linear model and showed positive correlations with WSP. Sensory evaluation were represented by a quadratic model. In conclusion, the optimal formulation for WSP added bread, as assessed by numerical and graphical optimization methods, was WSP 2.36%, hemicellulase 0.069% per wheat flour 100 g. The above results indicate that WSP can be used as health-oriented material in the bread industry. This is also expected to meet demands of consumers who are in the pursuit of healthy food.