• Journal of Smart Tourism
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• 제2권4호
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• pp.25-34
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• 2022

Digital transformation plays a critical role in making hospitality and tourism organizations create new business processes and customer experiences. The hospitality and tourism industry thrives on creating unique experiences by offering exceptional and innovative customer services through innovative digital technologies. Thus, this study provides an overview of the current use of these technologies in the hospitality industry and their potential advantages and opportunities. In particular, the metaverse and immersive virtual reality (VR) technology are gaining popularity in the hospitality industry, offering new opportunities for innovation and driving core values. This study discusses the current use of VR and metaverse and potential advantages and opportunities for researchers and practitioners in the hospitality and tourism context. Thus, we provide suggestions and implications for hospitality and tourism industry stakeholders to increase core values and business performance and create sustainable competitive advantages over other market players through VR and metaverse.

• 유통과학연구
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• 제11권7호
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• pp.15-22
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• 2013

Purpose - The study investigates the influence of tourism and hospitality industry on economic growth and CO2 emissions. Research design, data, and methodology - In the empirical analysis, unit root tests, cointegration test and vector error correction model regression using time series data of South Korea from the first quarter of 1970 to the third quarter of 2010 are performed to examine the long-run equilibrium relationship and short-run dynamics among the tourism and hospitality industry, CO2 emissions, economic growth and other industry sectors. Results - Results indicate that a long-run equilibrium relationship exists among these variables. Furthermore, the tourism and hospitality industry and CO2 emissions have high significant positive effect on economic growth. The tourism and hospitality industry in Korea, in turns, shows a high significant positive impact on economic growth while the industry sector incursa high significant negative impact on CO2 emissions. Conclusions - The tourism and hospitality industry in Korea may havebeen prompted by several factors such as accelerated process of technological innovation or energy and environmental policies. These findings suggest that the effectively managed tourism and hospitality sector in Korea has resulted in both economic growth and a reduction in CO2 emissions.

• 시큐리티연구
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• 제54호
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• pp.37-56
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• 2018

관광객이 관광지를 선택할 때 안전이 매우 중요한 요인으로 고려되고 있으며 이는 관광 산업에서 안전에 대한 욕구가 매우 높다는 것을 의미한다. 따라서 관광산업의 안전을 위한 전문분야가 필요하다. 이미 다양한 관광산업분야에 안전을 책임지는 요원들이 배치되고 있지만 전문적인 교육이 이루어지지 않고 단편적인 업무 경험에 의존한 지식을 통해 이어져 오고 있다. 관광산업의 안전을 책임지는 전문가 양성을 위해서는 관련 학문의 연구가 필수적이며, 연구와 교육을 책임지는 대학에서는 관련 분야의 학문을 체계적으로 구축하여 그에 따른 교육을 통해 전문가를 양성해야 한다. 관광보안을 의미하는 분야로는 Hospitality Security가 있다. Hospitality는 '환대하다', '접대하다', 라는 의미로서 Hospitality Industry는 관광산업을 아우르는 의미로 쓰이고 있다. 또한 Security는 안전, 보안을 의미하는 단어이다. 따라서 그 두 개의 뜻이 합쳐진 Hospitality Security, 즉 우리말로는 환대보안, 관광보안 정도로 말할 수 있겠다. 이미 미국에서는 Hospitality Security 분야의 전문가가 관련 서적을 통해 중요성을 설명하였다. 현재 우리나라에는 관광관련 유명대학에서 이미 Hospitality분야의 교과목을 운영하고 있으며, Security분야도 여러 대학에서 교과목을 운영하고 있다. 이에 본 연구자는 각각의 대학에서 운영하는 교과목을 수집하고 분석하여 Hospitality Security의 교과목을 선정하였다. Hospitality Security분야의 지속적인 연구를 통한 연구결과가 축적이 된다면 학문으로서의 가치가 더욱 높아질 것이며 그에 따른 전문가들을 배출해 관광산업의 안전을 책임지는 역할을 해낼 수 있을 것이다.

• The Journal of Asian Finance, Economics and Business
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• 제7권2호
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• pp.291-300
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• 2020

This paper studies the factors affecting university and industry collaboration in education in the hospitality industry in Ho Chi Minh City (Vietnam) from a company perspective. The authors use qualitative method and quantitative research to study the matters, specifically using scales and data collected for Cronbach alpha reliability testing, analysizing the discovery factor of EFA, CFA and verifying the regression models through AMOS software with SEM linear modeling. The study proposes four factors: (1) organization factors, (2) contextual factors, (3) process factors, and (4) cooperation perspective impacting on the benefits factors and university and industry collaboration in education. In addition, it is also found that benefits factors has a direct and positive impact on the collaboration in education. The results suggest that the process factor had the strongest positive, followed by the contextual factor. The findings revealed that the benefit factors were significantly related to collaboration in education, which affects university and industry hospitality alliances. This finding confirm that the cooperation perspective (QD) and contextual factors (HC) are critical in collaboration between university and industry. A new point of interest is also identified that the benefits of training links are quite dependent on the linking perspective from tourism businesses.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2004년도 춘계 종합학술대회 논문집
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• pp.70-81
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• 2004

IT 기술은 기업 환경에 많은 변화를 가져왔다. 호텔산업에 있어서도 IT 도입은 경쟁에서의 우위를 점할 수 있는 기회를 제공하기도 하지만 이에 대한 이점을 누리게 위해서는 선결해야 할 많은 문제점들도 안고 있다. 본 연구에서는 IT 기술의 도입이 호텔 산업에 미치는 영향에 이에 대한 대응전략에 대하여 논의하였다.

• The Journal of Asian Finance, Economics and Business
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• 제7권1호
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• pp.195-203
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• 2020

Substantial growth in the economy and extensive use of natural resources has become a major issue in the modern world. Organizations have started to worry about the environment and are beginning to invest in and practice green strategies. Companies should be responsible for the environment and use sustainable methods to run their businesses. The main purpose of this study is to explore the conceptual approach to Green Human Resource Management (GHRM) practices and Corporate Environmental Responsibility (CER) in the hospitality industry. The theoretical framework of GHRM practices such as green recruitment, green selection, green training and development, green performance appraisal, green reward and compensation, and corporate environmental responsibility have been comprehensively studied for this purpose. Green Human Resource Management in the hospitality sector is a less studied and rarely implemented phenomenon. The integration of GHRM and CER along with green competitive advantage and green supply chain management in hospitality is new concept in hospitality industry. Study suggests that Corporate environmental responsibility (CER) and Green Human Resource Management (GHRM) have a significant role in the hospitality industry. However, for sustainable development of tourism and hospitality, this concept should be capitalized with necessary research and development.

• The Journal of Asian Finance, Economics and Business
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• 제7권2호
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• pp.9-20
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• 2020

The study investigates a recent surge of cash literature by using a sample of hospitality firms to gain a new understanding of corporate cash holdings. Past literature states that there is a substantial variation of liquidity across industry groups. Existing literature predominantly refers to US-listed firms and focus on either hotels or restaurants and not the hospitality industry as a whole. Therefore, we provide a comparative study of cash holdings behaviour between hospitality and non-hospitality firms from an emerging market context. Using a sample of public listed hospitality firms from 2002 to 2013, dynamic panel regression techniques are used to study the relationships between firm characteristics and cash levels. Also, the non-parametric Wilcoxon-Mann-Whitney test was carried out to examine the time and sectoral differences in cash holdings. In addition, the panel regression techniques are used to investigate the relationships between firm characteristics and level of corporate cash holdings. The results reveal that firm characteristics do matter in hospitality firms. We find that firm size, capital expenditures, and liquid assets substitutes are negatively related to cash level. The results support trade-off theory and the pecking order theory. This study incrementally explains the cash holdings behaviour of hospitality firms in emerging market.

• 유통과학연구
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• 제15권7호
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• pp.73-83
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• 2017

Purpose - The purpose of this paper is to explore the CSR activities of small enterprises in hospitality and tourism industry in South Korea. Since previous research on CSR activities has considerably focused on large enterprises whereas small enterprises have relatively less attention, this study aims to explore the characteristics of small enterprises in hospitality and tourism industry and their CSR activities. Research design, data, and methodology - The population of interest for this study was social enterprises registered in Korea Social Enterprise Promotion Agency (2016), and it was used to verify the social enterprises which has a certification for social enterprises. From 1672 companies in total, the sampling frame was a database with 117 companies in hospitality and tourism industry. This study investigates social enterprises' CSR activities on the company's official websites (e.g., company reports, magazines, the news articles, and interviews). The websites of the selected enterprises in hospitality and tourism industry were analyzed for examining CSR activities by the quantitative content analysis. All of the CSR activities in small social enterprises were classified into six dimensions based on the stakeholder theory. Results - The findings of this study provide the characteristics of the 117 small social enterprises and their specific CSR initiatives. A total of eight main business lines were identified: 1) fair travel, 2) leisure/sports, 3) accommodation/camping, 4) medical tourism, 5) exhibitions/art events/cultural events, 6) leisure activities for vulnerable social groups, 7) Korean traditional culture, and 8) ecotourism/agricultural tourism. The CSR initiatives were classified into six dimensions: 1) environment, 2) employment, 3) multicultural families and vulnerable social groups, 4) local community, 5) economic prosperity, and 6) product. Conclusions - This study revealed the special CSR initiative examples of small enterprises in hospitality and tourism industry. Small social enterprises participate in CSR activities mainly related to their own business lines. Moreover, these enterprises are more closely embedded in their local community development, job creation and education for local residents and vulnerable social groups, and traditional heritage preservation. The findings of this study provide theoretical and practical implications and they can contribute to enrich CSR with literature for small enterprises in hospitality and tourism industry.

• 시큐리티연구
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• 제62호
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• pp.223-253
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• 2020

본 연구는 국내 호스피탈리티 산업변화에 따라 발생할 수 있는 보안환경 변화와 대응방안을 제시하기 위해 전문서적, 선행연구, 관련통계, 인터넷자료 등을 심층적으로 고찰하고, 호스피탈리티 산업특성과 국내외 변화추세를 분석하였다. 분석결과를 토대로, 세계 호스피탈리티 산업이 카지노를 중심으로 하는 복합리조트를 통해, 카지노가 가지고 있는 도박 산업의 부정적인 영향은 최소화하고 호텔, MICE, 공연, 쇼핑 등 다양한 환대산업이 가지는 해당산업의 개별특성들이 긍정적인 시너지를 발휘할 수 있도록 변화하면서 발전해 왔다는 것을 확인하였다. 국내도 세계 복합리조트 산업이 대형화, 복합화와 전문화, 명소화와 집적화, 해외자본유치와 규제완화의 전략으로 발전하는 변화추세에 따라, 복합리조트 산업화 전략을 수립하고 복합리조트 산업발전을 통해 침체된 경제성장에 활력을 불어넣기 위해 시도하고 있다는 것을 확인하였다. 이를 근거로, 개별 복합리조트 기업과 해당지역에 발생할 수 있는 보안환경 변화를 다섯 가지 관점으로 예상하였으며, 보안환경변화에 효과적으로 대응하기 위한 방안을 제시하기 위해 국내 보안환경의 현황분석을 바탕으로, 정부/산업/개인 세 가지 차원의 대응방안을 제시하였다.

• 경영과정보연구
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• 제34권1호
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• pp.191-209
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• 2015

Social Media 상의 Electronic word-of-mouth(eWOM)는 다양한 사업 경영에 있어서 핵심적인 마케팅 도구로 인식되고 있다. 환대산업에서는 이 Social Media eWOM를 이해하는 것은 잠재적 고객들에게 국제적으로 쉽고 빠르게 다가가는 핵심요인이라 볼 수 있다. 그러나 환대산업분야에서의 Social Media eWOM의 효율성을 국제적 관점에서 평가하는 실증 연구는 아주 부족한 실정이다. 환대산업시장의 경쟁적인 특성을 고려하면, 마케팅 종사자들은 Social Media eWOM의 효율성의 평가는 물론, 외국인 고객을 촉진하고 수익성을 증대하기 위한 문화적 요소에 의한 효과의 평가하여야 한다. 본 연구의 핵심 목적은 환대산업에서 Social Media eWOM가 문화적 가치에 영향력을 검증하는 것이다. 본 연구는 중국, 한국, 미국의 세 나라를 비교 하여 나라마다 Social Media eWOM에 관여하는 정도의 차이의 존재를 실증하였다. 본 연구는 환대산업 마케터에게 국제적 Social Media 마케팅 전략에 중요한 의미를 제공할 것이라 기대된다.