도시 저소득층소비자의 경제문제에 관한 연구 - 서울과 인천의 주부를 중심으로 (A Study on the Economic Problems of Urban Low-income Families)
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- 가정과삶의질연구
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- 제4권2호
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- pp.67-88
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- 1986
This study attempts to explain the income and consumption problems of urban low-income consumers and to explore factors of their poverty. For the purpose of this study, interviews were conducted with 124 low-income home managers. All the subjects live in Seoul and Inchon. The major findings are: First, low-income families seriously suffer from low income and small property. And the degree of economic hardship is the most serious with wife-working families whose husbands have no job or are dead. Second, low-income consumers have low budgeting and purchasing skill. Third, low-income consumers have 'doing' orientation but have fatalistic value orientation. This study suggests that it is necessary to develop an integrative measurement of economic hardship. It also suggests that low level of low-income consumer's skill can be well explained in terms of man-nature value orientation.
The purpose of this study was to investigate the causes of managerial failure in small apparel retailers by using the qualitative research method. The study was performed by interviews from thirteen owners/managers who experienced failure as small apparel retailers from November 2003 to February 2004. The causes of failure in the small apparel businesses were human related problems, marketing strategy problems, marketing mix, weak managerial ability, and business environment related problems. Of special interest was causes such as incomplete legal documents with franchisers, unexpected tax investigation from the office of National Tax Administration(NTA), sexual discrimination for women owners, and incapable risk management. It is interesting to note that tax investigation by NTA and sexual discrimination in the business custom were shown as the main causes of business failure in Korea.
The purpose of this study is to be aware of the relationship between the perceived risk and purchasing intention after investing the impacts by 3 factors-consumer, media, and product characteristics on the perceived risk. The influence on perceived risk is categorized based on the 3 factors' combinations. The result of this study shows that the each characteristics of media, consumer, and product affect consumer's perceived risk and also this risk is affected by the relationship among these 3 independent variables. These results mean that the consumer's perceived risk about buying goods at the internet shopping mall or TV home shopping cannot be measured by a single dimension. Finally, it has a negative relationship between the perceived risk and purchasing intention. Implications for managers' use of shopping media are discussed in terms of the product and media characteristics fit.
The purpose of this study was to develop a scheme for standardization of the apartment management expenses levy focused on the apartments of the individual heating system in Busan. The researcher with apartment managers and executive secretaries of Busan Citizen's Coalition for Economic Justice performed a scheme for standardization through discussion of 20 times as well as investigation of theoretical literature. This scheme for standardization was based on the Act for Community of Dwelling Houses. It is