• 한국식품저장유통학회지
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• 제17권5호
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• pp.571-580
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• 2010

본 논문에서는 매실의 소비촉진을 위한 주요 동기와 요인을 찾기 위하여 관심소비자층과 일반소비자층으로 나누어 조사하였다. 특히 열매매실과 매실가공식품에 대한 소비실태 및 선호도를 조사하였다. 설문내용은 섭취방법, 구매경험, 구매경로, 구매가격, 소비경험, 구매결정요인, 선호요인, 불만족요인, 소비전망, 새로운 가공식품과 소비활성화에 대한 의견 등이었다. 총 534명에게서 응답을 받았으며 SAS program(Version 9.1)의 frequency test, Chi-square test를 이용하여 검증하였다. 설문분석결과 관심집단은 열매매실을 직접 구매하여 집에서 제조하는 비율이 높았고 일반집단은 시중에 판매되는 제품의 이용률이 높았다. 그러나 일반집단에서도 연령이 많을수록, 소득이 높을수록, 가구원수가 많을수록 열매매실을 구매하여 집에서 직접 제조하는 것으로 나타났다. 구매경로에 있어서는 인터넷과 직거래 이용률이 높았으나 일반집단에서는 백화점이나 대형마트도 많이 이용한다고 응답했다. 구매가격에 대해서는 일반 집단보다 관심집단이 더 비싸다고 응답했으며 가격에 더 민감한 것으로 나타났다. 소비경험에 있어서도 다양한 매실제품을 경험하지 못하는 것으로 나타났다. 구매결정요인으로는 관심집단은 원산지, 일반집단은 맛이라고 가장 많이 응답하였다. 선호요인은 건강에 좋고 맛과 향이 좋다는 점이었으며, 불만족요인은 제품이 다양하지 못하고 매실함량이 적다는 점이었다. 일반집단이 관심집단에 비해 맛에 더 민감한 것으로 나타났다. 소비가 촉진되고 활성화되기 위해서는 소비자가 편리하게 접하고 먹을 수 있는 제품과 건강 이미지제품의 개발이 필요한 것으로 조사되었다. 또한 홍보와 더불어 소비자와 가까운 시장을 확보하여 자주 접할 수 있는 기회의 제공이 중요한 것으로 조사되었다. 이러한 조사결과는 향후 일반소비자집단들의 매실소비가 관심소비자집단의 소비유형으로 이전되어 가리라는 것을 예측할 수 있다. 즉 일반소비자가 관심집단의 유형으로 변함에 따라 매실소비가 증대되어질 것으로 판단된다.

• 한국컴퓨터그래픽스학회논문지
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• 제11권1호
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• pp.40-49
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• 2005

Several optimization techniques have been proposed for volume ray casting, but these cannot achieve real-time frame rates. In addition, it is difficult to apply them to some applications that require perspective projection. Recently, hardware-based methods using 3D texture mapping are being used for real-time volume rendering. Although rendering speed approaches real time, the larger volumes require more swapping of volume bricks for the limited texture memory. Also, image quality deteriorates compared with that of conventional volume ray casting. In this paper, we propose a data structure for real-time volume ray casting named PERM (Precomputed dEnsity and gRadient Map). The PERM stores interpolated density and gradient vector for quantized cells. Since the information requiring time-consuming computations is stored in the PERM, our method can ensure interactive frame rates on a consumer PC platform. Our method normally produces high-quality images because it is based on conventional volume ray casting.

• Journal of Smart Tourism
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• 제3권3호
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• pp.5-15
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• 2023

Given the increasing information overload among users of online review websites, understanding the manner in which cognitive costs are reduced and efficient information is made reliable has become increasingly important. This study targets a unique consumer review design and explores how reviews from an external peer-to-peer site embedded in an online travel agency (OTA) website influence subsequent evaluation behaviors. The empirical results indicate that (1) embedded external reviews with a high average valence tend to strengthen the influence of the positive evaluation ratio while diminishing the effect of the review volume, and (2) embedded external reviews with a large variance strengthen the positive effect of the review volume while weakening the effect of the positive evaluation ratio on subsequent positive evaluations. The findings provide practical insights for consumers and online platforms.

• Journal of Nutrition and Health
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• 제39권2호
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• pp.201-211
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• 2006

The purpose of this study was to analyze the determinants affecting the consumer-brand relationship quality (CBRQ) in the fast food restaurant. The questionnaires were distributed to 250 students in the K University located in Masan, who were sampled by convenience-sampling method from December, 6 to 14, 2004. The 246 questionnaires were responded, and 12 unusable questionnaires were excluded, then 234 were used for the final analysis (response rate: 93.7%). SPSS (12.0) was used for the statistical analysis. The result of this study showed that the CBRQ of low monthly income group was significantly lower than that of high monthly income group (p < .05), and the CBRQ of more frequent visiting group was significantly higher than that of less frequent visiting group (p < .001). The CBRQ of group who spend less than 30 minutes on their visiting the fast food restaurant was lower than that of group who spend more than 30 minutes (p < .01). As a conclusion, the operators in the fast food restaurant should focus on the concentrated marketing strategy for the frequent-visiting customers who had a strong quality of consumer-brand relationship in order to increase sales volume, and at the same time they should try to make marketing strategy to induce the less frequent-visiting customers who had less strong consumer-brand relationship quality to their restaurants in order to strengthen quality of consumer-brand relationship, which would be resulted to lead them to their restaurant more frequently.

• 한국농업기계학회:학술대회논문집
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• 한국농업기계학회 1993년도 Proceedings of International Conference for Agricultural Machinery and Process Engineering
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• pp.1302-1311
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• 1993

In the 90 years or so since the beginning of the 20 th century , orchard growing and agricultural fields in Japan have undergone considerable change in terms of production volume, a seen in Fig. 1. as this change in volume progressed, sorting and packing machines have also grown from the first wooden tools, almost too simple to be called " machines" into sophisticated devices that bring together diverse technologies such as machinery , electronics, and optics. Nowadays, Japan/s agricultural industry is facing unprecedentedly serious labor shortage and the rapid aging of its experienced growers and producers, In additions, Japan has changed from a society oriented towards high-volume production and consumption to a more selective society which prefers smaller volume with the tastes of naturally ripended produce. With consumer trends changing there is a new demand on the part of growers for equipment that can not only measure the external quality of produce , but can measure inte nal quality as well.

• 유통과학연구
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• 제13권10호
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• pp.135-142
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• 2015

Purpose - Following the speedy development of the smart phone industry, tourism companies started to increase their brand recognition and sales volume by adopting mobile applications. However, applications for tourism industries are still insignificant. This study tries to analyze empirical evidence from Korean and Chinese consumers who have used mobile tour applications. By using an expansion of the technology acceptance model (TAM), this study will find what factors have effects on user intention for mobile tour applications. The findings will be helpful for the development of mobile tour applications and the tourism industries. Research design, data, and methodology - This study uses the TAM, which was presented by Davis in 1989. This study uses consumer acceptance level, consumer choice attitude, and use intention as the basic variables to fit to the TAM, and adopts choice content quality, brand value, and usage motivation as additional variables to analyze. This study has developed several hypotheses and collected data from 620 users who used mobile applications for tourism during April 1 to April 30, 2015. A total of 612 valid questionnaires were collected and used in the data analysis. The data was analyzed with structural equation modeling using SPSS Win/pc and Amos 22.0. Results - The findings can be summarized as follows: First, the content quality affects the consumer acceptance degree and choice attitude. Second, the brand value has a directly positive effect on the consumer acceptance degree and choice attitude. It is clear that the content quality and brand value play important roles in raising consumer acceptance and choice attitude. Third, usage motivation has no effect on the consumer acceptance degree and choice attitude. Fourth, the acceptance degree does not have any effect on the consumer choice attitude. Fifth, the acceptance degree affects the use intention. Last, the consumer choice attitude affects the use intentions. This indicates that consumer acceptance and choice attitude must both be achieved to induce use intention among consumers. Finally, the effects of the mobile tour application content quality and brand value on consumer acceptance degree and choice attitude were confirmed. Additionally, the effects of the consumer acceptance degree and choice attitude on use intentions were analyzed. Conclusion - It is not meaningful for tourism marketing to launch tour applications in the mobile market without understanding tourism consumer characteristics. When developing mobile tour applications, companies should focus on the characters of consumer choice attitudes as high quality, high brand value, usefulness, and ease of mobile tour applications. This study has limitations in that it did not consider negative factors such as perceived risks or analyze whether there are differences between Korean and Chinese consumers. In the future, we will consider equipping the same mobile tour applications commonly used by both Korean and Chinese consumers, and then examine negative factors as well as the differences in mobile tour applications between Korean and Chinese consumers.

• 감성과학
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• 제24권4호
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• pp.79-90
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• 2021

Consumers have an increasingly active role in the marketing cycle, using social media channels to create, distribute, and consume digital content. In this context, this paper investigates the impact of user- and marketer-generated content on consumer purchase intentions and the approach to designing an effective social media marketing platform. Referencing a literature review of social media marketing and consumer purchase intentions, a case study of the social media-marketing platform, 0.8L, was undertaken using both qualitative and quantitative results through content analysis and a participatory survey. First, about 450 consumer reviews for ten sunscreen products posted on the 0.8L platform were compared with products' marketer-generated content. Next, 55 subjects participated in a survey regarding purchase intentions toward moisturizing creams on the 0.8L platform. The results indicated that user-generated content (i.e., texts and photos) provided more personal experiences of the product usage process, whereas marketers focused on distinctive product photos and features. Moreover, customer reviews (particularly high volume and narrative format) had more impact on purchase decisions than marketer information in the online cosmetics market. Real users' honest reviews (both positive and negative) were found to aid companies' prompt and straightforward assessment of newly released products. In addition to the importance of customer-driven marketing practices, distinctive user experience design features of a competitive social media-marketing platform are identified to facilitate the creation and sharing of sincere customer reviews that resonate with potential buyers.

• 대한전기학회논문지:전력기술부문A
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• 제51권12호
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• pp.630-637
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• 2002

This paper proposed a new diffusion model considering DSM rebate program's support conditions. The proposed method used some aspects of the rebate program such as support qualifications, annual support volume, and support level per appliance as following : The support qualifications were limited as the consumer which can get the rebate program's benefit, the annual support volume was constrained as the fixing budget and the support level per appliance was considered by high-efficient appliance actuality price. This paper also proposed a new method that used neural network as its parameter estimation moth[,4 for the diffusion model. The diffusion model and its parameter estimation method are expected to be able to analyze the diffusion characteristics of high-efficient appliance through the rebate program and the effects of rebate program's support conditions. Also, these will be able to evaluate the impacts and to analyze the cost-effectiveness of Energy Efficiency Demand-Side Management(EEDSM) resources. The case study is performed on the high-efficient lighting appliance rebate program of Korea by using the suggested diffusion model and estimation method and thus verified its validity.

• 가정과삶의질연구
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• 제32권2호
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• pp.99-116
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• 2014

Domestic PB products have emerged and been distributed by hypermarkets, department stores, convenience stores, as well as TV home shopping channels and Internet shopping malls. However, the fierce competition among the distributors due to the emergence of the PB products have caused the diversion of consumers' recognition to be reduced weight and volume as well as had the effect of misleading consumers about the prices. The width of the PB product price's up and down is larger than the width of the NB product. Thus, following consumers' purchases of PB products, there has been an increasing number of consumer complaints. In order to research consumers' recognition of PB products and to examine how consumers' recognition and information search comparative to PB products affect consumers' dissatisfaction, an online survey targeted consumers with experience purchasing PB products. This study was conducted and analyzed using SPSS 19 Statistics. The findings can be summarized as follows. Even though more consumers who frequently purchased and used the PB products, the more they compared with information search comparative to the NB product and then purchased the PB product. We investigated the result that the relevant variables of consumer complaints have some relative influence in the purchasing of PB products. There will be a higher probability o the group having high recognition about price and safety not making consumer complaints in comparison with the probability of other consumers making complaints after the purchase of a PB product. Therefore, based on the results of this study, companies need to build a system so that they can figure out consumers' needs in order to prevent the occurrence of consumer complaints related to the products of distribution companies' brands. By means of the system, it is also necessary for companies to collect consumer complaints and analyze them by category. Then they eventually should develop a consumer-centered management system which may contribute to quality improvement, product development and the reduction of consumer complaints.

• Journal of Dairy Science and Biotechnology
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• 제19권1호
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• pp.30-38
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• 2001

The most important task in Korean dairy industry is to keep the seasonal and annual balance of raw milk supply and demand. Too much surplus milk supply which causes dumping sale of market milk makes dairy industries get in trouble of management, and eventually affects to farmers and consumers economically. As balancing of supply and demand is so important in the fee economic market system, the adaption of the quota system of milk production and seasonal price differentiation has been recommended very often as a method of controlling the milk supply and demand. However, this recommendation did not go through successfully due to the strong objection of dairy farmers. Recently, the voice of consumer's requirement for safer and more hygienic, and high protein, low fat level dairy product is getting stronger. By knowledge of this kind changes, quality improvement in nutrients and hygiene is the most positive way to expand the volume of milk consumption. To meet the consumer's demand, therefore, it is necessary to revise the level of milk fat content and the hygienic grading system for the payment system of raw milk.