• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.6 s.154
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• pp.851-858
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• 2006

The human have constantly pursued the beauty through the history. Especially, the pursuit for the beauty of the human's body means that the subject is at one with the object pursued by Ire subject, which so called as the most active behavior of searching far the beauty. However it sometimes shows that human have tried excessively to search for the beauty of the human's ideal body in the history, and to the degree of hurting the body. For example, the corset was eagerly worn by women with the hope of a satisfied silhouette because the slender waist and the busty bosom were demanded as the woman's ideal body at 18C and 19C(the age of Victorian). The purpose of this study was to investigate the corset fashion in 18C, 19C, one of the most aggressive fashions out of the unreasonable fads, using narcissism that Freud mentioned as inside energy called libido. And the reason why to use the theory of narcissism in this study was that fashion as social outcome is thought to be influenced by the environment but the wearing behavior is considered totally private, it is particularly when focused on the excess ive energy, and the scope was limited to the investigation into the source of the energy binding the own body to hurting. The analysis about this craze of a corset with the view of the theory of narcissism as follows. First, women could mold the ideal concretely in surroundings that ideal woman was constituted just to focus on the appearance, moreover, the mother reinforced the narcissism of their offsprings. Also, the society demanded women to be chaste, and did not allowed for women to reveal libido to the external. As a result of this, libido should be ended up concentrating on ego. With this process, it to be difficult for 'ideal ego' impossible for attainment to transfer to compromising product, ego ideal. That is, women did not think entirely to be out of the question to reach the ideal ego, which meant the energy to tight waists was given women.

• The Research Journal of the Costume Culture
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• v.22 no.4
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• pp.579-594
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• 2014

The areas of fashion research and fashion design aesthetics & fashion history have been studied under a common research heading as a Humanities subject in the UK and the USA, and as Clothing and Textiles Studies in Korea. The purpose of this paper was to analyze the 2004~2013 research tendencies in terms of reporting methods and contents from 181 world-renowned Fashion Theory research papers within the UK and USA fashion research corpus, and 359 Korean research papers from The Research Journal of Costume Culture related to fashion design aesthetics & costume history field. The subject areas, periods, methodologies, and differences in the topics of the studies were examined. The results of the research are as follows. Regarding the research authorship and length of the research papers, in Fashion Theory most papers were written by a single English-speaking or other foreign language-speaking author and were on average longer than 21 pages, while in The Research Journal of Costume Culture, many papers were jointly written by two Korean researchers and were between 11 and 20 pages. Regarding the content, Fashion Theory was connected to relatively wide and diverse periodical and regional boundaries including the body, clothing, the fashion media, and the overall fashion system, while The Research Journal of Costume Culture revolved around the body and clothing, textiles, the fashion media, and costumes. In addition, since the late $20^{th}$ century, the studies appeared to be related to the current Western world overall or to the country of the author. Regarding the research methodology, Fashion Theory used diverse research subjects and methodologies, and research was conducted on topics relating to fashion culture or fashion aesthetics. On the other hand, The Research Journal of Costume Culture featured relatively more dynamic studies aimed at suggesting developments or solutions to problems. It was found that a large share of that research focused on detailed style analyses and suggestions for aspects such as design elements and design developments. Such differences are considered to be caused by the inherent differences between the academic departments for the Humanities, and the Human Ecology. The above research results are expected to provide fundamental information in setting a direction for future research to assist the globalization of domestic research.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.7
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• pp.952-962
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• 1998

본 연구의 목적은 지난 20여 년간 발표되었던 복식사 연구 논문의 연구방법을 검토, 분석함으로서 복식 연구의 학문적 기초를 다지며, 아울러 미래의 복식 연구가 나아가야 할 바람직한 연구 방향을 모색하는데 있다. 본 연구를 위하여 1977년부터 1996년 사이 미국의 복식관련 학술지에 발표된 총 34편의 복식 연구논문을 수집하여, 각 논문의 연구방법과 주제, 사용된 자료, 다른 학문과의 연계성에 관한 내용을 분석하였다. 본 논문에서는 복식연구의 방법을 질적(Qualitative)연구방법으로 서술형(Narrative)과 해석형(Interpretive), 그리고 양적(Quantitative) 연구방법의 세 가지 유형으로 분류하여 분석하였다. 본 연구의 결과에 의하면, 복식학자들은 복식사가 갖는 다른 여러 학문영역과의 연계성(Interdis-ciplinary nature)으로 인하여, 광대한 연구주제에 따라, 각종 연구자료를 이용하여, 여러 학문적 관점에서, 다양한 연구 방법을 적용시켜 왔던 것을 알 수 있다. 적절한 연구방법의 선택은 각 논문에 따라 연구자의 의도, 주어진 연구주제, 가능한 모든 자료를 근거로 하여 결정되어야 하며, 하나의 논문 내에서도 각 부분에 적합한 여러 연구방법을 병행하여 사용함으로서 가장 효과적으로 연구의 목적을 달성할 수 있어야 한다.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.4
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• pp.687-703
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• 2022

This study aims to derive suggestions to help develop Hanbok education in the future by examining its current status in domestic educational institutions in light of rising social demand for Hanbok in the era of fashion Hanbok. We assessed the Hanbok curriculum in educational institutions nationwide, including universities and specialized institutes, and conducted in-depth interviews to understand the operational status of Hanbok-specialized education. We found that the demand for education on production functions is decreasing, while the demand for in-depth education on the history of Korean costume and education integrating Hanbok with design and marketing is increasing. We also found that, in the case of universities, which play an important role in Hanbok research and education, professional research and training are shrinking in graduate schools, whereas Hanbok subjects are being maintained and new subjects are being taught in undergraduate courses. In the fashion Hanbok era, it has been suggested that Hanbok education needs to converge with design and marketing education, beyond teaching only Hanbok. In addition, the necessity of expanding liberal arts education within universities to meet social demand was proposed, and online education was expected to help spread knowledge.

• Journal of the Korean Society of Clothing and Textiles
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• v.11 no.1
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• pp.87-96
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• 1987

Dan-Ryong is the traditional clothing that was worn the entire of oriental nations, and it was spreaded from Sun-Bi tribe to China about A.D. 4C. The first, the name of Dan-Ryong was translated with 25-Sa and Ancient-History Book. Among the name of Dan-Ryong, the follows were different between the name and shape. Jang-Bok was the colored Dan-Ryong, So-Bok was the unfigured black Dan-Ryong and removed Hyung-Bae, Ea-Mun-Pho was the Dan-Ryong of embroidered figure poetry, and Ja-Sam was the real short and tight Dan-Ryong. The second, some problems were given by translated Dan-Ryong's name. The results of the problems were as follows; 1. Dan-Ryong was oriented from Won-Wi. 2. At Su-Dynasty, there was going to the persuit of Han-Dynasty Courtesy, but they liked useful custom. Therefore Dan-Ryong was worn in daily life among the population. 3. At Dang-Dynasty, Ho-Bok was devided with three meanings. The first was Go-Sub, the second was Dan-Ryong of Buk-Jo about A.D. 3$\~$5 C and the last meaning was the clothing of Uighur, Turkey, Persia and etc. about A.D. 7 C. 4. The name of neck-line shape was started at Song and the majority arised about A.D. 12 C. and Dan-Ryong was only arised at Myong-Dynasty. 5. Gok-Ryong, except Song-Sa and Sam-Je-He-Bo, was different from Dan-Ryong and it was shape of neck-line inside of Jik-Ryong.

• Journal of Fashion Business
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• v.19 no.2
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• pp.103-117
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• 2015

The purpose of this study was to examine the uniform image of Korean herbal cosmetic brands amongst Korean and Chinese consumers. This study would enable us to explore a BI strategy to enhance international competitiveness of Korean herbal cosmetics brands. The results were as follows. The key words of BI pursued by Sulwhasoo were dignified, novel, graceful, soft, gaily, natural, Korean, modern, and international. Korean people felt that the uniform was graceful and soft, which accorded with Sulwhasoo BI, but also it was trite and dingy, indicating a negative and opposing image. On the other hand, Chinese people felt that the uniform was dignified, novel, graceful, natural, modern, and international, indicating that it matched with Sulwhasoo BI. In The History of Whoo, the key words of BI pursued by the brand were precious, soft, gorgeous, gaily, and natural. The Koreans felt that the uniform was intelligent, and decent, but conversely, it was also austere and dingy, indicating a negative image. The Chinese felt that the uniform was common, hard, austere, dingy, and unnatural, indicating an opposing image to BI. Finally, a uniform design was developed to improve on its problems, establish The History of Whoo's brand identity, and its brand image. First of all, 'The Quintessence : noble passion' was set up as a developmental concept. The textiles, clothing, and accessories were designed using the symbolic elements from The History of Whoo as a motif. Uniforms were developed for spring, fall, and summer.

• Journal of the Korean Society of Costume
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• v.62 no.3
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• pp.152-162
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• 2012

The Purpose of this study was to investigate research trends of subject matter in fashion design aesthetic field in clothing and textiles and to suggest the information for the future directions for fashion business and research. 1089 articles with clothing and textiles subject matter, 523 articles with fashion design aesthetic field in the Journal of Korean Society of Costume from 2001 through 2010 were analyzed. The major conclusions of the study are as the following: 1. Fashion design aesthetic field took absolute majority in the researches of the clothing and textiles in the Journal of Korean Society of Costume, in the 2000s. 2. Fashion design aesthetic field showed more proportions in the latter half of the decade. 3. History of costume, fashion marketing field were followed. Textiles science field took extremely little proportion. 4. In fashion design aesthetic field, topic of fashion design elements and types took absolute majority. 5. Fashion aesthetics, fashion design development, makeup hair style topics were followed.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.4
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• pp.598-610
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• 2009

The aim of this study was to present a flexible and satisfactory clothing design for girls aged 4 to 6 years of age, which can be worn comfortably for 3 years, during that age range. This study focuses attention on the need for well-fitting clothes in the young girls' market, and provides a basis for development of designs that can be worn for a long time, are comfortable for children to wear, and reflect preferences of both children and parents. Documentary research was executed to examine the history and changes of children's wear. Internet and market research were carried out to understand the current situation of girls' clothing in Korea. In-depth interview subjects were girls aged 4 to 6 and their guardians. Subjects were asked questions related to children's wear size and design, and measurements were taken of child subjects. Children's wear on the Internet was found to be trendy and inexpensive but of a low quality, as was children's wear at Dongdaemun market. Children's wear at department stores was of high quality and pretty, but did not consider size much and was expensive. One problem of the Korean children's wear market was lack of a unified size system. In-depth interviewees pointed out that there are not many clothes that fit their children perfectly. Problems included t-shirt, sleeve and pants length. Parents said they preferred simple and clean designs, and children interviewees all liked pink dresses and skirts. Children's physical measurements presented by Size Korea were compared and verified with measurements taken of child interviewees, and used as a basis for patterns. The study presented two designs for girls of ages 4 to 6 to wear all through that age range. A sample was made for one of the designs, and an evaluation showed very successful results.

• Journal of the Korean Society of Costume
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• v.55 no.7 s.98
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• pp.142-155
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• 2005

This study shows historical Gagye(가계) The process of change and Characteristics through analysis on the old documents, related papers, and visual data, and represents its meaning in Korean Clothing history through analysis on originality of Korean Gagye(가계) style. Gagye(가계) is the cubic hair style which add other accessories on hair and is divided into two; Gagye(가계) and Chegye(체계) according to its material, role, and function. And Korean Gagye(가계) has been transformed suited to the times and showed various features according to pattern, wearing, and decoration aspect. In its style aspect, Korean Gagye(가계) style shows Hwangye type, Sseugae type, Gogye type, Dagye type, and Braided & coiled hair type. Each shows historical features. In its Wearing aspect, Gagye(가계) style shows Wearing ornamental hairpin on the head, Wearing Rag Ribbon on the head, and Attaching (Detaching) Wearing. And in its Decoration aspect, Gagye(가계) style shows decoration with accessories, one with flower arrangement, and one with shaking.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.9
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• pp.1356-1365
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• 2008

As Korean retailers are expanding their return policies, customer abuse and fraud behaviors are increasing. This study attempts to understand customers' unethical return behaviors in the Korean retailing. As an exploratory approach, the study identifies behavioral patterns of unethical returns from retail employees' perspectives. A total of 168 cases collected from 112 individual interviews with retail employees are qualitatively analyzed. Unethical return behaviors are categorized into five groups: lenting/deshopping, product defects with customer faults, unreasonable compensation demands, selfish behaviors, and problem behaviors in the service encounter. The study indicates that a variety of unethical return behaviors are observed despite a short history of return policy in Korea, and renting/deshopping and product defects with customer faults are the most prevalent return abuse behaviors.