• 패션정보와 기술
• /
• 제11권
• /
• pp.11-19
• /
• 2014

• 패션정보와 기술
• /
• 제7권
• /
• pp.22-26
• /
• 2010

• 한국염색가공학회:학술대회논문집
• /
• 한국염색가공학회 2010년도 제3회 국제학회
• /
• pp.94-95
• /
• 2010

• 패션비즈니스
• /
• 제27권4호
• /
• pp.38-49
• /
• 2023

Fashion vertical platforms offer various content and events to consumers and have established a strong customer base. Especially, they cater to the sensibilities of young customers. This study analyzed the characteristics of a sensuous fashion vertical platform, which enhances expertise and provides customized services. In addition, this study aimed to find out whether consumer innovation modulates the relationship between fashion vertical platform, platform satisfaction, and continuous shopping intention. An online survey was conducted targeting consumers in their 20s and 30s who had experience using fashion vertical platforms, and 222 samples were analyzed. Factor analysis and structural equation model were analyzed using the SPSS 29.0 and Smart-PLS. Smart-PLS analysis results showed that exclusivity, convenience and informativeness did not directly affect continuous shopping intention but showed a complete mediating effect through platform satisfaction. Both the high and low innovative groups demonstrated significant effects of exclusivity on platform satisfaction, and platform satisfaction showed significant effects on continuous shopping intention. A high level of innovation among the consumers showed significant mediating effects on exclusivity, personalization, and continuous shopping intention, as reflected by information on platform satisfaction, and low level of innovation among the consumers showed significant effect on convenience. This study's findings highlight the importance of enhancing exclusivity, convenience, informativeness, and esthetics in fashion vertical platforms, and improving platform satisfaction. These findings will be used to develop marketing strategies that can lead to continuous shopping intentions and provide opportunities for the industry.

• 패션비즈니스
• /
• 제14권5호
• /
• pp.21-34
• /
• 2010

The purpose of this study is to examine the main characteristics of strategies and fashion styles in fast fashion. Ultimately, this study is aimed to give useful information to develop fast fashion companies in Korean apparel industry. There are several strategies commonly applied in most fast fashion companies. First, they produce a wide range of numerous items. Second, the price is very reasonable. The primary objective of fast fashion is to quickly produce products in a cost efficient manner. Third, fast fashion companies take charge in the whole process from designing and manufacturing to distribution and sales. Forth, while almost all apparel companies invest a large amount in advertisement to promote sales, most fast fashion companies invest in VMD instead. Also, the fashion style of fast fashion were examined. First, casual style dominated a big part in composition of the entire style. Second, they use various kinds of different fabrics. For example, natural fabrics including organic and recycled fabrics, denims, newly invented high-tech fabrics, and decorative fabrics are widely used. Third, fast fashion brands produce fashion product based on the most recent fashion trends. Forth, they pursue high quality design. Retailers' understanding of the target market's wants realizes the consumer to thrive on constant change and the frequent availability of new products. Accordingly, fast fashion is presently taking an important role in fashion although it has a short history compared to the general apparel industry.

• 한국의류산업학회지
• /
• 제1권3호
• /
• pp.239-245
• /
• 1999

The purpose of this study is to suggest the direction of the future fashion by grasping the cyber fashion, which is discussed outstandingly in the recent fashion world, into internal expression and external features. The result of this study is as follows: Cyber fashion means the application of the electronic image, dynamic phenonmenon of machine, and the effects of light to fashion, and it has some external features of geometrical pattern, dynamic structure, and high-tech material and color: Aside from this noticeable characteristics, cyber fashion has some internal features of the direction toward future, the anti-culture, and the surreal. In this cyber fashion, first, computer will be introduced and used as the means to realize a dream of human being. Second, it will be designed with the ideal feature of future society. Third, it will be possible to develope material and design to solve ecological issue of human beings. Fourth, the fashion to give the peace and stability to human being will be popular.

• 한국의상디자인학회지
• /
• 제12권1호
• /
• pp.25-34
• /
• 2010

Design in the 21st Century requires showing extraordinary and revolutionary possibilities by merging multiple cultures or different art forms. 21C fashion also increases its's complexity through the blending in of other design field's styles and forms. In other words, 21C's fashion design involves not only clothing, but combines techniques, aspects and functions fulled from various design categories. As a result, Current fashion design becomes more unique, and shows various styles. From this point of view, this study focuses on creating and suggesting unique textile designs through the understanding of design processes of textiles, which are inspired by high tech architectural structures. The fundamental shape of the architectural structures were simplified into thick lines and geometric shapes. these design elements were then transferred into textile designs. As a result, unique textile looks were created, and were applied to the apparel designs by CAD to see 3d simulations. Exchanging or merging ideas of different design categories leads innovative and fresh looks. 21C is rapidly changing, and designers need to continually introduce new looks every season. Incorporating 21st Century consumption patterns, designers must understand the process of creating original designs through various methods. The innovative fabric designs for this study involved a creative process of drawing from a step by step breakdown of two separate design fields, which were then merged into one finished design. The data and research from this study can be used as a reference tool for any further applicable fashion and textile designs in the future.

• 한국의상디자인학회지
• /
• 제23권4호
• /
• pp.19-37
• /
• 2021

The purpose of this study is to apply the characteristics of David Hockney's paintings to fashion illustration and thereby, review how pure art can be harmoniously grafted onto fashion commodities and thereupon, suggest a far more developed and unique fashion illustration. For the research, this study analyzed David Hockney's late painting works, after the 1980s; the analysis was focused on photo collages, multiple perspectives, the movement of the viewpoint, and lights and colors. In order to produce an artwork, the researcher selected 4 painting works; one work for decade for the period from the 1980s to the 2010s. This study selected 'shoes' as subjects for expression in an effort to depart from the convention approach of focusing on apparel and thereby, suggest some differentiated fashion illustrations. In terms of the artwork production size, four canvases #5 were combined into a set, and thus, a total of four sets were developed. The results are as follows. First, it was very interesting to develop a fashion illustration making use of David Hockney's paintings, and it was proven that the fashion illustration applying the sensitivity of the pure art would provide a unique sense of art. Secondly, as the boundary among disciplines becomes blurred, painting provides a new source of insights and motifs to the diverse design areas to satisfy diversified human needs, and furthermore, the development and diversified application of the fashion illustrations could be confirmed. Thirdly, David Hockney's differentiated world of art, technique of expression and sensitive colors could well be applied to fashion illustrations. This study proves that we fashion artists can depart from the conventional expressions focused on the apparel to expand the fashion illustration into lady's high heels.

• 한국복식학회:학술대회논문집
• /
• 한국복식학회 2001년도 International Costume Conference:Exploring Global Costume Culture
• /
• pp.47-49
• /
• 2001

• 감성과학
• /
• 제26권3호
• /
• pp.69-82
• /
• 2023

소비자의 감성과 다양한 섬유·패션 기술이 융합되는 하이테크 감성 섬유패션은 중요한 산업군이다. 섬유·패션 산업의 환경 변화로 인해 감성과학 분야에서 학제간 협업을 통해 타 분야를 이해하고 아이디어를 교류함으로써 창의적으로 실무에 적용할 수 있는 능력을 키우는 것이 중요하다. 학제간 연구와 협업을 통해 급변하는 미래사회에 필요한 창의적 융합형 지적 능력은 물론 타인과 공감하는 능력을 갖추어 4차 산업혁명 시대를 선도하는 인재를 양성하는 것이 필요하다. 이에 관련의 전문가 양성 방향을 수립하기 위하여 이를 모색하고자 기초 연구를 실시하였다. 국내외 감성섬유패션 산업의 현황과 교육 과정을 조사하였고 이를 바탕으로 융복합적으로 교육이 가능할 것으로 보이는 학습내용을 구상해보았다. 섬유패션 감성과학 전문가를 양성하기 위한 방법으로 기초과정은 섬유·패션산업 분야의 감성과학과 ICT 관련 내용 학습을 통해 기초지식을 습득하고, 심화로서는 감성을 바탕으로 한 PB방식의 아이디어 디자인의 도출부터 소비자 감성 분석 및 제품 개발까지의 과정을 스마트 키트 실습을 통해 체험할 수 있도록 하며, ICT 융합 제품 개발 과정에서 발생하는 지식재산권을 스타트업 및 신지식권으로 설정하는 다양한 방법들을 다루어 감성 섬유패션 기술에 대한 지식재산권을 확보하는 방안 내용을 제안하였다.